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Sustainability: We adopt sustainable practices in our operations, seeking to minimize our environmental impact.\n6.2. Community: We contribute to the development of the local community, supporting social projects and initiatives with a positive impact."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. \tCOMPLIANCE WITH THE LAW"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"7.1. Applicable Legislation: We comply with the laws and regulations applicable to our business.\n7.2. Prevention of Corruption: We repudiate any form of corruption and bribery."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. \tCOMPLAINTS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"8.1. Reporting Channel: The company provides a confidential reporting channel accessible to all employees through our online platform (https://form.hera.build/67fdb463060b30d322d41c0c ). The reporting channel can be used to report any violation of the Code of Ethics and Conduct, such as discrimination, harassment, corruption, fraud or any other unethical behavior.\nThe company guarantees an impartial and transparent investigation process for all complaints received. The investigation will be conducted by a designated and trained team to ensure the impartiality and confidentiality of the process. The company has a zero-tolerance policy regarding any type of retaliation against whistleblowers. Any act of discrimination, harassment or punishment against employees who, in good faith, make a complaint is prohibited.\nAny acts of retaliation against a whistleblower will be considered a serious offense and will subject the offender to disciplinary measures, which may include a warning, suspension or dismissal, depending on the severity of the act.\n8.2. Whistleblower Protection: We guarantee protection for whistleblowers against any type of retaliation, as well as guaranteeing their privacy."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. \tRESPONSIBILITIES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"9.1. Partners and Leaders: The founding partners and other leaders are responsible for leading by example, promoting the company's ethical culture and ensuring compliance with this Code.\n9.2. Corporate Employees: All employees and service providers are responsible for knowing, complying with and promoting the principles and guidelines of this Code."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"10. \tUPDATE"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"This Code of Ethics and Conduct may be updated periodically by the company's partners, with the aim of adapting it to the needs and challenges of the business."}}}],"cases":[{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"OUR CORE VALUES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"👉 Collaboration: We promote collaboration and the exchange of ideas between teams and clients, always improving connectivity.\n👉 Adaptability and Change: We develop the ability to adapt to changes and challenges, ensuring the company's resilience.\n👉 Technology for All: We seek to democratize access to technology, developing innovative and inclusive solutions that benefit society as a whole.\n👉 Innovation: We emphasize the importance of seeking new solutions and improvements for a better customer experience.\n👉 Integrity and Responsibility: We act with honesty, transparency and ethics in all our relationships and assume responsibility for our actions and their impacts on society and the environment.\n👉 Autonomy: We are always seeking innovation and new solutions and improvements, celebrating autonomy and creativity.\n👉 Excellence: We are committed to a high standard of excellence in everything we do, through innovation, quality and professionalism."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. PROFESSIONAL CONDUCT"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1. Respect: We treat all employees, customers, partners and competitors with respect, dignity and courtesy.\n\n1.2. Communication: We maintain transparent, honest and respectful communication at all levels and channels.\n\n1.3. Confidentiality: We preserve the confidentiality of company, customer and employee information. Confidential information is understood as all data and information, whether written, verbal, electronic or in any other form, that is not public knowledge and that belongs to the company or third parties with which the company has a relationship, including, but not limited to: trade secrets, business strategies, financial information, customer data, projects under development, source codes and others.\nAll employees have a duty to maintain confidentiality regarding the company's confidential information, even after the end of the employment or contractual relationship. The duty of confidentiality applies to any form of disclosure, whether internal or external, intentional or unintentional. Disclosure of confidential information is only permitted when authorized in writing by the company or when required by law.\n\n1.4. Intellectual Property: We respect the intellectual property of the company and of third parties. The intellectual property of the company includes, but is not limited to: patents, trademarks, copyrights, software, designs, know-how, trade secrets and other intellectual creations. Intellectual property also extends to the work developed by employees on behalf of the company.\nEmployees must protect the intellectual property of the company against unauthorized use, copying, disclosure or any other form of infringement. The use of the intellectual property of the company for personal purposes or for the benefit of third parties is prohibited.\nIntellectual creations developed by employees in the exercise of their functions and responsibilities belong to the company. Employees must assign all rights to these creations to the company. Employees must respect the copyright and intellectual property rights of third party software and materials. The use of pirated software or the unauthorized reproduction of protected materials is prohibited.\n\n1.5. Conflict of Interest: We avoid situations of conflict of interest and, if they occur, we communicate them to those responsible.\n\n1.6. Use of Company Resources: We use company resources responsibly and ethically, only for professional purposes."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. DIVERSITY AND INCLUSION"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1. Equal Opportunities: We ensure equal opportunities for all employees and candidates, regardless of race, color, religion, gender, gender identity, sexual orientation, nationality, social origin, age, disability or any other characteristic protected by law.\n\n2.2. Inclusive Environment: We promote an inclusive work environment, free from discrimination and harassment.\n\n2.3. Valuing Diversity: We value the diversity of perspectives, experiences and talents, recognizing that it contributes to the company's innovation and success."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. PSYCHOLOGICAL SAFETY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1. Respect for Differences: We respect individual differences and value each person's contribution.\n\n3.2. Open Communication: We encourage open and honest communication, creating an environment where everyone feels comfortable expressing their ideas and opinions.\n\n3.3. Constructive Feedback: We encourage constructive feedback and mutual learning.\n\n3.4. Combating Harassment: We repudiate any form of moral or sexual harassment, and we take measures to prevent and combat such practices."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. TECHNOLOGY FOR ALL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1. Accessibility: We develop Artificial Intelligence solutions that are accessible to everyone, considering the needs of people with disabilities.\n\n4.2. Digital Inclusion: We contribute to digital inclusion, promoting access to technology for less favored communities.\n\n4.3. Responsible Use of AI: We develop and use Artificial Intelligence in a responsible, ethical and transparent manner, considering its social and environmental impacts."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. RELATIONS WITH CLIENTS AND PARTNERS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1. Honesty and Transparency: We maintain honest and transparent relationships with our customers and partners.\n\n5.2. Quality of Products and Services: We offer high-quality products and services that meet the needs of our customers.\n\n5.3. Compliance with Contracts: We honor our commitments and fulfill the contracts we have signed."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. SOCIAL AND ENVIRONMENTAL RESPONSIBILITY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1. Sustainability: We adopt sustainable practices in our operations, seeking to minimize our environmental impact.\n\n6.2. Community: We contribute to the development of the local community, supporting social projects and initiatives with a positive impact."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. COMPLIANCE WITH THE LAW"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"7.1. Applicable Legislation: We comply with the laws and regulations applicable to our business.\n\n7.2. Prevention of Corruption: We repudiate any form of corruption and bribery."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. COMPLAINTS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"8.1. Reporting Channel: The company provides a confidential reporting channel accessible to all employees through our online platform (https://form.hera.build/67fdb463060b30d322d41c0c ). The reporting channel can be used to report any violation of the Code of Ethics and Conduct, such as discrimination, harassment, corruption, fraud or any other unethical behavior.\nThe company guarantees an impartial and transparent investigation process for all complaints received. The investigation will be conducted by a designated and trained team to ensure the impartiality and confidentiality of the process. The company has a zero-tolerance policy regarding any type of retaliation against whistleblowers. Any act of discrimination, harassment or punishment against employees who, in good faith, make a complaint is prohibited.\nAny acts of retaliation against a whistleblower will be considered a serious offense and will subject the offender to disciplinary measures, which may include a warning, suspension or dismissal, depending on the severity of the act.\n\n8.2. Whistleblower Protection: We guarantee protection for whistleblowers against any type of retaliation, as well as guaranteeing their privacy."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. RESPONSIBILITIES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"9.1. Partners and Leaders: The founding partners and other leaders are responsible for leading by example, promoting the company's ethical culture and ensuring compliance with this Code.\n\n9.2. Corporate Employees: All employees and service providers are responsible for knowing, complying with and promoting the principles and guidelines of this Code."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"10. UPDATE"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"This Code of Ethics and Conduct may be updated periodically by the company's partners, with the aim of adapting it to the needs and challenges of the business."}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"EN"}}}},{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"OS NOSSOS VALORES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"👉 Colaboração: Promovemos a colaboração e troca de ideias entre equipes e clientes, aprimorando sempre a conectividade.\n👉 Adaptabilidade e Mudança: Desenvolvemos a habilidade de nos adaptarmos a mudanças e desafios, garantindo a resiliência da empresa.\n👉 Tecnologia para Todos: Buscamos democratizar o acesso à tecnologia, desenvolvendo soluções inovadoras e inclusivas que beneficiem a sociedade como um todo.\n👉 Inovação: enfatizamos a importância da busca por novas soluções e melhorias para uma melhor experiência do cliente.\n👉 Integridade e Responsabilidade: Agimos com honestidade, transparência e ética em todas as nossas relações e assumimos a responsabilidade por nossas ações e seus impactos na sociedade e no meio ambiente.\n👉 Autonomia: estamos sempre em busca inovação e de de novas soluções e melhorias, celebrando a autonomia e a criatividade\n👉 Excelência: Nos comprometemos com alto padrão de excelência em tudo o que fazemos, através da inovação, da qualidade e do profissionalismo."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. CONDUTA PROFISSIONAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Aqui está a tradução do texto para o português do Brasil, mantendo o tom profissional e corporativo do original:\n\n1.1. Respeito: Tratamos todos os funcionários, clientes, parceiros e concorrentes com respeito, dignidade e cortesia.\n\n1.2. Comunicação: Mantemos uma comunicação transparente, honesta e respeitosa em todos os níveis e canais.\n\n1.3. Confidencialidade: Preservamos a confidencialidade das informações da empresa, de clientes e de funcionários. Entende-se por informação confidencial todos os dados e informações, sejam escritos, verbais, eletrônicos ou em qualquer outro formato, que não sejam de conhecimento público e que pertençam à empresa ou a terceiros com os quais a empresa tenha relação, incluindo, mas não se limitando a: segredos comerciais, estratégias de negócios, informações financeiras, dados de clientes, projetos em desenvolvimento, códigos-fonte e outros.\nTodos os funcionários têm o dever de manter a confidencialidade das informações da empresa, mesmo após o término de seu vínculo empregatício ou relação contratual. O dever de confidencialidade se aplica a qualquer forma de divulgação, seja interna ou externa, intencional ou não intencional. A divulgação de informações confidenciais só é permitida quando autorizada por escrito pela empresa ou quando exigido por lei.\n\n1.4. Propriedade Intelectual: Respeitamos a propriedade intelectual da empresa e de terceiros. A propriedade intelectual da Companhia inclui, mas não se limita a: patentes, marcas registradas, direitos autorais, software, designs, conhecimentos técnicos (know-how), segredos comerciais e outras criações intelectuais. A propriedade intelectual também se estende ao trabalho desenvolvido pelos funcionários em nome da empresa.\nOs funcionários devem proteger a propriedade intelectual da empresa contra o uso não autorizado, cópia, divulgação ou qualquer outra forma de violação. É proibida a utilização da propriedade intelectual da empresa para fins pessoais ou em benefício de terceiros.\nAs criações intelectuais desenvolvidas pelos trabalhadores no exercício de suas funções e responsabilidades pertencem à empresa. Os funcionários devem ceder todos os direitos sobre essas criações para a empresa. Os colaboradores devem respeitar os direitos autorais e de propriedade intelectual de softwares e materiais de terceiros. É proibido o uso de software pirata ou a reprodução não autorizada de materiais protegidos.\n\n1.5. Conflito de Interesses: Evitamos situações de conflito de interesses e, caso ocorram, as comunicamos aos responsáveis.\n\n1.6. Uso dos recursos da empresa: Utilizamos os recursos da empresa de forma responsável e ética, e exclusivamente para fins profissionais."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. DIVERSIDADE E INCLUSÃO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1. Igualdade de Oportunidades: Garantimos a igualdade de oportunidades para todos os colaboradores e candidatos, independentemente de raça, cor, religião, gênero, identidade de gênero, orientação sexual, nacionalidade, origem social, idade, deficiência ou qualquer outra característica protegida por lei.\n\n2.2. Ambiente Inclusivo: Promovemos um ambiente de trabalho inclusivo, livre de discriminação e assédio.\n\n2.3. Valorização da Diversidade: Valorizamos a diversidade de perspectivas, experiências e talentos, confirmando que ela contribui para a inovação e o sucesso da empresa."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. SEGURANÇA PSICOLÓGICA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1. Respeito às Diferenças: Respeitamos as diferenças individuais e valorizamos a contribuição de cada um.\n\n3.2. Comunicação Aberta: Estimulamos a comunicação aberta e honesta, criando um ambiente onde todos se sintam à vontade para expressar suas ideias e opiniões.\n\n3.3. Feedback Construtivo: Incentivamos o feedback construtivo e o aprendizado mútuo.\n\n3.4. Combate ao Assédio: Repudiamos qualquer forma de assédio moral ou sexual, e tomamos medidas para prevenir e combater tais práticas."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. TECNOLOGIA PARA TODOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1. Acessibilidade: Desenvolvemos soluções de Inteligência Artificial acessíveis a todos, considerando as necessidades de pessoas com deficiência.\n\n4.2. Inclusão Digital: Contribuímos para a inclusão digital, promovendo o acesso à tecnologia para comunidades menos favorecidas.\n\n4.3. Uso Responsável da IA: Desenvolvemos e utilizamos a Inteligência Artificial de forma responsável, ética e transparente, considerando seus impactos sociais e ambientais."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. RELAÇÕES COM CLIENTES E PARCEIROS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1. Honestidade e Transparência: Mantemos relações honestas e transparentes com nossos clientes e parceiros.\n\n5.2. Qualidade dos Produtos e Serviços: Oferecemos produtos e serviços de alta qualidade que atendam às necessidades dos nossos clientes.\n\n5.3. Cumprimento de Contratos: Honramos nossos compromissos e cumprimos os contratos firmados."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. RESPONSABILIDADE SOCIAL E AMBIENTAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1. Sustentabilidade: Adotamos práticas sustentáveis em nossas operações, buscando minimizar nosso impacto ambiental.\n\n6.2. Comunidade: Contribuímos para o desenvolvimento da comunidade local, apoiando projetos sociais e iniciativas de impacto positivo."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. CUMPRIMENTO DA LEI"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"7.1. Legislação Aplicável: Cumprimos as leis e regulamentos aplicáveis ao nosso negócio.\n\n7.2. Prevenção da Corrupção: Repudiamos qualquer forma de corrupção e suborno."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. DENÚNCIAS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"8.1. Canal de Denúncias:A empresa disponibiliza canal de denúncia confidencial e acessível a todos os colaboradores, através da nossa plataforma online (https://form.hera.build/67fdb463060b30d322d41c0c ). O canal de denúncia pode ser utilizado para relatar qualquer violação ao Código de Ética e Conduta, como discriminação, assédio, corrupção, fraude ou qualquer outro comportamento antiético.\nA empresa garante um processo de apuração imparcial e transparente para todas as denúncias recebidas. A apuração será conduzida por uma equipe designada e treinada para garantir a isenção e a confidencialidade do processo.\nA empresa adota uma política de tolerância zero em relação a qualquer tipo de retaliação contra o denunciante. É proibido qualquer ato de discriminação, assédio ou punição contra o colaborador que, de boa-fé, fizer uma denúncia.\nQuaisquer atos de retaliação contra o denunciante serão considerados falta grave e sujeitará o agressor a medidas disciplinares, que podem incluir advertência, suspensão ou demissão, dependendo da gravidade do ato.\n\n8.2. Proteção ao Denunciante: Garantimos a proteção ao denunciante contra qualquer tipo de retaliação, bem como garantimos a sua privacidade."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. RESPONSABILIDADES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"9.1. Sócias e Líderes: As sócias fundadoras e demais líderes são responsáveis por liderar pelo exemplo, promovendo a cultura ética da empresa e assegurando o cumprimento deste Código.\n\n9.2. Colaboradores PJ: Todos os colaboradores e prestadores de serviço são responsáveis por conhecer, cumprir e promover os princípios e diretrizes deste Código."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"10. ATUALIZAÇÃO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Este Código de Ética e Conduta poderá ser atualizado periodicamente pelas sócias da empresa, com o objetivo de adaptá-lo às necessidades e aos desafios do negócio."}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"PT"}}}},{"component":"data2-core-flow@Case","params":{"expression":{"component":"data2-core-primitives@String","params":{"content":"ES"}},"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"NUESTROS VALORES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"👉 Colaboración: Promovemos la colaboración y el intercambio de ideas entre equipos y clientes, mejorando siempre la conectividad.\n👉 Adaptabilidad y Cambio: Desarrollamos la capacidad de adaptarnos a los cambios y retos, asegurando la resiliencia de la empresa.\n👉 Tecnología para todos: Buscamos democratizar el acceso a la tecnología, desarrollando soluciones innovadoras e inclusivas que beneficien a la sociedad en su conjunto.\n👉 Innovación: enfatizamos la importancia de buscar nuevas soluciones y mejoras para una mejor experiencia del cliente.\n👉 Integridad y Responsabilidad: Actuamos con honestidad, transparencia y ética en todas nuestras relaciones y asumimos la responsabilidad de nuestras acciones y sus impactos en la sociedad y el medio ambiente.\n👉 Autonomía: siempre buscamos innovación y nuevas soluciones y mejoras, celebrando la autonomía y la creatividad.\n👉 Excelencia: Estamos comprometidos con un alto estándar de excelencia en todo lo que hacemos, a través de la innovación, la calidad y el profesionalismo."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. CONDUCTA PROFESIONAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1. Respeto: Tratamos a todos los empleados, clientes, socios y competidores con respeto, dignidad y cortesía.\n\n1.2. Comunicación: Mantenemos una comunicación transparente, honesta y respetuosa en todos los niveles y canales.\n\n1.3. Confidencialidad: Preservamos la confidencialidad de la información de la empresa, clientes y empleados. Se entiende por información confidencial todos aquellos datos e información, ya sea escrita, verbal, electrónica o en cualquier otra forma, que no sean de conocimiento público y que pertenezcan a la empresa o a terceros con los que la empresa tenga relación, incluyendo, pero no limitado a: secretos comerciales, estrategias de negocio, información financiera, datos de clientes, proyectos en desarrollo, códigos fuente y otros.\nTodos los empleados tienen el deber de mantener la confidencialidad de la información de la empresa, incluso después de finalizar su empleo o relación contractual. El deber de confidencialidad se aplica a cualquier forma de divulgación, ya sea interna o externa, intencional o no intencional. La divulgación de información confidencial sólo está permitida cuando la empresa la autoriza por escrito o cuando lo exige la ley.\n\n1.4. Propiedad Intelectual: Respetamos la propiedad intelectual de la empresa y de terceros. La propiedad intelectual de la Compañía incluye, pero no se limita a: patentes, marcas comerciales, derechos de autor, software, diseños, conocimientos técnicos, secretos comerciales y otras creaciones intelectuales. La propiedad intelectual también se extiende al trabajo desarrollado por los empleados en nombre de la empresa.\nLos empleados deben proteger la propiedad intelectual de la empresa contra el uso no autorizado, la copia, la divulgación o cualquier otra forma de violación. Se prohíbe la utilización de la propiedad intelectual de la empresa para fines personales o en beneficio de terceros.\nLas creaciones intelectuales desarrolladas por los trabajadores en el ejercicio de sus funciones y responsabilidades pertenecen a la empresa. Los empleados deben ceder todos los derechos sobre estas creaciones a la empresa. Los colaboradores deben respetar los derechos de autor y de propiedad intelectual del software y los materiales de terceros. Se prohíbe el uso de software pirateado o la reproducción no autorizada de materiales protegidos.\n\n1.5. Conflicto de Interés: Evitamos situaciones de conflicto de interés y, si se producen, las comunicamos a los responsables.\n\n1.6. Uso de los recursos de la empresa: Utilizamos los recursos de la empresa de forma responsable y ética, y únicamente para fines profesionales."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. DIVERSIDAD E INCLUSIÓN"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1. Igualdade de Oportunidades: Aseguramos la igualdad de oportunidades para todos los colaboradores y candidatos, independientemente de la raza, cor, religião, gênero, identidade de gênero, orientação sexual, nacionalidade, origem social, idade, deficiencia ou qualquer outra característica protegida por lei.\n\n2.2. Ambiente Inclusivo: Promovemos um ambiente de trabalho inclusivo, livre de discriminação e assédio.\n\n2.3. Valorização da Diversidade: Valorizamos la diversidad de perspectivas, experiencias y talentos, reconhecendo que ela contribui para la innovación y el éxito de la empresa."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. SEGURIDAD PSICOLÓGICA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1. Respeto por las diferencias: Respetamos las diferencias individuales y valoramos la contribución de cada persona.\n\n3.2. Comunicación abierta: Fomentamos la comunicación abierta y honesta, creando un entorno donde todos se sientan cómodos expresando sus ideas y opiniones.\n\n3.3. Comentarios constructivos: fomentamos los comentarios constructivos y el aprendizaje mutuo.\n\n3.4. Combatir el acoso: Repudiamos cualquier forma de acoso moral o sexual y tomamos medidas para prevenir y combatir dichas prácticas."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. TECNOLOGÍA PARA TODOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1. Accesibilidad: Desarrollamos soluciones de Inteligencia Artificial accesibles para todos, considerando las necesidades de las personas con discapacidad.\n\n4.2. Inclusión Digital: Contribuimos a la inclusión digital, promoviendo el acceso a la tecnología a las comunidades menos favorecidas.\n\n4.3. Uso responsable de IA: Desarrollamos y utilizamos Inteligencia Artificial de manera responsable, ética y transparente, considerando sus impactos sociales y ambientales."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. RELACIONES CON CLIENTES Y SOCIOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1. Honestidad y Transparencia: Mantenemos relaciones honestas y transparentes con nuestros clientes y socios.\n\n5.2. Calidad de Productos y Servicios: Ofrecemos productos y servicios de alta calidad que satisfacen las necesidades de nuestros clientes.\n\n5.3. Cumplimiento de Contratos: Honramos nuestros compromisos y cumplimos con los contratos firmados."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. RESPONSABILIDAD SOCIAL Y AMBIENTAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1. Sostenibilidad: Adoptamos prácticas sostenibles en nuestras operaciones, buscando minimizar nuestro impacto ambiental.\n\n6.2. Comunidad: Contribuimos al desarrollo de la comunidad local, apoyando proyectos sociales e iniciativas de impacto positivo."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. CUMPLIMIENTO DE LA LEY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"7.1. Ley aplicable: Cumplimos con las leyes y regulaciones aplicables a nuestro negocio.\n\n7.2. 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bottom","params":{"border":{"component":"data2-core-types@Border","params":{"color":"#808080","radius":{"leftTop":"100"},"width":{"left":"0","top":"0","right":"0","bottom":"0"}}},"fill":{"params":{"backgrounds":[{"params":{"color":{"component":"data2-core-types@Color","params":{"rgba":"rgba(162,37,95,1)"}}},"component":"data2-core-types@Background"}]},"component":"data2-core-types@Fill"},"dimensions":{"component":"data2-core-types@Dimensions","params":{"width":263,"height":292,"exactWidth":263.39,"exactHeight":292.15000000000003}},"position":{"component":"data2-core-types@Position","params":{"freeTransform":true,"x":-60,"y":239,"exactX":-60,"exactY":239,"top":false,"bottom":true,"right":true}},"filter":[{"component":"data2-core-types@BitmapFilter","params":{"type":"blur","unit":"px","value":166}}],"opacity":{"disabled":false,"component":"data2-core-types@Opacity","params":{"value":49}}},"index":2},{"_id":"697227e9c659551649fc911d","parent":"697227e9c659551649fc9119","component":"data2-core-primitives@Block","system":"65901b6eeafc5e0931497047","displayName":"questions","params":{"border":{"component":"data2-core-types@Border","params":{"color":"#ffffff","radius":{},"width":{"left":"0","top":"1","right":"0","bottom":"0"}},"disabled":true},"fill":{"params":{"backgrounds":[{"params":{"color":{"component":"data2-core-types@Color","params":{"rgba":"rgba(50,182,17,1)"},"disabled":true},"gradient":{"disabled":true,"component":"data2-core-types@ColorGradient","params":{}},"image":{"disabled":true,"component":"data2-core-types@String","params":{}}},"component":"data2-core-types@Background"}]},"component":"data2-core-types@Fill"},"dimensions":{"component":"data2-core-types@Dimensions","params":{"width":1200,"height":520,"exactWidth":false,"exactHeight":false,"growHeightWithContent":true,"growWidthWithContent":false}},"position":{"component":"data2-core-types@Position","params":{"freeTransform":false,"x":0,"y":50,"exactX":false,"exactY":false,"top":true,"left":true,"right":true,"growH":false,"bottom":false,"growV":false,"fixed":false}},"repeat":{"params":{"defaultCase":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUÇÃO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Olá, Usuário(a)! Obrigada por utilizar a Plataforma Hera.Build!\n\nA nossa Política de Privacidade mostra aos usuários e usuárias (entendidos por “Você” neste documento) da Plataforma Hera.Build como tratamos os seus dados pessoais de acordo com as melhores práticas do mercado. Este tratamento pode envolver desde a coleta, o uso, o armazenamento, o compartilhamento e o descarte desses dados.\n\nTodas as definições de “Clientes”, “Usuários Terceiros”, “Plataforma”, “Agentes” e “Customização” e “Particularidades dos Agentes” foram retiradas dos Termos e Condições e Contrato de Licenciamento da Plataforma. Conforme explicado em nossos Termos e Condições, a Plataforma Hera.Build permite a criação e a customização pelo Cliente de Agentes Virtuais operados por Inteligência Artificial que podem ser publicados em chatrooms da Hera.Build e até integrados em plataformas terceiras (via API), como o whatsapp, ou seja, páginas de conversas virtuais que permitem a troca automatizada de mensagens para um fim específico, conforme os casos de uso inseridos pelo Cliente e a partir da interação do Cliente com a Plataforma Hera.Build, sua interface intuitiva e suas funcionalidades, e do público-alvo com os seus Agentes, inclusive por meio da integração da Plataforma Hera.Build com softwares terceiros.\n\nNo entanto, as atividades de tratamento de dados pessoais aqui descritas giram em torno essencialmente das operações entre Hera.Build e Cliente (as atividades de tratamento envolvendo Cliente, Usuários Terceiros, Público-Alvo e Hera Build serão especificadas no item “3. MAS COMO MEUS DADOS SÃO TRATADOS?” abaixo), além da melhoria da experiência do Cliente em nossa plataforma, para que este consiga realizar suas Customizações da maneira mais eficiente possível. \n\nAo usar, acessar e se cadastrar na Plataforma, o Cliente e/ou o Usuário Terceiro declara estar ciente dos Termos e Condições da Plataforma Hera.Build. \n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. \tOBJETIVOS DESTA POLÍTICA DE PRIVACIDADE"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"O objetivo deste documento é ser o mais transparente possível com Você, descrevendo como a Hera.Build coleta, usa e compartilha os seus dados pessoais por meio da nossa Plataforma. Para cumprir este objetivo, mantemos a nossa política de privacidade sempre atualizada e deixamos Você avisado sempre que fazemos alguma alteração em nossas atividades de tratamento de dados pessoais. Além disso, este documento também deverá servir como um guia de procedimentos que Você poderá seguir caso queira se informar sobre os seus direitos."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2.\tO QUE SÃO DADOS PESSOAIS E DADOS ANONIMIZADOS? QUAIS DADOS MEUS PODEM SER COLETADOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Dado pessoal é todo dado que te identifica ou que te torna identificável. O seu CPF, por exemplo, te identifica quase imediatamente. Mas, existem aqueles dados que, por mais que não possam te identificar com a mesma facilidade que o seu CPF, em combinação com outros dados ou mediante a utilização de softwares, listas e sistemas, podem te tornar identificável.\n\nDados anonimizados, por sua vez, são dados que eram pessoais e que, após passar por alguns processos que envolvem esforços, custos e tecnologia razoáveis, perdem a possibilidade de associação, direta ou indireta, a um indivíduo (no caso, Você).\n\nDetalharemos em seguida os dados que coletamos, a depender da sua atividade em nossa plataforma: \n\nDados de Uso: Dados de Uso são dados técnicos que coletamos a partir da utilização propriamente dita da Plataforma Hera.Build pelos Usuários e/ou Usuários Terceiros. Dentre esses dados incluem-se dados sobre botões clicados, interação com as funcionalidades presentes na Plataforma, tempo de uso, data e hora da última atualização de agentes, agentes criados, responsável por criações/alterações na Customização, dentre outros dados que se relacionam às interações ativas dos Usuários e/ou Usuários Terceiros com a Plataforma. No caso dos Usuários Terceiros, tratamos esses dados por conta e ordem do Usuário.\n\nDados dos Usuários: São os dados coletados pela Hera.Build a depender da pessoa que está utilizando a aplicação. Nós coletamos, principalmente, dados de usuários durante o acesso da nossa plataforma interativa, onde o Cliente ou o Usuário Terceiro implementam suas Customizações. \n\nNo caso específico dos Clientes e Usuários Terceiros, esses Dados são coletados quando o próprio usuário os fornece ao realizar o cadastro, preencher formulários em nossa plataforma/sua Customização ou quando o Usuário envia esses dados por e-mail ou WhatsApp, e eles podem abranger: nome, e-mail, dados de armazenamento, leitura, retenção, acesso e gerenciamento de arquivos.\n\nDados Fornecidos aos Agentes: são os dados coletados pelos Agentes durante a interação dos Terceiros ao conversar com os Agentes criados pelo Cliente. Assim, quaisquer dados pessoais que sejam inseridos na conversa pelo Terceiro serão coletados pela Hera e tratados por esta como operadora, para as finalidades definidas pelo Usuário, e para fins de faturamento [neste caso, não há interesse da Hera no tratamento do dado pessoal em si, e sim na quantidade de interações ocorridas (mensagem do terceiro + resposta do agente). Mas, para isso, quaisquer dados, pessoais ou não, inseridos na mensagem são lateralmente coletados.]. \n\nDados de Arquivos: são os dados pessoais presentes nos arquivos inseridos pelo Cliente na Plataforma Hera.Build (geralmente na página “Files”, para alimentar a Inteligência Artificial). Esses arquivos não contêm, necessariamente, dados pessoais. No entanto, esses arquivos podem conter dados pessoais e, sempre que for o caso, a Hera trata esses dados como operadora, para os fins determinados pelo Cliente (por exemplo, para que o Agente do Cliente forneça uma resposta adequada a uma questão)."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. \tMAS COMO MEUS DADOS SÃO TRATADOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para facilitar a nossa explicação sobre o tratamento dos seus dados, fizemos a tabela abaixo, que mostra quais dados são tratados, bem como o motivo pelo tratamento desses dados e a base legal, a qual leva em conta o disposto na Lei nº 13.709/2018 (Lei Geral de Proteção de Dados – “LGPD”). Mas, antes de prosseguirmos, é necessário fazer uma breve explicação sobre quem são os agentes de tratamento de dados trazidos pela LGPD.\n\nBasicamente, existem dois agentes de tratamento: o controlador e o operador. O primeiro é aquele que toma as decisões relativas ao tratamento dos seus dados. O segundo é aquele que trata os seus dados em nome do controlador, conforme as instruções deste. Por conta disso, o controlador tem mais obrigações a cumprir do que o operador, mas isso não significa que este último tenha pouca ou nenhuma obrigação perante o usuário.\n\nNo caso da Hera.Build, quando tratamos os dados dos Usuários para que estes acessem a camada da Plataforma de funcionalidades que permitem com que o Cliente crie ou altere uma Customização, atuamos como controladores desses dados. No entanto, quanto tratamos os dados dos Clientes e dos Usuários Terceiros dentro de cada Customização, isto é, com base no que cada Usuário determinou em sua Customização em termos de coleta e tratamento de dados, inclusive na hipótese de o Usuário requisitar ou realizar a integração de um Software terceiro em sua Customização, tratamos esses dados como operadores.\n\nNo caso de tratarmos os dados como operadores, a Hera.Build não pode tratar os seus dados para finalidades que não sejam aquelas expressamente indicadas pelos Clientes. Por esse motivo, a Hera.Build estipula em seus Termos e Condições que os Usuários obedeçam ao disposto na LGPD e, quando exigido, mantenham uma política de privacidade atualizada para o(s) seu(s) Agente(s).\n\nConfira a tabela abaixo para saber como e por que seus dados são tratados:\n\nTipo de Dado: Dados de Uso\nFinalidade: Monitoramento, Melhorias na Plataforma\nBase Legal: Legítimo Interesse\nSomos controladores desses dados? Sim. A Hera toma decisões relativas a como alguns desses dados são tratados. Mas, é importante mencionar que, para alguns deles, a Hera pode ser tanto controladora, quanto operadora, dependendo da finalidade.\n\nTipo de Dado: Dados de Usuário\nFinalidade: Validação, Contato\nBase Legal: Execução de Contrato, Legítimo Interesse\nSomos controladores desses dados? Sim. A Hera toma decisões relativas a como alguns desses dados são tratados. Mas, é importante mencionar que, para alguns deles, a Hera pode ser tanto controladora, quanto operadora, dependendo da finalidade.\n\nTipo de Dado: Dados Fornecidos ao Agente \nFinalidade: Faturamento\nBase Legal: Execução de Contrato\nSomos controladores desses dados? A Hera trata esses dados tanto como controladora, para fins de faturamento, quanto como operadora, para quaisquer fins/instruções definidas pelo controlador (o Cliente), inclusive quanto às respostas dos Agentes. \n\nTipo de Dado: Dados de Usuários Terceiros \nFinalidade: A Hera não trata esses dados para nenhuma finalidade que não as expressamente indicada pelo Cliente.\nBase Legal: Tendo em vista que a Hera não é considerada controladora desses dados, ela não tem a obrigação, nos termos da LGPD, de elencar uma base legal.\nSomos controladores desses dados? Não. A Hera somente trata esses dados com base nas instruções dos Clientes.\n\nTipo de Dado: Dados de Arquivos Terceiros \nFinalidade: A Hera não trata esses dados para nenhuma finalidade que não as expressamente indicada pelo Cliente.\nBase Legal: Tendo em vista que a Hera não é considerada controladora desses dados, ela não tem a obrigação, nos termos da LGPD, de elencar uma base legal.\nSomos controladores desses dados? A Hera trata esses dados como operadora, para quaisquer fins/instruções definidas pelo controlador (o Cliente), inclusive quanto às respostas dos Agentes.\n\n\nEntenda mais sobre as nossas finalidades:\n\nMonitoramento: avaliamos, a partir dos Dados de Uso, se um determinado acesso é legítimo e se as funcionalidades da Plataforma Hera.Build estão sendo utilizadas de forma adequada. \n\nMelhorias na Plataforma: a partir dos mesmos Dados de Uso, nós identificamos pontos e funcionalidades da nossa plataforma que precisam ser melhorados para aprimorar a sua experiência como usuário da Plataforma Hera.Build. \n\nValidação: trata-se do procedimento de cadastro e login pelo qual identificamos o Usuário, na camada da Plataforma Hera.Build de aplicações e funcionalidades que permitem que o Usuário crie ou altere um Agente.\n\nFaturamento: a Hera precisa ter registro de todas as interações ocorridas com os Agentes dos Usuários para fins de cobrança do Usuário. Essas interações também ficam armazenadas para verificação de quaisquer irregularidades no funcionamento dos Agentes, se necessário e solicitado pelo Usuário."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4.\tSEGURANÇA DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Todos os sistemas de segurança estão sujeitos a erros e intervenções ilícitas de terceiros e Você deve estar ciente disso. Entretanto, a segurança é uma de nossas prioridades e adotamos níveis de proteção altos e medidas técnicas, físicas e administrativas, de acordo com as melhores práticas do mercado.\n\nNós contratamos bases de dados de terceiros que possuem altos padrões de segurança e, além disso, a Hera.Build visa a garantir que o eventual acesso aos seus dados pessoais por colaboradores seja sigiloso. Um dos princípios que nós respeitamos é aquele de que somente os funcionários e colaboradores que necessitam acessar os seus dados pessoais (para fazer cumprir a proposta interativa da Plataforma, por exemplo) os acessarão. \n\nLembramos que Você é o responsável por seus dados de acesso da Plataforma Hera.Build, como login e senha, e o acesso por terceiros é de sua responsabilidade.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. \tCOMPARTILHAMENTO DE DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para que possamos oferecer a Você nossos serviços, compartilhamos os seus dados com terceiros. Esses terceiros incluem nossos funcionários e colaboradores, e terceiros prestadores de serviços, mas em caráter de exceção e sempre nos termos da legislação competente.\n\nAtualmente, os únicos terceiros prestadores de serviços com quem compartilhamos os seus dados são empresas de serviços de servidor e de base de dados e respectivos serviços auxiliares que viabilizam o funcionamento do site e da Plataforma Hera.Build. Trata-se de uma transferência indispensável para a execução dos serviços da Hera e do funcionamento da Plataforma Hera.Build e adotamos as salvaguardas que julgamos necessárias para viabilizar o cumprimento da LGPD, principalmente quando o compartilhamento envolve transferência internacional."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6.\tDESCARTE E RETENÇÃO DE DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Nós retemos seus dados pessoais pelo período necessário para cumprir com as finalidades expostas nessa Política de Privacidade, ou por um período maior se for exigido ou permitido por lei. Após esse período, o dado será eliminado, anonimizado ou, quando isso não for possível, armazenado e isolado de forma que não possa mais ser utilizado para identificar seu titular. \n\nUm dos seus direitos como titular de dados pessoais, como Você verá abaixo, é requerer a eliminação, bloqueio ou anonimização de determinados dados pessoais que possam estar armazenados em nossos sistemas. Nossa política de descarte é segura e, ao proceder com o descarte de seus dados pessoais, a Hera toma todo o cuidado necessário para que os dados sejam eliminados permanentemente ou anonimizados, de acordo com a LGPD. \n\nNo entanto, é importante destacar que a Hera tem o direito e o dever de manter certos dados pessoais armazenados para cumprimento de obrigações legais e regulatórias, ou em caso de litígio. Por exemplo, quando há o risco de que a Hera possa ser intimado, pelas autoridades competentes, a compartilhar esses dados.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. \tDIREITOS DOS TITULARES DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Você, como titular dos dados pessoais que tratamos, tem inúmeros direitos garantidos por lei. Esses direitos giram em torno, principalmente, do acesso facilitado às informações relativas ao tratamento de seus dados.\n\nVocê pode requerer, por exemplo, informações sobre os seguintes tópicos:\n\n(a)\t finalidade específica para a qual tratamos os seus dados pessoais (informações já presentes nesta Política de Privacidade); \n\n(b)\tforma e duração do tratamento dos seus dados pessoais; \n\n(c)\tnossa identificação e outras informações necessárias para Você nos contatar (informações já presentes nesta Política de Privacidade); \n\n(d)\tinformações sobre uso compartilhado de seus dados pessoais com terceiros, na hipótese de estes terceiros determinarem, conjuntamente conosco, a finalidade do tratamento dos seus dados (informações já presentes nesta Política de Privacidade);\n\n(e)\tconfirmação do fato de que nós tratamos os seus dados pessoais e quais deles estão sendo tratados; \n\n(f)\tacesso aos seus dados pessoais que estão sendo tratados por nós;\n\n(g)\tcorreção de eventuais dados pessoais incompletos, inexatos ou desatualizados, no contexto de nosso tratamento; e\n\n(h)\tanonimização, bloqueio ou eliminação de dados pessoais desnecessários, excessivos ou tratados em desconformidade com o disposto nesta Política de Privacidade ou na legislação de proteção de dados pessoais competente.\n\nEssas informações deverão ser disponibilizadas pela Hera, a partir de seu requerimento, de forma clara, ostensiva, facilitada e gratuita. Todavia, para os dados em que a Hera atua como operadora, o requerimento deve ser idealmente direcionado ao controlador dos seus dados, salvo no caso de obrigação legal ou regulatória da Hera.Build, bem como de determinação da autoridade competente.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. \tINFORMAÇÕES ADICIONAIS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera.Build se preocupa com a privacidade e a proteção dos seus dados pessoais desde a concepção de nossos produtos e serviços até a sua execução propriamente dita. Por tal razão, separamos neste capítulo algumas outras informações que podem interessar, separadas em alguns tópicos gerais:\n\n(a)\tSempre que alterarmos essa Política de Privacidade, por conta de alterações na finalidade do tratamento de seus dados pessoais, na forma e duração deste tratamento e/ou estabelecermos algum novo uso compartilhado desses dados com terceiros, Você será informado o mais rápido possível; e\n\n(b)\tVocê poderá exercer o chamado direito de oposição contra determinados tratamentos de dados pessoais realizados por nós, como controladores, em especial quando o tratamento não é baseado na obtenção do seu consentimento; como a Hera objetiva respeitar integralmente o chamado princípio da necessidade (tratamos apenas os seus dados pessoais quando isso for estritamente necessário para viabilizar os nossos serviços e as funcionalidades oferecidas por meio da Plataforma Hera.Build), acreditamos que isso não será necessário, mas se trata de um direito seu e achamos por bem informá-lo nesta Política de Privacidade."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. \tDÚVIDAS E CONTATO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera Build é um negócio que pertence à HERA BUILD LTDA., pessoa jurídica de direito privado, inscrita no CNPJ sob o n.º 54.076.038/0001-77, com sede na Rua Augusta, nº 101, conjunto 506, Consolação, CEP: 01.305-000, São Paulo – SP. \n\nCaso Você queira esclarecer qualquer dúvida sobre esta Política de Privacidade diretamente conosco, solicitamos a gentileza de entrar em contato através do seguinte e-mail: contact@hera.build.\n"}}}],"cases":[{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUCTION"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hello, User! Thank you for using the Hera.Build Platform!\nOur Privacy Policy shows users (understood as “You” in this document) of the Hera.Build Platform how we process your personal data in accordance with the best market practices. This processing can involve everything from the collection, use, storage, and sharing to the disposal of this data.\nAll definitions of “Clients,” “Third-Party Users,” “Platform,” “Agents,” “Customization,” and “Agent Particularities” have been taken from the Platform's Terms and Conditions and Licensing Agreement. As explained in our Terms and Conditions, the Hera.Build Platform allows the creation and customization by the Client of Virtual Agents operated by Artificial Intelligence. These agents can be published in Hera.Build chatrooms and even integrated into third-party platforms (via API), such as WhatsApp. In other words, these are virtual conversation pages that allow the automated exchange of messages for a specific purpose, according to the use cases inserted by the Client and based on the Client's interaction with the Hera.Build Platform, its intuitive interface and features, and the target audience's interaction with their Agents, including through the integration of the Hera.Build Platform with third-party software.\nHowever, the personal data processing activities described here revolve essentially around the operations between Hera.Build and the Client (the processing activities involving the Client, Third-Party Users, Target Audience, and Hera Build will be specified in section \"3. BUT HOW IS MY DATA PROCESSED?\" below), in addition to improving the Client's experience on our platform so that they can carry out their Customizations as efficiently as possible.\nBy using, accessing, and registering on the Platform, the Client and/or the Third-Party User declares to be aware of the Hera.Build Platform Terms and Conditions.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. OBJECTIVES OF THIS PRIVACY POLICY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"The objective of this document is to be as transparent as possible with You, describing how Hera.Build collects, uses, and shares your personal data through our Platform. To achieve this goal, we keep our privacy policy constantly updated and let You know whenever we make any changes to our personal data processing activities. Additionally, this document should also serve as a procedural guide that You can follow if you want to be informed about your rights."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. WHAT ARE PERSONAL DATA AND ANONYMIZED DATA? WHICH OF MY DATA CAN BE COLLECTED?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Personal data is any data that identifies you or makes you identifiable. Your CPF (Brazilian Taxpayer Registry), for example, identifies you almost immediately. However, there is data that, even if it cannot identify you as easily as your CPF, in combination with other data or through the use of software, lists, and systems, can make you identifiable.\nAnonymized data, in turn, is data that was personal and that, after undergoing processes involving reasonable efforts, costs, and technology, loses the possibility of association, directly or indirectly, with an individual (in this case, You).\nWe detail below the data we collect, depending on your activity on our platform:\nUsage Data: Technical data we collect from the actual use of the Hera.Build Platform by Users and/or Third-Party Users. This data includes information about buttons clicked, interaction with the features present on the Platform, usage time, date and time of the last agent update, created agents, the person responsible for Customization creations/alterations, among other data related to the active interactions of Users and/or Third-Party Users with the Platform. In the case of Third-Party Users, we process this data on behalf of and under the orders of the User.\nUser Data: Data collected by Hera.Build depending on the person using the application. We primarily collect user data during the access to our interactive platform, where the Client or Third-Party User implements their Customizations. Specifically for Clients and Third-Party Users, this Data is collected when the user provides it during registration, when filling out forms on our platform/your Customization, or when the User sends this data via email or WhatsApp. This may include: name, email, and data related to storage, reading, retention, access, and file management.\nData Provided to Agents: Data collected by the Agents during the interaction of Third Parties when chatting with the Agents created by the Client. Thus, any personal data inserted into the conversation by the Third Party will be collected by Hera and processed by it as a processor, for the purposes defined by the User, and for billing purposes [in this case, Hera has no interest in processing the personal data itself, but rather in the number of interactions that occurred (third-party message + agent response). However, for this to happen, any data, personal or otherwise, inserted in the message is collaterally collected].\nFile Data: Personal data present in the files inserted by the Client into the Hera.Build Platform (usually on the \"Files\" page, to feed the Artificial Intelligence). These files do not necessarily contain personal data. However, if they do, Hera processes this data as a processor, for the purposes determined by the Client (for example, so that the Client's Agent provides an appropriate answer to a question).\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. BUT HOW IS MY DATA PROCESSED?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"To make it easier to explain how we process your data, we have created the table below, which shows what data is processed, the reason for processing it, and the legal basis, taking into account the provisions of Law No. 13.709/2018 (General Data Protection Law – \"LGPD\"). But before we proceed, we need to briefly explain the data processing agents introduced by the LGPD.\nBasically, there are two processing agents: the controller and the processor. The first is the one who makes decisions regarding the processing of your data. The second is the one who processes your data on behalf of the controller, according to their instructions. Because of this, the controller has more obligations to fulfill than the processor, but this does not mean the latter has little or no obligation to the user.\nIn the case of Hera.Build, when we process User data so they can access the layer of Platform features that allow the Client to create or alter a Customization, we act as controllers of this data. However, when we process the data of Clients and Third-Party Users within each Customization—that is, based on what each User has determined in their Customization regarding data collection and processing, including if the User requests or integrates third-party software into their Customization—we process this data as processors.\nWhen we process data as processors, Hera.Build cannot process your data for purposes other than those expressly indicated by the Clients. For this reason, Hera.Build stipulates in its Terms and Conditions that Users comply with the LGPD and, when required, maintain an updated privacy policy for their Agent(s).\nCheck the table below to find out how and why your data is processed:\nData Type\nPurpose\nLegal Basis\nAre we the controllers of this data?\nUsage Data\nMonitoring, Platform Improvements\nLegitimate Interest\nYes. Hera makes decisions regarding how some of this data is processed. However, for some of it, Hera can be both a controller and a processor, depending on the purpose.\nUser Data\nValidation, Contact\nContract Execution, Legitimate Interest\nYes. Hera makes decisions regarding how some of this data is processed. However, for some of it, Hera can be both a controller and a processor, depending on the purpose.\nData Provided to the Agent\nBilling\nContract Execution\nHera processes this data both as a controller (for billing purposes) and as a processor (for any purposes/instructions defined by the controller/Client, including Agent responses).\nThird-Party User Data\nHera does not process this data for any purpose other than those expressly indicated by the Client.\nSince Hera is not considered a controller of this data, it is not obligated under the LGPD to list a legal basis.\nNo. Hera only processes this data based on the Clients' instructions.\nThird-Party File Data\nHera does not process this data for any purpose other than those expressly indicated by the Client.\nSince Hera is not considered a controller of this data, it is not obligated under the LGPD to list a legal basis.\nHera processes this data as a processor, for any purposes/instructions defined by the controller (the Client), including Agent responses.\n\nUnderstand more about our purposes:\nMonitoring: We evaluate, based on Usage Data, whether a given access is legitimate and whether the features of the Hera.Build Platform are being used appropriately.\nPlatform Improvements: Based on the same Usage Data, we identify points and features of our platform that need improvement to enhance your experience as a user of the Hera.Build Platform.\nValidation: This is the registration and login procedure through which we identify the User in the Hera.Build Platform layer of applications and features that allow the User to create or alter an Agent.\nBilling: Hera needs a record of all interactions that occurred with the Users' Agents for User billing purposes. These interactions are also stored to verify any irregularities in the Agents' functioning, if necessary and requested by the User."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. DATA SECURITY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"All security systems are subject to errors and illicit third-party interventions, and You must be aware of this. However, security is one of our priorities, and we adopt high levels of protection alongside technical, physical, and administrative measures in accordance with best market practices.\nWe contract third-party databases that have high security standards, and furthermore, Hera.Build aims to ensure that any potential access to your personal data by collaborators is kept confidential. One of the principles we respect is that only employees and collaborators who need to access your personal data (to fulfill the Platform's interactive proposal, for example) will have access to it.\nWe remind You that You are responsible for your Hera.Build Platform access data, such as login and password, and any access by third parties is your responsibility.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. DATA SHARING"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"To offer You our services, we share your data with third parties. These third parties include our employees and collaborators, as well as third-party service providers, but strictly as an exception and always under the terms of the applicable legislation.\nCurrently, the only third-party service providers with whom we share your data are server and database service companies and respective auxiliary services that enable the functioning of the website and the Hera.Build Platform. This is an indispensable transfer for executing Hera's services and operating the Hera.Build Platform, and we adopt the safeguards we deem necessary to ensure compliance with the LGPD, especially when sharing involves international transfers.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. DATA DISPOSAL AND RETENTION"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"We retain your personal data for the period necessary to fulfill the purposes set out in this Privacy Policy, or for a longer period if required or permitted by law. After this period, the data will be deleted, anonymized, or, when this is not possible, stored and isolated so that it can no longer be used to identify its subject.\nOne of your rights as a personal data subject, as You will see below, is to request the deletion, blocking, or anonymization of certain personal data that may be stored in our systems. Our disposal policy is secure, and when disposing of your personal data, Hera takes all necessary care to ensure the data is permanently deleted or anonymized in accordance with the LGPD.\nHowever, it is important to note that Hera has the right and duty to keep certain personal data stored to comply with legal and regulatory obligations, or in the event of a dispute. For example, when there is a risk that Hera may be subpoenaed by competent authorities to share this data.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. DATA SUBJECT RIGHTS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"You, as the subject of the personal data we process, have numerous rights guaranteed by law. These rights mainly revolve around facilitated access to information regarding the processing of your data.\nYou may request, for example, information on the following topics:\nSpecific purpose for which we process your personal data (information already present in this Privacy Policy);\nForm and duration of the processing of your personal data;\nOur identification and other information necessary for You to contact us (information already present in this Privacy Policy);\nInformation about the shared use of your personal data with third parties, in the event these third parties determine, jointly with us, the purpose of processing your data (information already present in this Privacy Policy);\nConfirmation of the fact that we process your personal data and which data is being processed;\nAccess to your personal data being processed by us;\nCorrection of any incomplete, inaccurate, or outdated personal data within the context of our processing; and\nAnonymization, blocking, or deletion of unnecessary or excessive personal data, or data processed in non-compliance with the provisions of this Privacy Policy or applicable personal data protection legislation.\nThis information must be made available by Hera upon your request in a clear, conspicuous, accessible, and free manner. However, for data where Hera acts as a processor, the request should ideally be directed to the controller of your data, except in cases of a legal or regulatory obligation of Hera.Build, or a determination by a competent authority.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. ADDITIONAL INFORMATION"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera.Build cares about the privacy and protection of your personal data from the conception of our products and services to their actual execution. For this reason, we have separated some other information that may be of interest in this section, grouped into general topics:\nWhenever we alter this Privacy Policy due to changes in the purpose of processing your personal data, the form and duration of this processing, and/or establish any new shared use of this data with third parties, You will be informed as soon as possible.\nYou may exercise the so-called right to object against certain personal data processing carried out by us as controllers, especially when the processing is not based on obtaining your consent. Since Hera aims to fully respect the principle of necessity (we only process your personal data when strictly necessary to enable our services and the features offered through the Hera.Build Platform), we believe this will not be necessary, but it is your right, and we feel it is appropriate to inform you of it in this Privacy Policy.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. QUESTIONS AND CONTACT"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera Build is a business belonging to HERA BUILD LTDA., a private legal entity, registered in the CNPJ under No. 54.076.038/0001-77, headquartered at Rua Augusta, nº 101, conjunto 506, Consolação, ZIP Code: 01.305-000, São Paulo – SP.\nIf You wish to clarify any questions regarding this Privacy Policy directly with us, we kindly ask you to get in touch via the following email: contact@hera.build.\n"}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"EN"}}}},{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUÇÃO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Olá, Usuário(a)! Obrigada por utilizar a Plataforma Hera.Build!\n\nA nossa Política de Privacidade mostra aos usuários e usuárias (entendidos por “Você” neste documento) da Plataforma Hera.Build como tratamos os seus dados pessoais de acordo com as melhores práticas do mercado. Este tratamento pode envolver desde a coleta, o uso, o armazenamento, o compartilhamento e o descarte desses dados.\n\nTodas as definições de “Clientes”, “Usuários Terceiros”, “Plataforma”, “Agentes” e “Customização” e “Particularidades dos Agentes” foram retiradas dos Termos e Condições e Contrato de Licenciamento da Plataforma. Conforme explicado em nossos Termos e Condições, a Plataforma Hera.Build permite a criação e a customização pelo Cliente de Agentes Virtuais operados por Inteligência Artificial que podem ser publicados em chatrooms da Hera.Build e até integrados em plataformas terceiras (via API), como o whatsapp, ou seja, páginas de conversas virtuais que permitem a troca automatizada de mensagens para um fim específico, conforme os casos de uso inseridos pelo Cliente e a partir da interação do Cliente com a Plataforma Hera.Build, sua interface intuitiva e suas funcionalidades, e do público-alvo com os seus Agentes, inclusive por meio da integração da Plataforma Hera.Build com softwares terceiros.\n\nNo entanto, as atividades de tratamento de dados pessoais aqui descritas giram em torno essencialmente das operações entre Hera.Build e Cliente (as atividades de tratamento envolvendo Cliente, Usuários Terceiros, Público-Alvo e Hera Build serão especificadas no item “3. MAS COMO MEUS DADOS SÃO TRATADOS?” abaixo), além da melhoria da experiência do Cliente em nossa plataforma, para que este consiga realizar suas Customizações da maneira mais eficiente possível. \n\nAo usar, acessar e se cadastrar na Plataforma, o Cliente e/ou o Usuário Terceiro declara estar ciente dos Termos e Condições da Plataforma Hera.Build. \n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. OBJETIVOS DESTA POLÍTICA DE PRIVACIDADE"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"O objetivo deste documento é ser o mais transparente possível com Você, descrevendo como a Hera.Build coleta, usa e compartilha os seus dados pessoais por meio da nossa Plataforma. Para cumprir este objetivo, mantemos a nossa política de privacidade sempre atualizada e deixamos Você avisado sempre que fazemos alguma alteração em nossas atividades de tratamento de dados pessoais. Além disso, este documento também deverá servir como um guia de procedimentos que Você poderá seguir caso queira se informar sobre os seus direitos."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. O QUE SÃO DADOS PESSOAIS E DADOS ANONIMIZADOS? QUAIS DADOS MEUS PODEM SER COLETADOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Dado pessoal é todo dado que te identifica ou que te torna identificável. O seu CPF, por exemplo, te identifica quase imediatamente. Mas, existem aqueles dados que, por mais que não possam te identificar com a mesma facilidade que o seu CPF, em combinação com outros dados ou mediante a utilização de softwares, listas e sistemas, podem te tornar identificável.\n\nDados anonimizados, por sua vez, são dados que eram pessoais e que, após passar por alguns processos que envolvem esforços, custos e tecnologia razoáveis, perdem a possibilidade de associação, direta ou indireta, a um indivíduo (no caso, Você).\n\nDetalharemos em seguida os dados que coletamos, a depender da sua atividade em nossa plataforma: \n\nDados de Uso: Dados de Uso são dados técnicos que coletamos a partir da utilização propriamente dita da Plataforma Hera.Build pelos Usuários e/ou Usuários Terceiros. Dentre esses dados incluem-se dados sobre botões clicados, interação com as funcionalidades presentes na Plataforma, tempo de uso, data e hora da última atualização de agentes, agentes criados, responsável por criações/alterações na Customização, dentre outros dados que se relacionam às interações ativas dos Usuários e/ou Usuários Terceiros com a Plataforma. No caso dos Usuários Terceiros, tratamos esses dados por conta e ordem do Usuário.\n\nDados dos Usuários: São os dados coletados pela Hera.Build a depender da pessoa que está utilizando a aplicação. Nós coletamos, principalmente, dados de usuários durante o acesso da nossa plataforma interativa, onde o Cliente ou o Usuário Terceiro implementam suas Customizações. \n\nNo caso específico dos Clientes e Usuários Terceiros, esses Dados são coletados quando o próprio usuário os fornece ao realizar o cadastro, preencher formulários em nossa plataforma/sua Customização ou quando o Usuário envia esses dados por e-mail ou WhatsApp, e eles podem abranger: nome, e-mail, dados de armazenamento, leitura, retenção, acesso e gerenciamento de arquivos.\n\nDados Fornecidos aos Agentes: são os dados coletados pelos Agentes durante a interação dos Terceiros ao conversar com os Agentes criados pelo Cliente. Assim, quaisquer dados pessoais que sejam inseridos na conversa pelo Terceiro serão coletados pela Hera e tratados por esta como operadora, para as finalidades definidas pelo Usuário, e para fins de faturamento [neste caso, não há interesse da Hera no tratamento do dado pessoal em si, e sim na quantidade de interações ocorridas (mensagem do terceiro + resposta do agente). Mas, para isso, quaisquer dados, pessoais ou não, inseridos na mensagem são lateralmente coletados.]. \n\nDados de Arquivos: são os dados pessoais presentes nos arquivos inseridos pelo Cliente na Plataforma Hera.Build (geralmente na página “Files”, para alimentar a Inteligência Artificial). Esses arquivos não contêm, necessariamente, dados pessoais. No entanto, esses arquivos podem conter dados pessoais e, sempre que for o caso, a Hera trata esses dados como operadora, para os fins determinados pelo Cliente (por exemplo, para que o Agente do Cliente forneça uma resposta adequada a uma questão)."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. MAS COMO MEUS DADOS SÃO TRATADOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para facilitar a nossa explicação sobre o tratamento dos seus dados, fizemos a tabela abaixo, que mostra quais dados são tratados, bem como o motivo pelo tratamento desses dados e a base legal, a qual leva em conta o disposto na Lei nº 13.709/2018 (Lei Geral de Proteção de Dados – “LGPD”). Mas, antes de prosseguirmos, é necessário fazer uma breve explicação sobre quem são os agentes de tratamento de dados trazidos pela LGPD.\n\nBasicamente, existem dois agentes de tratamento: o controlador e o operador. O primeiro é aquele que toma as decisões relativas ao tratamento dos seus dados. O segundo é aquele que trata os seus dados em nome do controlador, conforme as instruções deste. Por conta disso, o controlador tem mais obrigações a cumprir do que o operador, mas isso não significa que este último tenha pouca ou nenhuma obrigação perante o usuário.\n\nNo caso da Hera.Build, quando tratamos os dados dos Usuários para que estes acessem a camada da Plataforma de funcionalidades que permitem com que o Cliente crie ou altere uma Customização, atuamos como controladores desses dados. No entanto, quanto tratamos os dados dos Clientes e dos Usuários Terceiros dentro de cada Customização, isto é, com base no que cada Usuário determinou em sua Customização em termos de coleta e tratamento de dados, inclusive na hipótese de o Usuário requisitar ou realizar a integração de um Software terceiro em sua Customização, tratamos esses dados como operadores.\n\nNo caso de tratarmos os dados como operadores, a Hera.Build não pode tratar os seus dados para finalidades que não sejam aquelas expressamente indicadas pelos Clientes. Por esse motivo, a Hera.Build estipula em seus Termos e Condições que os Usuários obedeçam ao disposto na LGPD e, quando exigido, mantenham uma política de privacidade atualizada para o(s) seu(s) Agente(s).\n\nConfira a tabela abaixo para saber como e por que seus dados são tratados:\n\nTipo de Dado: Dados de Uso\nFinalidade: Monitoramento, Melhorias na Plataforma\nBase Legal: Legítimo Interesse\nSomos controladores desses dados? Sim. A Hera toma decisões relativas a como alguns desses dados são tratados. Mas, é importante mencionar que, para alguns deles, a Hera pode ser tanto controladora, quanto operadora, dependendo da finalidade.\n\nTipo de Dado: Dados de Usuário\nFinalidade: Validação, Contato\nBase Legal: Execução de Contrato, Legítimo Interesse\nSomos controladores desses dados? Sim. A Hera toma decisões relativas a como alguns desses dados são tratados. Mas, é importante mencionar que, para alguns deles, a Hera pode ser tanto controladora, quanto operadora, dependendo da finalidade.\n\nTipo de Dado: Dados Fornecidos ao Agente \nFinalidade: Faturamento\nBase Legal: Execução de Contrato\nSomos controladores desses dados? A Hera trata esses dados tanto como controladora, para fins de faturamento, quanto como operadora, para quaisquer fins/instruções definidas pelo controlador (o Cliente), inclusive quanto às respostas dos Agentes. \n\nTipo de Dado: Dados de Usuários Terceiros \nFinalidade: A Hera não trata esses dados para nenhuma finalidade que não as expressamente indicada pelo Cliente.\nBase Legal: Tendo em vista que a Hera não é considerada controladora desses dados, ela não tem a obrigação, nos termos da LGPD, de elencar uma base legal.\nSomos controladores desses dados? Não. A Hera somente trata esses dados com base nas instruções dos Clientes.\n\nTipo de Dado: Dados de Arquivos Terceiros \nFinalidade: A Hera não trata esses dados para nenhuma finalidade que não as expressamente indicada pelo Cliente.\nBase Legal: Tendo em vista que a Hera não é considerada controladora desses dados, ela não tem a obrigação, nos termos da LGPD, de elencar uma base legal.\nSomos controladores desses dados? A Hera trata esses dados como operadora, para quaisquer fins/instruções definidas pelo controlador (o Cliente), inclusive quanto às respostas dos Agentes.\n\n\nEntenda mais sobre as nossas finalidades:\n\nMonitoramento: avaliamos, a partir dos Dados de Uso, se um determinado acesso é legítimo e se as funcionalidades da Plataforma Hera.Build estão sendo utilizadas de forma adequada. \n\nMelhorias na Plataforma: a partir dos mesmos Dados de Uso, nós identificamos pontos e funcionalidades da nossa plataforma que precisam ser melhorados para aprimorar a sua experiência como usuário da Plataforma Hera.Build. \n\nValidação: trata-se do procedimento de cadastro e login pelo qual identificamos o Usuário, na camada da Plataforma Hera.Build de aplicações e funcionalidades que permitem que o Usuário crie ou altere um Agente.\n\nFaturamento: a Hera precisa ter registro de todas as interações ocorridas com os Agentes dos Usuários para fins de cobrança do Usuário. Essas interações também ficam armazenadas para verificação de quaisquer irregularidades no funcionamento dos Agentes, se necessário e solicitado pelo Usuário."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. SEGURANÇA DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Todos os sistemas de segurança estão sujeitos a erros e intervenções ilícitas de terceiros e Você deve estar ciente disso. Entretanto, a segurança é uma de nossas prioridades e adotamos níveis de proteção altos e medidas técnicas, físicas e administrativas, de acordo com as melhores práticas do mercado.\n\nNós contratamos bases de dados de terceiros que possuem altos padrões de segurança e, além disso, a Hera.Build visa a garantir que o eventual acesso aos seus dados pessoais por colaboradores seja sigiloso. Um dos princípios que nós respeitamos é aquele de que somente os funcionários e colaboradores que necessitam acessar os seus dados pessoais (para fazer cumprir a proposta interativa da Plataforma, por exemplo) os acessarão. \n\nLembramos que Você é o responsável por seus dados de acesso da Plataforma Hera.Build, como login e senha, e o acesso por terceiros é de sua responsabilidade.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. COMPARTILHAMENTO DE DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para que possamos oferecer a Você nossos serviços, compartilhamos os seus dados com terceiros. Esses terceiros incluem nossos funcionários e colaboradores, e terceiros prestadores de serviços, mas em caráter de exceção e sempre nos termos da legislação competente.\n\nAtualmente, os únicos terceiros prestadores de serviços com quem compartilhamos os seus dados são empresas de serviços de servidor e de base de dados e respectivos serviços auxiliares que viabilizam o funcionamento do site e da Plataforma Hera.Build. Trata-se de uma transferência indispensável para a execução dos serviços da Hera e do funcionamento da Plataforma Hera.Build e adotamos as salvaguardas que julgamos necessárias para viabilizar o cumprimento da LGPD, principalmente quando o compartilhamento envolve transferência internacional."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. DESCARTE E RETENÇÃO DE DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Nós retemos seus dados pessoais pelo período necessário para cumprir com as finalidades expostas nessa Política de Privacidade, ou por um período maior se for exigido ou permitido por lei. Após esse período, o dado será eliminado, anonimizado ou, quando isso não for possível, armazenado e isolado de forma que não possa mais ser utilizado para identificar seu titular. \n\nUm dos seus direitos como titular de dados pessoais, como Você verá abaixo, é requerer a eliminação, bloqueio ou anonimização de determinados dados pessoais que possam estar armazenados em nossos sistemas. Nossa política de descarte é segura e, ao proceder com o descarte de seus dados pessoais, a Hera toma todo o cuidado necessário para que os dados sejam eliminados permanentemente ou anonimizados, de acordo com a LGPD. \n\nNo entanto, é importante destacar que a Hera tem o direito e o dever de manter certos dados pessoais armazenados para cumprimento de obrigações legais e regulatórias, ou em caso de litígio. Por exemplo, quando há o risco de que a Hera possa ser intimado, pelas autoridades competentes, a compartilhar esses dados.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. DIREITOS DOS TITULARES DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Você, como titular dos dados pessoais que tratamos, tem inúmeros direitos garantidos por lei. Esses direitos giram em torno, principalmente, do acesso facilitado às informações relativas ao tratamento de seus dados.\n\nVocê pode requerer, por exemplo, informações sobre os seguintes tópicos:\n\n(a)\t finalidade específica para a qual tratamos os seus dados pessoais (informações já presentes nesta Política de Privacidade); \n\n(b)\tforma e duração do tratamento dos seus dados pessoais; \n\n(c)\tnossa identificação e outras informações necessárias para Você nos contatar (informações já presentes nesta Política de Privacidade); \n\n(d)\tinformações sobre uso compartilhado de seus dados pessoais com terceiros, na hipótese de estes terceiros determinarem, conjuntamente conosco, a finalidade do tratamento dos seus dados (informações já presentes nesta Política de Privacidade);\n\n(e)\tconfirmação do fato de que nós tratamos os seus dados pessoais e quais deles estão sendo tratados; \n\n(f)\tacesso aos seus dados pessoais que estão sendo tratados por nós;\n\n(g)\tcorreção de eventuais dados pessoais incompletos, inexatos ou desatualizados, no contexto de nosso tratamento; e\n\n(h)\tanonimização, bloqueio ou eliminação de dados pessoais desnecessários, excessivos ou tratados em desconformidade com o disposto nesta Política de Privacidade ou na legislação de proteção de dados pessoais competente.\n\nEssas informações deverão ser disponibilizadas pela Hera, a partir de seu requerimento, de forma clara, ostensiva, facilitada e gratuita. Todavia, para os dados em que a Hera atua como operadora, o requerimento deve ser idealmente direcionado ao controlador dos seus dados, salvo no caso de obrigação legal ou regulatória da Hera.Build, bem como de determinação da autoridade competente.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. INFORMAÇÕES ADICIONAIS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera.Build se preocupa com a privacidade e a proteção dos seus dados pessoais desde a concepção de nossos produtos e serviços até a sua execução propriamente dita. Por tal razão, separamos neste capítulo algumas outras informações que podem interessar, separadas em alguns tópicos gerais:\n\n(a)\tSempre que alterarmos essa Política de Privacidade, por conta de alterações na finalidade do tratamento de seus dados pessoais, na forma e duração deste tratamento e/ou estabelecermos algum novo uso compartilhado desses dados com terceiros, Você será informado o mais rápido possível; e\n\n(b)\tVocê poderá exercer o chamado direito de oposição contra determinados tratamentos de dados pessoais realizados por nós, como controladores, em especial quando o tratamento não é baseado na obtenção do seu consentimento; como a Hera objetiva respeitar integralmente o chamado princípio da necessidade (tratamos apenas os seus dados pessoais quando isso for estritamente necessário para viabilizar os nossos serviços e as funcionalidades oferecidas por meio da Plataforma Hera.Build), acreditamos que isso não será necessário, mas se trata de um direito seu e achamos por bem informá-lo nesta Política de Privacidade."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. DÚVIDAS E CONTATO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera Build é um negócio que pertence à HERA BUILD LTDA., pessoa jurídica de direito privado, inscrita no CNPJ sob o n.º 54.076.038/0001-77, com sede na Rua Augusta, nº 101, conjunto 506, Consolação, CEP: 01.305-000, São Paulo – SP. \n\nCaso Você queira esclarecer qualquer dúvida sobre esta Política de Privacidade diretamente conosco, solicitamos a gentileza de entrar em contato através do seguinte e-mail: contact@hera.build.\n"}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"PT"}}}},{"component":"data2-core-flow@Case","params":{"expression":{"component":"data2-core-primitives@String","params":{"content":"ES"}},"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUCCIÓN"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"¡Hola, Usuario(a)! ¡Gracias por utilizar la Plataforma Hera.Build!\nNuestra Política de Privacidad infomra a los usuarios y usuarias (entendidos como “Usted” en este documento) de la Plataforma Hera.Build sobre cómo tratamos sus datos personales de acuerdo con las mejores prácticas del mercado. Este tratamiento puede abarcar la recopilación, el uso, el almacenamiento, el intercambio y la eliminación de dichos datos.\nTodas las definiciones de “Clientes”, “Usuarios Terceros”, “Plataforma”, “Agentes”, “Personalización” y “Particularidades de los Agentes” se han extraído de los Términos y Condiciones y del Contrato de Licencia de la Plataforma. Como se explica en nuestros Términos y Condiciones, la Plataforma Hera.Build permite la creación y personalización por parte del Cliente de Agentes Virtuales operados por Inteligencia Artificial que pueden publicarse en salas de chat de Hera.Build e incluso integrarse en plataformas de terceros (vía API), como WhatsApp. Es decir, páginas de conversaciones virtuales que permiten el intercambio automatizado de mensajes para un fin específico, de acuerdo con los casos de uso introducidos por el Cliente y a partir de la interacción del Cliente con la Plataforma Hera.Build, su interfaz intuitiva y sus funcionalidades, y del público objetivo con sus Agentes, incluso a través de la integración de la Plataforma Hera.Build con software de terceros.\nSin embargo, las actividades de tratamiento de datos personales aquí descritas giran esencialmente en torno a las operaciones entre Hera.Build y el Cliente (las actividades de tratamiento que involucran al Cliente, a los Usuarios Terceros, al Público Objetivo y a Hera Build se especificarán en el punto “3. ¿CÓMO SE TRATAN MIS DATOS?” más adelante), además de la mejora de la experiencia del Cliente en nuestra plataforma, para que este pueda realizar sus Personalizaciones de la manera más eficiente posible.\nAl usar, acceder y registrarse en la Plataforma, el Cliente y/o el Usuario Tercero declara conocer los Términos y Condiciones de la Plataforma Hera.Build.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. OBJETIVO DE ESTA POLÍTICA DE PRIVACIDAD"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"El objetivo de este documento es ser lo más transparente posible con Usted, describiendo cómo Hera.Build recopila, usa y comparte sus datos personales a través de nuestra Plataforma. Para cumplir este objetivo, mantenemos nuestra política de privacidad siempre actualizada y le avisamos siempre que hacemos algún cambio en nuestras actividades de tratamiento de datos personales. Además, este documento también deberá servir como una guía de procedimientos que Usted podrá seguir en caso de que desee ejercer sus derechos."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. ¿QUÉ SON DATOS PERSONALES Y DATOS ANONIMIZADOS? ¿QUÉ DATOS SE PUEDEN RECOPILAR?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Dato personal es todo dato que le identifica o que le hace identificable. Su documento de identidad, por ejemplo, le identifica casi de inmediato. Pero, existen aquellos datos que, por más que no puedan identificarle con la misma facilidad que su documento, en combinación con otros datos o mediante la utilización de software, listas y sistemas, pueden hacerle identificable.\nLos datos anonimizados, a su vez, son datos que eran personales y que, tras pasar por algunos procesos que implican esfuerzos, costos y tecnología razonables, pierden la posibilidad de asociación, directa o indirecta, a un individuo (en este caso, Usted).\nDetallaremos a continuación los datos que recopilamos, dependiendo de su actividad en nuestra plataforma:\nDatos de Uso: Son datos técnicos que recopilamos a partir de la utilización propiamente dicha de la Plataforma Hera.Build por los Usuarios y/o Usuarios Terceros. Entre estos datos se incluyen: botones en los que se ha hecho clic, interacción con las funcionalidades de la Plataforma, tiempo de uso, fecha y hora de la última actualización de agentes, agentes creados, responsable de las creaciones o modificaciones en la Personalización, entre otros relacionados con las interacciones activas con la Plataforma. En el caso de los Usuarios Terceros, tratamos estos datos por cuenta y orden del Usuario.\nDatos de los Usuarios: Son los datos recopilados por Hera.Build dependiendo de la persona que esté utilizando la aplicación. Recopilamos principalmente datos de usuarios durante el acceso a nuestra plataforma interactiva, donde el Cliente o el Usuario Tercero implementan sus Personalizaciones. En el caso específico de los Clientes y Usuarios Terceros, estos Datos se recopilan cuando el propio usuario los proporciona al registrarse, al completar formularios en nuestra plataforma/su Personalización o cuando envía estos datos por correo electrónico o WhatsApp, y pueden incluir: nombre, correo electrónico, datos de almacenamiento, lectura, retención, acceso y gestión de archivos.\nDatos Proporcionados a los Agentes: Son los datos recopilados por los Agentes durante la interacción de los Terceros al conversar con los Agentes creados por el Cliente. Así, cualquier dato personal insertado en la conversación por el Tercero será recopilado por Hera y tratado por esta como operadora (encargada del tratamiento), para las finalidades definidas por el Usuario, y para fines de facturación. (En este caso, no hay interés de Hera en el tratamiento del dato personal en sí, sino en la cantidad de interacciones ocurridas: mensaje del tercero + respuesta del agente. Pero, para ello, cualquier dato, personal o no, insertados en el mensaje se recopilan de forma colateral).\nDatos de Archivos: Son los datos personales presentes en los archivos insertados por el Cliente en la Plataforma Hera.Build (generalmente en la página “Files”, para alimentar la Inteligencia Artificial). Estos archivos no contienen necesariamente datos personales. Sin embargo, pueden contenerlos y, siempre que sea el caso, Hera trata estos datos como operadora, para los fines determinados por el Cliente (por ejemplo, para que el Agente proporcione una respuesta adecuada a una pregunta).\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. PERO ¿CÓMO SE TRATAN MIS DATOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para facilitar nuestra explicación sobre el tratamiento de sus datos, hemos elaborado la siguiente tabla, que muestra qué datos se tratan, así como el motivo y la base legal, la cual tiene en cuenta lo dispuesto en la Ley nº 13.709/2018 (Ley General de Protección de Datos – “LGPD” de Brasil). Pero antes, es necesario hacer una breve explicación sobre quiénes son los agentes de tratamiento de datos según la LGPD.\nBásicamente, existen dos agentes de tratamiento: el responsable (controlador) y el encargado (operador). El primero es aquel que toma las decisiones relativas al tratamiento de sus datos. El segundo es aquel que trata sus datos en nombre del controlador, según sus instrucciones. Por lo tanto, el controlador tiene más obligaciones que cumplir que el operador, pero esto no significa que este último tenga pocas o ninguna obligación frente al usuario.\nEn el caso de Hera.Build, cuando tratamos los datos de los Usuarios para que estos accedan a la capa de funcionalidades de la Plataforma que permiten crear o modificar una Personalización, actuamos como controladores. Sin embargo, cuando tratamos los datos de los Clientes y de los Usuarios Terceros dentro de cada Personalización (es decir, con base en lo que cada Usuario determinó en términos de recopilación y tratamiento, incluso al integrar un Software de terceros), tratamos esos datos como operadores.\nComo operadores, Hera.Build no puede tratar sus datos para finalidades distintas a las expresamente indicadas por los Clientes. Por este motivo, Hera.Build estipula en sus Términos y Condiciones que los Usuarios obedezcan lo dispuesto en la LGPD y, cuando se exija, mantengan una política de privacidad actualizada para su(s) Agente(s).\nTabla de Tratamiento de Datos\nTipo de Dato\nFinalidad\nBase Legal\n¿Somos controladores de estos datos?\nDatos de Uso\nMonitoreo, Mejoras en la Plataforma\nInterés Legítimo\nSí. Hera toma decisiones sobre cómo se tratan. Sin embargo, para algunos, Hera puede ser tanto controladora como operadora, dependiendo de la finalidad.\nDatos de Usuario\nValidación, Contacto\nEjecución de Contrato, Interés Legítimo\nSí. Hera toma decisiones sobre cómo se tratan. Sin embargo, para algunos, Hera puede ser tanto controladora como operadora, dependiendo de la finalidad.\nDatos Proporcionados al Agente\nFacturación\nEjecución de Contrato\nHera trata estos datos como controladora (para facturación) y como operadora (para instrucciones del Cliente, incluidas las respuestas de los Agentes).\nDatos de Usuarios Terceros\nHera no trata estos datos para finalidades no indicadas expresamente por el Cliente.\nAl no ser controladora, Hera no tiene la obligación bajo la LGPD de enumerar una base legal.\nNo. Hera solamente trata estos datos con base en las instrucciones de los Clientes.\nDatos de Archivos de Terceros\nHera no trata estos datos para finalidades no indicadas expresamente por el Cliente.\nAl no ser controladora, Hera no tiene la obligación bajo la LGPD de enumerar una base legal.\nHera trata estos datos como operadora, para los fines/instrucciones definidas por el controlador (el Cliente).\n\nEntienda más sobre nuestras finalidades:\nMonitoreo: Evaluamos, a partir de los Datos de Uso, si un determinado acceso es legítimo y si las funcionalidades de la Plataforma se están utilizando adecuadamente.\nMejoras en la Plataforma: A partir de los mismos Datos de Uso, identificamos puntos y funcionalidades que necesitan mejorarse para optimizar su experiencia.\nValidación: Se trata del procedimiento de registro e inicio de sesión por el cual identificamos al Usuario en la capa de aplicaciones que permite crear o alterar un Agente.\nFacturación: Hera necesita tener un registro de todas las interacciones ocurridas con los Agentes de los Usuarios para fines de cobro. Estas interacciones también se almacenan para verificar cualquier irregularidad en el funcionamiento de los Agentes, si el Usuario lo solicita.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. SEGURIDAD DE LOS DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Todos los sistemas de seguridad están sujetos a errores e intervenciones ilícitas de terceros y Usted debe ser consciente de ello. Sin embargo, la seguridad es una de nuestras prioridades y adoptamos altos niveles de protección y medidas técnicas, físicas y administrativas, de acuerdo con las mejores prácticas del mercado.\nContratamos bases de datos de terceros que poseen altos estándares de seguridad y, además, Hera.Build busca garantizar que el eventual acceso a sus datos personales por parte de colaboradores sea confidencial. Un principio que respetamos es que solo los empleados y colaboradores que necesiten acceder a sus datos personales (para cumplir con la propuesta interactiva de la Plataforma, por ejemplo) accederán a ellos.\nLe recordamos que Usted es el responsable de sus datos de acceso a la Plataforma Hera.Build, como su usuario y contraseña, y el acceso por parte de terceros es su responsabilidad.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. INTERCAMBIO DE DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para poder ofrecerle nuestros servicios, compartimos sus datos con terceros. Estos incluyen a nuestros empleados y colaboradores, y a terceros proveedores de servicios, pero con carácter excepcional y siempre en los términos de la legislación competente.\nActualmente, los únicos terceros proveedores de servicios con quienes compartimos sus datos son empresas de servicios de servidores y bases de datos (y servicios auxiliares) que viabilizan el funcionamiento del sitio web y de la Plataforma. Se trata de una transferencia indispensable y adoptamos las salvaguardas que consideramos necesarias para viabilizar el cumplimiento de la LGPD, principalmente cuando el intercambio implica transferencia internacional.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. ELIMINACIÓN Y RETENCIÓN DE DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Retenemos sus datos personales por el período necesario para cumplir con las finalidades expuestas en esta Política de Privacidad, o por un período mayor si lo exige o permite la ley. Transcurrido este período, el dato será eliminado, anonimizado o, cuando esto no sea posible, almacenado y aislado de forma que ya no pueda utilizarse para identificar a su titular.\nComo titular, Usted puede requerir la eliminación, bloqueo o anonimización de determinados datos personales. Nuestra política de eliminación es segura y Hera toma todo el cuidado necesario para que los datos sean eliminados permanentemente o anonimizados según la LGPD.\nNo obstante, Hera tiene el derecho y el deber de mantener ciertos datos personales almacenados para el cumplimiento de obligaciones legales y regulatorias, o en caso de litigio (por ejemplo, si autoridades competentes nos ordenan compartir dichos datos).\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. DERECHOS DE LOS TITULARES DE LOS DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Usted, como titular de los datos personales que tratamos, tiene numerosos derechos garantizados por ley, orientados principalmente al acceso facilitado a la información relativa al tratamiento de sus datos. Puede solicitar información sobre:\n\n1. La finalidad específica para la cual tratamos sus datos personales.\n2. La forma y duración del tratamiento.\n3. Nuestra identificación y la información necesaria para contactarnos.\n4. Información sobre el uso compartido de sus datos personales con terceros.\n5. Confirmación de que tratamos sus datos personales y cuáles son.\n6. Acceso a sus datos personales que estamos tratando.\n7. Corrección de datos incompletos, inexactos o desactualizados.\n8. Anonimización, bloqueo o eliminación de datos innecesarios, excesivos o tratados en disconformidad con esta Política o la legislación.\n\nEsta información deberá ser proporcionada por Hera, previa solicitud, de forma clara, sencilla y gratuita. Sin embargo, para los datos en los que Hera actúa como operadora, la solicitud debe dirigirse preferiblemente al controlador de sus datos, salvo obligación legal, regulatoria o determinación de autoridad competente."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. INFORMACIÓN ADICIONAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera.Build se preocupa por la privacidad y la protección de sus datos desde la concepción de nuestros productos hasta su ejecución. Por ello, destacamos:\n- Siempre que modifiquemos esta Política de Privacidad (por cambios en finalidades, forma, duración o nuevo uso compartido con terceros), Usted será informado lo más pronto posible.\n- Usted podrá ejercer su derecho de oposición contra determinados tratamientos realizados por nosotros como controladores, en especial cuando no se base en el consentimiento. Como respetamos el principio de necesidad (solo tratamos lo estrictamente necesario), creemos que esto no será necesario, pero es su derecho y consideramos pertinente informarle.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. 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The reporting channel can be used to report any violation of the Code of Ethics and Conduct, such as discrimination, harassment, corruption, fraud or any other unethical behavior.\nThe company guarantees an impartial and transparent investigation process for all complaints received. The investigation will be conducted by a designated and trained team to ensure the impartiality and confidentiality of the process. The company has a zero-tolerance policy regarding any type of retaliation against whistleblowers. Any act of discrimination, harassment or punishment against employees who, in good faith, make a complaint is prohibited.\nAny acts of retaliation against a whistleblower will be considered a serious offense and will subject the offender to disciplinary measures, which may include a warning, suspension or dismissal, depending on the severity of the act.\n8.2. Whistleblower Protection: We guarantee protection for whistleblowers against any type of retaliation, as well as guaranteeing their privacy."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. \tRESPONSIBILITIES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"9.1. Partners and Leaders: The founding partners and other leaders are responsible for leading by example, promoting the company's ethical culture and ensuring compliance with this Code.\n9.2. Corporate Employees: All employees and service providers are responsible for knowing, complying with and promoting the principles and guidelines of this Code."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"10. \tUPDATE"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"This Code of Ethics and Conduct may be updated periodically by the company's partners, with the aim of adapting it to the needs and challenges of the business."}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"EN"}}}},{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"OS NOSSOS VALORES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"👉 Colaboração: Promovemos a colaboração e troca de ideias entre equipes e clientes, aprimorando sempre a conectividade.\n👉 Adaptabilidade e Mudança: Desenvolvemos a habilidade de nos adaptarmos a mudanças e desafios, garantindo a resiliência da empresa.\n👉 Tecnologia para Todos: Buscamos democratizar o acesso à tecnologia, desenvolvendo soluções inovadoras e inclusivas que beneficiem a sociedade como um todo.\n👉 Inovação: enfatizamos a importância da busca por novas soluções e melhorias para uma melhor experiência do cliente.\n👉 Integridade e Responsabilidade: Agimos com honestidade, transparência e ética em todas as nossas relações e assumimos a responsabilidade por nossas ações e seus impactos na sociedade e no meio ambiente.\n👉 Autonomia: estamos sempre em busca inovação e de de novas soluções e melhorias, celebrando a autonomia e a criatividade\n👉 Excelência: Nos comprometemos com alto padrão de excelência em tudo o que fazemos, através da inovação, da qualidade e do profissionalismo."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. CONDUTA PROFISSIONAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1. Respeto: Tratamos a todos los empleados, clientes, socios y competidores con respeto, dignidad y cortesía.\n\n1.2. Comunicación: Mantenemos una comunicación transparente, honesta y respetuosa en todos los niveles y canales.\n\n1.3. Confidencialidad: Preservamos la confidencialidad de la información de la empresa, clientes y empleados. Se entiende por información confidencial todos aquellos datos e información, ya sea escrita, verbal, electrónica o en cualquier otra forma, que no sean de conocimiento público y que pertenezcan a la empresa o a terceros con los que la empresa tenga relación, incluyendo, pero no limitado a: secretos comerciales, estrategias de negocio, información financiera, datos de clientes, proyectos en desarrollo, códigos fuente y otros.\nTodos los empleados tienen el deber de mantener la confidencialidad de la información de la empresa, incluso después de finalizar su empleo o relación contractual. El deber de confidencialidad se aplica a cualquier forma de divulgación, ya sea interna o externa, intencional o no intencional. La divulgación de información confidencial sólo está permitida cuando la empresa la autoriza por escrito o cuando lo exige la ley.\n\n1.4. Propiedad Intelectual: Respetamos la propiedad intelectual de la empresa y de terceros. La propiedad intelectual de la Compañía incluye, pero no se limita a: patentes, marcas comerciales, derechos de autor, software, diseños, conocimientos técnicos, secretos comerciales y otras creaciones intelectuales. La propiedad intelectual también se extiende al trabajo desarrollado por los empleados en nombre de la empresa.\nLos empleados deben proteger la propiedad intelectual de la empresa contra el uso no autorizado, la copia, la divulgación o cualquier otra forma de violación. Se prohíbe la utilización de la propiedad intelectual de la empresa para fines personales o en beneficio de terceros.\nLas creaciones intelectuales desarrolladas por los trabajadores en el ejercicio de sus funciones y responsabilidades pertenecen a la empresa. Los empleados deben ceder todos los derechos sobre estas creaciones a la empresa. Los colaboradores deben respetar los derechos de autor y de propiedad intelectual del software y los materiales de terceros. Se prohíbe el uso de software pirateado o la reproducción no autorizada de materiales protegidos.\n\n1.5. Conflicto de Interés: Evitamos situaciones de conflicto de interés y, si se producen, las comunicamos a los responsables.\n\n1.6. Uso de los recursos de la empresa: Utilizamos los recursos de la empresa de forma responsable y ética, y únicamente para fines profesionales."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. DIVERSIDADE E INCLUSÃO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1. Igualdade de Oportunidades: Garantimos a igualdade de oportunidades para todos os colaboradores e candidatos, independentemente de raça, cor, religião, gênero, identidade de gênero, orientação sexual, nacionalidade, origem social, idade, deficiência ou qualquer outra característica protegida por lei.\n\n2.2. Ambiente Inclusivo: Promovemos um ambiente de trabalho inclusivo, livre de discriminação e assédio.\n\n2.3. Valorização da Diversidade: Valorizamos a diversidade de perspectivas, experiências e talentos, confirmando que ela contribui para a inovação e o sucesso da empresa."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. SEGURANÇA PSICOLÓGICA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1. Respeito às Diferenças: Respeitamos as diferenças individuais e valorizamos a contribuição de cada um.\n\n3.2. Comunicação Aberta: Estimulamos a comunicação aberta e honesta, criando um ambiente onde todos se sintam à vontade para expressar suas ideias e opiniões.\n\n3.3. Feedback Construtivo: Incentivamos o feedback construtivo e o aprendizado mútuo.\n\n3.4. Combate ao Assédio: Repudiamos qualquer forma de assédio moral ou sexual, e tomamos medidas para prevenir e combater tais práticas."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. TECNOLOGIA PARA TODOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1. Acessibilidade: Desenvolvemos soluções de Inteligência Artificial acessíveis a todos, considerando as necessidades de pessoas com deficiência.\n\n4.2. Inclusão Digital: Contribuímos para a inclusão digital, promovendo o acesso à tecnologia para comunidades menos favorecidas.\n\n4.3. Uso Responsável da IA: Desenvolvemos e utilizamos a Inteligência Artificial de forma responsável, ética e transparente, considerando seus impactos sociais e ambientais."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. RELAÇÕES COM CLIENTES E PARCEIROS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1. Honestidade e Transparência: Mantemos relações honestas e transparentes com nossos clientes e parceiros.\n\n5.2. Qualidade dos Produtos e Serviços: Oferecemos produtos e serviços de alta qualidade que atendam às necessidades dos nossos clientes.\n\n5.3. Cumprimento de Contratos: Honramos nossos compromissos e cumprimos os contratos firmados."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. RESPONSABILIDADE SOCIAL E AMBIENTAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1. Sustentabilidade: Adotamos práticas sustentáveis em nossas operações, buscando minimizar nosso impacto ambiental.\n\n6.2. Comunidade: Contribuímos para o desenvolvimento da comunidade local, apoiando projetos sociais e iniciativas de impacto positivo."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. CUMPRIMENTO DA LEI"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"7.1. Legislação Aplicável: Cumprimos as leis e regulamentos aplicáveis ao nosso negócio.\n\n7.2. Prevenção da Corrupção: Repudiamos qualquer forma de corrupção e suborno."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. DENÚNCIAS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"8.1. Canal de Denúncias:A empresa disponibiliza canal de denúncia confidencial e acessível a todos os colaboradores, através da nossa plataforma online (https://form.hera.build/67fdb463060b30d322d41c0c ). O canal de denúncia pode ser utilizado para relatar qualquer violação ao Código de Ética e Conduta, como discriminação, assédio, corrupção, fraude ou qualquer outro comportamento antiético.\nA empresa garante um processo de apuração imparcial e transparente para todas as denúncias recebidas. A apuração será conduzida por uma equipe designada e treinada para garantir a isenção e a confidencialidade do processo.\nA empresa adota uma política de tolerância zero em relação a qualquer tipo de retaliação contra o denunciante. É proibido qualquer ato de discriminação, assédio ou punição contra o colaborador que, de boa-fé, fizer uma denúncia.\nQuaisquer atos de retaliação contra o denunciante serão considerados falta grave e sujeitará o agressor a medidas disciplinares, que podem incluir advertência, suspensão ou demissão, dependendo da gravidade do ato.\n\n8.2. Proteção ao Denunciante: Garantimos a proteção ao denunciante contra qualquer tipo de retaliação, bem como garantimos a sua privacidade."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. RESPONSABILIDADES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"9.1. Sócias e Líderes: As sócias fundadoras e demais líderes são responsáveis por liderar pelo exemplo, promovendo a cultura ética da empresa e assegurando o cumprimento deste Código.\n\n9.2. Colaboradores PJ: Todos os colaboradores e prestadores de serviço são responsáveis por conhecer, cumprir e promover os princípios e diretrizes deste Código."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"10. ATUALIZAÇÃO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Este Código de Ética e Conduta poderá ser atualizado periodicamente pelas sócias da empresa, com o objetivo de adaptá-lo às necessidades e aos desafios do negócio."}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"PT"}}}},{"component":"data2-core-flow@Case","params":{"expression":{"component":"data2-core-primitives@String","params":{"content":"ES"}},"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"NUESTROS VALORES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"👉 Colaboración: Promovemos la colaboración y el intercambio de ideas entre equipos y clientes, mejorando siempre la conectividad.\n👉 Adaptabilidad y Cambio: Desarrollamos la capacidad de adaptarnos a los cambios y retos, asegurando la resiliencia de la empresa.\n👉 Tecnología para todos: Buscamos democratizar el acceso a la tecnología, desarrollando soluciones innovadoras e inclusivas que beneficien a la sociedad en su conjunto.\n👉 Innovación: enfatizamos la importancia de buscar nuevas soluciones y mejoras para una mejor experiencia del cliente.\n👉 Integridad y Responsabilidad: Actuamos con honestidad, transparencia y ética en todas nuestras relaciones y asumimos la responsabilidad de nuestras acciones y sus impactos en la sociedad y el medio ambiente.\n👉 Autonomía: siempre buscamos innovación y nuevas soluciones y mejoras, celebrando la autonomía y la creatividad.\n👉 Excelencia: Estamos comprometidos con un alto estándar de excelencia en todo lo que hacemos, a través de la innovación, la calidad y el profesionalismo."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. CONDUCTA PROFESIONAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1. Respeto: Tratamos a todos los empleados, clientes, socios y competidores con respeto, dignidad y cortesía.\n\n1.2. Comunicación: Mantenemos una comunicación transparente, honesta y respetuosa en todos los niveles y canales.\n\n1.3. Confidencialidad: Preservamos la confidencialidad de la información de la empresa, clientes y empleados. Se entiende por información confidencial todos aquellos datos e información, ya sea escrita, verbal, electrónica o en cualquier otra forma, que no sean de conocimiento público y que pertenezcan a la empresa o a terceros con los que la empresa tenga relación, incluyendo, pero no limitado a: secretos comerciales, estrategias de negocio, información financiera, datos de clientes, proyectos en desarrollo, códigos fuente y otros.\nTodos los empleados tienen el deber de mantener la confidencialidad de la información de la empresa, incluso después de finalizar su empleo o relación contractual. El deber de confidencialidad se aplica a cualquier forma de divulgación, ya sea interna o externa, intencional o no intencional. La divulgación de información confidencial sólo está permitida cuando la empresa la autoriza por escrito o cuando lo exige la ley.\n\n1.4. Propiedad Intelectual: Respetamos la propiedad intelectual de la empresa y de terceros. La propiedad intelectual de la Compañía incluye, pero no se limita a: patentes, marcas comerciales, derechos de autor, software, diseños, conocimientos técnicos, secretos comerciales y otras creaciones intelectuales. La propiedad intelectual también se extiende al trabajo desarrollado por los empleados en nombre de la empresa.\nLos empleados deben proteger la propiedad intelectual de la empresa contra el uso no autorizado, la copia, la divulgación o cualquier otra forma de violación. Se prohíbe la utilización de la propiedad intelectual de la empresa para fines personales o en beneficio de terceros.\nLas creaciones intelectuales desarrolladas por los trabajadores en el ejercicio de sus funciones y responsabilidades pertenecen a la empresa. Los empleados deben ceder todos los derechos sobre estas creaciones a la empresa. Los colaboradores deben respetar los derechos de autor y de propiedad intelectual del software y los materiales de terceros. Se prohíbe el uso de software pirateado o la reproducción no autorizada de materiales protegidos.\n\n1.5. Conflicto de Interés: Evitamos situaciones de conflicto de interés y, si se producen, las comunicamos a los responsables.\n\n1.6. Uso de los recursos de la empresa: Utilizamos los recursos de la empresa de forma responsable y ética, y únicamente para fines profesionales."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. DIVERSIDAD E INCLUSIÓN"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1. Igualdade de Oportunidades: Aseguramos la igualdad de oportunidades para todos los colaboradores y candidatos, independientemente de la raza, cor, religião, gênero, identidade de gênero, orientação sexual, nacionalidade, origem social, idade, deficiencia ou qualquer outra característica protegida por lei.\n\n2.2. Ambiente Inclusivo: Promovemos um ambiente de trabalho inclusivo, livre de discriminação e assédio.\n\n2.3. Valorização da Diversidade: Valorizamos la diversidad de perspectivas, experiencias y talentos, reconhecendo que ela contribui para la innovación y el éxito de la empresa."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. SEGURIDAD PSICOLÓGICA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1. Respeto por las diferencias: Respetamos las diferencias individuales y valoramos la contribución de cada persona.\n\n3.2. Comunicación abierta: Fomentamos la comunicación abierta y honesta, creando un entorno donde todos se sientan cómodos expresando sus ideas y opiniones.\n\n3.3. Comentarios constructivos: fomentamos los comentarios constructivos y el aprendizaje mutuo.\n\n3.4. Combatir el acoso: Repudiamos cualquier forma de acoso moral o sexual y tomamos medidas para prevenir y combatir dichas prácticas."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. TECNOLOGÍA PARA TODOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1. Accesibilidad: Desarrollamos soluciones de Inteligencia Artificial accesibles para todos, considerando las necesidades de las personas con discapacidad.\n\n4.2. Inclusión Digital: Contribuimos a la inclusión digital, promoviendo el acceso a la tecnología a las comunidades menos favorecidas.\n\n4.3. Uso responsable de IA: Desarrollamos y utilizamos Inteligencia Artificial de manera responsable, ética y transparente, considerando sus impactos sociales y ambientales."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. RELACIONES CON CLIENTES Y SOCIOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1. Honestidad y Transparencia: Mantenemos relaciones honestas y transparentes con nuestros clientes y socios.\n\n5.2. Calidad de Productos y Servicios: Ofrecemos productos y servicios de alta calidad que satisfacen las necesidades de nuestros clientes.\n\n5.3. Cumplimiento de Contratos: Honramos nuestros compromisos y cumplimos con los contratos firmados."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. RESPONSABILIDAD SOCIAL Y AMBIENTAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1. Sostenibilidad: Adoptamos prácticas sostenibles en nuestras operaciones, buscando minimizar nuestro impacto ambiental.\n\n6.2. Comunidad: Contribuimos al desarrollo de la comunidad local, apoyando proyectos sociales e iniciativas de impacto positivo."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. CUMPLIMIENTO DE LA LEY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"7.1. Ley aplicable: Cumplimos con las leyes y regulaciones aplicables a nuestro negocio.\n\n7.2. Prevención de la corrupción: Repudiamos cualquier forma de corrupción y soborno."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. QUEJAS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"8.1. Canal de denuncias: La empresa pone a disposición de todos sus empleados un canal de denuncias confidencial y accesible a través de nuestra plataforma online (https://form.hera.build/67fdb463060b30d322d41c0c ). El canal de denuncia podrá utilizarse para reportar cualquier violación al Código de Ética y Conducta, como discriminación, acoso, corrupción, fraude o cualquier otro comportamiento poco ético.\nLa empresa garantiza un proceso de investigación imparcial y transparente para todas las quejas recibidas. La investigación será realizada por un equipo designado y capacitado para garantizar la imparcialidad y confidencialidad del proceso.\nLa empresa tiene una política de tolerancia cero hacia cualquier tipo de represalia contra el denunciante. Se prohíbe cualquier acto de discriminación, acoso o castigo contra un empleado que de buena fe presente una queja.\nCualquier acto de represalia contra el denunciante se considerará falta grave y someterá al infractor a medidas disciplinarias, que pueden incluir una advertencia, suspensión o despido, dependiendo de la gravedad del acto.\n\n8.2. Protección del Denunciante: Garantizamos la protección del denunciante ante cualquier tipo de represalia, así como garantizamos su privacidad."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. RESPONSABILIDADES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"9.1. Socios y Líderes: Los socios fundadores y demás líderes son responsables de liderar con el ejemplo, promover la cultura ética de la empresa y garantizar el cumplimiento de este Código.\n\n9.2. Empleados Corporativos: Todos los empleados y proveedores de servicios son responsables de conocer, cumplir y promover los principios y lineamientos de este Código."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"10. ACTUALIZACIÓN"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Este Código de Ética y Conducta podrá ser actualizado periódicamente por los socios de la compañía, con el objetivo de adaptarlo a las necesidades y retos del negocio."}}}]}}],"expression":{"component":"data2-core-types@Getter","params":{"module":{"disabled":false,"component":"data2-core-types@InteractiveModuleReference","params":{"reference":"8Kr8vbEVncUXGgBfTo32N"}},"prop":{"component":"data2-core-primitives@String","params":{"content":"data.language"}}}}},"component":"data2-core-flow@Switch"},"repeatReference":{"component":"data2-core-primitives@String","params":{"content":"item"}},"stateDefinitions":[{"component":"data2-core-user-interface@StateDefinition","params":{"key":{"component":"data2-core-primitives@String","params":{"content":"itemAberto"}},"component":"data2-core-primitives@Number"}}]}},{"_id":"697a4c73abb338d12027ed20","parent":"697a4c73abb338d12027ed1e","component":"data2-core-primitives@Block","system":"65901b6eeafc5e0931497047","params":{"border":{"component":"data2-core-types@Border","params":{"color":"#808080","radius":{},"width":{"left":"0","top":"0","right":"0","bottom":"0"}}},"fill":{"params":{"backgrounds":[{"params":{"color":{"component":"data2-core-types@Color","params":{"rgba":"rgba(0,120,220,0.3)"},"disabled":true},"gradient":{"disabled":true,"component":"data2-core-types@ColorGradient","params":{}},"image":{"disabled":true,"component":"data2-core-types@String","params":{}}},"component":"data2-core-types@Background"}]},"component":"data2-core-types@Fill"},"dimensions":{"component":"data2-core-types@Dimensions","params":{"width":360,"height":139,"exactHeight":138.79,"exactWidth":360}},"position":{"component":"data2-core-types@Position","params":{"freeTransform":false,"x":20,"y":5,"exactY":false,"exactX":false,"fixed":false,"left":true,"right":true,"growH":false,"top":true}},"text":{"params":{"defaultCase":{"component":"data2-core-primitives@String","params":{"content":"We 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Usuário(a)! Obrigada por utilizar a Plataforma Hera.Build!\n\nA nossa Política de Privacidade mostra aos usuários e usuárias (entendidos por “Você” neste documento) da Plataforma Hera.Build como tratamos os seus dados pessoais de acordo com as melhores práticas do mercado. Este tratamento pode envolver desde a coleta, o uso, o armazenamento, o compartilhamento e o descarte desses dados.\n\nTodas as definições de “Clientes”, “Usuários Terceiros”, “Plataforma”, “Agentes” e “Customização” e “Particularidades dos Agentes” foram retiradas dos Termos e Condições e Contrato de Licenciamento da Plataforma. Conforme explicado em nossos Termos e Condições, a Plataforma Hera.Build permite a criação e a customização pelo Cliente de Agentes Virtuais operados por Inteligência Artificial que podem ser publicados em chatrooms da Hera.Build e até integrados em plataformas terceiras (via API), como o whatsapp, ou seja, páginas de conversas virtuais que permitem a troca automatizada de mensagens para um fim específico, conforme os casos de uso inseridos pelo Cliente e a partir da interação do Cliente com a Plataforma Hera.Build, sua interface intuitiva e suas funcionalidades, e do público-alvo com os seus Agentes, inclusive por meio da integração da Plataforma Hera.Build com softwares terceiros.\n\nNo entanto, as atividades de tratamento de dados pessoais aqui descritas giram em torno essencialmente das operações entre Hera.Build e Cliente (as atividades de tratamento envolvendo Cliente, Usuários Terceiros, Público-Alvo e Hera Build serão especificadas no item “3. MAS COMO MEUS DADOS SÃO TRATADOS?” abaixo), além da melhoria da experiência do Cliente em nossa plataforma, para que este consiga realizar suas Customizações da maneira mais eficiente possível. \n\nAo usar, acessar e se cadastrar na Plataforma, o Cliente e/ou o Usuário Terceiro declara estar ciente dos Termos e Condições da Plataforma Hera.Build. \n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. \tOBJETIVOS DESTA POLÍTICA DE PRIVACIDADE"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"O objetivo deste documento é ser o mais transparente possível com Você, descrevendo como a Hera.Build coleta, usa e compartilha os seus dados pessoais por meio da nossa Plataforma. Para cumprir este objetivo, mantemos a nossa política de privacidade sempre atualizada e deixamos Você avisado sempre que fazemos alguma alteração em nossas atividades de tratamento de dados pessoais. Além disso, este documento também deverá servir como um guia de procedimentos que Você poderá seguir caso queira se informar sobre os seus direitos."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2.\tO QUE SÃO DADOS PESSOAIS E DADOS ANONIMIZADOS? QUAIS DADOS MEUS PODEM SER COLETADOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Dado pessoal é todo dado que te identifica ou que te torna identificável. O seu CPF, por exemplo, te identifica quase imediatamente. Mas, existem aqueles dados que, por mais que não possam te identificar com a mesma facilidade que o seu CPF, em combinação com outros dados ou mediante a utilização de softwares, listas e sistemas, podem te tornar identificável.\n\nDados anonimizados, por sua vez, são dados que eram pessoais e que, após passar por alguns processos que envolvem esforços, custos e tecnologia razoáveis, perdem a possibilidade de associação, direta ou indireta, a um indivíduo (no caso, Você).\n\nDetalharemos em seguida os dados que coletamos, a depender da sua atividade em nossa plataforma: \n\nDados de Uso: Dados de Uso são dados técnicos que coletamos a partir da utilização propriamente dita da Plataforma Hera.Build pelos Usuários e/ou Usuários Terceiros. Dentre esses dados incluem-se dados sobre botões clicados, interação com as funcionalidades presentes na Plataforma, tempo de uso, data e hora da última atualização de agentes, agentes criados, responsável por criações/alterações na Customização, dentre outros dados que se relacionam às interações ativas dos Usuários e/ou Usuários Terceiros com a Plataforma. No caso dos Usuários Terceiros, tratamos esses dados por conta e ordem do Usuário.\n\nDados dos Usuários: São os dados coletados pela Hera.Build a depender da pessoa que está utilizando a aplicação. Nós coletamos, principalmente, dados de usuários durante o acesso da nossa plataforma interativa, onde o Cliente ou o Usuário Terceiro implementam suas Customizações. \n\nNo caso específico dos Clientes e Usuários Terceiros, esses Dados são coletados quando o próprio usuário os fornece ao realizar o cadastro, preencher formulários em nossa plataforma/sua Customização ou quando o Usuário envia esses dados por e-mail ou WhatsApp, e eles podem abranger: nome, e-mail, dados de armazenamento, leitura, retenção, acesso e gerenciamento de arquivos.\n\nDados Fornecidos aos Agentes: são os dados coletados pelos Agentes durante a interação dos Terceiros ao conversar com os Agentes criados pelo Cliente. Assim, quaisquer dados pessoais que sejam inseridos na conversa pelo Terceiro serão coletados pela Hera e tratados por esta como operadora, para as finalidades definidas pelo Usuário, e para fins de faturamento [neste caso, não há interesse da Hera no tratamento do dado pessoal em si, e sim na quantidade de interações ocorridas (mensagem do terceiro + resposta do agente). Mas, para isso, quaisquer dados, pessoais ou não, inseridos na mensagem são lateralmente coletados.]. \n\nDados de Arquivos: são os dados pessoais presentes nos arquivos inseridos pelo Cliente na Plataforma Hera.Build (geralmente na página “Files”, para alimentar a Inteligência Artificial). Esses arquivos não contêm, necessariamente, dados pessoais. No entanto, esses arquivos podem conter dados pessoais e, sempre que for o caso, a Hera trata esses dados como operadora, para os fins determinados pelo Cliente (por exemplo, para que o Agente do Cliente forneça uma resposta adequada a uma questão)."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. \tMAS COMO MEUS DADOS SÃO TRATADOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para facilitar a nossa explicação sobre o tratamento dos seus dados, fizemos a tabela abaixo, que mostra quais dados são tratados, bem como o motivo pelo tratamento desses dados e a base legal, a qual leva em conta o disposto na Lei nº 13.709/2018 (Lei Geral de Proteção de Dados – “LGPD”). Mas, antes de prosseguirmos, é necessário fazer uma breve explicação sobre quem são os agentes de tratamento de dados trazidos pela LGPD.\n\nBasicamente, existem dois agentes de tratamento: o controlador e o operador. O primeiro é aquele que toma as decisões relativas ao tratamento dos seus dados. O segundo é aquele que trata os seus dados em nome do controlador, conforme as instruções deste. Por conta disso, o controlador tem mais obrigações a cumprir do que o operador, mas isso não significa que este último tenha pouca ou nenhuma obrigação perante o usuário.\n\nNo caso da Hera.Build, quando tratamos os dados dos Usuários para que estes acessem a camada da Plataforma de funcionalidades que permitem com que o Cliente crie ou altere uma Customização, atuamos como controladores desses dados. No entanto, quanto tratamos os dados dos Clientes e dos Usuários Terceiros dentro de cada Customização, isto é, com base no que cada Usuário determinou em sua Customização em termos de coleta e tratamento de dados, inclusive na hipótese de o Usuário requisitar ou realizar a integração de um Software terceiro em sua Customização, tratamos esses dados como operadores.\n\nNo caso de tratarmos os dados como operadores, a Hera.Build não pode tratar os seus dados para finalidades que não sejam aquelas expressamente indicadas pelos Clientes. Por esse motivo, a Hera.Build estipula em seus Termos e Condições que os Usuários obedeçam ao disposto na LGPD e, quando exigido, mantenham uma política de privacidade atualizada para o(s) seu(s) Agente(s).\n\nConfira a tabela abaixo para saber como e por que seus dados são tratados:\n\nTipo de Dado: Dados de Uso\nFinalidade: Monitoramento, Melhorias na Plataforma\nBase Legal: Legítimo Interesse\nSomos controladores desses dados? Sim. A Hera toma decisões relativas a como alguns desses dados são tratados. Mas, é importante mencionar que, para alguns deles, a Hera pode ser tanto controladora, quanto operadora, dependendo da finalidade.\n\nTipo de Dado: Dados de Usuário\nFinalidade: Validação, Contato\nBase Legal: Execução de Contrato, Legítimo Interesse\nSomos controladores desses dados? Sim. A Hera toma decisões relativas a como alguns desses dados são tratados. Mas, é importante mencionar que, para alguns deles, a Hera pode ser tanto controladora, quanto operadora, dependendo da finalidade.\n\nTipo de Dado: Dados Fornecidos ao Agente \nFinalidade: Faturamento\nBase Legal: Execução de Contrato\nSomos controladores desses dados? A Hera trata esses dados tanto como controladora, para fins de faturamento, quanto como operadora, para quaisquer fins/instruções definidas pelo controlador (o Cliente), inclusive quanto às respostas dos Agentes. \n\nTipo de Dado: Dados de Usuários Terceiros \nFinalidade: A Hera não trata esses dados para nenhuma finalidade que não as expressamente indicada pelo Cliente.\nBase Legal: Tendo em vista que a Hera não é considerada controladora desses dados, ela não tem a obrigação, nos termos da LGPD, de elencar uma base legal.\nSomos controladores desses dados? Não. A Hera somente trata esses dados com base nas instruções dos Clientes.\n\nTipo de Dado: Dados de Arquivos Terceiros \nFinalidade: A Hera não trata esses dados para nenhuma finalidade que não as expressamente indicada pelo Cliente.\nBase Legal: Tendo em vista que a Hera não é considerada controladora desses dados, ela não tem a obrigação, nos termos da LGPD, de elencar uma base legal.\nSomos controladores desses dados? A Hera trata esses dados como operadora, para quaisquer fins/instruções definidas pelo controlador (o Cliente), inclusive quanto às respostas dos Agentes.\n\n\nEntenda mais sobre as nossas finalidades:\n\nMonitoramento: avaliamos, a partir dos Dados de Uso, se um determinado acesso é legítimo e se as funcionalidades da Plataforma Hera.Build estão sendo utilizadas de forma adequada. \n\nMelhorias na Plataforma: a partir dos mesmos Dados de Uso, nós identificamos pontos e funcionalidades da nossa plataforma que precisam ser melhorados para aprimorar a sua experiência como usuário da Plataforma Hera.Build. \n\nValidação: trata-se do procedimento de cadastro e login pelo qual identificamos o Usuário, na camada da Plataforma Hera.Build de aplicações e funcionalidades que permitem que o Usuário crie ou altere um Agente.\n\nFaturamento: a Hera precisa ter registro de todas as interações ocorridas com os Agentes dos Usuários para fins de cobrança do Usuário. Essas interações também ficam armazenadas para verificação de quaisquer irregularidades no funcionamento dos Agentes, se necessário e solicitado pelo Usuário."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4.\tSEGURANÇA DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Todos os sistemas de segurança estão sujeitos a erros e intervenções ilícitas de terceiros e Você deve estar ciente disso. Entretanto, a segurança é uma de nossas prioridades e adotamos níveis de proteção altos e medidas técnicas, físicas e administrativas, de acordo com as melhores práticas do mercado.\n\nNós contratamos bases de dados de terceiros que possuem altos padrões de segurança e, além disso, a Hera.Build visa a garantir que o eventual acesso aos seus dados pessoais por colaboradores seja sigiloso. Um dos princípios que nós respeitamos é aquele de que somente os funcionários e colaboradores que necessitam acessar os seus dados pessoais (para fazer cumprir a proposta interativa da Plataforma, por exemplo) os acessarão. \n\nLembramos que Você é o responsável por seus dados de acesso da Plataforma Hera.Build, como login e senha, e o acesso por terceiros é de sua responsabilidade.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. \tCOMPARTILHAMENTO DE DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para que possamos oferecer a Você nossos serviços, compartilhamos os seus dados com terceiros. Esses terceiros incluem nossos funcionários e colaboradores, e terceiros prestadores de serviços, mas em caráter de exceção e sempre nos termos da legislação competente.\n\nAtualmente, os únicos terceiros prestadores de serviços com quem compartilhamos os seus dados são empresas de serviços de servidor e de base de dados e respectivos serviços auxiliares que viabilizam o funcionamento do site e da Plataforma Hera.Build. Trata-se de uma transferência indispensável para a execução dos serviços da Hera e do funcionamento da Plataforma Hera.Build e adotamos as salvaguardas que julgamos necessárias para viabilizar o cumprimento da LGPD, principalmente quando o compartilhamento envolve transferência internacional."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6.\tDESCARTE E RETENÇÃO DE DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Nós retemos seus dados pessoais pelo período necessário para cumprir com as finalidades expostas nessa Política de Privacidade, ou por um período maior se for exigido ou permitido por lei. Após esse período, o dado será eliminado, anonimizado ou, quando isso não for possível, armazenado e isolado de forma que não possa mais ser utilizado para identificar seu titular. \n\nUm dos seus direitos como titular de dados pessoais, como Você verá abaixo, é requerer a eliminação, bloqueio ou anonimização de determinados dados pessoais que possam estar armazenados em nossos sistemas. Nossa política de descarte é segura e, ao proceder com o descarte de seus dados pessoais, a Hera toma todo o cuidado necessário para que os dados sejam eliminados permanentemente ou anonimizados, de acordo com a LGPD. \n\nNo entanto, é importante destacar que a Hera tem o direito e o dever de manter certos dados pessoais armazenados para cumprimento de obrigações legais e regulatórias, ou em caso de litígio. Por exemplo, quando há o risco de que a Hera possa ser intimado, pelas autoridades competentes, a compartilhar esses dados.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. \tDIREITOS DOS TITULARES DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Você, como titular dos dados pessoais que tratamos, tem inúmeros direitos garantidos por lei. Esses direitos giram em torno, principalmente, do acesso facilitado às informações relativas ao tratamento de seus dados.\n\nVocê pode requerer, por exemplo, informações sobre os seguintes tópicos:\n\n(a)\t finalidade específica para a qual tratamos os seus dados pessoais (informações já presentes nesta Política de Privacidade); \n\n(b)\tforma e duração do tratamento dos seus dados pessoais; \n\n(c)\tnossa identificação e outras informações necessárias para Você nos contatar (informações já presentes nesta Política de Privacidade); \n\n(d)\tinformações sobre uso compartilhado de seus dados pessoais com terceiros, na hipótese de estes terceiros determinarem, conjuntamente conosco, a finalidade do tratamento dos seus dados (informações já presentes nesta Política de Privacidade);\n\n(e)\tconfirmação do fato de que nós tratamos os seus dados pessoais e quais deles estão sendo tratados; \n\n(f)\tacesso aos seus dados pessoais que estão sendo tratados por nós;\n\n(g)\tcorreção de eventuais dados pessoais incompletos, inexatos ou desatualizados, no contexto de nosso tratamento; e\n\n(h)\tanonimização, bloqueio ou eliminação de dados pessoais desnecessários, excessivos ou tratados em desconformidade com o disposto nesta Política de Privacidade ou na legislação de proteção de dados pessoais competente.\n\nEssas informações deverão ser disponibilizadas pela Hera, a partir de seu requerimento, de forma clara, ostensiva, facilitada e gratuita. Todavia, para os dados em que a Hera atua como operadora, o requerimento deve ser idealmente direcionado ao controlador dos seus dados, salvo no caso de obrigação legal ou regulatória da Hera.Build, bem como de determinação da autoridade competente.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. \tINFORMAÇÕES ADICIONAIS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera.Build se preocupa com a privacidade e a proteção dos seus dados pessoais desde a concepção de nossos produtos e serviços até a sua execução propriamente dita. Por tal razão, separamos neste capítulo algumas outras informações que podem interessar, separadas em alguns tópicos gerais:\n\n(a)\tSempre que alterarmos essa Política de Privacidade, por conta de alterações na finalidade do tratamento de seus dados pessoais, na forma e duração deste tratamento e/ou estabelecermos algum novo uso compartilhado desses dados com terceiros, Você será informado o mais rápido possível; e\n\n(b)\tVocê poderá exercer o chamado direito de oposição contra determinados tratamentos de dados pessoais realizados por nós, como controladores, em especial quando o tratamento não é baseado na obtenção do seu consentimento; como a Hera objetiva respeitar integralmente o chamado princípio da necessidade (tratamos apenas os seus dados pessoais quando isso for estritamente necessário para viabilizar os nossos serviços e as funcionalidades oferecidas por meio da Plataforma Hera.Build), acreditamos que isso não será necessário, mas se trata de um direito seu e achamos por bem informá-lo nesta Política de Privacidade."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. \tDÚVIDAS E CONTATO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera Build é um negócio que pertence à HERA BUILD LTDA., pessoa jurídica de direito privado, inscrita no CNPJ sob o n.º 54.076.038/0001-77, com sede na Rua Augusta, nº 101, conjunto 506, Consolação, CEP: 01.305-000, São Paulo – SP. \n\nCaso Você queira esclarecer qualquer dúvida sobre esta Política de Privacidade diretamente conosco, solicitamos a gentileza de entrar em contato através do seguinte e-mail: contact@hera.build.\n"}}}],"cases":[{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUCTION"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hello, User! Thank you for using the Hera.Build Platform!\nOur Privacy Policy shows users (understood as “You” in this document) of the Hera.Build Platform how we process your personal data in accordance with the best market practices. This processing can involve everything from the collection, use, storage, and sharing to the disposal of this data.\nAll definitions of “Clients,” “Third-Party Users,” “Platform,” “Agents,” “Customization,” and “Agent Particularities” have been taken from the Platform's Terms and Conditions and Licensing Agreement. As explained in our Terms and Conditions, the Hera.Build Platform allows the creation and customization by the Client of Virtual Agents operated by Artificial Intelligence. These agents can be published in Hera.Build chatrooms and even integrated into third-party platforms (via API), such as WhatsApp. In other words, these are virtual conversation pages that allow the automated exchange of messages for a specific purpose, according to the use cases inserted by the Client and based on the Client's interaction with the Hera.Build Platform, its intuitive interface and features, and the target audience's interaction with their Agents, including through the integration of the Hera.Build Platform with third-party software.\nHowever, the personal data processing activities described here revolve essentially around the operations between Hera.Build and the Client (the processing activities involving the Client, Third-Party Users, Target Audience, and Hera Build will be specified in section \"3. BUT HOW IS MY DATA PROCESSED?\" below), in addition to improving the Client's experience on our platform so that they can carry out their Customizations as efficiently as possible.\nBy using, accessing, and registering on the Platform, the Client and/or the Third-Party User declares to be aware of the Hera.Build Platform Terms and Conditions.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. OBJECTIVES OF THIS PRIVACY POLICY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"The objective of this document is to be as transparent as possible with You, describing how Hera.Build collects, uses, and shares your personal data through our Platform. To achieve this goal, we keep our privacy policy constantly updated and let You know whenever we make any changes to our personal data processing activities. Additionally, this document should also serve as a procedural guide that You can follow if you want to be informed about your rights."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. WHAT ARE PERSONAL DATA AND ANONYMIZED DATA? WHICH OF MY DATA CAN BE COLLECTED?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Personal data is any data that identifies you or makes you identifiable. Your CPF (Brazilian Taxpayer Registry), for example, identifies you almost immediately. However, there is data that, even if it cannot identify you as easily as your CPF, in combination with other data or through the use of software, lists, and systems, can make you identifiable.\nAnonymized data, in turn, is data that was personal and that, after undergoing processes involving reasonable efforts, costs, and technology, loses the possibility of association, directly or indirectly, with an individual (in this case, You).\nWe detail below the data we collect, depending on your activity on our platform:\nUsage Data: Technical data we collect from the actual use of the Hera.Build Platform by Users and/or Third-Party Users. This data includes information about buttons clicked, interaction with the features present on the Platform, usage time, date and time of the last agent update, created agents, the person responsible for Customization creations/alterations, among other data related to the active interactions of Users and/or Third-Party Users with the Platform. In the case of Third-Party Users, we process this data on behalf of and under the orders of the User.\nUser Data: Data collected by Hera.Build depending on the person using the application. We primarily collect user data during the access to our interactive platform, where the Client or Third-Party User implements their Customizations. Specifically for Clients and Third-Party Users, this Data is collected when the user provides it during registration, when filling out forms on our platform/your Customization, or when the User sends this data via email or WhatsApp. This may include: name, email, and data related to storage, reading, retention, access, and file management.\nData Provided to Agents: Data collected by the Agents during the interaction of Third Parties when chatting with the Agents created by the Client. Thus, any personal data inserted into the conversation by the Third Party will be collected by Hera and processed by it as a processor, for the purposes defined by the User, and for billing purposes [in this case, Hera has no interest in processing the personal data itself, but rather in the number of interactions that occurred (third-party message + agent response). However, for this to happen, any data, personal or otherwise, inserted in the message is collaterally collected].\nFile Data: Personal data present in the files inserted by the Client into the Hera.Build Platform (usually on the \"Files\" page, to feed the Artificial Intelligence). These files do not necessarily contain personal data. However, if they do, Hera processes this data as a processor, for the purposes determined by the Client (for example, so that the Client's Agent provides an appropriate answer to a question).\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. BUT HOW IS MY DATA PROCESSED?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"To make it easier to explain how we process your data, we have created the table below, which shows what data is processed, the reason for processing it, and the legal basis, taking into account the provisions of Law No. 13.709/2018 (General Data Protection Law – \"LGPD\"). But before we proceed, we need to briefly explain the data processing agents introduced by the LGPD.\nBasically, there are two processing agents: the controller and the processor. The first is the one who makes decisions regarding the processing of your data. The second is the one who processes your data on behalf of the controller, according to their instructions. Because of this, the controller has more obligations to fulfill than the processor, but this does not mean the latter has little or no obligation to the user.\nIn the case of Hera.Build, when we process User data so they can access the layer of Platform features that allow the Client to create or alter a Customization, we act as controllers of this data. However, when we process the data of Clients and Third-Party Users within each Customization—that is, based on what each User has determined in their Customization regarding data collection and processing, including if the User requests or integrates third-party software into their Customization—we process this data as processors.\nWhen we process data as processors, Hera.Build cannot process your data for purposes other than those expressly indicated by the Clients. For this reason, Hera.Build stipulates in its Terms and Conditions that Users comply with the LGPD and, when required, maintain an updated privacy policy for their Agent(s).\nCheck the table below to find out how and why your data is processed:\nData Type\nPurpose\nLegal Basis\nAre we the controllers of this data?\nUsage Data\nMonitoring, Platform Improvements\nLegitimate Interest\nYes. Hera makes decisions regarding how some of this data is processed. However, for some of it, Hera can be both a controller and a processor, depending on the purpose.\nUser Data\nValidation, Contact\nContract Execution, Legitimate Interest\nYes. Hera makes decisions regarding how some of this data is processed. However, for some of it, Hera can be both a controller and a processor, depending on the purpose.\nData Provided to the Agent\nBilling\nContract Execution\nHera processes this data both as a controller (for billing purposes) and as a processor (for any purposes/instructions defined by the controller/Client, including Agent responses).\nThird-Party User Data\nHera does not process this data for any purpose other than those expressly indicated by the Client.\nSince Hera is not considered a controller of this data, it is not obligated under the LGPD to list a legal basis.\nNo. Hera only processes this data based on the Clients' instructions.\nThird-Party File Data\nHera does not process this data for any purpose other than those expressly indicated by the Client.\nSince Hera is not considered a controller of this data, it is not obligated under the LGPD to list a legal basis.\nHera processes this data as a processor, for any purposes/instructions defined by the controller (the Client), including Agent responses.\n\nUnderstand more about our purposes:\nMonitoring: We evaluate, based on Usage Data, whether a given access is legitimate and whether the features of the Hera.Build Platform are being used appropriately.\nPlatform Improvements: Based on the same Usage Data, we identify points and features of our platform that need improvement to enhance your experience as a user of the Hera.Build Platform.\nValidation: This is the registration and login procedure through which we identify the User in the Hera.Build Platform layer of applications and features that allow the User to create or alter an Agent.\nBilling: Hera needs a record of all interactions that occurred with the Users' Agents for User billing purposes. These interactions are also stored to verify any irregularities in the Agents' functioning, if necessary and requested by the User."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. DATA SECURITY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"All security systems are subject to errors and illicit third-party interventions, and You must be aware of this. However, security is one of our priorities, and we adopt high levels of protection alongside technical, physical, and administrative measures in accordance with best market practices.\nWe contract third-party databases that have high security standards, and furthermore, Hera.Build aims to ensure that any potential access to your personal data by collaborators is kept confidential. One of the principles we respect is that only employees and collaborators who need to access your personal data (to fulfill the Platform's interactive proposal, for example) will have access to it.\nWe remind You that You are responsible for your Hera.Build Platform access data, such as login and password, and any access by third parties is your responsibility.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. DATA SHARING"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"To offer You our services, we share your data with third parties. These third parties include our employees and collaborators, as well as third-party service providers, but strictly as an exception and always under the terms of the applicable legislation.\nCurrently, the only third-party service providers with whom we share your data are server and database service companies and respective auxiliary services that enable the functioning of the website and the Hera.Build Platform. This is an indispensable transfer for executing Hera's services and operating the Hera.Build Platform, and we adopt the safeguards we deem necessary to ensure compliance with the LGPD, especially when sharing involves international transfers.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. DATA DISPOSAL AND RETENTION"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"We retain your personal data for the period necessary to fulfill the purposes set out in this Privacy Policy, or for a longer period if required or permitted by law. After this period, the data will be deleted, anonymized, or, when this is not possible, stored and isolated so that it can no longer be used to identify its subject.\nOne of your rights as a personal data subject, as You will see below, is to request the deletion, blocking, or anonymization of certain personal data that may be stored in our systems. Our disposal policy is secure, and when disposing of your personal data, Hera takes all necessary care to ensure the data is permanently deleted or anonymized in accordance with the LGPD.\nHowever, it is important to note that Hera has the right and duty to keep certain personal data stored to comply with legal and regulatory obligations, or in the event of a dispute. For example, when there is a risk that Hera may be subpoenaed by competent authorities to share this data.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. DATA SUBJECT RIGHTS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"You, as the subject of the personal data we process, have numerous rights guaranteed by law. These rights mainly revolve around facilitated access to information regarding the processing of your data.\nYou may request, for example, information on the following topics:\nSpecific purpose for which we process your personal data (information already present in this Privacy Policy);\nForm and duration of the processing of your personal data;\nOur identification and other information necessary for You to contact us (information already present in this Privacy Policy);\nInformation about the shared use of your personal data with third parties, in the event these third parties determine, jointly with us, the purpose of processing your data (information already present in this Privacy Policy);\nConfirmation of the fact that we process your personal data and which data is being processed;\nAccess to your personal data being processed by us;\nCorrection of any incomplete, inaccurate, or outdated personal data within the context of our processing; and\nAnonymization, blocking, or deletion of unnecessary or excessive personal data, or data processed in non-compliance with the provisions of this Privacy Policy or applicable personal data protection legislation.\nThis information must be made available by Hera upon your request in a clear, conspicuous, accessible, and free manner. However, for data where Hera acts as a processor, the request should ideally be directed to the controller of your data, except in cases of a legal or regulatory obligation of Hera.Build, or a determination by a competent authority.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. ADDITIONAL INFORMATION"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera.Build cares about the privacy and protection of your personal data from the conception of our products and services to their actual execution. For this reason, we have separated some other information that may be of interest in this section, grouped into general topics:\nWhenever we alter this Privacy Policy due to changes in the purpose of processing your personal data, the form and duration of this processing, and/or establish any new shared use of this data with third parties, You will be informed as soon as possible.\nYou may exercise the so-called right to object against certain personal data processing carried out by us as controllers, especially when the processing is not based on obtaining your consent. Since Hera aims to fully respect the principle of necessity (we only process your personal data when strictly necessary to enable our services and the features offered through the Hera.Build Platform), we believe this will not be necessary, but it is your right, and we feel it is appropriate to inform you of it in this Privacy Policy.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. QUESTIONS AND CONTACT"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera Build is a business belonging to HERA BUILD LTDA., a private legal entity, registered in the CNPJ under No. 54.076.038/0001-77, headquartered at Rua Augusta, nº 101, conjunto 506, Consolação, ZIP Code: 01.305-000, São Paulo – SP.\nIf You wish to clarify any questions regarding this Privacy Policy directly with us, we kindly ask you to get in touch via the following email: contact@hera.build.\n"}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"EN"}}}},{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUÇÃO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Olá, Usuário(a)! Obrigada por utilizar a Plataforma Hera.Build!\n\nA nossa Política de Privacidade mostra aos usuários e usuárias (entendidos por “Você” neste documento) da Plataforma Hera.Build como tratamos os seus dados pessoais de acordo com as melhores práticas do mercado. Este tratamento pode envolver desde a coleta, o uso, o armazenamento, o compartilhamento e o descarte desses dados.\n\nTodas as definições de “Clientes”, “Usuários Terceiros”, “Plataforma”, “Agentes” e “Customização” e “Particularidades dos Agentes” foram retiradas dos Termos e Condições e Contrato de Licenciamento da Plataforma. Conforme explicado em nossos Termos e Condições, a Plataforma Hera.Build permite a criação e a customização pelo Cliente de Agentes Virtuais operados por Inteligência Artificial que podem ser publicados em chatrooms da Hera.Build e até integrados em plataformas terceiras (via API), como o whatsapp, ou seja, páginas de conversas virtuais que permitem a troca automatizada de mensagens para um fim específico, conforme os casos de uso inseridos pelo Cliente e a partir da interação do Cliente com a Plataforma Hera.Build, sua interface intuitiva e suas funcionalidades, e do público-alvo com os seus Agentes, inclusive por meio da integração da Plataforma Hera.Build com softwares terceiros.\n\nNo entanto, as atividades de tratamento de dados pessoais aqui descritas giram em torno essencialmente das operações entre Hera.Build e Cliente (as atividades de tratamento envolvendo Cliente, Usuários Terceiros, Público-Alvo e Hera Build serão especificadas no item “3. MAS COMO MEUS DADOS SÃO TRATADOS?” abaixo), além da melhoria da experiência do Cliente em nossa plataforma, para que este consiga realizar suas Customizações da maneira mais eficiente possível. \n\nAo usar, acessar e se cadastrar na Plataforma, o Cliente e/ou o Usuário Terceiro declara estar ciente dos Termos e Condições da Plataforma Hera.Build. \n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. OBJETIVOS DESTA POLÍTICA DE PRIVACIDADE"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"O objetivo deste documento é ser o mais transparente possível com Você, descrevendo como a Hera.Build coleta, usa e compartilha os seus dados pessoais por meio da nossa Plataforma. Para cumprir este objetivo, mantemos a nossa política de privacidade sempre atualizada e deixamos Você avisado sempre que fazemos alguma alteração em nossas atividades de tratamento de dados pessoais. Além disso, este documento também deverá servir como um guia de procedimentos que Você poderá seguir caso queira se informar sobre os seus direitos."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. O QUE SÃO DADOS PESSOAIS E DADOS ANONIMIZADOS? QUAIS DADOS MEUS PODEM SER COLETADOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Dado pessoal é todo dado que te identifica ou que te torna identificável. O seu CPF, por exemplo, te identifica quase imediatamente. Mas, existem aqueles dados que, por mais que não possam te identificar com a mesma facilidade que o seu CPF, em combinação com outros dados ou mediante a utilização de softwares, listas e sistemas, podem te tornar identificável.\n\nDados anonimizados, por sua vez, são dados que eram pessoais e que, após passar por alguns processos que envolvem esforços, custos e tecnologia razoáveis, perdem a possibilidade de associação, direta ou indireta, a um indivíduo (no caso, Você).\n\nDetalharemos em seguida os dados que coletamos, a depender da sua atividade em nossa plataforma: \n\nDados de Uso: Dados de Uso são dados técnicos que coletamos a partir da utilização propriamente dita da Plataforma Hera.Build pelos Usuários e/ou Usuários Terceiros. Dentre esses dados incluem-se dados sobre botões clicados, interação com as funcionalidades presentes na Plataforma, tempo de uso, data e hora da última atualização de agentes, agentes criados, responsável por criações/alterações na Customização, dentre outros dados que se relacionam às interações ativas dos Usuários e/ou Usuários Terceiros com a Plataforma. No caso dos Usuários Terceiros, tratamos esses dados por conta e ordem do Usuário.\n\nDados dos Usuários: São os dados coletados pela Hera.Build a depender da pessoa que está utilizando a aplicação. Nós coletamos, principalmente, dados de usuários durante o acesso da nossa plataforma interativa, onde o Cliente ou o Usuário Terceiro implementam suas Customizações. \n\nNo caso específico dos Clientes e Usuários Terceiros, esses Dados são coletados quando o próprio usuário os fornece ao realizar o cadastro, preencher formulários em nossa plataforma/sua Customização ou quando o Usuário envia esses dados por e-mail ou WhatsApp, e eles podem abranger: nome, e-mail, dados de armazenamento, leitura, retenção, acesso e gerenciamento de arquivos.\n\nDados Fornecidos aos Agentes: são os dados coletados pelos Agentes durante a interação dos Terceiros ao conversar com os Agentes criados pelo Cliente. Assim, quaisquer dados pessoais que sejam inseridos na conversa pelo Terceiro serão coletados pela Hera e tratados por esta como operadora, para as finalidades definidas pelo Usuário, e para fins de faturamento [neste caso, não há interesse da Hera no tratamento do dado pessoal em si, e sim na quantidade de interações ocorridas (mensagem do terceiro + resposta do agente). Mas, para isso, quaisquer dados, pessoais ou não, inseridos na mensagem são lateralmente coletados.]. \n\nDados de Arquivos: são os dados pessoais presentes nos arquivos inseridos pelo Cliente na Plataforma Hera.Build (geralmente na página “Files”, para alimentar a Inteligência Artificial). Esses arquivos não contêm, necessariamente, dados pessoais. No entanto, esses arquivos podem conter dados pessoais e, sempre que for o caso, a Hera trata esses dados como operadora, para os fins determinados pelo Cliente (por exemplo, para que o Agente do Cliente forneça uma resposta adequada a uma questão)."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. MAS COMO MEUS DADOS SÃO TRATADOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para facilitar a nossa explicação sobre o tratamento dos seus dados, fizemos a tabela abaixo, que mostra quais dados são tratados, bem como o motivo pelo tratamento desses dados e a base legal, a qual leva em conta o disposto na Lei nº 13.709/2018 (Lei Geral de Proteção de Dados – “LGPD”). Mas, antes de prosseguirmos, é necessário fazer uma breve explicação sobre quem são os agentes de tratamento de dados trazidos pela LGPD.\n\nBasicamente, existem dois agentes de tratamento: o controlador e o operador. O primeiro é aquele que toma as decisões relativas ao tratamento dos seus dados. O segundo é aquele que trata os seus dados em nome do controlador, conforme as instruções deste. Por conta disso, o controlador tem mais obrigações a cumprir do que o operador, mas isso não significa que este último tenha pouca ou nenhuma obrigação perante o usuário.\n\nNo caso da Hera.Build, quando tratamos os dados dos Usuários para que estes acessem a camada da Plataforma de funcionalidades que permitem com que o Cliente crie ou altere uma Customização, atuamos como controladores desses dados. No entanto, quanto tratamos os dados dos Clientes e dos Usuários Terceiros dentro de cada Customização, isto é, com base no que cada Usuário determinou em sua Customização em termos de coleta e tratamento de dados, inclusive na hipótese de o Usuário requisitar ou realizar a integração de um Software terceiro em sua Customização, tratamos esses dados como operadores.\n\nNo caso de tratarmos os dados como operadores, a Hera.Build não pode tratar os seus dados para finalidades que não sejam aquelas expressamente indicadas pelos Clientes. Por esse motivo, a Hera.Build estipula em seus Termos e Condições que os Usuários obedeçam ao disposto na LGPD e, quando exigido, mantenham uma política de privacidade atualizada para o(s) seu(s) Agente(s).\n\nConfira a tabela abaixo para saber como e por que seus dados são tratados:\n\nTipo de Dado: Dados de Uso\nFinalidade: Monitoramento, Melhorias na Plataforma\nBase Legal: Legítimo Interesse\nSomos controladores desses dados? Sim. A Hera toma decisões relativas a como alguns desses dados são tratados. Mas, é importante mencionar que, para alguns deles, a Hera pode ser tanto controladora, quanto operadora, dependendo da finalidade.\n\nTipo de Dado: Dados de Usuário\nFinalidade: Validação, Contato\nBase Legal: Execução de Contrato, Legítimo Interesse\nSomos controladores desses dados? Sim. A Hera toma decisões relativas a como alguns desses dados são tratados. Mas, é importante mencionar que, para alguns deles, a Hera pode ser tanto controladora, quanto operadora, dependendo da finalidade.\n\nTipo de Dado: Dados Fornecidos ao Agente \nFinalidade: Faturamento\nBase Legal: Execução de Contrato\nSomos controladores desses dados? A Hera trata esses dados tanto como controladora, para fins de faturamento, quanto como operadora, para quaisquer fins/instruções definidas pelo controlador (o Cliente), inclusive quanto às respostas dos Agentes. \n\nTipo de Dado: Dados de Usuários Terceiros \nFinalidade: A Hera não trata esses dados para nenhuma finalidade que não as expressamente indicada pelo Cliente.\nBase Legal: Tendo em vista que a Hera não é considerada controladora desses dados, ela não tem a obrigação, nos termos da LGPD, de elencar uma base legal.\nSomos controladores desses dados? Não. A Hera somente trata esses dados com base nas instruções dos Clientes.\n\nTipo de Dado: Dados de Arquivos Terceiros \nFinalidade: A Hera não trata esses dados para nenhuma finalidade que não as expressamente indicada pelo Cliente.\nBase Legal: Tendo em vista que a Hera não é considerada controladora desses dados, ela não tem a obrigação, nos termos da LGPD, de elencar uma base legal.\nSomos controladores desses dados? A Hera trata esses dados como operadora, para quaisquer fins/instruções definidas pelo controlador (o Cliente), inclusive quanto às respostas dos Agentes.\n\n\nEntenda mais sobre as nossas finalidades:\n\nMonitoramento: avaliamos, a partir dos Dados de Uso, se um determinado acesso é legítimo e se as funcionalidades da Plataforma Hera.Build estão sendo utilizadas de forma adequada. \n\nMelhorias na Plataforma: a partir dos mesmos Dados de Uso, nós identificamos pontos e funcionalidades da nossa plataforma que precisam ser melhorados para aprimorar a sua experiência como usuário da Plataforma Hera.Build. \n\nValidação: trata-se do procedimento de cadastro e login pelo qual identificamos o Usuário, na camada da Plataforma Hera.Build de aplicações e funcionalidades que permitem que o Usuário crie ou altere um Agente.\n\nFaturamento: a Hera precisa ter registro de todas as interações ocorridas com os Agentes dos Usuários para fins de cobrança do Usuário. Essas interações também ficam armazenadas para verificação de quaisquer irregularidades no funcionamento dos Agentes, se necessário e solicitado pelo Usuário."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. SEGURANÇA DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Todos os sistemas de segurança estão sujeitos a erros e intervenções ilícitas de terceiros e Você deve estar ciente disso. Entretanto, a segurança é uma de nossas prioridades e adotamos níveis de proteção altos e medidas técnicas, físicas e administrativas, de acordo com as melhores práticas do mercado.\n\nNós contratamos bases de dados de terceiros que possuem altos padrões de segurança e, além disso, a Hera.Build visa a garantir que o eventual acesso aos seus dados pessoais por colaboradores seja sigiloso. Um dos princípios que nós respeitamos é aquele de que somente os funcionários e colaboradores que necessitam acessar os seus dados pessoais (para fazer cumprir a proposta interativa da Plataforma, por exemplo) os acessarão. \n\nLembramos que Você é o responsável por seus dados de acesso da Plataforma Hera.Build, como login e senha, e o acesso por terceiros é de sua responsabilidade.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. COMPARTILHAMENTO DE DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para que possamos oferecer a Você nossos serviços, compartilhamos os seus dados com terceiros. Esses terceiros incluem nossos funcionários e colaboradores, e terceiros prestadores de serviços, mas em caráter de exceção e sempre nos termos da legislação competente.\n\nAtualmente, os únicos terceiros prestadores de serviços com quem compartilhamos os seus dados são empresas de serviços de servidor e de base de dados e respectivos serviços auxiliares que viabilizam o funcionamento do site e da Plataforma Hera.Build. Trata-se de uma transferência indispensável para a execução dos serviços da Hera e do funcionamento da Plataforma Hera.Build e adotamos as salvaguardas que julgamos necessárias para viabilizar o cumprimento da LGPD, principalmente quando o compartilhamento envolve transferência internacional."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. DESCARTE E RETENÇÃO DE DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Nós retemos seus dados pessoais pelo período necessário para cumprir com as finalidades expostas nessa Política de Privacidade, ou por um período maior se for exigido ou permitido por lei. Após esse período, o dado será eliminado, anonimizado ou, quando isso não for possível, armazenado e isolado de forma que não possa mais ser utilizado para identificar seu titular. \n\nUm dos seus direitos como titular de dados pessoais, como Você verá abaixo, é requerer a eliminação, bloqueio ou anonimização de determinados dados pessoais que possam estar armazenados em nossos sistemas. Nossa política de descarte é segura e, ao proceder com o descarte de seus dados pessoais, a Hera toma todo o cuidado necessário para que os dados sejam eliminados permanentemente ou anonimizados, de acordo com a LGPD. \n\nNo entanto, é importante destacar que a Hera tem o direito e o dever de manter certos dados pessoais armazenados para cumprimento de obrigações legais e regulatórias, ou em caso de litígio. Por exemplo, quando há o risco de que a Hera possa ser intimado, pelas autoridades competentes, a compartilhar esses dados.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. DIREITOS DOS TITULARES DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Você, como titular dos dados pessoais que tratamos, tem inúmeros direitos garantidos por lei. Esses direitos giram em torno, principalmente, do acesso facilitado às informações relativas ao tratamento de seus dados.\n\nVocê pode requerer, por exemplo, informações sobre os seguintes tópicos:\n\n(a)\t finalidade específica para a qual tratamos os seus dados pessoais (informações já presentes nesta Política de Privacidade); \n\n(b)\tforma e duração do tratamento dos seus dados pessoais; \n\n(c)\tnossa identificação e outras informações necessárias para Você nos contatar (informações já presentes nesta Política de Privacidade); \n\n(d)\tinformações sobre uso compartilhado de seus dados pessoais com terceiros, na hipótese de estes terceiros determinarem, conjuntamente conosco, a finalidade do tratamento dos seus dados (informações já presentes nesta Política de Privacidade);\n\n(e)\tconfirmação do fato de que nós tratamos os seus dados pessoais e quais deles estão sendo tratados; \n\n(f)\tacesso aos seus dados pessoais que estão sendo tratados por nós;\n\n(g)\tcorreção de eventuais dados pessoais incompletos, inexatos ou desatualizados, no contexto de nosso tratamento; e\n\n(h)\tanonimização, bloqueio ou eliminação de dados pessoais desnecessários, excessivos ou tratados em desconformidade com o disposto nesta Política de Privacidade ou na legislação de proteção de dados pessoais competente.\n\nEssas informações deverão ser disponibilizadas pela Hera, a partir de seu requerimento, de forma clara, ostensiva, facilitada e gratuita. Todavia, para os dados em que a Hera atua como operadora, o requerimento deve ser idealmente direcionado ao controlador dos seus dados, salvo no caso de obrigação legal ou regulatória da Hera.Build, bem como de determinação da autoridade competente.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. INFORMAÇÕES ADICIONAIS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera.Build se preocupa com a privacidade e a proteção dos seus dados pessoais desde a concepção de nossos produtos e serviços até a sua execução propriamente dita. Por tal razão, separamos neste capítulo algumas outras informações que podem interessar, separadas em alguns tópicos gerais:\n\n(a)\tSempre que alterarmos essa Política de Privacidade, por conta de alterações na finalidade do tratamento de seus dados pessoais, na forma e duração deste tratamento e/ou estabelecermos algum novo uso compartilhado desses dados com terceiros, Você será informado o mais rápido possível; e\n\n(b)\tVocê poderá exercer o chamado direito de oposição contra determinados tratamentos de dados pessoais realizados por nós, como controladores, em especial quando o tratamento não é baseado na obtenção do seu consentimento; como a Hera objetiva respeitar integralmente o chamado princípio da necessidade (tratamos apenas os seus dados pessoais quando isso for estritamente necessário para viabilizar os nossos serviços e as funcionalidades oferecidas por meio da Plataforma Hera.Build), acreditamos que isso não será necessário, mas se trata de um direito seu e achamos por bem informá-lo nesta Política de Privacidade."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. DÚVIDAS E CONTATO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera Build é um negócio que pertence à HERA BUILD LTDA., pessoa jurídica de direito privado, inscrita no CNPJ sob o n.º 54.076.038/0001-77, com sede na Rua Augusta, nº 101, conjunto 506, Consolação, CEP: 01.305-000, São Paulo – SP. \n\nCaso Você queira esclarecer qualquer dúvida sobre esta Política de Privacidade diretamente conosco, solicitamos a gentileza de entrar em contato através do seguinte e-mail: contact@hera.build.\n"}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"PT"}}}},{"component":"data2-core-flow@Case","params":{"expression":{"component":"data2-core-primitives@String","params":{"content":"ES"}},"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUCCIÓN"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"¡Hola, Usuario(a)! ¡Gracias por utilizar la Plataforma Hera.Build!\nNuestra Política de Privacidad infomra a los usuarios y usuarias (entendidos como “Usted” en este documento) de la Plataforma Hera.Build sobre cómo tratamos sus datos personales de acuerdo con las mejores prácticas del mercado. Este tratamiento puede abarcar la recopilación, el uso, el almacenamiento, el intercambio y la eliminación de dichos datos.\nTodas las definiciones de “Clientes”, “Usuarios Terceros”, “Plataforma”, “Agentes”, “Personalización” y “Particularidades de los Agentes” se han extraído de los Términos y Condiciones y del Contrato de Licencia de la Plataforma. Como se explica en nuestros Términos y Condiciones, la Plataforma Hera.Build permite la creación y personalización por parte del Cliente de Agentes Virtuales operados por Inteligencia Artificial que pueden publicarse en salas de chat de Hera.Build e incluso integrarse en plataformas de terceros (vía API), como WhatsApp. Es decir, páginas de conversaciones virtuales que permiten el intercambio automatizado de mensajes para un fin específico, de acuerdo con los casos de uso introducidos por el Cliente y a partir de la interacción del Cliente con la Plataforma Hera.Build, su interfaz intuitiva y sus funcionalidades, y del público objetivo con sus Agentes, incluso a través de la integración de la Plataforma Hera.Build con software de terceros.\nSin embargo, las actividades de tratamiento de datos personales aquí descritas giran esencialmente en torno a las operaciones entre Hera.Build y el Cliente (las actividades de tratamiento que involucran al Cliente, a los Usuarios Terceros, al Público Objetivo y a Hera Build se especificarán en el punto “3. ¿CÓMO SE TRATAN MIS DATOS?” más adelante), además de la mejora de la experiencia del Cliente en nuestra plataforma, para que este pueda realizar sus Personalizaciones de la manera más eficiente posible.\nAl usar, acceder y registrarse en la Plataforma, el Cliente y/o el Usuario Tercero declara conocer los Términos y Condiciones de la Plataforma Hera.Build.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. OBJETIVO DE ESTA POLÍTICA DE PRIVACIDAD"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"El objetivo de este documento es ser lo más transparente posible con Usted, describiendo cómo Hera.Build recopila, usa y comparte sus datos personales a través de nuestra Plataforma. Para cumplir este objetivo, mantenemos nuestra política de privacidad siempre actualizada y le avisamos siempre que hacemos algún cambio en nuestras actividades de tratamiento de datos personales. Además, este documento también deberá servir como una guía de procedimientos que Usted podrá seguir en caso de que desee ejercer sus derechos."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. ¿QUÉ SON DATOS PERSONALES Y DATOS ANONIMIZADOS? ¿QUÉ DATOS SE PUEDEN RECOPILAR?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Dato personal es todo dato que le identifica o que le hace identificable. Su documento de identidad, por ejemplo, le identifica casi de inmediato. Pero, existen aquellos datos que, por más que no puedan identificarle con la misma facilidad que su documento, en combinación con otros datos o mediante la utilización de software, listas y sistemas, pueden hacerle identificable.\nLos datos anonimizados, a su vez, son datos que eran personales y que, tras pasar por algunos procesos que implican esfuerzos, costos y tecnología razonables, pierden la posibilidad de asociación, directa o indirecta, a un individuo (en este caso, Usted).\nDetallaremos a continuación los datos que recopilamos, dependiendo de su actividad en nuestra plataforma:\nDatos de Uso: Son datos técnicos que recopilamos a partir de la utilización propiamente dicha de la Plataforma Hera.Build por los Usuarios y/o Usuarios Terceros. Entre estos datos se incluyen: botones en los que se ha hecho clic, interacción con las funcionalidades de la Plataforma, tiempo de uso, fecha y hora de la última actualización de agentes, agentes creados, responsable de las creaciones o modificaciones en la Personalización, entre otros relacionados con las interacciones activas con la Plataforma. En el caso de los Usuarios Terceros, tratamos estos datos por cuenta y orden del Usuario.\nDatos de los Usuarios: Son los datos recopilados por Hera.Build dependiendo de la persona que esté utilizando la aplicación. Recopilamos principalmente datos de usuarios durante el acceso a nuestra plataforma interactiva, donde el Cliente o el Usuario Tercero implementan sus Personalizaciones. En el caso específico de los Clientes y Usuarios Terceros, estos Datos se recopilan cuando el propio usuario los proporciona al registrarse, al completar formularios en nuestra plataforma/su Personalización o cuando envía estos datos por correo electrónico o WhatsApp, y pueden incluir: nombre, correo electrónico, datos de almacenamiento, lectura, retención, acceso y gestión de archivos.\nDatos Proporcionados a los Agentes: Son los datos recopilados por los Agentes durante la interacción de los Terceros al conversar con los Agentes creados por el Cliente. Así, cualquier dato personal insertado en la conversación por el Tercero será recopilado por Hera y tratado por esta como operadora (encargada del tratamiento), para las finalidades definidas por el Usuario, y para fines de facturación. (En este caso, no hay interés de Hera en el tratamiento del dato personal en sí, sino en la cantidad de interacciones ocurridas: mensaje del tercero + respuesta del agente. Pero, para ello, cualquier dato, personal o no, insertados en el mensaje se recopilan de forma colateral).\nDatos de Archivos: Son los datos personales presentes en los archivos insertados por el Cliente en la Plataforma Hera.Build (generalmente en la página “Files”, para alimentar la Inteligencia Artificial). Estos archivos no contienen necesariamente datos personales. Sin embargo, pueden contenerlos y, siempre que sea el caso, Hera trata estos datos como operadora, para los fines determinados por el Cliente (por ejemplo, para que el Agente proporcione una respuesta adecuada a una pregunta).\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. PERO ¿CÓMO SE TRATAN MIS DATOS?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para facilitar nuestra explicación sobre el tratamiento de sus datos, hemos elaborado la siguiente tabla, que muestra qué datos se tratan, así como el motivo y la base legal, la cual tiene en cuenta lo dispuesto en la Ley nº 13.709/2018 (Ley General de Protección de Datos – “LGPD” de Brasil). Pero antes, es necesario hacer una breve explicación sobre quiénes son los agentes de tratamiento de datos según la LGPD.\nBásicamente, existen dos agentes de tratamiento: el responsable (controlador) y el encargado (operador). El primero es aquel que toma las decisiones relativas al tratamiento de sus datos. El segundo es aquel que trata sus datos en nombre del controlador, según sus instrucciones. Por lo tanto, el controlador tiene más obligaciones que cumplir que el operador, pero esto no significa que este último tenga pocas o ninguna obligación frente al usuario.\nEn el caso de Hera.Build, cuando tratamos los datos de los Usuarios para que estos accedan a la capa de funcionalidades de la Plataforma que permiten crear o modificar una Personalización, actuamos como controladores. Sin embargo, cuando tratamos los datos de los Clientes y de los Usuarios Terceros dentro de cada Personalización (es decir, con base en lo que cada Usuario determinó en términos de recopilación y tratamiento, incluso al integrar un Software de terceros), tratamos esos datos como operadores.\nComo operadores, Hera.Build no puede tratar sus datos para finalidades distintas a las expresamente indicadas por los Clientes. Por este motivo, Hera.Build estipula en sus Términos y Condiciones que los Usuarios obedezcan lo dispuesto en la LGPD y, cuando se exija, mantengan una política de privacidad actualizada para su(s) Agente(s).\nTabla de Tratamiento de Datos\nTipo de Dato\nFinalidad\nBase Legal\n¿Somos controladores de estos datos?\nDatos de Uso\nMonitoreo, Mejoras en la Plataforma\nInterés Legítimo\nSí. Hera toma decisiones sobre cómo se tratan. Sin embargo, para algunos, Hera puede ser tanto controladora como operadora, dependiendo de la finalidad.\nDatos de Usuario\nValidación, Contacto\nEjecución de Contrato, Interés Legítimo\nSí. Hera toma decisiones sobre cómo se tratan. Sin embargo, para algunos, Hera puede ser tanto controladora como operadora, dependiendo de la finalidad.\nDatos Proporcionados al Agente\nFacturación\nEjecución de Contrato\nHera trata estos datos como controladora (para facturación) y como operadora (para instrucciones del Cliente, incluidas las respuestas de los Agentes).\nDatos de Usuarios Terceros\nHera no trata estos datos para finalidades no indicadas expresamente por el Cliente.\nAl no ser controladora, Hera no tiene la obligación bajo la LGPD de enumerar una base legal.\nNo. Hera solamente trata estos datos con base en las instrucciones de los Clientes.\nDatos de Archivos de Terceros\nHera no trata estos datos para finalidades no indicadas expresamente por el Cliente.\nAl no ser controladora, Hera no tiene la obligación bajo la LGPD de enumerar una base legal.\nHera trata estos datos como operadora, para los fines/instrucciones definidas por el controlador (el Cliente).\n\nEntienda más sobre nuestras finalidades:\nMonitoreo: Evaluamos, a partir de los Datos de Uso, si un determinado acceso es legítimo y si las funcionalidades de la Plataforma se están utilizando adecuadamente.\nMejoras en la Plataforma: A partir de los mismos Datos de Uso, identificamos puntos y funcionalidades que necesitan mejorarse para optimizar su experiencia.\nValidación: Se trata del procedimiento de registro e inicio de sesión por el cual identificamos al Usuario en la capa de aplicaciones que permite crear o alterar un Agente.\nFacturación: Hera necesita tener un registro de todas las interacciones ocurridas con los Agentes de los Usuarios para fines de cobro. Estas interacciones también se almacenan para verificar cualquier irregularidad en el funcionamiento de los Agentes, si el Usuario lo solicita.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. SEGURIDAD DE LOS DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Todos los sistemas de seguridad están sujetos a errores e intervenciones ilícitas de terceros y Usted debe ser consciente de ello. Sin embargo, la seguridad es una de nuestras prioridades y adoptamos altos niveles de protección y medidas técnicas, físicas y administrativas, de acuerdo con las mejores prácticas del mercado.\nContratamos bases de datos de terceros que poseen altos estándares de seguridad y, además, Hera.Build busca garantizar que el eventual acceso a sus datos personales por parte de colaboradores sea confidencial. Un principio que respetamos es que solo los empleados y colaboradores que necesiten acceder a sus datos personales (para cumplir con la propuesta interactiva de la Plataforma, por ejemplo) accederán a ellos.\nLe recordamos que Usted es el responsable de sus datos de acceso a la Plataforma Hera.Build, como su usuario y contraseña, y el acceso por parte de terceros es su responsabilidad.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. INTERCAMBIO DE DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Para poder ofrecerle nuestros servicios, compartimos sus datos con terceros. Estos incluyen a nuestros empleados y colaboradores, y a terceros proveedores de servicios, pero con carácter excepcional y siempre en los términos de la legislación competente.\nActualmente, los únicos terceros proveedores de servicios con quienes compartimos sus datos son empresas de servicios de servidores y bases de datos (y servicios auxiliares) que viabilizan el funcionamiento del sitio web y de la Plataforma. Se trata de una transferencia indispensable y adoptamos las salvaguardas que consideramos necesarias para viabilizar el cumplimiento de la LGPD, principalmente cuando el intercambio implica transferencia internacional.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. ELIMINACIÓN Y RETENCIÓN DE DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Retenemos sus datos personales por el período necesario para cumplir con las finalidades expuestas en esta Política de Privacidad, o por un período mayor si lo exige o permite la ley. Transcurrido este período, el dato será eliminado, anonimizado o, cuando esto no sea posible, almacenado y aislado de forma que ya no pueda utilizarse para identificar a su titular.\nComo titular, Usted puede requerir la eliminación, bloqueo o anonimización de determinados datos personales. Nuestra política de eliminación es segura y Hera toma todo el cuidado necesario para que los datos sean eliminados permanentemente o anonimizados según la LGPD.\nNo obstante, Hera tiene el derecho y el deber de mantener ciertos datos personales almacenados para el cumplimiento de obligaciones legales y regulatorias, o en caso de litigio (por ejemplo, si autoridades competentes nos ordenan compartir dichos datos).\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. DERECHOS DE LOS TITULARES DE LOS DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Usted, como titular de los datos personales que tratamos, tiene numerosos derechos garantizados por ley, orientados principalmente al acceso facilitado a la información relativa al tratamiento de sus datos. Puede solicitar información sobre:\n\n1. La finalidad específica para la cual tratamos sus datos personales.\n2. La forma y duración del tratamiento.\n3. Nuestra identificación y la información necesaria para contactarnos.\n4. Información sobre el uso compartido de sus datos personales con terceros.\n5. Confirmación de que tratamos sus datos personales y cuáles son.\n6. Acceso a sus datos personales que estamos tratando.\n7. Corrección de datos incompletos, inexactos o desactualizados.\n8. Anonimización, bloqueo o eliminación de datos innecesarios, excesivos o tratados en disconformidad con esta Política o la legislación.\n\nEsta información deberá ser proporcionada por Hera, previa solicitud, de forma clara, sencilla y gratuita. Sin embargo, para los datos en los que Hera actúa como operadora, la solicitud debe dirigirse preferiblemente al controlador de sus datos, salvo obligación legal, regulatoria o determinación de autoridad competente."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"8. INFORMACIÓN ADICIONAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera.Build se preocupa por la privacidad y la protección de sus datos desde la concepción de nuestros productos hasta su ejecución. Por ello, destacamos:\n- Siempre que modifiquemos esta Política de Privacidad (por cambios en finalidades, forma, duración o nuevo uso compartido con terceros), Usted será informado lo más pronto posible.\n- Usted podrá ejercer su derecho de oposición contra determinados tratamientos realizados por nosotros como controladores, en especial cuando no se base en el consentimiento. Como respetamos el principio de necesidad (solo tratamos lo estrictamente necesario), creemos que esto no será necesario, pero es su derecho y consideramos pertinente informarle.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"9. DUDAS Y CONTACTO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera Build es un negocio perteneciente a HERA BUILD LTDA., persona jurídica de derecho privado, inscrita en el CNPJ (Registro Nacional de Personas Jurídicas de Brasil) bajo el n.º 54.076.038/0001-77, con domicilio en Rua Augusta, nº 101, conjunto 506, Consolação, CEP: 01.305-000, São Paulo – SP.\n\nSi desea aclarar cualquier duda sobre esta Política de Privacidad directamente con nosotros, le rogamos que se ponga en contacto a través del siguiente correo electrónico: contact@hera.build."}}}]}}],"expression":{"component":"data2-core-types@Getter","params":{"module":{"disabled":false,"component":"data2-core-types@InteractiveModuleReference","params":{"reference":"8Kr8vbEVncUXGgBfTo32N"}},"prop":{"component":"data2-core-primitives@String","params":{"content":"data.language"}}}}},"component":"data2-core-flow@Switch"},"repeatReference":{"component":"data2-core-primitives@String","params":{"content":"item"}},"stateDefinitions":[{"component":"data2-core-user-interface@StateDefinition","params":{"key":{"component":"data2-core-primitives@String","params":{"content":"itemAberto"}},"component":"data2-core-primitives@Number"}}]}},{"_id":"697a4c9fabb338d12027ed6a","parent":"697a4c9fabb338d12027ed68","component":"data2-core-primitives@Block","system":"65901b6eeafc5e0931497047","params":{"border":{"component":"data2-core-types@Border","params":{"color":"#808080","radius":{},"width":{"left":"0","top":"0","right":"0","bottom":"0"}}},"fill":{"params":{"backgrounds":[{"params":{"color":{"component":"data2-core-types@Color","params":{"rgba":"rgba(0,120,220,0.3)"},"disabled":true},"gradient":{"disabled":true,"component":"data2-core-types@ColorGradient","params":{}},"image":{"disabled":true,"component":"data2-core-types@String","params":{}}},"component":"data2-core-types@Background"}]},"component":"data2-core-types@Fill"},"dimensions":{"component":"data2-core-types@Dimensions","params":{"width":360,"height":139,"exactHeight":138.79,"exactWidth":360}},"position":{"component":"data2-core-types@Position","params":{"freeTransform":false,"x":20,"y":5,"exactY":false,"exactX":false,"fixed":false,"left":true,"right":true,"growH":false,"top":true}},"text":{"params":{"defaultCase":{"component":"data2-core-primitives@String","params":{"content":"We are here around the clock to assist you with your questions"}},"expression":{"component":"data2-core-types@Getter","params":{"module":{"disabled":false,"component":"data2-core-types@InteractiveModuleReference","params":{"reference":"8Kr8vbEVncUXGgBfTo32N"}},"prop":{"component":"data2-core-primitives@String","params":{"content":"data.language"}}}},"cases":[{"component":"data2-core-flow@Case","params":{"expression":{"component":"data2-core-primitives@String","params":{"content":"EN"}},"value":{"component":"data2-core-primitives@String","params":{"content":"We are here around the clock to assist you with your questions"}}}},{"component":"data2-core-flow@Case","params":{"expression":{"component":"data2-core-primitives@String","params":{"content":"PT"}},"value":{"component":"data2-core-primitives@String","params":{"content":"Estamos aqui 24 horas por dia para ajudá-lo com suas 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Terms and Conditions and License Agreement (“Terms”) regulate the relationship between: HERA BUILD LTDA., a legal entity registered in Brazil under TAX ID number 54.076.038/0001-77 (“Hera.Build”) and the client (“Client”) of the interactive platform for customization and creation of Virtual Agents owned by Hera.Build (“Hera.Build Platform”). Throughout these Terms, Hera.Build and the User may be referred to jointly as the “Parties” and individually as “Party”."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. \tHERA.BUILD PLATFORM"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1\tHera.Build’s Platform allows the Client to customize so-called “Virtual Agents” or “Hera Agents” (also called in these Terms as “Agents”) that provide automatic responses in different contexts (customizable by the Client), by means of Artificial Intelligence (“AI”), customizable based on the interaction of the Client with the Hera.Build Platform, its intuitive interface and its functionalities, including by integrating Agents with third-party software through API (“Customization or Agent Customization”).\n\n\n\"Practical examples (for illustration purposes, without limiting the scope of these Terms or binding Parties to the specific examples of this board):\n \nA Virtual Agent can be customized to solve questions from an online store’s Clients regarding delivery times, order status, payment methods, delivery methods etc. It can also guide the client through all the product buying process, making recommendations, providing detailed descriptions of the products, and facilitating the check-out process.\n\nAnother Virtual Agent can be customized as a company’s HR Agent who can schedule employee vacations and answer questions regarding internal policies of the company, benefits, licenses, payment checks etc.\"\n\n\n1.1.1 \t\tHera.Build shall not be liable under any circumstances due to the integration of Hera.Build’s Platform with third-party data bases and software (even if used/developed by the Client) and does not warrant that this integration will not negatively affect the Hera.Build Platform usage and/or Customiztion\n usage. Furthermore, the Client acknowledges and agrees that any integration may increase the volume of messages and interactions, potentially affecting pricing parameters (in accordance with the agreed commercial terms). \n\n1.1.2\t\tThe Client may hire Hera.Build to help in the building of a model/agent and its integration with third party platforms (though WhatsApp API, for instance). In those cases, Hera.Build shall be liable for the correct integration with aforementioned platforms, according to Client’s instructions. Unless otherwise agreed in writing between the Parties, Hera.Build cannot be held liable for any problems arising from updates and/or changes to APIs and other forms of integration with platforms after delivery of its services in a production environment, but the Customer may hire Hera.Build's services again to assist them with the necessary changes to the model so that the integrations work again after such updates and/or changes.\n\n1.2 \tFor the Client's use of the Hera.Build Platform, the following users (\"Third Party Users\") may be created: \"Billing Owner\" user - billing management; \"Admin\" user - management of Agents, Use Cases, Rules, Files, Reports and Users; \"User\" user - management of Agent Customizations. The Client will be entirely responsible for the activities carried out by its profile or by the profile of the Third-Party Users created, as well as for making the Agents available to its target audience, with or without a login.\n\n1.3 \tThe Client is solely responsible for keeping their data up to date, as well as for the confidentiality of their accounts, passwords, access keys, etc., including the accounts of Third Party Users. The Client assumes responsibility for all activities conducted through their account and/or Customization. These accounts and Customizations are personal and non-transferable. Hera.Build will not be liable for any damages, direct or indirect, arising from unauthorized third-party access to the Client's account, except for damages caused by Hera.Build's negligence or willful misconduct. \n\n1.3.1 \t\tThe Client guarantees Hera.Build the right to, at its sole discretion and upon showing of good cause, and subject to Annex I (Support and Service Level Agreement - SLA): (i) delete or block the Client's account; (ii) alter, discontinue or paralyze the Hera.Build Platform and/or any functionalities. In the event of any of the events provided for in this item, the Client shall not be entitled to any compensation, including, but not limited to, lost profits, consequential damages, or any other remedies. Without prejudice, Hera.Build agrees to keep the data of the Client and any Third Party Users safe and secure according to the retention period it deems appropriate under Brazilian Law No. 13,709/2018 (“LGPD”) and to cooperate in good faith with the Client in the acts related to the transition of the data to any person indicated by the Client, which transition will not include data that in any way replicates the Customizations. \n\n1.4 The Client hereby agrees to the pricing model of the Hera.Build Platform, according to the commercial conditions agreed between the Parties in a separate purchase order, which may take into account both the use of the Customizations by the Client and by Third Party Users, the number of Agents created, as well as the number of interactions and responses given by the Agents, according to the Customizations created and made available on the Client's own or third party channels, of the Client's free choice. \n\n1.4.1\t\tAt the end of each month of use of the Hera.Build Platform, Hera.Build will send the respective Invoice to the Client containing the amount due for that month, which may also be calculated in a pro rata die basis, depending on the periods of use and availability of the Customizations by the Client, and under the terms described in the purchase order with the commercial conditions. Payment of the amount due will be made in accordance with the means defined in the commercial conditions agreed between the parties.\n\n1.4.2 \t\tSubject to the provisions of item “1.4.4” below, Hera.Build may change the values of the pricing parameters and/or the pricing model, including due to changes in the Platform, by notifying the Client, via the Hera.Build Platform or via e-mail, at least thirty (30) days in advance or less. The continued use of the Hera.Build Platform by the Client and/or the creation of a new Agents by the Client after the deadline set out in said notification implies full acceptance of the new pricing. If the Client does not agree to the changes in the values of the pricing parameters and/or the pricing model, it may no longer use the Hera.Build Platform or make its Agents available to the public.\n\n1.4.3 \t\tSubject to the provisions of item “1.4.4” below, the period referred to in item “1.4.3” above may be reduced to at least 15 (fifteen) days in advance in case of force majeure, significant cost increases, or similar events beyond Hera.Build's control, with justification provided in the notice..\n\n1.4.4 \t\tHera.Build may, with at least 30 (thirty) days' notice, include prices for new products or features on the Hera.Build Platform, which will be effective immediately and may be contracted by the Client.\n\n1.4.5 \t\tLate payment of the total or partial amount by the Client, due to the sole fault of the Client, will result in the application of a late payment penalty of 2% (two percent) on the outstanding amounts, as well as the application of late payment interest of 1% (one percent) per month calculated on a pro rata die basis. The amounts due, interest and fines will be adjusted monthly and only in the event of a positive variation by the Brazilian IGP-M/FGV index or by any similar index, if this index ceases to be official due to changes in the relevant legislation. The Client is liable for all taxes, levies or duties imposed by applicable law and the tax authorities of its jurisdiction, and Hera.Build may invoice the Client for such taxes in accordance with applicable law. \n\n1.4.6 \t\tHERA.BUILD MAY, AT ITS SOLE DISCRETION AND AFTER 10 (TEN) CALENDAR DAYS WITHOUT IDENTIFICATION OF PAYMENT, SUSPEND THE CLIENT'S ACCESS TO THE HERA.BUILD PLATFORM UNTIL THE PAYMENT OF THE DUE AMOUNT, WITHOUT THIS ENTAILING ANY RIGHT TO REIMBURSEMENT, PRICE REDUCTION OR COMPENSATION IN ANY WAY, SUCH AS LOSS OF PROFITS, EMERGENT DAMAGES, AMONG OTHERS, EVEN IF SUCH SUSPENSION AFFECTS THIRD PARTY CLIENTS AND THEY CLAIM ANY COMPENSATION, REIMBURSEMENT OR PRICE REDUCTION AGAINST THE CLIENT. \n\n1.5\tIn order to use the Hera.Build Platform, the Client must fully agree to the latest version of these Terms and declare that it is aware of Hera.Build's Privacy Policy, both of which are made available on the Hera.Build Platform and updated from time to time by notifying the Client of the update. \n\n1.5.1\t\tWHENEVER THERE IS ANY CHANGE TO THESE TERMS OR TO THE PRIVACY POLICY, HERA.BUILD WILL NOTIFY THE CLIENT IN ADVANCE BY E-MAIL AND/OR NOTIFICATION ON THE HERA.BUILD PLATFORM. USE OF THE HERA.BUILD PLATFORM BY THE CLIENT AFTER THE PUBLICATION OF THE NEW VERSION SHALL IMPLY FULL AND EXPRESS ACCEPTANCE OF THE NEW VERSION BY THE CLIENT. IF THE CLIENT DISAGREES WITH THE NEW VERSION, THE CLIENT SHALL CEASE USING THE HERA.BUILD PLATFORM OR MAKE ITS AGENTS AVAILABLE TO THE TARGET AUDIENCE, WITHOUT THIS GIVING RISE TO ANY RIGHT TO COMPENSATION FOR THE CLIENT, EVEN IF SUCH REFUSAL AFFECTS THIRD PARTIES. \n\n1.6 \tHera.Build shall not be liable under any circumstances for the use, by the Client and/or its Third Party Users, of the Agents and chatrooms for the dissemination of advertisements and propaganda, or the promotion or facilitation of any illegal activity through the Agents. In this regard, the Client undertakes to indemnify Hera.Build for any damage, material or moral, arising from the use of the Hera.Build Platform for illicit or irregular purposes by the Client. "}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. \tCUSTOMIZATIONS AND AGENTS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1\tThe Client may change the elements of its Agents, customizable according to the target audiences and specific purposes, through the functionalities offered by the Hera.Build Platform itself, in order to obtain an Agent of its own, which may carry out certain actions based on the changes made by the Client. In this way, the Client will be able to customize: (i) the personality of the Agents; (ii) the use cases of the Agents; (iii) the response rules of the Agents (behavioral guidelines); and (iv) the data on which the Agent's responses are based (contextual understanding) - (together, “Agent Particulars”). \n\n\nPractical example (for illustration purposes, without limiting the scope of these Terms or binding the Parties to the specific examples in this table):\nHR Agent\nUse case - “providing information on employee benefits”\nPersonality - helpful and professional.\nRules - never use profanity; always answer values in reais; only transfer to human service if the question cannot be answered. \nData - file (.csv; .pdf; or .doc) describing employee benefits at the company. \n\n\n2.1.1 The Client shall not use and/or make available (a) offensive, abusive, discriminatory, defamatory, pornographic or obscene material; and (b) illegal material or material intended to promote or commit an illegal act of any kind, and shall also be liable if any Third Party User makes available one or more of the materials provided for in this item.\n\n2.1.2 The answers provided by third parties during interaction with the Agents will be collected and stored in accordance with the Privacy Policy of the Hera.Build Platform (“Hera.Build's Privacy Policy”) and item “5.” below, and may contain personal data that will be processed in accordance with the purposes indicated by the Client or as indicated in Hera.Build's Privacy Policy. In addition, functionality may be offered on the Hera.Build Platform through which the Client will define parameters, according to available settings, for collecting data of interest among the answers provided, which may be captured by Hera's AI and transferred to an external file, as indicated by the Client. \n\n2.2 \tThe Hera.Build Platform and the Customizations possible from the use of its functionalities are offered as is, and Hera.Build may, at its sole discretion, implement changes, alterations, additions, deletions and any other type of modification to the Hera. Build Platform and/or its functionalities, without giving rise to any liability to compensate, indemnify or reimburse the Client, even if such alteration compromises any Customization or Agent, and shall notify the Client whenever such modifications may result in relevant differences in the use of the Hera.Build Platform.\n\n2.2.1\t\tDepending on changes, alterations, additions, deletions and any other type of modification to the Hera.Build Platform and/or its functionalities, Hera.Build may alter the pricing model, and must observe the notification procedures set out in these Terms and in the commercial conditions agreed between the Parties.\n\n2.3 \tCLIENTS ARE SOLELY RESPONSIBLE FOR THE CREATION, PROVISION, USE AND MANAGEMENT OF THEIR AGENTS' FEATURES, INCLUDING IN RELATION TO THEIR OWN CLIENTS AND/OR THEIR TARGET GROUP, EXCEPT IN CASES OF HERA.BUILD’ SOLELY FAULT. HERA.BUILD WILL NOT OFFER ANY DIRECT SUPPORT TO THE CLIENT'S TARGET AUDIENCE FOR THE AGENT FEATURES SELECTED BY THE CLIENT.\n\n2.3.1 \t\tHera.Build also does not guarantee that the Hera.Build Platform will operate uninterruptedly or without errors. Any interruptions in access due to problems with the Internet provider, temporary suspension or server maintenance are a normal consequence. In the event of any non-functioning of the Hera.Build Platform which is not caused by or arises from an act or omission of Hera.Build, no fine, compensation or reduction in the price of the services shall be due from Hera.Build to the Client, even if the possible interruption affects the target audience.\n\n2.3.2 \tHera.Build shall also not be liable under any circumstances for the veracity of the information contained in the answers given by the Agents, nor for the commission of any illegal activity from the Customizations, including by Third Party Users and/or the target audience. This is because the Hera.Build agent is based on Generative AI algorithms (such as ChatGPT 4.0 and Gemini) that can present unexpected results or behaviors, given that the technologies they use are borderline, that is, they are constantly evolving and are based on probabilistic calculations. Therefore, it is important that the Customer is aware that (i) the results provided through Hera.Build agents will not always be accurate; (ii) it is recommended that the results are periodically verified by human beings; (iii) it is not recommended that the results be used as the sole source of sensitive decisions and/or that may affect the rights of third parties, especially in the case of topics such as human rights, credit granting, education, employment, housing, access to public services, health issues, etc. However, Hera.Build adopts commercially reasonable efforts to avoid unexpected or unwanted behaviors and results arising from the interaction with the agents provided by it.\n\n2.4 THE CLIENT WILL BE SOLELY RESPONSIBLE FOR KEEPING A COPY (“BACKUP”) OF ALL THE INFORMATION AND ACTIONS CARRIED OUT IN RELATION TO THE CUSTOMIZATION AND THE AGENTS AND THEIR PARTICULARITIES IN A SECURE ENVIRONMENT, AND WILL NOT BE ABLE TO CLAIM ANYTHING AGAINST HERA.BUILD FOR FAILURES TO RECOVER CORRUPTED FILES OR FOR NOT CARRYING OUT BACKUPS, EVEN IF THE TARGET AUDIENCE IS REACHED. "}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. \tINTELLECTUAL PROPERTY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1\tWITH THE EXCEPTION OF THE CLIENT'S OWN BRANDS, AND ANY BRANDS CREATED BY THE CLIENT FOR USE BY ONE OR MORE AGENTS, THE HERA.BUILD PLATFORM AND ALL ITS ELEMENTS, INCLUDING THE CHATROOMS THEMSELVES, HERA AGENTS AND THE HERA.BUILD BRAND, ARE THE EXCLUSIVE INTELLECTUAL PROPERTY OF HERA.BUILD.\n\n3.1.1 Consequently, no content owned by Hera.Build, including Customizations and Agent chatrooms, may be used, transferred, sublicensed, exploited or altered without the express consent of Hera.Build, with the exception of access to Agents by the target audience and the integration of Agents with third party platforms, subject to the provisions of these Terms.\n\n3.1.2 The Client may not, under any circumstances: (i) appropriate the elements owned by Hera.Build to use them outside the Hera.Build Platform, for any purpose, using any means or techniques, such as reverse engineering, cyber-attacks etc.; (ii) reproduce and/or copy, partially or totally, permanently or temporarily, the Hera.Build Platform and/or the content made available on it, except for any content owned by the Client; (iii) artificially alter data or manipulate the Hera.Build Platform by employing technical mechanisms that in any way subvert the regular use of the Hera.Build Platform, such as the use of robots (robots or bots), spiders, scripts or any other type of automated access that in any way serves to distort the purpose of the Hera.Build Platform; and (iv) use or implement malicious content, such as malware, Trojan horses or viruses, or that otherwise interferes with the operation of the Hera Build Platform.\n\n3.2 \tFor the Client's use of the Hera.Build Platform, as well as the Customizations and the Agents, Hera.Build grants the Client a temporary, revocable, onerous, limited, non-exclusive and non-transferable license of use.\n\n3.2.1\t\tIn order to make the Agents available to the target audience by the Client, Hera.Build grants the Client a temporary, revocable, onerous, limited, non-exclusive and non-transferable license to use the Agents, the corresponding chatrooms of which are accessible publicly or privately (via login), as expressly chosen by the Client when customizing its Agents on the platform. \n\n3.2.2 \tBy including elements in the Agents whose intellectual property belongs to the Client, the Client grants Hera.Build a limited, free of charge, revocable only upon termination of these Terms between the Parties, non-sublicensable, non-exclusive and temporary license to elements made available by the Client on the Hera.Build Platform and in the Agents, whose intellectual property belongs to the Client.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. \tLIABILITY, INDEMNITY AND LIMITATIONS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1 \tTHE CLIENT DECLARES THAT THE USE OF THE HERA.BUILD PLATFORM IS AT THEIR OWN RISK, AND THAT HERA.BUILD MAKES NO WARRANTY THAT THE HERA.BUILD PLATFORM OR THE AGENTS ARE FREE FROM VIRUSES OR OTHER HARMFUL CONTENT. HERA.BUILD SHALL NOT BE LIABLE FOR ANY DAMAGES, MORAL OR PATRIMONIAL, ARISING FROM THE CONTENT MADE AVAILABLE ON THE HERA.BUILD PLATFORM AND/OR THROUGH THE AGENTS, INCLUDING THIRD PARTY CONTENT AND ADVERTISING, OR THIRD PARTY USER CONTENT.\n\n4.1.1 The Parties acknowledge that Hera.Build has no obligation of result and shall not be liable for any consequential damages or loss of profits arising from the use of the Hera.Build Platform and its Agents by Clients and/or Third Party Users, including loss of profits, incidental or consequential damages, third party damages related directly or indirectly to Clients and/or Third Party Users, as well as any other types of related damages, except in cases of Hera.Build's sole fault.\n\n4.2 \tHera.Build's aggregate liability for any damages caused to the Client, regardless of the cause of such damages and the legal theories on which they are based, including any recourse actions brought by the Client, may not exceed the total amount invoiced against the Client in the 3 (three) months preceding the event or set of related events (in the latter case, after the last event pointed out) that gave rise to the claim for compensation.\n\n4.3 \tFailure by the Client and/or Third Party Users to comply with these Terms shall entitle Hera.Build to claim consequential damages, as applicable.\n\n4.4 \tTHE PARTIES UNDERTAKE TO INDEMNIFY EACH OTHER FOR ANY DAMAGES, LOSSES AND/OR COMPENSATION THEY MAY SUFFER IN ANY JUDICIAL OR EXTRAJUDICIAL PROCEEDINGS OR PROCEEDINGS ARISING FROM THE BREACH BY THE NON-COMPLIANT PARTY OF ANY OF ITS ACKNOWLEDGMENTS, REPRESENTATIONS, WARRANTIES AND OBLIGATIONS UNDER THESE TERMS, WHICH INCLUDE, WITHOUT LIMITATION, ATTORNEYS' FEES AND COURT COSTS."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. \tDATA PRIVACY AND SECURITY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1\tThe Parties undertake to fully comply with the provisions of LGPD regarding the processing of personal data of Clients and/or Third Party Clients and other rules relating to data protection, including infra-legal rules issued by the Brazilian National Data Protection Authority. In this regard, the Parties undertake to maintain, when required, an up-to-date privacy policy that provides transparency to Clients and/or Third Party Clients regarding data processing activities, purposes, rights that may be exercised, among other information required by the aforementioned Law. \n\n5.2 \tThe Parties represent and warrant that they will not process personal data in disagreement with the LGPD, its respective legal bases and principles, including, but not limited to, the principles of purpose, adequacy, necessity, data minimization and transparency. They also represent and warrant that they will not process personal data for purposes other than those indicated in these Terms, Privacy Policies or arising from legal bases such as compliance with a legal or regulatory obligation, execution of a contract or preliminary procedures, regular exercise of rights, protection of life, legitimate interest or physical safety of the subject.\n\n5.3\tIf Hera.Build is considered joint controller of the Client's data and any data entered by the Client in the Agents' Particulars, the Parties represent and warrant that they will cooperate with each other in relation to the fulfillment of their respective legal obligations, as appropriate and to the extent provided for in the LGPD and the competent regulations, for example, in relation to communications in cases of (a) personal data leakage and other occurrences that may cause damage to the subjects of said data; and (b) notifications received from data subjects with a view to exercising their rights under the LGPD.\n\n5.3.1 In the event that each Party is considered a co-controller, its liability shall correspond to the extent of its culpability for the damage caused to the data subjects, in relation to the non-compliance with the LGPD and other personal data protection regulations applicable to the case.\n\n5.4 \tIn the event of a security incident, whether or not the hypothesis indicated in Clause 5.3 is verified, which may result in a relevant risk or damage to data subjects, such as undue or unauthorized access and/or the leakage or loss of personal data processed by the Parties within the scope of these Terms, regardless of the reason that caused it, the Party that becomes aware shall send written notice to the other Party, making sure that it has received it within a reasonable time, taking into account any legal deadlines, containing at least the following information: (i) date and time of the incident; (ii) date and time of acknowledgement; (iii) list of types of data affected by the incident; (iv) number of data subjects affected; (v) list of data subjects affected by the incident; (vi) contact details of the Data Protection Officer or other person from whom further information on the incident can be obtained; (vii) description of the possible consequences of the incident; and (viii) indication of measures being taken to repair the damage and prevent further incidents, including a communication plan and conflict resolution strategy. If the Party responsible does not have all the information listed above at the time the communication is sent, it must send it gradually, in order to ensure the greatest possible speed, and it is certain that the complete communication (with all the information indicated) must be sent within the period established by the competent authority.\n\n5.5 \tWithout prejudice to the above, each Party shall be responsible for the personal data to which it has access, for any improper or unauthorized processing of such personal data, as well as for any leakage or loss of stored personal data transmitted by the other Party.\n\n5.6 \tThe Parties represent and warrant that they have adopted technical and organizational measures capable of protecting personal data, under the terms of the LGPD."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. \tGENERAL CONDITIONS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1 \tHera.Build shall not be held liable for any delays or breaches of the obligations herein arising from acts of God or force majeure, problems attributable to connection providers and telecommunications companies, illicit digital practices of hackers, phishing and similars, among other hypotheses in which there is no direct causal link between any act of Hera.Build and the damage caused, even if that damage affects Third Party Users, or the target audience.\n\n6.2\tIf any provision of these Terms is held to be invalid or void, this shall not prevent these Terms from remaining in force in relation to the other remaining clauses. \n\n6.3 \tThe eventual tolerance of the Parties to the delay, non-fulfillment or inaccurate fulfillment of any of the provisions of these Terms will not be interpreted or understood as a waiver of any right of the respective Party, will not prejudice the right to demand the fulfillment of the obligation assumed and will not constitute a novation.\n\n6.4 \tThe rights and obligations under these Terms may not be assigned or transferred by the Client without the express consent of Hera Build, which may, however, freely assign or transfer its rights and obligations without any consent.\n\n6.5 \tAll notices regarding these Terms shall be sent to Hera.Build's e-mail address made available on the Hera.Build Platform or commonly used for communication between the Parties, and to the e-mail address registered in the Client's account. \n\n6.6 \tThe rights provided for in these Terms shall be cumulative with other rights provided for by law.\n\n6.7 \tThe Parties agree that these Terms shall come into force upon the Client's registration on the Hera.Build Platform, and shall remain in force for a period of one (1) year, renewable for equal periods as agreed between the Parties, and for the duration of the Client's use of the Hera.Build Platform. These Terms may be unilaterally terminated by the Client at any time by giving at least thirty (30) days' prior written notice. \n\n6.7.1 \t\tIn the event that the Client breaches any of the provisions of these Terms and does not remedy such breach within 10 (ten) days of receiving notice from Hera.Build to this effect, Hera.Build may unilaterally and immediately terminate these Terms with respect to the Client, without the need for prior notice, which will result in the termination of the account opened by the Client on the Hera.Build Platform. \n\n6.7.2\t\tHera.Build may also unilaterally terminate these Terms with respect to the Client, with or without cause, by giving the Client at least 15 (fifteen) days' notice, without this giving rise to any right to compensation for the Client, even if such termination affects the target audience.\n\n6.8 \tTermination of these Terms for whatever reason shall not entail an obligation of portability on the part of Hera Build, unless otherwise agreed between the Parties. \n\n6.9 \tThese Terms do not create any corporate, employment or other relationship between the Parties, and there is no relationship of subordination between the Parties.\n\n6.9.1 \t\tEach of the Parties is solely responsible, under the terms of the applicable legislation, for the payment of all taxes, duties and fees, as well as social security, labor and civil charges for which it is responsible. Each Party shall also be solely responsible for all civil and criminal damages caused to any third parties.\n\n6.10 \tAll clauses which, by their nature, may subsist even after the termination of these Terms, shall remain valid after such termination, such as, but not limited to, clauses protecting Hera.Build's intellectual property, clauses indemnifying against consequential damages, etc. \n\n6.11 \tIf any provision of these Terms is deemed invalid and/or ineffective, the Parties shall use their best efforts to replace it with another of similar content and with the same effects. The possible invalidity and/or ineffectiveness of one or more clauses shall not affect the other provisions of these Terms.\n\n6.12 \tThese Terms shall be governed by Brazilian law. Any disputes arising from these Terms shall be resolved exclusively under the jurisdiction of the Courts of the Municipality of São Paulo, State of São Paulo, with express waiver of any other, however privileged.\n\n6.13\tThese Terms have been written in Portuguese. Should the Hera.Build Platform make these Terms available in any other language, or in the event of conflicts between different versions, the Portuguese version shall prevail "}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. \tSUPPORT & SLA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"In the event of an interruption in Hera.Build's services, the period established for service and resolution varies according to the plan chosen by the Client:\n\nStandard\no Service within 4 hours\no Resolution within 3 days\n\nBusiness\no Service within 2 hours\no Resolution within 1 day\n\nExclusive \no Immediate service\n\nService and resolution terms, in any of the plans, may vary according to the criticality of the interruption and the level of unavailability of the services, and the above deadlines are not absolute. \n\nThe classification of the type of fault/error follows three distinct types: (i) Unavailability: This occurs when part or all of the Platform becomes unavailable to all users; (ii) General Error: This occurs when a particular fault/error in one of the Platform's transactions is verified by all users; (iii) Specific Error: This occurs when a particular fault/error in one of the application's transactions is verified for a specific subset of the Platform's users.\n\nThe hours indicated above represent the period within which Hera.Build undertakes to attend to the Client and initiate improvement and/or corrective services on an urgent basis. In this regard, the Parties declare that Hera.Build cannot guarantee the solution of said services within a specified period of time, but that it will use commercially reasonable efforts, proportionate to the severity of the unavailability or error encountered, to resolve the problems in order to reduce any damage to the Client.\n"}}}],"cases":[{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUCTION"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"TERMS AND CONDITIONS – HERA.BUILD\nLast Updated: 03.04.2026 (March 4, 2026)\n\nThese Terms and Conditions (“Terms”) govern the relationship between: HERA BUILD LTDA., a private legal entity, registered with the National Registry of Legal Entities (CNPJ) under No. 54.076.038/0001-77 (“Hera.Build”) and the client (“Client”) of the platform owned by Hera.Build (“Hera.Build Platform”). Throughout these Terms, Hera.Build and the Client may be referred to jointly as “Parties” and, individually, as a “Party”."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. HERA.BUILD PLATFORM – VIRTUAL AGENTS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1 The Hera.Build Platform allows the customization by the Client of so-called “Virtual Agents” or “Hera Agents” (also referred to in these Terms as “Agents”) that provide automatic responses in different contexts (customizable by the Client), through Artificial Intelligence (“AI”). These are customizable based on the Client’s interaction with the Hera.Build Platform, its intuitive interface, and its functionalities, including through the integration of the Agents with third-party software via API (“Agent Customization” or “Customizations”).\nPractical examples (for illustration purposes, without limiting the scope of these Terms or binding the Parties to the specific examples in this box):\nA Virtual Agent can be customized to answer questions from customers of an online store regarding delivery times, order status, payment methods, delivery options, etc. It can also guide the customer through the entire product purchasing process, making recommendations, providing detailed product descriptions, and facilitating the checkout process.\nAnother Virtual Agent can be customized as a Human Resources agent for a company that can schedule employee vacations and answer questions about internal company policies, benefits, leaves, payroll, etc.\n1.1.1 Hera.Build shall not be liable under any circumstances for the integration of the Hera.Build Platform with third-party databases and software (even if used/developed by the Client), and does not guarantee that such integration will not interfere with the use of the Hera.Build Platform and/or the use of the Customizations. Furthermore, the Client declares and warrants acknowledgment that any integration may cause an increase in the flow of messages and interactions that comprise the pricing parameters (according to the agreed commercial conditions).\n1.1.2 The Client may engage Hera.Build to assist in building the model and its integration with third-party platforms (via WhatsApp API, for example). In this case, Hera.Build will be responsible for the correct integration with said platforms, according to the Client’s instructions. Unless agreed otherwise and in writing between the Parties, Hera.Build cannot be held responsible for any problems resulting from updates and/or changes to the APIs and other forms of integration with the platforms after the delivery of its services in a production environment. However, the Client may re-engage Hera.Build's services to assist with the necessary changes to the model so that the integrations function again after said updates and/or changes.\n\n1.2 To use the Hera.Build Platform, the Client may create the following users (\"Third-Party Users\"): “Billing Owner” user – management of billing; “Admin” user – management of Agent Customizations, use cases, rules, files, reports, and users; “User” user – management of Agent Customizations. The Client shall be entirely responsible for the activities carried out by their profile or by the profile of the created Third-Party Users, as well as for making the Agents available to their target audience, with or without login.\n\n1.3 The Client is solely responsible for keeping their data up to date, as well as for the confidentiality of their accounts, passwords, access keys, etc., in addition to the accounts of Third-Party Users, and assumes responsibility for any activities that occur within their account and/or Customization, which are personal and non-transferable. Hera.Build will not be responsible for any acts, facts, actions, omissions, and possible damages, direct or indirect, resulting from the unauthorized use of the account by third parties, unless it has given cause to do so.\n1.3.1 The Client grants Hera.Build the right, at its sole discretion and with justification, to: (i) delete or block the Client’s account; (ii) alter, discontinue, or pause the Hera.Build Platform and/or any functionalities. Should any of the events foreseen in this item occur, no fine or compensation of any kind shall be due to the Client, including, but not limited to, loss of profits, actual damages, among others. Without prejudice, Hera.Build agrees to keep the data of the Client and any Third-Party Users safe and secure according to the retention period it deems appropriate under Law No. 13,709/2018 (“LGPD” - Brazilian General Data Protection Law) and cooperate in good faith with the Client in acts related to the transition of data to any person indicated by the Client, a transition that will not include data that in any way replicates the Customizations.\n\n1.4 The Client hereby agrees to the pricing model of the Hera.Build Platform, according to the commercial conditions agreed upon between the Parties in a separate purchase order. This may take into account the use of the Customizations by the Client and by Third-Party Users, the number of Agents created, as well as the number of interactions and responses given by the Agents, according to Customizations created and made available on their own or third-party channels, freely chosen by the Client.\n1.4.1 At the end of each month of use of the Hera.Build Platform, Hera.Build will send the respective Invoice to the Client containing the amount due for that same month. This charge may even be calculated pro rata (prorated daily), depending on the periods of use and availability of the Customizations by the Client, and under the terms described in the purchase order with the commercial conditions. Payment of the amount due will be made according to the means defined in the commercial conditions agreed between the Parties.\n1.4.2 Observing the provisions in item “1.4.4” below, Hera.Build may change the values that comprise the pricing parameters and/or the pricing model, including due to changes in the Platform, by notifying the Client, via the Hera.Build Platform or via email, at least 30 (thirty) days in advance or in a shorter period. The continued use of the Hera.Build Platform by the Client and/or the creation of a new Agent by the Client after the period stated in said notification implies full acceptance of the new pricing. If the Client does not agree with the change in the values of the pricing parameters and/or the pricing model, they may no longer use the Hera.Build Platform or make their Agents available.\n1.4.3 Observing the provisions in item “1.4.4” below, the period referred to in item “1.4.2” above may be reduced to at least 15 (fifteen) days in advance in cases of acts of God, force majeure, or in the event of a situation that considerably alters the cost of the services and activities offered by Hera.Build, provided that Hera.Build presents a justification in its notification.\n1.4.4 Hera.Build may, upon prior notification of at least 30 (thirty) days, include prices for new products or functionalities on the Hera.Build Platform, which will be effective immediately and may be contracted by the Client.\n1.4.5 The late payment of the total or partial amount by the Client, due to the Client’s exclusive fault, will entail the application of a late fee of 2% (two percent) on the outstanding amounts, as well as the application of default interest of 1% (one percent) per month calculated on a pro rata basis. The amounts due, interest, and fines will be adjusted monthly and only in case of positive variation of the IGP-M/FGV index or by any similar index, should this index cease to exist. The Client is responsible for all taxes, duties, or fees imposed by applicable law and by the tax authorities of their jurisdiction, and Hera.Build may invoice the Client for these taxes under applicable law.\n1.4.6 HERA.BUILD MAY, AT ITS SOLE DISCRETION AND AFTER 10 (TEN) CALENDAR DAYS WITHOUT IDENTIFICATION OF PAYMENT, SUSPEND THE CLIENT'S ACCESS TO THE HERA.BUILD PLATFORM UNTIL THE EFFECTIVE PAYMENT OF THE AMOUNT DUE, WITHOUT THIS ENTAILING ANY RIGHT TO REIMBURSEMENT, PRICE REDUCTION, OR COMPENSATION OF ANY KIND, SUCH AS LOSS OF PROFITS, ACTUAL DAMAGES, AMONG OTHERS, EVEN IF SUCH SUSPENSION AFFECTS THIRD PARTIES AND THEY CLAIM ANY COMPENSATION, REIMBURSEMENT, OR PRICE REDUCTION AGAINST THE CLIENT.\n\n1.5 Hera.Build is not responsible, under any circumstances, for the use, by the Client and/or its Third-Party Users, of the Agents and chatrooms for disseminating advertising and propaganda, nor disseminating any illegal practice or activity from the content made available by the Client through the Agents. In this sense, the Client undertakes to indemnify Hera.Build for any damage, material or moral, arising from the use of the Hera.Build Platform for illegal or irregular purposes by the Client.\n\n1.6 The Client may alter the elements of their Agents, customizable according to target audiences and specific purposes, through the functionalities offered by the Hera.Build Platform itself, in order to obtain their own Agent, which can perform certain actions based on the alterations made by the Client. Thus, the Client may customize: (i) the personality of the Agents; (ii) the use cases of the Agents; (iii) the response rules of the Agents (behavioral guidelines); and (iv) the data that forms the basis for the Agent's responses (contextual understanding) – (collectively, “Agent Particularities”).\nPractical example (for illustration purposes, without limiting the scope of these Terms or binding the Parties to the specific examples in this box):\nHR Agent Use case – “providing information on employee benefits” Personality – helpful and professional. Rules – never use profanity; always answer about values in Reais (BRL); transfer to human support only if it is impossible to answer the question. Data – file (.csv; .pdf; or .doc) with a description of the company's employee benefits.\n1.6.1 The Client may not use and/or make available (a) offensive, abusive, discriminatory, defamatory, pornographic, or obscene material; and (b) illegal material or material intended to promote or commit an illegal act of any kind, bearing responsibility even if a Third-Party User eventually makes available one or more materials provided for in this item.\n1.6.2 Responses provided by third parties during interaction with the Agents will be collected and stored under the terms of the Hera.Build Platform Privacy Policy (“Hera PP”) and item “5.” below, and may contain personal data that will be processed according to the purposes indicated by the Client or as indicated in the Hera PP. Furthermore, a functionality may be offered on the Hera.Build Platform through which the Client will define parameters, according to available settings, for the collection of data of interest from the responses provided, which can be captured by the Hera AI and transferred to an external file, as indicated by the Client.\n\n1.7 The Hera.Build Platform and the Customizations possible through the use of its functionalities are offered \"as is\", and Hera.Build may, at its sole discretion, implement changes, alterations, additions, deletions, and any other types of modifications to the Hera.Build Platform and/or its functionalities, without giving rise to any responsibility to compensate, indemnify, reimburse, or refund the Client, even if such alteration compromises some Customization or Agent. Hera.Build must notify the Client whenever these modifications may result in relevant differences in the use of the Hera.Build Platform.\n1.7.1 Depending on the changes, alterations, additions, deletions, and any other types of modifications to the Hera.Build Platform and/or its functionalities, Hera.Build may alter the pricing model, observing the notification procedures set out in these Terms and in the commercial conditions agreed between the Parties.\n\n1.8 CLIENTS ARE SOLELY RESPONSIBLE FOR THE CREATION, AVAILABILITY, USE, AND MANAGEMENT OF THE PARTICULARITIES OF THEIR AGENTS, INCLUDING BEFORE THEIR OWN CLIENTS AND/OR THEIR TARGET AUDIENCE, EXCEPT IN CASES OF HERA.BUILD’S EXCLUSIVE FAULT. HERA.BUILD WILL NOT OFFER ANY DIRECT SUPPORT TO THE CLIENT'S TARGET AUDIENCE REGARDING THE AGENT PARTICULARITIES SELECTED BY THE CLIENT.\n1.8.1 Hera.Build will also not be responsible, under any circumstances, for the veracity of the information contained in the answers given by the Agents, nor for the practice of any illegal activity arising from the Customizations, including by Third-Party Users and/or the target audience. This is due to the fact that the Hera.Build Agent is based on Generative AI algorithms (such as ChatGPT 4.0 and Gemini) that may present unexpected results or behaviors, since the technologies used by them are frontier technologies, that is, they are in constant evolution and are based on probabilistic calculations. Therefore, it is important for the Client to be aware that (i) the results provided through the Hera.Build agents will not always be accurate; (ii) it is recommended that the results be periodically verified by humans; (iii) it is not recommended that the results be used as the sole source of sensitive decisions and/or decisions that may affect the rights of third parties, especially regarding topics such as human rights, credit granting, education, employment, housing, access to public services, health issues, etc. Nevertheless, Hera.Build makes commercially reasonable efforts to avoid unexpected or unwanted behaviors and results arising from interaction with the agents it provides.\n\n1.9 THE CLIENT SHALL BE EXCLUSIVELY RESPONSIBLE FOR KEEPING A COPY (“BACKUP”) OF ALL INFORMATION AND ACTIONS TAKEN REGARDING THE CUSTOMIZATION AND THE AGENTS AND THEIR PARTICULARITIES IN A SECURE ENVIRONMENT, AND CANNOT CLAIM ANYTHING AGAINST HERA.BUILD FOR FAILURES IN THE RECOVERY OF CORRUPTED FILES OR FOR NOT PERFORMING BACKUPS, EVEN IF THE TARGET AUDIENCE IS AFFECTED.\n\n1.10 The Client/Third-Party User also acknowledges that interactions with the Agents may consume Hera Credits (as defined below), becoming unavailable when the Client/Third-Party User's Hera Credits run out, until they acquire additional Hera Credits.\n\n1.11 The Hera.Build Platform integrates with the YouTube API for uploading and displaying videos, allowing the Client to search, share, and watch videos from Zoom calls. By activating the feature, the user agrees to the provisions of the YouTube API Terms of Service and the YouTube Terms of Service, as well as the Google Privacy Policy.\n\n1.12 By using the YouTube API, Hera.Build does not store the Client's search interest data and does not use this information to suggest new content. Integration with the YouTube API refers to uploading and downloading videos and making them available for viewing.\n\n1.13 Hera.Build shall not be responsible under any circumstances for the integration of the Hera.Build Platform with third-party databases and software (even if used/developed by the Client), and does not guarantee that such integration will not interfere with the use of the Hera.Build Platform and/or the use of the Customizations. Furthermore, the Client declares and warrants acknowledgment that any integration may cause an increase in the flow of messages and interactions that comprise the pricing parameters (according to agreed commercial conditions).\n\n1.14 Users are responsible for ensuring they have legal rights to upload and share content on YouTube through our application. Hera.Build will not be responsible for any acts, facts, actions, omissions, and any damages, direct or indirect, arising from any use by the Client or any violation of copyright or YouTube policies."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. HERA.BUILD PLATFORM – HERA APPS AND PLATFORM FEATURES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1 The Hera.Build Platform offers a comprehensive set of chargeable general tools and features, designed to cater to different profiles of Clients and Third-Party Users (“Hera Apps”). Among the tools/features, the following are cited as (non-exhaustive) examples:\n2.1.1 Ask a Video: This feature allows the Client/Third-Party User to extract information from YouTube videos. After inserting the video link and confirming the language, the Hera.Build Platform extracts the relevant content, allowing interaction with the extracted information.\n2.1.2 Image Generator: This feature enables the creation of custom images from text prompts. The Client/Third-Party User selects the image size and inserts the desired prompt, and can rely on the help of the Hera.Build Platform to refine it. The generated images can be downloaded or saved on the platform, creating a personal visual repository.\n2.1.3 Content Interaction: With this feature, the Client/Third-Party User can select files saved in the Library (as defined below) and interact with the Hera.Build Platform to obtain context and answers based on the file content. In addition, the Hera.Build Platform suggests related questions to delve deeper into the topic. Both the answers and the suggested questions can be added to the Library, enriching the database.\n2.1.4 Web Search: This tool searches the internet and compiles the information found, presenting organized answers and citing the sources used. Additionally, the feature suggests questions related to the researched topic.\n2.1.5 E-mail Marketing Generator: This feature facilitates the creation of email marketing campaigns. The Client/Third-Party User configures the email body and fills in specific fields so that the Hera.Build Platform generates the text automatically. After creation, it is possible to review, edit, send the email directly from the platform, or download the HTML for external use.\n2.1.6 WhatsApp Integration: The Hera.Build Platform also allows the integration of the Client/Third-Party User's WhatsApp number with the Hera.Build Platform, allowing the Client/Third-Party User to send messages to contacts, view chat history, and store all contacts and groups directly on the platform.\n2.1.7 Interaction Analysis (Hera Reveal): The Hera.Build Platform may make available to the Client the module called “Hera Reveal – Customer Intelligence” (“Hera Reveal”), consisting of an AI-based analytical intelligence functionality, aimed at reading, processing, organizing, classifying, and consolidating interactions carried out on proprietary or third-party channels indicated by the Client. Hera Reveal can generate dashboards, reports, segmentations, behavioral classifications, pattern identification, trends, commercial opportunities, and signs of dissatisfaction or churn, based on statistical and probabilistic models applied to the analyzed interactions. It is a decision-support tool, not constituting strategic, financial, or operational consulting, nor implying a guarantee of specific results, such as customer retention, revenue increase, or churn reduction.\n\n2.2 For the provision and functioning of the Hera Apps, Hera.Build may use third-party platforms, for example through the use of APIs. Consequently, the Client/Third-Party User undertakes to observe the provisions of any terms of use and privacy policies of these third-party platforms, as well as the possible need to create accounts.\n2.2.1 Since these are AI-based features, the Hera Apps may unintentionally present unexpected results or behaviors, as the technologies used by them are frontier technologies, that is, they are in constant evolution and are based on probabilistic calculations. Therefore, it is important for the Client/Third-Party User to be aware that (i) the provided results will not always be accurate; (ii) it is recommended that the results be periodically verified by humans; (iii) it is not recommended that the results be used as the sole source of sensitive decisions and/or decisions that may affect the rights of third parties. Furthermore, Hera.Build may, at any time, alter, discontinue, or pause one or more Hera Apps, without any fine or compensation of any kind being owed to the Client/Third-Party User.\n\n2.3 For the functioning/optimization of the Hera Apps and/or Agents, the Hera.Build Platform provides the Client/Third-Party User with the Library functionality, which allows the upload and storage of files used as a knowledge source to enhance the AIs underlying the operation of the Agents and/or Hera Apps. The Client/Third-Party User can send relevant documents, data, or information, which are analyzed and processed, in addition to incorporating the data and information generated from the use of the Hera Apps and/or Agents into the Library.\n2.3.1 The Client/Third-Party User acknowledges that they are entirely responsible for providing and updating the information and documents in the Library, and cannot provide illegal or inappropriate content, such as, but without any limitation, racist, homophobic, or discriminatory comments, comments that praise crimes, incite violence, unfair competition, or any other, nor content with intentionally false information, such as fake news.\n\n2.4 The use of Hera Apps and/or Agents may trigger the generation of certain parameters, such as files, data, documents, and information processed from the prompts provided by the Client/Third-Party User and files, data, documents, information, and characters generated in the results/answers of the Hera Apps and/or Agents. Such parameters will consume an amount of credits previously made available to the Client/Third-Party User (“Hera Credits”) depending on the service used.\n\n2.5 The Hera.Build Platform will make available to the Client/Third-Party User the value of each interaction/parameter in Hera Credits, as well as the amount of Hera Credits the Client/Third-Party User still possesses.\n2.5.1 Additionally, the Hera.Build Platform will offer a Control Panel, through which the Client/Third-Party User will be able to access information such as the amount of Hera Credits used, the corresponding values, and information about the accessed services.\n\n2.6 Upon consumption of the entirety of the Hera Credits, the use of the Hera Apps and/or Agents may be suspended. The Hera.Build Platform will allow the purchase of additional Hera Credits at any time, facilitating the continuity of service use without interruptions. The additional Hera Credits acquired on the Hera.Build Platform can be used according to the convenience and need of the Client/Third-Party User, without an expiration date, subject to the provisions of item “2.8” below.\n2.6.1 The values and conditions for acquiring additional Hera Credits are indicated on the Hera.Build Platform, at the following link: (https://hera.build/pricing).\n2.6.2 The values of the Hera Credits will be readjusted quarterly whenever there is a variation of at least 5% (five percent) in the exchange rate of the US dollar (USD) in relation to the Brazilian real (BRL). The readjustment will be calculated based on the commercial dollar selling rate, as disclosed by the Central Bank of Brazil, considering the last business day of the month preceding the start of each quarter. Hera.Build will inform the Client/Third-Party User about any adjustment at least 5 (five) days in advance, through the registered contact channels.\n\n2.7 THE HERA PLATFORM OFFERS DIFFERENT SUBSCRIPTION PLANS TO MEET A VARIETY OF CLIENT PROFILES, WITH THE FLEXIBILITY TO CHOOSE THE PLAN MOST SUITED TO THEIR NEEDS. THE PLANS, VALUES, AND CONDITIONS ARE INDICATED ON THE HERA.BUILD PLATFORM, AT THE FOLLOWING LINK: (https://hera.build/pricing).\n2.7.1 If the Client chooses to change their plan (whether an Upgrade or a Downgrade), such change will be carried out immediately, maintaining the Hera Credits and proportional billings conducted/due up to the date of alteration.\n2.7.2 If a prepaid plan Client chooses to cancel their plan, the cancellation may be carried out until 11:59:59 PM of the day before the next recurring charge. In this case, the Client will keep their plan active until the end of the current billing cycle. For clients with annual and customized contract plans, the cancellation must be requested at least 30 (thirty) days in advance of the renewal date.\n2.7.3 This agreement may be terminated by either party at any time, upon prior written notice given at least 30 (thirty) days in advance, during which period the services shall continue to be provided and the financial obligations shall remain due.\n\n2.8 If the Client's account remains inactive for a continuous period of 24 (twenty-four) months, all available Hera Credits (both provided by the subscription plans and the additional Hera Credits) will automatically expire. Inactivity is considered the absence of any interaction or use of the Hera.Build Platform during this period."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. INTELLECTUAL PROPERTY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1 WITH THE EXCEPTION OF THE CLIENT'S OWN TRADEMARKS, AND TRADEMARKS EVENTUALLY CREATED BY THE CLIENT TO BE USED BY ONE OR MORE AGENTS, THE HERA.BUILD PLATFORM AND ALL ITS ELEMENTS, INCLUDING THE CHATROOMS THEMSELVES, HERA AGENTS, HERA APPS, AND THE HERA.BUILD TRADEMARK, ARE THE EXCLUSIVE INTELLECTUAL PROPERTY OF HERA.BUILD.\n3.1.1 Consequently, no content owned by Hera.Build, including the Customizations and the Agent chatrooms, may be used, transferred, sublicensed, exploited, or altered without the express consent of Hera.Build, except for access to the Agents by the target audience and the integration of the Agents with third-party platforms, observing the provisions of these Terms.\n3.1.2 Under no circumstances may the Client: (i) misappropriate the proprietary elements of Hera.Build to use them outside the Hera.Build Platform, for any purpose, through the use of any means or techniques, such as reverse engineering, cyber-attacks, etc.; (ii) reproduce and/or copy, partially or totally, permanently or temporarily, the Hera.Build Platform and/or the content made available therein, except for any content owned by the Client themselves; (iii) artificially alter data or manipulate the Hera.Build Platform using technical mechanisms that, in any way, subvert the regular use of the Hera.Build Platform, such as the use of robots (bots), spiders, scripts, or any other type of automated access that in any way serves to distort the purpose of the Hera.Build Platform; and (iv) use or implement malicious content, such as malware, Trojan horses, or viruses, or that otherwise interferes with the functioning of the Hera.Build Platform.\n\n3.2 For the use of the Hera.Build Platform by the Client, as well as the Hera Apps, the Customizations, and the Agents, Hera.Build grants the Client a temporary, revocable, fee-based, limited, non-exclusive, and non-transferable use license.\n3.2.1 For the availability of the Agents to the target audience by the Client, Hera.Build grants the Client a temporary, revocable, fee-based, limited, non-exclusive, and non-transferable use license for the Agents, whose corresponding chatrooms are accessible publicly or privately (via login), as expressly chosen by the Client when customizing their Agents on the platform.\n3.2.2 By including elements in the Agents whose intellectual property belongs to the Client, the Client grants Hera.Build a limited, free license, revocable only upon the termination of these Terms between the Parties, non-sublicensable, non-exclusive, and temporary, to elements made available by the Client on the Hera.Build Platform and in the Agents, whose intellectual property belongs to the Client.\n\n3.3 The Client also acknowledges that, by using AI, the Hera.Build functionalities, especially the Hera Apps, may unintentionally rely on intellectual property belonging to the AI providers and/or third parties whose AI was based on their training models.\n3.3.1 Consequently, the Client assumes full responsibility for the use or creation of content on the Platform that is protected by copyrights or other third-party intellectual property rights. In this event, the Client will be solely responsible for any claims, lawsuits, losses, or damages arising from such acts, committing to fully indemnify Hera.Build for all losses, costs, or expenses incurred, directly or indirectly, related to possible violations."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. LIABILITY, INDEMNIFICATION, AND LIMITATIONS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1 THE CLIENT DECLARES THAT THE USE OF THE HERA.BUILD PLATFORM WILL BE AT THEIR OWN RISK, AND THAT ALL COMMUNICATIONS, MAINTENANCE, AND ACTIVITIES PERFORMED ON THE HERA.BUILD PLATFORM MAY NOT BE FREE FROM VIRUSES OR OTHER HARMFUL CONTENT FROM THE INTERNET. HERA.BUILD FURTHERMORE IS NOT RESPONSIBLE FOR ANY DAMAGES, MORAL OR PROPERTY-RELATED, ARISING FROM THE CONTENT MADE AVAILABLE ON THE HERA.BUILD PLATFORM, INCLUDING THIRD-PARTY CONTENT AND ADVERTISING, OR CONTENT FROM THIRD-PARTY USERS.\n4.1.1 The Parties acknowledge that Hera.Build has no obligation of result, not being liable for any actual damages or loss of profits arising from the use of the Hera.Build Platform, the Hera Apps, and/or its Agents by Clients and/or Third-Party Users, including damages for loss of profits, incidental or consequential damages, damages to third parties directly or indirectly related to Clients and/or Third-Party Users, as well as any other types of related damages, except in cases of Hera.Build’s exclusive fault.\n4.1.2 Hera.Build further does not guarantee that the Hera.Build Platform will operate uninterruptedly or without errors, and any interruptions in access due to problems with the Internet provider, temporary suspension, or server maintenance are a normal occurrence. Should any hypothesis of non-functioning of the Hera.Build Platform occur that is not motivated by or arises from an act or omission of Hera.Build, no fine, compensation, or price reduction for the services will be owed by Hera.Build to the Client, even if the eventual interruption affects the target audience.\n4.1.3 Regarding Hera Reveal specifically, the insights, classifications, segmentations, and analyses provided are based on statistical and probabilistic models, and may contain inaccuracies or inconsistencies resulting from the nature of the technologies used and the quality of the data provided. Hera.Build does not guarantee a minimum level of statistical accuracy, predictability of future behaviors, or any specific commercial result arising from the use of the functionality. The evaluation, validation, and decision regarding the strategic use of the generated insights are the exclusive responsibility of the Client.\n\n4.2 Hera.Build undertakes to make available on its platform (including for Clients who use the Hera.Build Platform at no cost) a portal containing posts regarding any doubts the Client may have regarding the products made available by Hera.Build.\n4.2.1 For possible support provision, Hera.Build commits to adopting commercially reasonable efforts to perform the service and resolution of problems within a reasonable time, and the response time may vary according to the criticality of the interruption and level of service unavailability. Furthermore, for Clients who use the paid version of the Hera.Build Platform, Hera.Build may offer differentiated support, providing a Customer Success Manager and minimum SLAs (although not absolute).\n4.2.2 Any and all Hera.Build support will be provided during business hours (i.e., business days in the City of São Paulo and from 9 AM to 6 PM).\n\n4.3 Hera.Build’s aggregate liability for damages possibly caused to the Client, regardless of the cause of these damages and the legal theories underlying them, including possible actions for recourse filed by the Client, may not exceed the total amount invoiced to the Client in the 3 (three) months preceding the event or set of related events (in this last case, after the last reported event) that gave rise to the claim for indemnification.\n\n4.4 Failure to comply with these Terms by the Client and/or Third-Party Users will grant Hera.Build the right to seek actual damages in court, as applicable.\n\n4.5 THE PARTIES UNDERTAKE TO INDEMNIFY EACH OTHER FOR ANY DAMAGES, LOSSES, AND/OR COMPENSATIONS THEY MAY SUFFER IN ANY PROCEDURES OR PROCESSES, JUDICIAL OR EXTRAJUDICIAL, ARISING FROM THE BREACH, BY THE INFRINGING PARTY, OF ANY OF ITS ACKNOWLEDGMENTS, DECLARATIONS, WARRANTIES, AND OBLIGATIONS PROVIDED FOR IN THESE TERMS, WHICH INCLUDE, WITHOUT LIMITATION, ATTORNEY'S FEES AND COURT COSTS."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. PRIVACY AND DATA SECURITY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1 The Parties commit to fully complying with the provisions of the LGPD regarding the processing of personal data of Clients and/or Third-Party Users and other regulations regarding data protection, including sub-regulatory norms issued by the National Data Protection Authority. In this sense, the Parties commit to maintaining, when required, an updated privacy policy that grants transparency to Clients and/or Third-Party Users regarding data processing activities, purposes, rights that can be exercised, among other information required by said Law.\n\n5.2 The Parties declare and warrant that they will not process personal data in violation of the LGPD, their respective legal bases, and principles, including, but without limitation, the principles of purpose, adequacy, necessity, data minimization, and transparency. They also declare and warrant that they will not process personal data for purposes other than those indicated in these Terms, Privacy Policies, or resulting from legal bases such as compliance with a legal or regulatory obligation, contract execution or preliminary procedures, regular exercise of rights, protection of life, legitimate interest, or physical safety of the data subjects.\n5.2.1 Certain Platform functionalities may involve behavioral analysis, automated segmentation, and inferences based on personal data inserted or made available by the Client. The Client declares and warrants that they possess an adequate legal basis for processing and sharing this data with Hera.Build, being fully responsible for the legitimacy of the processing carried out within the scope of their operation.\n\n5.3 Should Hera.Build be considered a joint controller of the data of the Client, Third-Party Users, and/or any data inserted by the latter in the Agent Particularities, the Parties declare and warrant that they will collaborate with each other regarding compliance with their respective legal obligations, to the extent applicable and within the provisions of the LGPD and competent regulations, for example, regarding communications in cases of (a) leakage of personal data and other occurrences that may cause damage to the subjects of said data; and (b) notifications received from subjects with a view to exercising their rights established in the LGPD.\n\n5.4 The liability of each Party will correspond to the extent of its culpability for damages caused to the data subjects regarding the breach of the LGPD and other personal data protection rules applicable to the case.\n\n5.5 In the event of a security incident, whether or not the hypothesis indicated in Clause 5.3 is verified, which may cause significant risk or damage to the data subjects, such as undue, unauthorized access and/or the leak or loss of personal data processed by the Parties within the scope of these Terms, regardless of the reason causing it, the Party that becomes aware must send communication to the other Party, in writing, ensuring receipt, within a reasonable time, considering any legal deadlines, containing, at least, the following information: (i) date and time of the incident; (ii) date and time of awareness; (iii) list of the types of data affected by the incident; (iv) number of subjects affected; (v) list of subjects affected by the leak; (vi) contact information for the Data Protection Officer or another person from whom more information about the occurrence can be obtained; (vii) description of the possible consequences of the incident; and (viii) indication of measures being taken to repair the damage and avoid new incidents, including a communication plan and strategy for conflict resolution. If the responsible Party does not have all the information listed herein at the time of sending the communication, they must send it gradually, aiming to ensure the greatest possible speed, being certain that the complete communication (with all the indicated information) must be sent within the timeframe established by the competent authority.\n\n5.6 Without prejudice to the above, each Party will be responsible for the personal data to which it has access, for any improper or unauthorized processing of these personal data, as well as for any leakage or loss of stored personal data eventually transmitted by the other Party."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. GENERAL CONDITIONS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1 Hera.Build shall not be held liable for any delays or failures to perform the obligations herein due to acts of God or force majeure, problems attributed to connection providers and telecommunications companies, illegal digital practices of hackers, phishing, and similar, among other hypotheses in which there is no direct causal link between any act of Hera.Build and the damage caused, even if this damage affects Third-Party Users, or the target audience.\n\n6.2 If any provision of these Terms is deemed invalid or void, this will not prevent these Terms from remaining in force with respect to the remaining clauses.\n\n6.3 The eventual tolerance of the Parties to delay, non-compliance, or inexact compliance with any of the provisions of these Terms will not be interpreted or understood as a waiver of any right of the respective Party, will not prejudice the right to demand the fulfillment of the assumed obligation, nor will it constitute novation.\n\n6.4 The rights and obligations of these Terms may not be assigned or transferred by the Client without the express consent of Hera.Build, which, however, may freely, without any consent, assign or transfer its rights and obligations.\n\n6.5 All notifications regarding these Terms must be sent to the Hera.Build email available on the Hera.Build Platform or commonly used for communication between the Parties, and to the email registered in the Client's account.\n\n6.6 The rights set forth in these Terms shall be cumulative with other rights provided by law.\n\n6.7 The Parties agree that these Terms will enter into force upon the Client's registration on the Hera.Build Platform, and will remain in force during the Client's use of the Hera.Build Platform. These Terms may be unilaterally terminated by the Client, at any time, upon prior written notice, at least 30 (thirty) days in advance.\n6.7.1 If the Client violates any provisions of these Terms and does not cure such violation within the period indicated and counted from the receipt of the notification sent by Hera.Build to this effect, Hera.Build may unilaterally and immediately terminate these Terms with respect to the Client, without the need for prior notice, which will occur by the termination of the account opened by the Client on the Hera.Build Platform.\n6.7.2 Hera.Build may also unilaterally terminate these Terms with respect to the Client, with or without cause, notifying the Client at least 15 (fifteen) days in advance, without this generating any right to compensation for the Client, even if this termination affects the target audience.\n\n6.8 The termination of these Terms regardless of the reason, will not entail a portability obligation on the part of Hera.Build, unless otherwise agreed between the Parties.\n\n6.9 These Terms do not create between the Parties any corporate, labor, or any other type of bond, and there is no type of subordination relationship between the Parties.\n\n6.9.1 Each Party is solely responsible, under applicable legislation, for the payment of all taxes, duties, and fees levied, as well as for the social security, labor, and civil charges of its responsibility. It will also be the sole responsibility of each Party for all civil and criminal damages caused to any third parties.\n\n6.10 All clauses that, by their nature, may survive even after the termination of these Terms, will remain valid after such termination, such as, but without limitation, the clauses protecting Hera.Build’s intellectual property, indemnification clauses for damages, etc.\n\n6.11 If any provision of these Terms is considered invalid and/or ineffective, the Parties must use their best efforts to replace it with another of similar content and with the same effects. The possible invalidity and/or ineffectiveness of one or more clauses will not affect the other provisions of these Terms.\n\n6.12 To use the Hera.Build Platform, the Client must fully agree to the latest version of these Terms and declare to be aware of the Hera.Build Privacy Policy, both made available on the Hera.Build Platform and eventually updated from time to time, upon notification to the Client of the update.\n6.12.1 EVERY TIME ANY CHANGE OCCURS IN THESE TERMS OR IN THE PRIVACY POLICY, HERA.BUILD WILL PREVIOUSLY NOTIFY THE CLIENT BY EMAIL AND/OR NOTIFICATION ON THE HERA.BUILD PLATFORM. THE USE OF THE HERA.BUILD PLATFORM BY THE CLIENT AFTER THE PUBLICATION OF THE NEW VERSION WILL IMPLY FULL AND EXPRESS ACCEPTANCE OF THE NEW VERSION BY THE CLIENT. IF THE CLIENT DISAGREES WITH THE NEW VERSION, THEY MAY NO LONGER USE THE HERA.BUILD PLATFORM, WITHOUT THIS GENERATING ANY RIGHT TO COMPENSATION FOR THE CLIENT, EVEN IF SUCH REFUSAL AFFECTS THIRD PARTIES.\n\n6.13 These Terms shall be governed by Brazilian laws. Any disputes arising from these Terms must be resolved exclusively under the jurisdiction of the Courts of the City of São Paulo, State of São Paulo, with express waiver of any other, no matter how privileged it may be.\n\n6.14 These Terms were written in Portuguese. If the Hera.Build Platform makes these Terms available in any other language, or in case of conflicts between different versions, the Portuguese version shall prevail."}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"EN"}}}},{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUÇÃO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"TERMOS E CONDIÇÕES – HERA.BUILD\nÚltima Atualização: 04.03.2026\n\nEstes Termos e Condições (“Termos”) regulam a relação entre: HERA BUILD LTDA., pessoa jurídica de direito privado, inscrita no CNPJ sob o n.º 54.076.038/0001-77 (“Hera.Build”) e o cliente (“Cliente”) da plataforma de propriedade da Hera.Build (“Plataforma Hera.Build”). Ao longo destes Termos, a Hera.Build e o Cliente poderão ser chamados conjuntamente de “Partes” e, individualmente, de “Parte”."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. PLATAFORMA HERA.BUILD – AGENTES VIRTUAIS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1\tA Plataforma Hera.Build permite a customização pelo Cliente dos chamados “Agentes Virtuais” ou “Hera Agents” (também tratados nestes termos como “Agentes”) que fornecem respostas automáticas em diferentes contextos (personalizáveis pelo Cliente), por meio de Inteligência Artificial (“IA”), customizáveis a partir da interação do Cliente com a Plataforma Hera.Build, sua interface intuitiva e suas funcionalidades, inclusive por meio da integração dos Agentes com softwares terceiros por meio de API (“Customização ou Customizações de Agentes”).\n\nExemplos práticos (para fins de ilustração, sem limitação do escopo destes Termos nem vinculação das Partes aos exemplos específicos deste quadro):\nUm Agente Virtual pode ser customizado para atender às dúvidas dos clientes de uma loja online, sobre prazo de entregas, status dos pedidos, formas de pagamento, meios de entrega etc. Pode, ainda, guiar o cliente por todo o processo de compra de um produto, fazendo recomendações, provendo descrições detalhadas dos produtos e facilitando o processo de check-out.\nUm outro Agente Virtual pode ser customizado como agente de Recursos Humanos de uma empresa que pode agendar férias de funcionários e responder dúvidas sobre políticas internas da empresa, benefícios, licenças, folha de pagamento etc.\n\n\n1.1.1 \t\tA Hera.Build não se responsabilizará sob nenhuma circunstância pela integração da Plataforma Hera.Build com bases de dados e softwares terceiros (ainda que utilizados/desenvolvidos pelo Cliente), e não garante que tal integração não irá prejudicar o uso da Plataforma Hera.Build e/ou uso das Customizações. Ainda, o Cliente declara e garante reconhecer que qualquer integração poderá causar aumento no fluxo de mensagens e interações que compõem os parâmetros de precificação (conforme condições comerciais acordadas).\n\n1.1.2 O Cliente poderá contratar a Hera.Build para auxiliar na construção do modelo e da sua integração com plataformas de terceiros (via API do WhatsApp, por exemplo). Neste caso, a Hera.Build será responsável pela correta integração com referidas plataformas, de acordo com as instruções do Cliente. Salvo se convencionado diferentemente e por escrito entre as Partes, a Hera.Build não poderá ser responsabilizada por quaisquer problemas decorrentes de atualizações e/ou alterações nas APIs e outras formas de integração com as plataformas após a entrega de seus serviços em ambiente de produção, mas o Cliente poderá contratar novamente os serviços da Hera.Build para que esta o auxilie com as mudanças necessárias no modelo para que as integrações voltem a funcionar após referidas atualizações e/ou alterações. \n\n1.2\tPara o uso da Plataforma Hera.Build pelo Cliente, poderão ser criados os seguintes usuários (\"Usuários Terceiros\"): usuário “Billing Owner” – gerência sobre faturamento; usuário “Admin” – gerência sobre Customizações de Agentes, casos de uso, regras, arquivos, relatórios e usuários; usuário “User” – gerência sobre Customizações de Agentes. O Cliente será inteiramente responsável pelas atividades feitas por seu perfil ou pelo perfil dos Usuários Terceiros criados, bem como pela disponibilização dos Agentes a seu público-alvo, com ou sem login.\n\n1.3\tO Cliente é o único responsável por manter seus dados atualizados, bem como pela confidencialidade de suas contas, senhas, chaves de acesso etc., além das contas de Usuários Terceiros, e assume a responsabilidade sobre quaisquer atividades que ocorram dentro de sua conta e/ou Customização, as quais são pessoais e intransferíveis. A Hera.Build não se responsabilizará por quaisquer atos, fatos, ações, omissões e eventuais danos, diretos ou indiretos, que decorram de eventual utilização da conta por terceiros, salvo se tiver dado causa para tanto.\n\n1.3.1 \t\tO Cliente garante à Hera.Build o direito de, a seu exclusivo critério e mediante justificativa: (i) excluir ou bloquear a conta do Cliente; (ii) alterar, descontinuar ou paralisar a Plataforma Hera.Build e/ou quaisquer funcionalidades. Em ocorrendo qualquer das hipóteses previstas neste item, não será devida ao Cliente qualquer multa ou indenização a qualquer título, incluindo, mas não se limitando a, lucros cessantes, danos emergentes, dentre outros. Sem prejuízo, a Hera.Build concorda em manter os dados do Cliente e de eventuais Usuários Terceiros salvos e seguros conforme o período de retenção que julgar adequado nos termos da Lei nº 13.709/2018 (“LGPD”) e cooperar de boa-fé com o Cliente nos atos relacionados à transição dos dados para qualquer pessoa indicada pelo Cliente, transição que não compreenderá os dados que de alguma forma repliquem as Customizações. \n\n1.4\tO Cliente, desde já, concorda com o modelo de precificação da Plataforma Hera.Build, conforme condições comerciais acordadas entre as Partes em pedido de compra apartado, que poderá levar em conta tanto o uso das Customizações pelo Cliente quanto pelos Usuários Terceiros, a quantidade de Agentes criados, além da quantidade de interações e respostas dadas pelos Agentes, conforme Customizações criadas e disponibilizadas em canais próprios ou de terceiros, de livre escolha do Cliente, pelo Cliente. \n\n1.4.1\t\tAo final de cada mês de utilização da Plataforma Hera.Build, a Hera.Build enviará a respectiva Nota Fiscal ao Cliente contendo o valor devido naquele mesmo mês, cobrança que inclusive poderá ser calculada pro rata die, a depender dos períodos de uso e disponibilização das Customizações pelo Cliente, e nos termos descritos no pedido de compra com as condições comerciais. O pagamento do valor devido será feito conforme os meios definidos nas condições comerciais acordadas entre as partes.\n\n1.4.2\t\tObservado o disposto no item “1.4.4” abaixo, a Hera.Build poderá alterar os valores que compõem os parâmetros de precificação e/ou o modelo de precificação, incluindo por mudanças na Plataforma, notificando o Cliente, via Plataforma Hera.Build ou via e-mail, com pelo menos 30 (trinta) dias de antecedência ou em prazo menor. A continuidade do uso da Plataforma Hera.Build pelo Cliente e/ou a criação de um novo Agente pelo Cliente após o prazo exposto na referida notificação implica aceitação total da nova precificação. Caso o Cliente não concorde com a alteração dos valores dos parâmetros de precificação e/ou do modelo de precificação, este não poderá mais utilizar a Plataforma Hera.Build, nem disponibilizar seus Agentes.\n\n1.4.3\t\tObservado o disposto no item “1.4.4” abaixo, o prazo de que trata o item “1.4.2” acima poderá ser reduzido para pelo menos 15 (quinze) dias de antecedência em casos fortuitos, de força maior, ou em ocorrendo situação que altere consideravelmente o custo dos serviços e atividades oferecidas pela Hera.Build, desde que a Hera.Build apresente justificativa em sua notificação.\n\n1.4.4\t\tA Hera.Build poderá, mediante notificação prévia de no mínimo 30 (trinta) dias, incluir preços para novos produtos ou funcionalidades na Plataforma Hera.Build, que terão vigência imediata e poderão ser contratados pelo Cliente.\n\n1.4.5\t\tO pagamento em atraso do valor total ou parcial pelo Cliente, por culpa exclusiva do Cliente, acarretará aplicação de uma multa moratória de 2% (dois por cento) sobre os valores em aberto, bem como a aplicação de juros moratórios de 1% (um por cento) ao mês calculados em base pro rata die. Os valores devidos, juros e multa serão corrigidos mensalmente e apenas em caso de variação positiva pelo índice IGP-M/FGV ou por qualquer índice semelhante, se este índice deixar de existir. O Cliente é responsável por todos os impostos, tributos ou taxas impostas pela legislação aplicável e pelas autoridades fiscais de sua jurisdição, e a Hera.Build poderá faturar o Cliente por esses impostos conforme legislação aplicável. \n\n1.4.6\t\tA HERA BUILD PODERÁ, A SEU EXCLUSIVO CRITÉRIO E APÓS 10 (DEZ) DIAS CORRIDOS SEM IDENTIFICAÇÃO DO PAGAMENTO, SUSPENDER O ACESSO DA PLATAFORMA HERA.BUILD PELO CLIENTE ATÉ O EFETIVO PAGAMENTO DO MONTANTE DEVIDO, SEM QUE ISSO ACARRETE QUALQUER DIREITO DE RESSARCIMENTO, ABATIMENTO DE PREÇO OU INDENIZAÇÃO A QUALQUER TÍTULO, TAIS COMO LUCROS CESSANTES, DANOS EMERGENTES, DENTRE OUTROS, AINDA QUE TAL SUSPENSÃO ATINJA TERCEIROS E ESTES RECLAMEM ALGUMA INDENIZAÇÃO, RESSARCIMENTO OU ABATIMENTO DE PREÇO CONTRA O CLIENTE. \n\n1.5\tA Hera.Build não se responsabiliza, sob nenhuma circunstância, pela utilização, pelo Cliente e/ou seus Usuários Terceiros, dos Agentes e chatrooms para divulgação de publicidades e propagandas, e divulgação de qualquer prática ou atividade ilícita a partir de conteúdo disponibilizado pelo Cliente por meio dos Agentes. Nesse sentido, o Cliente se obriga a indenizar a Hera.Build por qualquer dano, material ou moral, advindo da utilização da Plataforma Hera.Build para fins ilícitos ou irregulares pelo Cliente. \n\n1.6\tO Cliente poderá alterar os elementos de seus Agentes, personalizáveis conforme públicos-alvo e finalidades específicas, por meio das funcionalidades oferecidas pela própria Plataforma Hera.Build, de forma a obter um Agente próprio, que poderá realizar determinadas ações com base nas alterações realizadas pelo Cliente. Assim, o Cliente poderá customizar: (i) a personalidade dos Agentes; (ii) os casos de uso dos Agentes; (iii) as regras de respostas dos Agentes (diretrizes comportamentais); e (iv) os dados que baseiam as respostas do Agente (compreensão contextual) – (em conjunto, “Particularidades do Agente”). \n\nExemplo prático (para fins de ilustração, sem limitação do escopo destes Termos nem vinculação das Partes aos exemplos específicos deste quadro):\nAgente de RH\nCaso de uso – “fornecendo informações sobre benefícios dos funcionários”\nPersonalidade – solícita e profissional.\nRegras – nunca usar palavrão; responder sobre valores sempre em reais; transferir para atendimento humano apenas se não for possível responder à questão.\nDados – arquivo (.csv; .pdf; ou .doc) com descrição dos benefícios dos funcionários na empresa.\n\n\n1.6.1\t\tO Cliente não poderá utilizar e/ou disponibilizar (a) material ofensivo, abusivo, discriminatório, difamatório, pornográfico ou obsceno; e (b) material ilegal ou destinado a promover ou cometer um ato ilegal de qualquer tipo, responsabilizando-se inclusive caso algum Usuário Terceiro eventualmente disponibilize um ou mais materiais previstos neste item.\n\n1.6.2\t\tAs respostas fornecidas por terceiros durante interação com os Agentes serão coletadas e armazenadas nos termos da Política de Privacidade da Plataforma Hera.Build (“PP Hera”) e do item “5.” abaixo, podendo conter dados pessoais que serão tratados de acordo com as finalidades indicadas pelo Cliente ou conforme indicado na PP Hera. Ainda, poderá ser oferecida funcionalidade na Plataforma Hera.Build por meio da qual o Cliente definirá parâmetros, conforme configurações disponíveis, para coleta de dados de interesse dentre as respostas fornecidas, que poderão ser captados pela IA da Hera e transferidos para arquivo externo, conforme indicado pelo Cliente. \n\n1.7\tA Plataforma Hera.Build e as Customizações possíveis a partir do uso de suas funcionalidades são oferecidas tal como se encontram (“as is”), e a Hera.Build poderá, a seu exclusivo critério, implementar mudanças, alterações, adições, supressões e quaisquer outros tipos de modificação na Plataforma Hera.Build e/ou nas suas funcionalidades, sem ensejar qualquer responsabilidade de compensar, indenizar, reembolsar ou ressarcir o Cliente, ainda que tal alteração comprometa alguma Customização ou Agente, devendo notificar o Cliente sempre que essas modificações possam importar em diferenças relevantes na utilização da Plataforma Hera.Build.\n\n1.7.1\t\tA depender das mudanças, alterações, adições, supressões e quaisquer outros tipos de modificação na Plataforma Hera.Build e/ou nas suas funcionalidades, a Hera.Build poderá alterar o modelo de precificação, devendo observar os procedimentos de notificação dispostos nestes Termos e nas condições comerciais acordadas entre as Partes.\n\n1.8\tOS CLIENTES SÃO OS ÚNICOS RESPONSÁVEIS PELA CRIAÇÃO, DISPONIBILIZAÇÃO, USO E GERENCIAMENTO DAS PARTICULARIDADES DE SEUS AGENTES, INCLUSIVE PERANTE SEUS PRÓPRIOS CLIENTES E/OU SEU PÚBLICO-ALVO, SALVO NOS CASOS DE CULPA EXCLUSIVA DA HERA.BUILD. A HERA.BUILD NÃO OFERECERÁ NENHUM SUPORTE DIRETO AO PÚBLICO-ALVO DO CLIENTE EM FACE DAS PARTICULARIDADES DO AGENTE SELECIONADAS PELO CLIENTE.\n\n1.8.1\t\tA Hera.Build também não se responsabilizará, sob nenhuma hipótese, pela veracidade das informações contidas nas respostas dadas pelos Agentes, nem pela prática de qualquer atividade ilícita a partir das Customizações, inclusive por parte de Usuários Terceiros e/ou do público-alvo. Isso se deve ao fato de que o Agente da Hera.Build é baseado em algoritmos de IA Generativa (a exemplo de ChatGPT 4.0 e Gemini) que podem apresentar resultados ou comportamentos inesperados, visto que as tecnologias por eles utilizadas são fronteiriças, ou seja, estão em constante evolução e são baseadas em cálculos probabilísticos. Dessa forma, é importante que o Cliente esteja ciente de que (i) os resultados proporcionados através dos agentes da Hera.Build nem sempre serão precisos; (ii) é recomendado que os resultados sejam periodicamente verificados por seres humanos; (iii) não é recomendável que os resultados sejam utilizados como única fonte de decisões sensíveis e/ou que possam afetar direitos de terceiros, em especial no caso de tópicos como direitos humanos, concessão de crédito, educação, emprego, habitação, acesso a serviços públicos, questões de saúde etc. Não obstante, a Hera.Build adota esforços comercialmente razoáveis para evitar comportamentos e resultados inesperados ou indesejados, provenientes da interação com os agentes por ela proporcionados.\n\n1.9\tO CLIENTE SERÁ EXCLUSIVAMENTE RESPONSÁVEL POR MANTER CÓPIA (“BACKUP”) DE TODAS AS INFORMAÇÕES E AÇÕES REALIZADAS RELATIVAS À CUSTOMIZAÇÃO E AOS AGENTES E SUAS PARTICULARIDADES EM AMBIENTE SEGURO, NADA PODENDO RECLAMAR CONTRA A HERA.BUILD POR FALHAS NA RECUPERAÇÃO DE ARQUIVOS CORROMPIDOS OU PELA NÃO REALIZAÇÃO DE BACKUPS, AINDA QUE O PÚBLICO-ALVO SEJA ATINGIDO. \n\n1.10\tO Cliente/Usuário Terceiro, ainda, reconhece que as interações com os Agentes poderão consumir Hera Credits (conforme definição abaixo), ficando indisponíveis quando os Hera Credits do Cliente/Usuário Terceiro acabarem, até que este(s) adquiram Hera Credits adicionais.\n\n1.11\tA Plataforma Hera.Build se integra à API do YouTube para upload e exibição de vídeos, permitindo que o Cliente pesquise, compartilhe e assista a vídeos a partir de chamadas do Zoom. Ao ativar o recurso, o usuário concorda com as disposições dos Termos de Serviço da API do YouTube e dos Termos de Serviço do Youtube, bem como com a Política de Privacidade do Google. \n\n1.12\tAo utilizar a API do YouTube, a Hera.Build não armazena os dados de interesse de pesquisa do Cliente e não utiliza essas informações para sugestão de novos conteúdos. A integração com a API do YouTube se refere a upload e download de vídeos e sua disponibilização para visualização. \n\n1.13\tA Hera.Build não se responsabilizará sob nenhuma circunstância pela integração da Plataforma Hera.Build com bases de dados e softwares terceiros (ainda que utilizados/desenvolvidos pelo Cliente), e não garante que tal integração não irá prejudicar o uso da Plataforma Hera.Build e/ou uso das Customizações. Ainda, o Cliente declara e garante reconhecer que qualquer integração poderá causar aumento no fluxo de mensagens e interações que compõem os parâmetros de precificação (conforme condições comerciais acordadas). \n\n1.14\t Os usuários são responsáveis por garantir que têm direitos legais para fazer upload e compartilhar conteúdo no YouTube por meio do nosso aplicativo. A Hera.Build não se responsabilizará por quaisquer atos, fatos, ações, omissões e eventuais danos, diretos ou indiretos, que decorram de eventual utilização por parte do Cliente ou por qualquer violação de direitos autorais ou políticas do Youtube. \n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. PLATAFORMA HERA.BUILD – HERA APPS E FUNCIONALIDADES DA PLATAFORMA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1\tA Plataforma Hera.Build oferece um conjunto abrangente de ferramentas e funcionalidades gerais cobráveis, projetadas para atender a diferentes perfis de Clientes e Usuários Terceiros (“Hera Apps”). Dentre as ferramentas/funcionalidades, citam-se como exemplos (não exaustivos):\n\n2.1.1\t\tAsk a Video: Essa funcionalidade permite que o Cliente/Usuário Terceiro extraia informações de vídeos do YouTube. Após inserir o link do vídeo e confirmar o idioma, a Plataforma Hera.Build realiza a extração do conteúdo relevante, permitindo interação com as informações extraídas. \n\n2.1.2\t\tGerador de Imagem: Essa funcionalidade possibilita a criação de imagens personalizadas a partir de prompts de texto. O Cliente/Usuário Terceiro seleciona o tamanho da imagem e insere o prompt desejado, podendo contar com a ajuda da Plataforma Hera.Build para aprimorá-lo. As imagens geradas podem ser baixadas ou salvas na plataforma, criando um repositório visual próprio. \n\n2.1.3\t\tContent Interaction: Com essa funcionalidade, o Cliente/Usuário Terceiro pode selecionar arquivos salvos na Library (conforme definição abaixo) e interagir com a Plataforma Hera.Build para obter contextos e respostas baseadas no conteúdo do arquivo. Além disso, a Plataforma Hera.Build sugere perguntas relacionadas para aprofundar o tema. Tanto as respostas quanto às perguntas sugeridas podem ser adicionadas à Library, enriquecendo a base de dados.\n\n2.1.4\tWeb Search: Essa ferramenta realiza buscas na internet e compila as informações encontradas, apresentando respostas organizadas e citando as fontes utilizadas. Além disso, a funcionalidade sugere perguntas relacionadas ao tema pesquisado.\n\n2.1.5\t\tE-mail Marketing Generator: Essa funcionalidade facilita a criação de campanhas de e-mail marketing. O Cliente/Usuário Terceiro configura o corpo do e-mail e preenche campos específicos para que a Plataforma Hera.Build gere o texto automaticamente. Após a criação, é possível revisar, editar, enviar o e-mail diretamente pela plataforma ou baixar o HTML para uso externo.\n\n2.1.6\t\tIntegração com WhatsApp: A Plataforma Hera.Build também permite a integração do número de WhatsApp do Cliente/Usuário Terceiro com a Plataforma Hera.Build, permitindo que o Cliente/Usuário Terceiro possa enviar mensagens para contatos, visualizar o histórico de conversas e armazenar todos os contatos e grupos diretamente na plataforma.\n\n2.1.7\t\tAnálise de Interações (Hera Reveal): A Plataforma Hera.Build poderá disponibilizar ao Cliente o módulo denominado “Hera Reveal – Customer Intelligence” (“Hera Reveal”), consistente em funcionalidade de inteligência analítica baseada em IA, voltada à leitura, processamento, organização, classificação e consolidação de interações realizadas em canais próprios ou de terceiros indicados pelo Cliente. O Hera Reveal poderá gerar dashboards, relatórios, segmentações, classificações comportamentais, identificação de padrões, tendências, oportunidades comerciais e sinais de insatisfação ou churn, com base em modelos estatísticos e probabilísticos aplicados às interações analisadas. Trata-se de ferramenta de apoio à decisão, não configurando consultoria estratégica, financeira ou operacional, nem implicando garantia de resultados específicos, tais como retenção de clientes, incremento de receita ou redução de churn.\n\n2.2\tPara a disponibilização e funcionamento dos Hera Apps, a Hera.Build poderá utilizar-se de plataformas terceiras, por exemplo mediante utilização de APIs. Consequentemente, o Cliente/Usuário Terceiro compromete-se a observar disposições de eventuais termos de uso e políticas de privacidade dessas plataformas terceiras, bem como a eventual necessidade de criação de contas.\n\n2.2.1\tTratando-se de funcionalidades baseadas em IA, os Hera Apps podem não intencionalmente apresentar resultados ou comportamentos inesperados, visto que as tecnologias por eles utilizadas são fronteiriças, ou seja, estão em constante evolução e são baseadas em cálculos probabilísticos. Dessa forma, é importante que o Cliente/Usuário Terceiro esteja ciente de que (i) os resultados proporcionados nem sempre serão precisos; (ii) é recomendado que os resultados sejam periodicamente verificados por seres humanos; (iii) não é recomendável que os resultados sejam utilizados como única fonte de decisões sensíveis e/ou que possam afetar direitos de terceiros. Ainda, a Hera.Build poderá, a qualquer momento, alterar, descontinuar ou paralisar um ou mais Hera Apps, sem que seja devida ao Cliente/Usuário Terceiro qualquer multa ou indenização a qualquer título.\n\n2.3\tPara o funcionamento/otimização dos Hera Apps e/ou Agentes, a Plataforma Hera.Build disponibiliza ao Cliente/Usuário Terceiro a funcionalidade Library, que permite o upload e armazenamento de arquivos usados como fonte de conhecimento para o incremento das IAs que baseiam o funcionamento dos Agentes e/ou Hera Apps. O Cliente/Usuário Terceiro pode enviar documentos, dados ou informações relevantes, que são analisados e processados, além de incorporar os dados e informações gerados a partir do uso dos Hera Apps e/ou Agentes à Library. \n\n2.3.1\t\tO Cliente/Usuário Terceiro reconhece que é inteiramente responsável pelo fornecimento e atualização das informações e documentos da Library, não podendo fornecer conteúdo ilegal ou impróprio, tal qual, mas sem qualquer limitação, comentários de cunho racista, homofóbico, discriminatório, que façam apologia ao crime, que incitem a violência, concorrência desleal ou qualquer outro, nem conteúdo com informações intencionalmente falsas, tais como fake news.\n\n2.4\tA utilização dos Hera Apps e/ou dos Agentes poderá desencadear a geração de determinados parâmetros, tais como arquivos, dados, documentos e informações processados a partir dos prompts fornecidos pelo Cliente/Usuário Terceiro e arquivos, dados, documentos, informações e caracteres gerados nos resultados/respostas dos Hera Apps e/ou dos Agentes. Tais parâmetros consumirão uma quantidade de créditos previamente disponibilizados ao Cliente/Usuário Terceiro (“Hera Credits”) conforme o serviço utilizado.\n\n2.5 \tA Plataforma Hera.Build disponibilizará ao Cliente/Usuário Terceiro o valor de cada interação/parâmetro em Hera Credits, bem como a quantidade de Hera Credits que o Cliente/Usuário Terceiro ainda possui.\n\n2.5.1 \tAdicionalmente, a Plataforma Hera.Build oferecerá um Painel de Controle, por meio do qual o Cliente/Usuário Terceiro poderá acessar informações como quantidade de Hera Credits utilizada, os valores correspondentes e informações sobre os serviços acessados\n\n2.6 Quando do consumo da integralidade dos Hera Credits, a utilização dos Hera Apps e/ou Agentes poderá ser suspensa. A Plataforma Hera.Build permitirá a compra de Hera Credits adicionais a qualquer momento, facilitando a continuidade do uso dos serviços sem interrupções. Os Hera Credits adicionais adquiridos na Plataforma Hera.Build podem ser utilizados conforme a conveniência e necessidade do Cliente/Usuário Terceiro, sem prazo de validade, ressalvado o disposto no item “2.8” abaixo. \n\n2.6.1 \t\tOs valores e condições para aquisição dos Hera Credits adicionais estão indicados na Plataforma Hera.Build, a partir do seguinte link: (https://hera.build/pricing).\n\n2.6.2\tOs valores dos Hera Credits serão reajustados trimestralmente sempre que houver uma variação a pelo menos 5% (cinco por cento) na cotação do dólar americano (USD) em relação ao real brasileiro (BRL). O reajuste será calculado com base na taxa de venda do dólar comercial, conforme divulgado pelo Banco Central do Brasil, considerando o último dia útil do mês anterior ao início de cada trimestre. A Hera.Build informará o Cliente/Usuário Terceiro sobre qualquer ajuste com, no mínimo, 5 (cinco) dias de antecedência, por meio dos canais de contato cadastrados. \n\n2.7\tA PLATAFORMA HERA OFERECE DIFERENTES PLANOS DE ASSINATURA PARA ATENDER A UMA VARIEDADE DE PERFIS DE CLIENTES, COM FLEXIBILIDADE PARA ESCOLHER O PLANO MAIS ADEQUADO ÀS SUAS NECESSIDADES. OS PLANOS, VALORES E CONDIÇÕES ESTÃO INDICADOS NA PLATAFORMA HERA.BUILD, A PARTIR DO SEGUINTE LINK: (https://hera.build/pricing).\n\n2.7.1\t\tCaso o Cliente opte por alterar o seu plano (tanto um Upgrade quanto um Downgrade), tal alteração será realizada imediatamente, mantidos os Hera Credits e os faturamentos proporcionais realizados/devidos até a data de alteração. \n\n2.7.2\tCaso o Cliente de plano pré-pago opte por cancelar seu plano, o cancelamento poderá ser efetuado até às 23h59min59s do dia anterior à próxima cobrança recorrente. Nessa hipótese, o Cliente manterá seu plano ativo até o final do ciclo de faturamento vigente. Para clientes com planos de contratos anuais e customizados, o cancelamento deverá ser solicitado com antecedência mínima de 30 (trinta) dias em relação à data de renovação.\n\n2.7.3\tO presente contrato poderá ser rescindido por qualquer das partes, a qualquer tempo, mediante aviso prévio por escrito com antecedência mínima de 30 (trinta) dias, período durante o qual os serviços continuarão a ser prestados e as obrigações financeiras permanecem devidas.\n\n2.8\tCaso a conta do Cliente permaneça inativa por um período contínuo de 24 (vinte e quatro) meses, todos os Hera Credits disponíveis (tanto fornecidos pelos planos de assinatura quanto os Hera Credits adicionais) expirarão automaticamente. Considera-se inatividade a ausência de qualquer interação ou utilização da Plataforma Hera.Build durante esse período. "}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. PROPRIEDADE INTELECTUAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1\tCOM EXCEÇÃO DAS MARCAS PRÓPRIAS DO CLIENTE, E MARCAS EVENTUALMENTE CRIADAS PELO CLIENTE PARA SEREM USADAS POR UM OU MAIS AGENTES, A PLATAFORMA HERA.BUILD E TODOS OS SEUS ELEMENTOS, INCLUÍDOS OS PRÓPRIOS CHATROOMS, AGENTES HERA, HERA APPS E A MARCA DA HERA.BUILD, SÃO DE PROPRIEDADE INTELECTUAL EXCLUSIVA DA HERA.BUILD.\n\n3.1.1\t\tConsequentemente, nenhum conteúdo de propriedade da Hera.Build, incluídas as Customizações e os chatrooms dos Agentes, poderá ser utilizado, transferido, sublicenciado, explorado ou alterado sem o expresso consentimento da Hera.Build, ressalvado o acesso aos Agentes pelo público-alvo e a integração dos Agentes com plataformas terceiras, observado o disposto nestes Termos.\n\n3.1.2\t\tO Cliente não poderá, sob nenhuma hipótese: (i) se apropriar dos elementos de propriedade da Hera.Build para utilizá-los fora da Plataforma Hera.Build, para quaisquer fins, mediante a utilização de quaisquer meios ou técnicas, tais como engenharia reversa, cyber-attacks etc.; (ii) reproduzir e/ou copiar, parcial ou totalmente, de forma permanente ou temporária, a Plataforma Hera.Build e/ou o conteúdo nela disponibilizado, salvo eventual conteúdo de propriedade do próprio Cliente; (iii) alterar artificialmente os dados ou manipular a Plataforma Hera.Build empregando mecanismos técnicos que, de qualquer forma, subvertam a regular utilização da Plataforma Hera.Build, como a utilização de robôs (robots ou bots), spiders, scripts ou qualquer outro tipo de acesso automatizado que de alguma forma sirva para desvirtuar a finalidade da Plataforma Hera.Build; e (iv) utilizar ou implementar conteúdo malicioso, como malware, cavalos de Tróia ou vírus, ou que de outra forma interfira no funcionamento da Plataforma Hera Build.\n\n3.2\tPara o uso da Plataforma Hera.Build pelo Cliente, bem como dos Hera Apps, das Customizações e dos Agentes, a Hera.Build concede ao Cliente uma licença de uso temporária, revogável, onerosa, limitada, não exclusiva e intransferível.\n\n3.2.1\t\tPara a disponibilização dos Agentes ao público-alvo pelo Cliente, a Hera.Build concede ao Cliente uma licença de uso temporária, revogável, onerosa, limitada, não exclusiva e intransferível dos Agentes, cujos chatrooms correspondentes são acessíveis de forma pública ou privada (mediante login), conforme expressamente escolhido pelo Cliente ao customizar seus Agentes na plataforma. \n\n3.2.2\t\tAo incluir elementos nos Agentes cuja propriedade intelectual pertença ao Cliente, o Cliente concede à Hera.Build uma licença limitada, gratuita, revogável apenas com a extinção dos presentes Termos entre as Partes, não sublicenciável, não exclusiva e temporária de elementos disponibilizados pelo Cliente na Plataforma Hera.Build e nos Agentes, cuja propriedade intelectual pertença ao Cliente.\n\n3.3\tO Cliente, ainda, reconhece que, por utilizar IA, as funcionalidades da Hera.Build, em especial os Hera Apps, poderão não intencionalmente apoiar-se em propriedade intelectual de titularidade dos fornecedores da IA e/ou de terceiros cuja IA baseou-se em seus modelos de treinamento.\n\n3.3.1 \t\tConsequentemente, o Cliente assume integral responsabilidade pela utilização ou criação de conteúdos na Plataforma que estejam protegidos por direitos autorais ou outros direitos de propriedade intelectual de terceiros. Nessa hipótese, o Cliente será exclusivamente responsável por quaisquer reivindicações, ações judiciais, perdas ou danos decorrentes de tais atos, comprometendo-se a indenizar integralmente a Hera.Build por todos os prejuízos, custos ou despesas incorridos, direta ou indiretamente, relacionados a eventuais violações.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. RESPONSABILIDADE, INDENIZAÇÃO E LIMITAÇÕES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1\tO CLIENTE DECLARA QUE O USO DA PLATAFORMA HERA.BUILD SERÁ FEITO A SEU PRÓPRIO RISCO, E QUE TODAS AS COMUNICAÇÕES, MANUTENÇÕES E ATIVIDADES REALIZADAS NA PLATAFORMA HERA.BUILD PODERÃO NÃO ESTAR LIVRES DE VÍRUS OU OUTROS CONTEÚDOS DANOSOS PROVENIENTES DA INTERNET. A HERA.BUILD, AINDA, NÃO SE RESPONSABILIZA POR QUAISQUER DANOS, DE ORDEM MORAL OU PATRIMONIAL, QUE DECORRAM DO CONTEÚDO DISPONIBILIZADO NA PLATAFORMA HERA.BUILD, INCLUINDO CONTEÚDO E PUBLICIDADE DE TERCEIROS, OU CONTEÚDO DE USUÁRIOS TERCEIROS.\n\n4.1.1\t\tAs Partes reconhecem que a Hera.Build não tem qualquer obrigação de resultado, não sendo responsável por quaisquer danos emergentes ou lucros cessantes decorrentes da utilização da Plataforma Hera.Build, dos Hera Apps e/ou de seus Agentes pelos Clientes e/ou pelos Usuários Terceiros, incluindo-se danos de lucros cessantes, danos incidentes ou consequentes, prejuízos de terceiros relacionados direta ou indiretamente aos Clientes e/ou aos Usuários Terceiros, bem como quaisquer outros tipos de danos correlatos, salvo nos casos de culpa exclusiva da Hera.Build.\n\n4.1.2\t\tA Hera.Build, ainda, não garante que a Plataforma Hera.Build funcionará ininterruptamente ou sem erros, sendo uma decorrência normal eventuais interrupções no acesso em função de problemas no provedor de Internet, de suspensão temporária ou de manutenção de servidor. Em ocorrendo qualquer hipótese de não funcionamento da Plataforma Hera.Build que não seja motivada ou decorra de ato ou omissão da Hera.Build, não será devida qualquer multa, indenização ou abatimento do preço dos serviços pela Hera.Build ao Cliente, ainda que a eventual interrupção atinja o público-alvo.\n\n4.1.3\t\tNo que se refere especificamente ao Hera Reveal, os insights, classificações, segmentações e análises fornecidos são baseados em modelos estatísticos e probabilísticos, podendo conter imprecisões ou inconsistências decorrentes da natureza das tecnologias utilizadas e da qualidade dos dados fornecidos. A Hera.Build não assegura nível mínimo de acurácia estatística, previsibilidade de comportamentos futuros ou qualquer resultado comercial específico decorrente do uso da funcionalidade. A avaliação, validação e decisão quanto ao uso estratégico dos insights gerados são de responsabilidade exclusiva do Cliente.\n\n\n4.2\tA Hera.Build compromete-se a disponibilizar em sua plataforma (inclusive para os Clientes que utilizam a Plataforma Hera.Build sem custos) um portal contendo publicações de eventuais dúvidas que o Cliente possar ter com relação aos produtos disponibilizados pela Hera.Build. \n\n4.2.1\t\tPara eventual prestação de suporte, a Hera.Build compromete-se a adotar esforços comercialmente razoáveis para realizar o atendimento e a resolução dos problemas em tempo razoável, sendo que o prazo de resposta pode variar de acordo com a criticidade da interrupção e nível de indisponibilidade dos serviços. Ainda, para Clientes que utilizam a versão paga da Plataforma Hera.Build, a Hera.Build poderá oferecer suporte diferenciado, com a disponibilização de um Customer Success Manager e SLAs mínimos (ainda que não absolutos).\n\n4.2.2\t\tTodo e qualquer suporte da Hera.Build será feito na janela comercial (isto é, dias úteis no Município de São Paulo e das 9h às 18h).\n\n4.3\tA responsabilidade agregada da Hera.Build pelos danos eventualmente causados ao Cliente, independentemente da causa desses danos e das teorias legais que os embasem, incluindo-se eventuais ações de regresso movidas pelo Cliente, não poderá superar o valor total faturado contra o Cliente nos 3 (três) meses que precederem o evento ou conjunto de eventos relacionados (neste último caso, após último evento apontado) que deram causa ao pedido de indenização.\n\n4.4\tO descumprimento dos presentes Termos pelo Cliente e/ou pelos Usuários Terceiros dará à Hera.Build o direito a pleitear judicialmente danos emergentes, conforme aplicável.\n\n4.5\tAS PARTES SE OBRIGAM A INDENIZAR UMA A OUTRA POR QUAISQUER DANOS, PREJUÍZOS E/OU INDENIZAÇÕES QUE ESTAS VIEREM A SOFRER EM QUAISQUER PROCEDIMENTOS OU PROCESSOS, JUDICIAIS OU EXTRAJUDICIAIS, QUE DECORREREM DO DESCUMPRIMENTO, PELA PARTE INFRATORA, DE QUAISQUER DE SEUS RECONHECIMENTOS, DECLARAÇÕES, GARANTIAS E OBRIGAÇÕES PREVISTAS NESTES TERMOS, OS QUAIS INCLUEM, SEM LIMITAÇÕES, HONORÁRIOS ADVOCATÍCIOS E CUSTAS PROCESSUAIS.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. PRIVACIDADE E SEGURANÇA DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1\tAs Partes se comprometem a seguir integralmente o disposto na LGPD quanto ao tratamento dos dados pessoais dos Clientes e/ou Usuários Terceiros e demais normas referentes à proteção de dados, inclusive normas infralegais editadas pela Autoridade Nacional de Proteção de Dados. Nesse sentido, as Partes se comprometem a manter, quando exigido, uma política de privacidade atualizada que confira transparência aos Clientes e/ou Usuários Terceiros, relativamente às atividades de tratamento de dados, finalidades, direitos que podem ser exercidos, dentre outras informações exigidas pela referida Lei. \n\n5.2\tAs Partes declaram e garantem que não tratarão dados pessoais em desacordo com a LGPD, suas respectivas bases legais e princípios, incluindo-se, mas sem limitações, os princípios da finalidade, adequação, necessidade, da minimização dos dados e da transparência. Também declaram e garantem que não tratarão dados pessoais para finalidades diversas daquelas indicadas nos presentes Termos, Políticas de Privacidade ou decorrentes de bases legais como o cumprimento de obrigação legal ou regulatória, execução de contrato ou procedimentos preliminares, exercício regular de direitos, proteção da vida, legítimo interesse ou incolumidade física dos titulares. \n\n\n5.2.1\t\tDeterminadas funcionalidades da Plataforma, poderão envolver análises comportamentais, segmentações automatizadas e inferências baseadas em dados pessoais inseridos ou disponibilizados pelo Cliente. O Cliente declara e garante que possui base legal adequada para o tratamento e compartilhamento desses dados com a Hera.Build, responsabilizando-se integralmente pela legitimidade do tratamento realizado no âmbito de sua operação.\n\n5.3\tCaso a Hera.Build seja considerada co-controladora (joint controller) dos dados do Cliente, Usuários Terceiros e/ou eventuais dados inseridos por este nas Particularidades dos Agentes, as Partes declaram e garantem que colaborarão uma com a outra em relação ao cumprimento de suas respectivas obrigações legais, no que for cabível e na medida do disposto na LGPD e na regulamentação competente, por exemplo, em relação às comunicações em casos (a) de vazamento de dados pessoais e de outras ocorrências que poderão acarretar danos aos titulares dos referidos dados; e de (b) notificações recebidas dos titulares com vistas ao exercício de seus direitos previstos na LGPD.\n\n5.4\tA responsabilidade de cada Parte corresponderá à medida de sua culpabilidade pelos danos causados aos titulares, relativamente ao descumprimento da LGPD e outros regramentos de proteção de dados pessoais aplicáveis ao caso.\n\n\n5.5\tEm caso de incidente de segurança, verificando-se ou não a hipótese indicada na Cláusula 5.3, que possa acarretar risco ou dano relevante aos titulares como acesso indevido, não autorizado e/ou do vazamento ou perda de dados pessoais que forem tratados pelas Partes no âmbito destes Termos, independentemente do motivo que o tenha ocasionado, deverá a Parte que tiver conhecimento enviar comunicação à outra Parte, por escrito, certificando-se do recebimento, em tempo razoável, considerados eventuais prazos legais, contendo, no mínimo, as seguintes informações: (i) data e hora do incidente; (ii) data e hora da ciência; (iii) relação dos tipos de dados afetados pelo incidente; (iv) número de titulares afetados; (v) relação de titulares afetados pelo vazamento; (vi) dados de contato do Encarregado de Proteção de Dados ou outra pessoa junto à qual seja possível obter maiores informações sobre o ocorrido; (vii) descrição das possíveis consequências do incidente; e (viii) indicação de medidas que estiverem sendo tomadas para reparar o dano e evitar novos incidentes, incluindo plano de comunicação e estratégia para resolução de conflitos. Caso a Parte responsável não disponha de todas as informações ora elencadas no momento de envio da comunicação, deverá enviá-las de forma gradual, visando garantir a maior celeridade possível, sendo certo que a comunicação completa (com todas as informações indicadas) deve ser enviada no prazo estabelecido pela autoridade competente.\n\n5.6\tSem prejuízo do disposto acima, cada Parte será responsável pelos dados pessoais aos quais tiver acesso, por eventual tratamento indevido ou não autorizado destes dados pessoais, bem como de eventual vazamento ou perda dos dados pessoais armazenados eventualmente transmitidos pela outra Parte.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. CONDIÇÕES GERAIS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1 \tA Hera.Build não deverá ser responsabilizada por quaisquer atrasos ou descumprimentos das obrigações aqui presentes decorrentes de caso fortuito ou força maior, problemas imputados aos provedores de conexão e empresas de telecomunicações, práticas digitais ilícitas de hackers, phising e similares, dentre outras hipóteses em que não haja nexo causal direto entre qualquer ato da Hera.Build e o dano causado, ainda que esse dano atinja Usuários Terceiros, ou o público-alvo.\n\n6.2\tSe qualquer disposição destes Termos for considerada inválida ou nula, isso não impedirá que esses Termos permaneçam vigentes em relação às outras cláusulas remanescentes. \n\n6.3\tA eventual tolerância das Partes ao atraso, ao não cumprimento ou ao inexato cumprimento de qualquer das disposições destes Termos não será interpretada ou entendida como renúncia a qualquer direito da respectiva Parte, não prejudicará o direito de exigir o cumprimento da obrigação assumida e nem constituirá novação.\n\n6.4\tOs direitos e obrigações destes Termos não poderão ser cedidos ou transferidos pelo Cliente sem o expresso consentimento do Hera Build que, entretanto, poderá livremente, sem qualquer consentimento, ceder ou transferir seus direitos e obrigações.\n\n6.5\tTodas as notificações referentes a estes Termos deverão ser enviadas para o e-mail da Hera.Build disponibilizado na Plataforma Hera.Build ou comumente utilizado para comunicação entre as Partes, e para o e-mail cadastrado na conta do Cliente. \n\n6.6\tOs direitos previstos nestes Termos serão cumulativos com outros direitos previstos em lei.\n\n6.7.\tAs Partes acordam que os presentes Termos entrarão em vigor a partir do cadastro do Cliente na Plataforma Hera.Build, e vigorarão durante a utilização da Plataforma Hera.Build pelo Cliente. Os presentes Termos poderão ser resilidos unilateralmente pelo Cliente, a qualquer tempo, mediante aviso prévio, por escrito, com no mínimo 30 (trinta) dias de antecedência. \n\n6.7.1\t\tCaso o Cliente descumpra quaisquer disposições desses Termos e não sane tal violação em prazo indicado e contado do recebimento de notificação enviada pela Hera.Build neste sentido, a Hera.Build poderá resilir unilateralmente e de forma imediata os presentes Termos relativamente ao Cliente, sem necessidade de prévia interpelação, o que se dará pela extinção da conta aberta pelo Cliente na Plataforma Hera.Build.\n\n6.7.2\t\tA Hera.Build também poderá resilir unilateralmente os presentes Termos relativamente ao Cliente, com ou sem motivo, notificando o Cliente com pelo menos 15 (quinze) dias de antecedência, sem que isso gere qualquer direito de indenização ao Cliente, ainda que essa resilição atinja o público-alvo.\n\n6.8\tA extinção dos presentes Termos independentemente do motivo, não acarretará a obrigação de portabilidade por parte do Hera Build, salvo se acordado de forma diferente entre as Partes. \n\n6.9\tOs presentes Termos não criam entre as Partes qualquer vínculo societário, trabalhista ou de qualquer outra ordem, não havendo entre as Partes qualquer tipo de relação de subordinação.\n\n6.9.1 \t\tCada uma das Partes é responsável isoladamente, nos termos da legislação aplicável, pelo pagamento de todos os tributos, impostos e taxas incidentes, bem como pelos encargos de natureza previdenciária, trabalhista e civil de sua responsabilidade. Serão ainda de responsabilidade isolada de cada uma das Partes todos os danos civis e penais causados a quaisquer terceiros.\n\n6.10\tTodas as cláusulas que, por sua natureza, puderem subsistir mesmo após o término dos presentes Termos, permanecerão válidas após tal término, tais como, mas sem limitações, as cláusulas protetivas da propriedade intelectual da Hera.Build, as cláusulas de indenização por danos etc. \n\n6.11\tSe qualquer disposição destes Termos for considerada inválida e/ou ineficaz, as Partes deverão envidar seus melhores esforços para substituí-la por outra de conteúdo similar e com os mesmos efeitos. A eventual invalidade e/ou ineficácia de uma ou mais cláusulas não afetará as demais disposições dos presentes Termos.\n\n6.12\tPara utilizar a Plataforma Hera.Build, o Cliente deverá concordar integralmente com a última versão desses Termos e declarar estar ciente da Política de Privacidade da Hera.Build, ambos disponibilizados na Plataforma Hera.Build e de tempos em tempos eventualmente atualizados, mediante notificação ao Cliente da atualização. \n\n6.12.1\t\tTODA VEZ QUE OCORRER QUALQUER ALTERAÇÃO NESSES TERMOS OU NA POLÍTICA DE PRIVACIDADE, A HERA.BUILD NOTIFICARÁ PREVIAMENTE O CLIENTE POR E-MAIL E/OU NOTIFICAÇÃO NA PLATAFORMA HERA.BUILD. O USO DA PLATAFORMA HERA.BUILD PELO CLIENTE APÓS A PUBLICAÇÃO DA NOVA VERSÃO IMPLICARÁ ACEITAÇÃO INTEGRAL E EXPRESSA DA NOVA VERSÃO PELO CLIENTE. SE O CLIENTE DISCORDAR DA NOVA VERSÃO, ELE NÃO PODERÁ MAIS UTILIZAR A PLATAFORMA HERA.BUILD, SEM QUE ISSO GERE QUALQUER DIREITO DE INDENIZAÇÃO AO CLIENTE, AINDA QUE TAL RECUSA ATINJA TERCEIROS. \n\n6.13\tEstes Termos serão regulados de acordo com as leis brasileiras. Quaisquer disputas decorrentes destes Termos deverão ser resolvidas exclusivamente sob a jurisdição do Foro do Município de São Paulo, Estado de São Paulo, com renúncia expressa de qualquer outro, por mais privilegiado que seja.\n\n6.14\tOs presentes Termos foram escritos em Português. Caso a Plataforma Hera.Build disponibilize os presentes Termos em algum outro idioma, ou em caso de conflitos entre diferentes versões, a versão em Português deverá prevalecer.\n"}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"PT"}}}},{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUCCIÓN"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"TÉRMINOS Y CONDICIONES – HERA.BUILD\nÚltima actualización: 04.03.2026 (4 de marzo de 2026)\n\nEstos Términos y Condiciones (“Términos”) regulan la relación entre: HERA BUILD LTDA., una entidad jurídica de derecho privado, inscrita en el Registro Nacional de Personas Jurídicas (CNPJ) bajo el N° 54.076.038/0001-77 (“Hera.Build”) y el cliente (“Cliente”) de la plataforma propiedad de Hera.Build (“Plataforma Hera.Build”). A lo largo de estos Términos, Hera.Build y el Cliente podrán ser denominados conjuntamente como las “Partes” e, individualmente, como una “Parte”."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. PLATAFORMA HERA.BUILD – AGENTES VIRTUALES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1 La Plataforma Hera.Build permite la personalización por parte del Cliente de los denominados “Agentes Virtuales” o “Agentes Hera” (también denominados en estos términos como “Agentes”) que proporcionan respuestas automáticas en diferentes contextos (personalizables por el Cliente), a través de Inteligencia Artificial (“IA”). Estos son personalizables con base en la interacción del Cliente con la Plataforma Hera.Build, su interfaz intuitiva y sus funcionalidades, incluso a través de la integración de los Agentes con software de terceros vía API (“Personalización o Personalizaciones del Agente”).\nEjemplos prácticos (para fines ilustrativos, sin limitar el alcance de estos Términos ni vincular a las Partes a los ejemplos específicos de este cuadro):\nUn Agente Virtual puede ser personalizado para responder preguntas de los clientes de una tienda en línea sobre tiempos de entrega, estado de pedidos, métodos de pago, medios de envío, etc. También puede guiar al cliente a través de todo el proceso de compra de productos, haciendo recomendaciones, proporcionando descripciones detalladas de los productos y facilitando el proceso de pago.\nOtro Agente Virtual puede ser personalizado como agente de Recursos Humanos para una empresa, el cual puede programar vacaciones de empleados y responder preguntas sobre políticas internas de la empresa, beneficios, licencias, nómina, etc.\n1.1.1 Hera.Build no será responsable bajo ninguna circunstancia por la integración de la Plataforma Hera.Build con bases de datos y software de terceros (incluso si son utilizados/desarrollados por el Cliente), y no garantiza que dicha integración no perjudique el uso de la Plataforma Hera.Build y/o el uso de las Personalizaciones. Además, el Cliente declara y garantiza que reconoce que cualquier integración puede causar un aumento en el flujo de mensajes e interacciones que componen los parámetros de precios (de acuerdo con las condiciones comerciales acordadas).\n1.1.2 El Cliente podrá contratar a Hera.Build para asistir en la construcción del modelo y su integración con plataformas de terceros (vía API de WhatsApp, por ejemplo). En este caso, Hera.Build será responsable de la correcta integración con dichas plataformas, de acuerdo con las instrucciones del Cliente. A menos que se acuerde lo contrario por escrito entre las Partes, Hera.Build no se hace responsable de ningún problema resultante de actualizaciones y/o cambios en las API y otras formas de integración con las plataformas después de la entrega de sus servicios en un entorno de producción. Sin embargo, el Cliente podrá volver a contratar los servicios de Hera.Build para asistir con los cambios necesarios en el modelo de modo que las integraciones vuelvan a funcionar tras dichas actualizaciones y/o cambios.\n\n1.2 Para utilizar la Plataforma Hera.Build, el Cliente podrá crear los siguientes usuarios (\"Usuarios Terceros\"): usuario “Titular de Facturación” – gestión de la facturación; usuario “Administrador” – gestión de las Personalizaciones de Agentes, casos de uso, reglas, archivos, informes y usuarios; usuario “Usuario” – gestión de las Personalizaciones de Agentes. El Cliente será enteramente responsable de las actividades realizadas por su perfil o por el perfil de los Usuarios Terceros creados, así como de poner los Agentes a disposición de su público objetivo, con o sin inicio de sesión (login).\n\n1.3 El Cliente es el único responsable de mantener sus datos actualizados, así como de la confidencialidad de sus cuentas, contraseñas, claves de acceso, etc., además de las cuentas de los Usuarios Terceros, y asume la responsabilidad por cualquier actividad que ocurra dentro de su cuenta y/o Personalización, las cuales son personales e intransferibles. Hera.Build no será responsable de ningún acto, hecho, acción, omisión ni posibles daños, directos o indirectos, resultantes del posible uso de la cuenta por parte de terceros, a menos que haya dado motivo para ello.\n1.3.1 El Cliente otorga a Hera.Build el derecho, a su exclusiva discreción y con justificación, de: (i) eliminar o bloquear la cuenta del Cliente; (ii) alterar, discontinuar o pausar la Plataforma Hera.Build y/o cualquiera de sus funcionalidades. En caso de que ocurra alguna de las hipótesis previstas en este punto, no se deberá ninguna multa o compensación de ningún tipo al Cliente, incluyendo, pero no limitado a, lucro cesante, daño emergente, entre otros. Sin perjuicio de ello, Hera.Build se compromete a mantener los datos del Cliente y de cualquier Usuario Tercero seguros y protegidos de acuerdo con el período de retención que considere apropiado bajo la Ley N° 13.709/2018 (“LGPD” - Ley General de Protección de Datos de Brasil) y a cooperar de buena fe con el Cliente en los actos relacionados con la transición de datos a cualquier persona indicada por el Cliente, transición que no incluirá datos que de alguna manera repliquen las Personalizaciones.\n\n1.4 El Cliente acepta por el presente el modelo de precios de la Plataforma Hera.Build, de acuerdo con las condiciones comerciales acordadas entre las Partes en una orden de compra separada. Esto puede tener en cuenta tanto el uso de las Personalizaciones por parte del Cliente como por los Usuarios Terceros, la cantidad de Agentes creados, así como la cantidad de interacciones y respuestas dadas por los Agentes, de acuerdo con las Personalizaciones creadas y puestas a disposición en canales propios o de terceros, elegidos libremente por el Cliente.\n1.4.1 Al final de cada mes de uso de la Plataforma Hera.Build, Hera.Build enviará la Factura respectiva al Cliente que contenga el monto adeudado por ese mismo mes. Este cargo puede incluso calcularse pro rata die (prorrateado diariamente), dependiendo de los períodos de uso y disponibilidad de las Personalizaciones por parte del Cliente, y en los términos descritos en la orden de compra con las condiciones comerciales. El pago del monto adeudado se realizará de acuerdo con los medios definidos en las condiciones comerciales acordadas entre las Partes.\n1.4.2 Observando las disposiciones del punto “1.4.4” a continuación, Hera.Build podrá cambiar los valores que componen los parámetros de precios y/o el modelo de precios, incluso debido a cambios en la Plataforma, notificando al Cliente, a través de la Plataforma Hera.Build o por correo electrónico, con al menos 30 (treinta) días de anticipación o en un período más corto. El uso continuado de la Plataforma Hera.Build por parte del Cliente y/o la creación de un nuevo Agente por parte del Cliente después del período establecido en dicha notificación implica la aceptación total de los nuevos precios. Si el Cliente no está de acuerdo con el cambio en los valores de los parámetros de precios y/o el modelo de precios, podrá dejar de usar la Plataforma Hera.Build o de poner a disposición sus Agentes.\n1.4.3 Observando las disposiciones del punto “1.4.4” a continuación, el período referido en el punto “1.4.2” anterior podrá reducirse a un mínimo de 15 (quince) días de anticipación en casos de caso fortuito, fuerza mayor, o en el evento de una situación que altere considerablemente el costo de los servicios y actividades ofrecidos por Hera.Build, siempre que Hera.Build presente una justificación en su notificación.\n1.4.4 Hera.Build podrá, previa notificación de al menos 30 (treinta) días, incluir precios para nuevos productos o funcionalidades en la Plataforma Hera.Build, los cuales entrarán en vigencia inmediatamente y podrán ser contratados por el Cliente.\n1.4.5 El retraso en el pago del monto total o parcial por parte del Cliente, por culpa exclusiva del Cliente, conllevará la aplicación de una multa por mora del 2% (dos por ciento) sobre los montos pendientes, así como la aplicación de intereses moratorios del 1% (uno por ciento) mensual calculados de forma pro rata die. Los montos adeudados, intereses y multas se ajustarán mensualmente y solo en caso de variación positiva del índice IGP-M/FGV o por cualquier índice similar, en caso de que este índice deje de existir. El Cliente es responsable de todos los impuestos, derechos o tarifas impuestos por la ley aplicable y por las autoridades fiscales de su jurisdicción, y Hera.Build podrá facturar al Cliente estos impuestos según la ley aplicable.\n1.4.6 HERA.BUILD PODRÁ, A SU EXCLUSIVA DISCRECIÓN Y DESPUÉS DE 10 (DIEZ) DÍAS NATURALES SIN IDENTIFICACIÓN DE PAGO, SUSPENDER EL ACCESO DEL CLIENTE A LA PLATAFORMA HERA.BUILD HASTA EL PAGO EFECTIVO DEL MONTO ADEUDADO, SIN QUE ESTO CONLLEVE NINGÚN DERECHO A REEMBOLSO, REDUCCIÓN DE PRECIO O COMPENSACIÓN DE NINGÚN TIPO, TALES COMO LUCRO CESANTE, DAÑO EMERGENTE, ENTRE OTROS, INCLUSO SI DICHA SUSPENSIÓN AFECTA A TERCEROS Y ESTOS RECLAMAN ALGUNA COMPENSACIÓN, REEMBOLSO O REDUCCIÓN DE PRECIO CONTRA EL CLIENTE.\n\n1.5 Hera.Build no se hace responsable, bajo ninguna circunstancia, por el uso, por parte del Cliente y/o sus Usuarios Terceros, de los Agentes y salas de chat para la difusión de publicidad y propaganda, ni por la difusión de cualquier práctica o actividad ilegal a partir del contenido puesto a disposición por el Cliente a través de los Agentes. En este sentido, el Cliente se obliga a indemnizar a Hera.Build por cualquier daño, material o moral, derivado del uso de la Plataforma Hera.Build para fines ilegales o irregulares por parte del Cliente.\n\n1.6 El Cliente puede alterar los elementos de sus Agentes, personalizables según los públicos objetivo y propósitos específicos, a través de las funcionalidades ofrecidas por la propia Plataforma Hera.Build, con el fin de obtener su propio Agente, el cual puede realizar ciertas acciones basadas en las alteraciones realizadas por el Cliente. Así, el Cliente puede personalizar: (i) la personalidad de los Agentes; (ii) los casos de uso de los Agentes; (iii) las reglas de respuesta de los Agentes (pautas de comportamiento); y (iv) los datos que fundamentan las respuestas del Agente (comprensión contextual) – (colectivamente, “Particularidades del Agente”).\nEjemplo práctico (para fines ilustrativos, sin limitar el alcance de estos Términos ni vincular a las Partes a los ejemplos específicos de este cuadro):\nAgente de RRHH Caso de uso – “proporcionar información sobre beneficios a los empleados” Personalidad – servicial y profesional. Reglas – nunca usar malas palabras; siempre responder sobre valores en Reales (BRL); transferir a soporte humano solo si es imposible responder a la pregunta. Datos – archivo (.csv; .pdf; o .doc) con una descripción de los beneficios para empleados de la empresa.\n1.6.1 El Cliente no podrá usar y/o poner a disposición (a) material ofensivo, abusivo, discriminatorio, difamatorio, pornográfico u obsceno; ni (b) material ilegal o material destinado a promover o cometer un acto ilegal de cualquier tipo, asumiendo la responsabilidad incluso si un Usuario Tercero eventualmente pone a disposición uno o más materiales previstos en este punto.\n1.6.2 Las respuestas proporcionadas por terceros durante la interacción con los Agentes serán recopiladas y almacenadas bajo los términos de la Política de Privacidad de la Plataforma Hera.Build (“Hera PP”) y el punto “5.” a continuación, y pueden contener datos personales que serán procesados de acuerdo con los fines indicados por el Cliente o como se indica en la Hera PP. Además, se podrá ofrecer una funcionalidad en la Plataforma Hera.Build a través de la cual el Cliente definirá parámetros, según la configuración disponible, para la recopilación de datos de interés a partir de las respuestas proporcionadas, que pueden ser capturados por la IA de Hera y transferidos a un archivo externo, según lo indicado por el Cliente.\n\n1.7 La Plataforma Hera.Build y las Personalizaciones posibles a partir del uso de sus funcionalidades se ofrecen \"tal cual\", y Hera.Build podrá, a su exclusiva discreción, implementar cambios, alteraciones, adiciones, eliminaciones y cualquier otro tipo de modificaciones a la Plataforma Hera.Build y/o sus funcionalidades, sin dar lugar a ninguna responsabilidad de compensar, indemnizar, reembolsar o restituir al Cliente, incluso si dicha alteración compromete alguna Personalización o Agente. Hera.Build debe notificar al Cliente siempre que estas modificaciones puedan suponer diferencias relevantes en el uso de la Plataforma Hera.Build.\n1.7.1 Dependiendo de los cambios, alteraciones, adiciones, eliminaciones y cualquier otro tipo de modificaciones a la Plataforma Hera.Build y/o sus funcionalidades, Hera.Build podrá alterar el modelo de precios, observando los procedimientos de notificación establecidos en estos Términos y en las condiciones comerciales acordadas entre las Partes.\n\n1.8 LOS CLIENTES SON EXCLUSIVAMENTE RESPONSABLES DE LA CREACIÓN, DISPONIBILIDAD, USO Y GESTIÓN DE LAS PARTICULARIDADES DE SUS AGENTES, INCLUSO ANTE SUS PROPIOS CLIENTES Y/O SU PÚBLICO OBJETIVO, EXCEPTO EN CASOS DE CULPA EXCLUSIVA DE HERA.BUILD. HERA.BUILD NO OFRECERÁ NINGÚN SOPORTE DIRECTO AL PÚBLICO OBJETIVO DEL CLIENTE CON RESPECTO A LAS PARTICULARIDADES DEL AGENTE SELECCIONADAS POR EL CLIENTE.\n1.8.1 Hera.Build tampoco será responsable, bajo ninguna circunstancia, por la veracidad de la información contenida en las respuestas dadas por los Agentes, ni por la práctica de ninguna actividad ilegal a partir de las Personalizaciones, incluyendo a los Usuarios Terceros y/o el público objetivo. Esto se debe al hecho de que el Agente Hera.Build se basa en algoritmos de IA Generativa (como ChatGPT 4.0 y Gemini) que pueden presentar resultados o comportamientos inesperados, ya que las tecnologías utilizadas por ellos son tecnologías de frontera, es decir, están en constante evolución y se basan en cálculos probabilísticos. Por lo tanto, es importante que el Cliente sea consciente de que (i) los resultados proporcionados a través de los agentes de Hera.Build no siempre serán precisos; (ii) se recomienda que los resultados sean verificados periódicamente por humanos; (iii) no se recomienda que los resultados se utilicen como la única fuente de decisiones sensibles y/o decisiones que puedan afectar los derechos de terceros, especialmente en temas como derechos humanos, concesión de créditos, educación, empleo, vivienda, acceso a servicios públicos, temas de salud, etc. No obstante, Hera.Build realiza esfuerzos comercialmente razonables para evitar comportamientos y resultados inesperados o no deseados derivados de la interacción con los agentes que proporciona.\n\n1.9 EL CLIENTE SERÁ EXCLUSIVAMENTE RESPONSABLE DE MANTENER UNA COPIA (“COPIA DE SEGURIDAD” O “BACKUP”) DE TODA LA INFORMACIÓN Y ACCIONES REALIZADAS CON RESPECTO A LA PERSONALIZACIÓN Y LOS AGENTES Y SUS PARTICULARIDADES EN UN ENTORNO SEGURO, Y NO PODRÁ RECLAMAR NADA CONTRA HERA.BUILD POR FALLAS EN LA RECUPERACIÓN DE ARCHIVOS DAÑADOS O POR NO REALIZAR COPIAS DE SEGURIDAD, INCLUSO SI EL PÚBLICO OBJETIVO SE VE AFECTADO.\n\n1.10 El Cliente/Usuario Tercero también reconoce que las interacciones con los Agentes pueden consumir Créditos Hera (como se define a continuación), volviéndose indisponibles cuando se agoten los Créditos Hera del Cliente/Usuario Tercero, hasta que adquieran Créditos Hera adicionales.\n\n1.11 La Plataforma Hera.Build se integra con la API de YouTube para subir y mostrar videos, lo que permite al Cliente buscar, compartir y ver videos de llamadas de Zoom. Al activar la función, el usuario acepta las disposiciones de los Términos de Servicio de la API de YouTube y los Términos de Servicio de YouTube, así como la Política de Privacidad de Google.\n\n1.12 Al utilizar la API de YouTube, Hera.Build no almacena los datos de interés de búsqueda del Cliente y no utiliza esta información para sugerir contenido nuevo. La integración con la API de YouTube se refiere a la subida y descarga de videos y su disponibilidad para la visualización.\n\n1.13 Hera.Build no será responsable bajo ninguna circunstancia por la integración de la Plataforma Hera.Build con bases de datos y software de terceros (incluso si son utilizados/desarrollados por el Cliente), y no garantiza que dicha integración no perjudique el uso de la Plataforma Hera.Build y/o el uso de las Personalizaciones. Además, el Cliente declara y garantiza que reconoce que cualquier integración puede causar un aumento en el flujo de mensajes e interacciones que componen los parámetros de precios (de acuerdo con las condiciones comerciales acordadas).\n\n1.14 Los usuarios son responsables de garantizar que tienen derechos legales para subir y compartir contenido en YouTube a través de nuestra aplicación. Hera.Build no será responsable de ningún acto, hecho, acción, omisión ni cualquier daño, directo o indirecto, derivado de cualquier uso por parte del Cliente o de cualquier violación de derechos de autor o de las políticas de YouTube."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. PLATAFORMA HERA.BUILD – HERA APPS Y FUNCIONES DE LA PLATAFORMA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1 La Plataforma Hera.Build ofrece un conjunto integral de herramientas y funciones generales de pago, diseñadas para atender a diferentes perfiles de Clientes y Usuarios Terceros (“Hera Apps”). Entre las herramientas/funciones, se citan los siguientes ejemplos (no exhaustivos):\n2.1.1 Preguntar a un Video (Ask a Video): Esta función permite al Cliente/Usuario Tercero extraer información de videos de YouTube. Después de insertar el enlace del video y confirmar el idioma, la Plataforma Hera.Build extrae el contenido relevante, permitiendo la interacción con la información extraída.\n2.1.2 Generador de Imágenes: Esta función permite la creación de imágenes personalizadas a partir de indicaciones de texto (prompts). El Cliente/Usuario Tercero selecciona el tamaño de la imagen e inserta la indicación deseada, y puede contar con la ayuda de la Plataforma Hera.Build para refinarla. Las imágenes generadas se pueden descargar o guardar en la plataforma, creando un repositorio visual personal.\n2.1.3 Interacción con Contenido: Con esta función, el Cliente/Usuario Tercero puede seleccionar archivos guardados en la Biblioteca (como se define a continuación) e interactuar con la Plataforma Hera.Build para obtener contexto y respuestas basadas en el contenido del archivo. Además, la Plataforma Hera.Build sugiere preguntas relacionadas para profundizar en el tema. Tanto las respuestas como las preguntas sugeridas se pueden agregar a la Biblioteca, enriqueciendo la base de datos.\n2.1.4 Búsqueda Web: Esta herramienta busca en internet y compila la información encontrada, presentando respuestas organizadas y citando las fuentes utilizadas. Además, la función sugiere preguntas relacionadas con el tema investigado.\n2.1.5 Generador de E-mail Marketing: Esta función facilita la creación de campañas de marketing por correo electrónico. El Cliente/Usuario Tercero configura el cuerpo del correo electrónico y completa campos específicos para que la Plataforma Hera.Build genere el texto automáticamente. Después de la creación, es posible revisar, editar, enviar el correo electrónico directamente desde la plataforma, o descargar el HTML para uso externo.\n2.1.6 Integración con WhatsApp: La Plataforma Hera.Build también permite la integración del número de WhatsApp del Cliente/Usuario Tercero con la Plataforma Hera.Build, permitiendo al Cliente/Usuario Tercero enviar mensajes a contactos, ver el historial de chat y almacenar todos los contactos y grupos directamente en la plataforma.\n2.1.7 Análisis de Interacción (Hera Reveal): La Plataforma Hera.Build podrá poner a disposición del Cliente el módulo denominado “Hera Reveal – Inteligencia del Cliente” (“Hera Reveal”), que consiste en una funcionalidad de inteligencia analítica basada en IA, orientada a la lectura, procesamiento, organización, clasificación y consolidación de interacciones realizadas en canales propios o de terceros indicados por el Cliente. Hera Reveal puede generar paneles (dashboards), informes, segmentaciones, clasificaciones de comportamiento, identificación de patrones, tendencias, oportunidades comerciales y signos de insatisfacción o abandono (churn), con base en modelos estadísticos y probabilísticos aplicados a las interacciones analizadas. Es una herramienta de apoyo a la toma de decisiones, no constituyendo consultoría estratégica, financiera u operativa, ni implicando una garantía de resultados específicos, tales como retención de clientes, incremento de ingresos o reducción de la tasa de abandono.\n\n2.2 Para la provisión y el funcionamiento de las Hera Apps, Hera.Build podrá utilizar plataformas de terceros, por ejemplo, mediante el uso de APIs. En consecuencia, el Cliente/Usuario Tercero se compromete a observar las disposiciones de cualquier término de uso y políticas de privacidad de estas plataformas de terceros, así como la posible necesidad de crear cuentas.\n2.2.1 Dado que se trata de funciones basadas en IA, las Hera Apps pueden presentar involuntariamente resultados o comportamientos inesperados, ya que las tecnologías que utilizan son tecnologías de frontera, es decir, están en constante evolución y se basan en cálculos probabilísticos. Por lo tanto, es importante que el Cliente/Usuario Tercero sea consciente de que (i) los resultados proporcionados no siempre serán precisos; (ii) se recomienda que los resultados sean verificados periódicamente por humanos; (iii) no se recomienda que los resultados se utilicen como la única fuente de decisiones sensibles y/o decisiones que puedan afectar los derechos de terceros. Además, Hera.Build podrá, en cualquier momento, alterar, discontinuar o pausar una o más Hera Apps, sin que se deba ninguna multa o compensación de ningún tipo al Cliente/Usuario Tercero.\n\n2.3 Para el funcionamiento/optimización de las Hera Apps y/o Agentes, la Plataforma Hera.Build proporciona al Cliente/Usuario Tercero la funcionalidad de Biblioteca, que permite la carga y almacenamiento de archivos utilizados como fuente de conocimiento para mejorar las IA subyacentes al funcionamiento de los Agentes y/o Hera Apps. El Cliente/Usuario Tercero puede enviar documentos, datos o información relevante, los cuales son analizados y procesados, además de incorporar los datos y la información generada por el uso de las Hera Apps y/o Agentes a la Biblioteca.\n2.3.1 El Cliente/Usuario Tercero reconoce que es enteramente responsable de proporcionar y actualizar la información y los documentos en la Biblioteca, y no puede proporcionar contenido ilegal o inapropiado, tal como, pero sin limitación, comentarios racistas, homofóbicos o discriminatorios, comentarios que hagan apología de delitos, inciten a la violencia, competencia desleal, o cualquier otro, ni contenido con información intencionalmente falsa, como noticias falsas (fake news).\n\n2.4 El uso de las Hera Apps y/o Agentes puede desencadenar la generación de ciertos parámetros, como archivos, datos, documentos e información procesada a partir de las indicaciones (prompts) proporcionadas por el Cliente/Usuario Tercero y archivos, datos, documentos, información y caracteres generados en los resultados/respuestas de las Hera Apps y/o Agentes. Dichos parámetros consumirán una cantidad de créditos previamente puestos a disposición del Cliente/Usuario Tercero (“Créditos Hera”) dependiendo del servicio utilizado.\n\n2.5 La Plataforma Hera.Build pondrá a disposición del Cliente/Usuario Tercero el valor de cada interacción/parámetro en Créditos Hera, así como la cantidad de Créditos Hera que el Cliente/Usuario Tercero aún posee.\n2.5.1 Adicionalmente, la Plataforma Hera.Build ofrecerá un Panel de Control, a través del cual el Cliente/Usuario Tercero podrá acceder a información como la cantidad de Créditos Hera utilizados, los valores correspondientes y la información sobre los servicios accedidos.\n\n2.6 Al consumirse la totalidad de los Créditos Hera, el uso de las Hera Apps y/o Agentes puede ser suspendido. La Plataforma Hera.Build permitirá la compra de Créditos Hera adicionales en cualquier momento, facilitando la continuidad del uso del servicio sin interrupciones. Los Créditos Hera adicionales adquiridos en la Plataforma Hera.Build pueden utilizarse de acuerdo con la conveniencia y necesidad del Cliente/Usuario Tercero, sin fecha de vencimiento, sujeto a las disposiciones del punto “2.8” a continuación.\n2.6.1 Los valores y condiciones para adquirir Créditos Hera adicionales se indican en la Plataforma Hera.Build, en el siguiente enlace: (https://hera.build/pricing).\n2.6.2 Los valores de los Créditos Hera se reajustarán trimestralmente siempre que exista una variación de al menos 5% (cinco por ciento) en el tipo de cambio del dólar estadounidense (USD) en relación al real brasileño (BRL). El reajuste se calculará con base en el tipo de cambio de venta del dólar comercial, tal como lo divulgue el Banco Central de Brasil, considerando el último día hábil del mes anterior al inicio de cada trimestre. Hera.Build informará al Cliente/Usuario Tercero sobre cualquier ajuste con al menos 5 (cinco) días de anticipación, a través de los canales de contacto registrados.\n\n2.7 LA PLATAFORMA HERA OFRECE DIFERENTES PLANES DE SUSCRIPCIÓN PARA ATENDER UNA VARIEDAD DE PERFILES DE CLIENTES, CON LA FLEXIBILIDAD DE ELEGIR EL PLAN MÁS ADECUADO A SUS NECESIDADES. LOS PLANES, VALORES Y CONDICIONES SE INDICAN EN LA PLATAFORMA HERA.BUILD, EN EL SIGUIENTE ENLACE: (https://hera.build/pricing).\n2.7.1 Si el Cliente elige cambiar su plan (ya sea una mejora - Upgrade o una reducción - Downgrade), dicho cambio se llevará a cabo de inmediato, manteniendo los Créditos Hera y las facturaciones proporcionales realizadas/adeudadas hasta la fecha de alteración.\n2.7.2 Si un Cliente de un plan prepago elige cancelar su plan, la cancelación podrá llevarse a cabo hasta las 11:59:59 PM del día anterior al siguiente cargo recurrente. En este caso, el Cliente mantendrá su plan activo hasta el final del ciclo de facturación actual. Para los clientes con planes anuales y contratos personalizados, la cancelación debe solicitarse con al menos 30 (treinta) días de anticipación a la fecha de renovación.\n2.7.3 El presente contrato podrá ser rescindido por cualquiera de las partes, en cualquier momento, mediante un aviso previo por escrito con una antelación mínima de 30 (treinta) días, período durante el cual los servicios se seguirán prestando y las obligaciones financieras permanecerán vigentes.\n\n2.8 Si la cuenta del Cliente permanece inactiva por un período continuo de 24 (veinticuatro) meses, todos los Créditos Hera disponibles (tanto los proporcionados por los planes de suscripción como los Créditos Hera adicionales) expirarán automáticamente. Se considera inactividad la ausencia de cualquier interacción o uso de la Plataforma Hera.Build durante este período."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. PROPIEDAD INTELECTUAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1 A EXCEPCIÓN DE LAS MARCAS PROPIAS DEL CLIENTE Y LAS MARCAS EVENTUALMENTE CREADAS POR EL CLIENTE PARA SER UTILIZADAS POR UNO O MÁS AGENTES, LA PLATAFORMA HERA.BUILD Y TODOS SUS ELEMENTOS, INCLUYENDO LAS PROPIAS SALAS DE CHAT, LOS AGENTES HERA, LAS HERA APPS Y LA MARCA HERA.BUILD, SON PROPIEDAD INTELECTUAL EXCLUSIVA DE HERA.BUILD.\n3.1.1 En consecuencia, ningún contenido propiedad de Hera.Build, incluyendo las Personalizaciones y las salas de chat de los Agentes, podrá ser utilizado, transferido, sublicenciado, explotado o alterado sin el consentimiento expreso de Hera.Build, a excepción del acceso a los Agentes por parte del público objetivo y la integración de los Agentes con plataformas de terceros, observando las disposiciones de estos Términos.\n3.1.2 Bajo ninguna circunstancia podrá el Cliente: (i) apropiarse indebidamente de los elementos de propiedad de Hera.Build para utilizarlos fuera de la Plataforma Hera.Build, para cualquier fin, mediante el uso de cualquier medio o técnica, como ingeniería inversa, ataques cibernéticos, etc.; (ii) reproducir y/o copiar, parcial o totalmente, de forma permanente o temporal, la Plataforma Hera.Build y/o el contenido puesto a disposición en ella, a excepción de cualquier contenido propiedad del propio Cliente; (iii) alterar artificialmente datos o manipular la Plataforma Hera.Build mediante mecanismos técnicos que, de cualquier forma, subviertan el uso regular de la Plataforma Hera.Build, como el uso de robots (bots), arañas (spiders), scripts o cualquier otro tipo de acceso automatizado que sirva de alguna manera para distorsionar el propósito de la Plataforma Hera.Build; o (iv) utilizar o implementar contenido malicioso, como malware, caballos de Troya o virus, o que de otra manera interfiera con el funcionamiento de la Plataforma Hera.Build.\n\n3.2 Para el uso de la Plataforma Hera.Build por parte del Cliente, así como de las Hera Apps, las Personalizaciones y los Agentes, Hera.Build otorga al Cliente una licencia de uso temporal, revocable, onerosa, limitada, no exclusiva e intransferible.\n3.2.1 Para la puesta a disposición de los Agentes al público objetivo por parte del Cliente, Hera.Build otorga al Cliente una licencia de uso temporal, revocable, onerosa, limitada, no exclusiva e intransferible para los Agentes, cuyas salas de chat correspondientes sean accesibles pública o privadamente (mediante inicio de sesión), según lo elegido expresamente por el Cliente al personalizar sus Agentes en la plataforma.\n3.2.2 Al incluir elementos en los Agentes cuya propiedad intelectual pertenece al Cliente, el Cliente otorga a Hera.Build una licencia limitada, gratuita, revocable únicamente a la terminación de estos Términos entre las Partes, no sublicenciable, no exclusiva y temporal, sobre los elementos puestos a disposición por el Cliente en la Plataforma Hera.Build y en los Agentes, cuya propiedad intelectual pertenece al Cliente.\n\n3.3 El Cliente también reconoce que, al utilizar IA, las funcionalidades de Hera.Build, especialmente las Hera Apps, pueden depender involuntariamente de la propiedad intelectual perteneciente a los proveedores de IA y/o a terceros cuya IA se basó en sus modelos de entrenamiento.\n3.3.1 En consecuencia, el Cliente asume toda la responsabilidad por el uso o la creación de contenido en la Plataforma que esté protegido por derechos de autor u otros derechos de propiedad intelectual de terceros. En este evento, el Cliente será el único responsable de cualquier reclamación, demanda, pérdida o daño derivado de tales actos, comprometiéndose a indemnizar plenamente a Hera.Build por todas las pérdidas, costos o gastos incurridos, directa o indirectamente, relacionados con posibles violaciones."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. RESPONSABILIDAD, INDEMNIZACIÓN Y LIMITACIONES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1 EL CLIENTE DECLARA QUE EL USO DE LA PLATAFORMA HERA.BUILD SERÁ BAJO SU PROPIO RIESGO, Y QUE TODAS LAS COMUNICACIONES, MANTENIMIENTO Y ACTIVIDADES REALIZADAS EN LA PLATAFORMA HERA.BUILD PUEDEN NO ESTAR LIBRES DE VIRUS U OTRO CONTENIDO DAÑINO DE INTERNET. HERA.BUILD ADEMÁS NO ES RESPONSABLE POR NINGÚN DAÑO, MORAL O PATRIMONIAL, DERIVADO DEL CONTENIDO PUESTO A DISPOSICIÓN EN LA PLATAFORMA HERA.BUILD, INCLUIDO EL CONTENIDO Y LA PUBLICIDAD DE TERCEROS, O EL CONTENIDO DE USUARIOS TERCEROS.\n4.1.1 Las Partes reconocen que Hera.Build no tiene ninguna obligación de resultado, no siendo responsable de ningún daño real o lucro cesante derivado del uso de la Plataforma Hera.Build, las Hera Apps y/o sus Agentes por parte de Clientes y/o Usuarios Terceros, incluyendo daños por lucro cesante, daños incidentales o consecuentes, daños a terceros directa o indirectamente relacionados con los Clientes y/o Usuarios Terceros, así como cualquier otro tipo de daños relacionados, excepto en casos de culpa exclusiva de Hera.Build.\n4.1.2 Hera.Build además no garantiza que la Plataforma Hera.Build funcionará de manera ininterrumpida o sin errores, y cualquier interrupción en el acceso debido a problemas con el proveedor de Internet, suspensión temporal o mantenimiento de servidores es una ocurrencia normal. En caso de que ocurra alguna hipótesis de no funcionamiento de la Plataforma Hera.Build que no esté motivada por o no se derive de un acto u omisión de Hera.Build, no se deberá ninguna multa, compensación o reducción de precio por los servicios por parte de Hera.Build al Cliente, incluso si la eventual interrupción afecta al público objetivo.\n4.1.3 Con respecto a Hera Reveal específicamente, las percepciones (insights), clasificaciones, segmentaciones y análisis proporcionados se basan en modelos estadísticos y probabilísticos, y pueden contener inexactitudes o inconsistencias resultantes de la naturaleza de las tecnologías utilizadas y de la calidad de los datos proporcionados. Hera.Build no garantiza un nivel mínimo de precisión estadística, previsibilidad de comportamientos futuros ni ningún resultado comercial específico derivado del uso de la funcionalidad. La evaluación, validación y decisión respecto al uso estratégico de los insights generados son responsabilidad exclusiva del Cliente.\n\n4.2 Hera.Build se compromete a poner a disposición en su plataforma (incluso para los Clientes que utilicen la Plataforma Hera.Build sin costo) un portal que contenga publicaciones sobre cualquier duda que el Cliente pueda tener respecto a los productos puestos a disposición por Hera.Build.\n4.2.1 Para la posible prestación de soporte, Hera.Build se compromete a adoptar esfuerzos comercialmente razonables para realizar el servicio y la resolución de problemas en un tiempo razonable, y el tiempo de respuesta puede variar de acuerdo con la criticidad de la interrupción y al nivel de indisponibilidad del servicio. Además, para los Clientes que utilicen la versión de pago de la Plataforma Hera.Build, Hera.Build podrá ofrecer un soporte diferenciado, proporcionando un Gerente de Éxito del Cliente (Customer Success Manager) y SLA mínimos (aunque no absolutos).\n4.2.2 Todo el soporte de Hera.Build se proporcionará durante el horario comercial (es decir, días hábiles en la Ciudad de São Paulo y de 9 a.m. a 6 p.m.).\n\n4.3 La responsabilidad agregada de Hera.Build por daños posiblemente causados al Cliente, independientemente de la causa de estos daños y de las teorías legales que los sustenten, incluyendo posibles acciones de repetición presentadas por el Cliente, no podrá exceder el monto total facturado al Cliente en los 3 (tres) meses anteriores al evento o conjunto de eventos relacionados (en este último caso, tras el último evento señalado) que dieron origen a la reclamación de indemnización.\n\n4.4 El incumplimiento de estos Términos por parte del Cliente y/o Usuarios Terceros otorgará a Hera.Build el derecho a reclamar daños y perjuicios reales en los tribunales, según corresponda.\n\n4.5 LAS PARTES SE OBLIGAN MUTUAMENTE A INDEMNIZARSE POR CUALQUIER DAÑO, PÉRDIDA Y/O COMPENSACIÓN QUE PUEDAN SUFRIR EN CUALQUIER PROCEDIMIENTO O PROCESO, JUDICIAL O EXTRAJUDICIAL, DERIVADO DEL INCUMPLIMIENTO, POR PARTE DE LA PARTE INFRACTORA, DE CUALQUIERA DE SUS RECONOCIMIENTOS, DECLARACIONES, GARANTÍAS Y OBLIGACIONES PREVISTAS EN ESTOS TÉRMINOS, LO CUAL INCLUYE, SIN LIMITACIÓN, HONORARIOS DE ABOGADOS Y COSTAS JUDICIALES."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. PRIVACIDAD Y SEGURIDAD DE DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1 Las Partes se comprometen a cumplir íntegramente con las disposiciones de la LGPD respecto al procesamiento de datos personales de Clientes y/o Usuarios Terceros y otras normativas relativas a la protección de datos, incluyendo normas infralegales emitidas por la Autoridad Nacional de Protección de Datos. En este sentido, las Partes se comprometen a mantener, cuando sea requerido, una política de privacidad actualizada que otorgue transparencia a los Clientes y/o Usuarios Terceros respecto de las actividades de procesamiento de datos, propósitos, derechos que se pueden ejercer, entre otra información exigida por dicha Ley.\n\n5.2 Las Partes declaran y garantizan que no procesarán datos personales en violación de la LGPD, sus respectivas bases legales y principios, incluyendo, pero sin limitación, los principios de finalidad, adecuación, necesidad, minimización de datos y transparencia. También declaran y garantizan que no procesarán datos personales para fines distintos de los indicados en estos Términos, Políticas de Privacidad, o que resulten de bases legales como el cumplimiento de una obligación legal o regulatoria, la ejecución de contratos o procedimientos preliminares, el ejercicio regular de derechos, la protección de la vida, el interés legítimo o la seguridad física de los titulares de los datos.\n5.2.1 Ciertas funcionalidades de la Plataforma pueden involucrar análisis de comportamiento, segmentación automatizada e inferencias basadas en datos personales insertados o puestos a disposición por el Cliente. El Cliente declara y garantiza que posee una base legal adecuada para procesar y compartir estos datos con Hera.Build, siendo plenamente responsable de la legitimidad del procesamiento llevado a cabo en el ámbito de su operación.\n\n5.3 En caso de que Hera.Build sea considerada corresponsable del tratamiento de los datos del Cliente, Usuarios Terceros y/o cualquier dato insertado por este último en las Particularidades del Agente, las Partes declaran y garantizan que colaborarán entre sí con respecto al cumplimiento de sus respectivas obligaciones legales, en la medida en que sea aplicable y dentro de lo dispuesto en la LGPD y normativas competentes, por ejemplo, en materia de comunicaciones en casos de (a) fuga de datos personales y otras ocurrencias que puedan causar daños a los titulares de dichos datos; y (b) notificaciones recibidas de los titulares con miras a ejercer sus derechos establecidos en la LGPD.\n\n5.4 La responsabilidad de cada Parte corresponderá al grado de su culpabilidad por los daños causados a los titulares de los datos con respecto al incumplimiento de la LGPD y otras normas de protección de datos personales aplicables al caso.\n\n5.5 En el caso de un incidente de seguridad, se verifique o no la hipótesis indicada en la Cláusula 5.3, que pueda causar un riesgo o daño significativo a los titulares de los datos, tal como el acceso indebido y no autorizado y/o la fuga o pérdida de datos personales procesados por las Partes en el ámbito de estos Términos, independientemente del motivo que lo cause, la Parte que tome conocimiento deberá enviar una comunicación a la otra Parte, por escrito, asegurando la recepción, dentro de un tiempo razonable, considerando los plazos legales, que contenga, al menos, la siguiente información: (i) fecha y hora del incidente; (ii) fecha y hora del conocimiento; (iii) lista de los tipos de datos afectados por el incidente; (iv) número de titulares afectados; (v) lista de titulares afectados por la fuga; (vi) información de contacto del Oficial de Protección de Datos u otra persona de quien se pueda obtener más información sobre la ocurrencia; (vii) descripción de las posibles consecuencias del incidente; y (viii) indicación de las medidas que se están tomando para reparar el daño y evitar nuevos incidentes, incluido un plan de comunicación y una estrategia para la resolución de conflictos. Si la Parte responsable no tiene toda la información aquí enumerada en el momento de enviar la comunicación, deberá enviarla de manera gradual, con el objetivo de garantizar la mayor celeridad posible, teniendo la certeza de que la comunicación completa (con toda la información indicada) debe enviarse dentro del plazo establecido por la autoridad competente.\n\n5.6 Sin perjuicio de lo anterior, cada Parte será responsable de los datos personales a los que tenga acceso, de cualquier procesamiento inadecuado o no autorizado de estos datos personales, así como de cualquier fuga o pérdida de datos personales almacenados eventualmente transmitidos por la otra Parte."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. CONDICIONES GENERALES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1 Hera.Build no se hará responsable por retrasos o fallas en el cumplimiento de las obligaciones aquí descritas debido a caso fortuito o fuerza mayor, problemas atribuidos a proveedores de conexión y empresas de telecomunicaciones, prácticas digitales ilegal de hackers, phishing y similares, entre otras hipótesis en las que no exista un vínculo causal directo entre un acto de Hera.Build y el daño causado, incluso si este daño afecta a Usuarios Terceros o al público objetivo.\n\n6.2 Si alguna disposición de estos Términos se considera inválida o nula, esto no impedirá que estos Términos permanezcan en vigor con respecto a las demás cláusulas restantes.\n\n6.3 La eventual tolerancia de las Partes ante la demora, incumplimiento o cumplimiento inexacto de cualquiera de las disposiciones de estos Términos no se interpretará ni se entenderá como una renuncia a ningún derecho de la Parte respectiva, no perjudicará el derecho de exigir el cumplimiento de la obligación asumida, ni constituirá novación.\n\n6.4 Los derechos y obligaciones de estos Términos no podrán ser cedidos o transferidos por el Cliente sin el consentimiento expreso de Hera.Build, quien, sin embargo, podrá ceder o transferir libremente y sin ningún consentimiento sus derechos y obligaciones.\n\n6.5 Todas las notificaciones relativas a estos Términos deben enviarse al correo electrónico de Hera.Build disponible en la Plataforma Hera.Build o utilizado comúnmente para la comunicación entre las Partes, y al correo electrónico registrado en la cuenta del Cliente.\n\n6.6 Los derechos establecidos en estos Términos serán acumulativos con otros derechos previstos por la ley.\n\n6.7 Las Partes acuerdan que estos Términos entrarán en vigor a partir del registro del Cliente en la Plataforma Hera.Build, y permanecerán en vigor durante el uso de la Plataforma Hera.Build por parte del Cliente. Estos Términos pueden ser rescindidos unilateralmente por el Cliente, en cualquier momento, mediante notificación previa por escrito, con al menos 30 (treinta) días de anticipación.\n6.7.1 Si el Cliente viola alguna de las disposiciones de estos Términos y no subsana dicha violación dentro del período indicado y contado a partir de la recepción de la notificación enviada por Hera.Build a tal efecto, Hera.Build podrá rescindir unilateral e inmediatamente estos Términos con respecto al Cliente, sin necesidad de interpelación previa, lo cual ocurrirá mediante la extinción de la cuenta abierta por el Cliente en la Plataforma Hera.Build.\n6.7.2 Hera.Build también podrá rescindir unilateralmente estos Términos con respecto al Cliente, con o sin causa justificada, notificando al Cliente con al menos 15 (quince) días de anticipación, sin que esto genere ningún derecho a compensación para el Cliente, incluso si esta rescisión afecta al público objetivo.\n\n6.8 La terminación de estos Términos, independientemente del motivo, no conllevará una obligación de portabilidad por parte de Hera.Build, a menos que se acuerde lo contrario entre las Partes.\n\n6.9 Estos Términos no crean entre las Partes ningún vínculo corporativo, laboral o de ningún otro tipo, y no existe ningún tipo de relación de subordinación entre las Partes.\n6.9.1 Cada Parte es la única responsable, según la legislación aplicable, del pago de todos los impuestos, derechos y tarifas aplicados, así como de las cargas de seguridad social, laborales y civiles bajo su responsabilidad. También será responsabilidad exclusiva de cada Parte todos los daños civiles y penales causados a cualquier tercero.\n\n6.10 Todas las cláusulas que, por su naturaleza, deban sobrevivir incluso después de la terminación de estos Términos, seguirán siendo válidas tras dicha terminación, como, pero sin limitarse a, las cláusulas que protegen la propiedad intelectual de Hera.Build, las cláusulas de indemnización por daños y perjuicios, etc.\n\n6.11 Si alguna disposición de estos Términos se considera inválida y/o ineficaz, las Partes deberán hacer sus mejores esfuerzos para reemplazarla por otra de contenido similar y con los mismos efectos. La posible invalidez y/o ineficacia de una o más cláusulas no afectará las demás disposiciones de estos Términos.\n\n6.12 Para usar la Plataforma Hera.Build, el Cliente debe aceptar en su totalidad la última versión de estos Términos y declarar tener conocimiento de la Política de Privacidad de Hera.Build, ambas puestas a disposición en la Plataforma Hera.Build y eventualmente actualizadas de vez en cuando, previa notificación al Cliente sobre la actualización.\n6.12.1 CADA VEZ QUE OCURRA ALGÚN CAMBIO EN ESTOS TÉRMINOS O EN LA POLÍTICA DE PRIVACIDAD, HERA.BUILD NOTIFICARÁ PREVIAMENTE AL CLIENTE POR CORREO ELECTRÓNICO Y/O NOTIFICACIÓN EN LA PLATAFORMA HERA.BUILD. EL USO DE LA PLATAFORMA HERA.BUILD POR PARTE DEL CLIENTE DESPUÉS DE LA PUBLICACIÓN DE LA NUEVA VERSIÓN IMPLICARÁ LA ACEPTACIÓN TOTAL Y EXPRESA DE LA NUEVA VERSIÓN POR PARTE DEL CLIENTE. SI EL CLIENTE NO ESTÁ DE ACUERDO CON LA NUEVA VERSIÓN, PODRÁ DEJAR DE USAR LA PLATAFORMA HERA.BUILD, SIN QUE ESTO GENERE NINGÚN DERECHO A COMPENSACIÓN PARA EL CLIENTE, INCLUSO SI DICHA NEGATIVA AFECTA A TERCEROS.\n\n6.13 Estos Términos se regirán de acuerdo con las leyes brasileñas. Cualquier disputa derivada de estos Términos deberá resolverse exclusivamente bajo la jurisdicción de los Tribunales de la Ciudad de São Paulo, Estado de São Paulo, con renuncia expresa a cualquier otro fuero, por más privilegiado que este pudiera ser.\n\n6.14 Estos Términos fueron redactados en portugués. Si la Plataforma Hera.Build pone a disposición estos Términos en cualquier otro idioma, o en caso de conflictos entre diferentes versiones, prevalecerá la versión en 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Terms and Conditions and License Agreement (“Terms”) regulate the relationship between: HERA BUILD LTDA., a legal entity registered in Brazil under TAX ID number 54.076.038/0001-77 (“Hera.Build”) and the client (“Client”) of the interactive platform for customization and creation of Virtual Agents owned by Hera.Build (“Hera.Build Platform”). Throughout these Terms, Hera.Build and the User may be referred to jointly as the “Parties” and individually as “Party”."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. \tHERA.BUILD PLATFORM"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1\tHera.Build’s Platform allows the Client to customize so-called “Virtual Agents” or “Hera Agents” (also called in these Terms as “Agents”) that provide automatic responses in different contexts (customizable by the Client), by means of Artificial Intelligence (“AI”), customizable based on the interaction of the Client with the Hera.Build Platform, its intuitive interface and its functionalities, including by integrating Agents with third-party software through API (“Customization or Agent Customization”).\n\n\n\"Practical examples (for illustration purposes, without limiting the scope of these Terms or binding Parties to the specific examples of this board):\n \nA Virtual Agent can be customized to solve questions from an online store’s Clients regarding delivery times, order status, payment methods, delivery methods etc. It can also guide the client through all the product buying process, making recommendations, providing detailed descriptions of the products, and facilitating the check-out process.\n\nAnother Virtual Agent can be customized as a company’s HR Agent who can schedule employee vacations and answer questions regarding internal policies of the company, benefits, licenses, payment checks etc.\"\n\n\n1.1.1 \t\tHera.Build shall not be liable under any circumstances due to the integration of Hera.Build’s Platform with third-party data bases and software (even if used/developed by the Client) and does not warrant that this integration will not negatively affect the Hera.Build Platform usage and/or Customiztion\n usage. Furthermore, the Client acknowledges and agrees that any integration may increase the volume of messages and interactions, potentially affecting pricing parameters (in accordance with the agreed commercial terms). \n\n1.1.2\t\tThe Client may hire Hera.Build to help in the building of a model/agent and its integration with third party platforms (though WhatsApp API, for instance). In those cases, Hera.Build shall be liable for the correct integration with aforementioned platforms, according to Client’s instructions. Unless otherwise agreed in writing between the Parties, Hera.Build cannot be held liable for any problems arising from updates and/or changes to APIs and other forms of integration with platforms after delivery of its services in a production environment, but the Customer may hire Hera.Build's services again to assist them with the necessary changes to the model so that the integrations work again after such updates and/or changes.\n\n1.2 \tFor the Client's use of the Hera.Build Platform, the following users (\"Third Party Users\") may be created: \"Billing Owner\" user - billing management; \"Admin\" user - management of Agents, Use Cases, Rules, Files, Reports and Users; \"User\" user - management of Agent Customizations. The Client will be entirely responsible for the activities carried out by its profile or by the profile of the Third-Party Users created, as well as for making the Agents available to its target audience, with or without a login.\n\n1.3 \tThe Client is solely responsible for keeping their data up to date, as well as for the confidentiality of their accounts, passwords, access keys, etc., including the accounts of Third Party Users. The Client assumes responsibility for all activities conducted through their account and/or Customization. These accounts and Customizations are personal and non-transferable. Hera.Build will not be liable for any damages, direct or indirect, arising from unauthorized third-party access to the Client's account, except for damages caused by Hera.Build's negligence or willful misconduct. \n\n1.3.1 \t\tThe Client guarantees Hera.Build the right to, at its sole discretion and upon showing of good cause, and subject to Annex I (Support and Service Level Agreement - SLA): (i) delete or block the Client's account; (ii) alter, discontinue or paralyze the Hera.Build Platform and/or any functionalities. In the event of any of the events provided for in this item, the Client shall not be entitled to any compensation, including, but not limited to, lost profits, consequential damages, or any other remedies. Without prejudice, Hera.Build agrees to keep the data of the Client and any Third Party Users safe and secure according to the retention period it deems appropriate under Brazilian Law No. 13,709/2018 (“LGPD”) and to cooperate in good faith with the Client in the acts related to the transition of the data to any person indicated by the Client, which transition will not include data that in any way replicates the Customizations. \n\n1.4 The Client hereby agrees to the pricing model of the Hera.Build Platform, according to the commercial conditions agreed between the Parties in a separate purchase order, which may take into account both the use of the Customizations by the Client and by Third Party Users, the number of Agents created, as well as the number of interactions and responses given by the Agents, according to the Customizations created and made available on the Client's own or third party channels, of the Client's free choice. \n\n1.4.1\t\tAt the end of each month of use of the Hera.Build Platform, Hera.Build will send the respective Invoice to the Client containing the amount due for that month, which may also be calculated in a pro rata die basis, depending on the periods of use and availability of the Customizations by the Client, and under the terms described in the purchase order with the commercial conditions. Payment of the amount due will be made in accordance with the means defined in the commercial conditions agreed between the parties.\n\n1.4.2 \t\tSubject to the provisions of item “1.4.4” below, Hera.Build may change the values of the pricing parameters and/or the pricing model, including due to changes in the Platform, by notifying the Client, via the Hera.Build Platform or via e-mail, at least thirty (30) days in advance or less. The continued use of the Hera.Build Platform by the Client and/or the creation of a new Agents by the Client after the deadline set out in said notification implies full acceptance of the new pricing. If the Client does not agree to the changes in the values of the pricing parameters and/or the pricing model, it may no longer use the Hera.Build Platform or make its Agents available to the public.\n\n1.4.3 \t\tSubject to the provisions of item “1.4.4” below, the period referred to in item “1.4.3” above may be reduced to at least 15 (fifteen) days in advance in case of force majeure, significant cost increases, or similar events beyond Hera.Build's control, with justification provided in the notice..\n\n1.4.4 \t\tHera.Build may, with at least 30 (thirty) days' notice, include prices for new products or features on the Hera.Build Platform, which will be effective immediately and may be contracted by the Client.\n\n1.4.5 \t\tLate payment of the total or partial amount by the Client, due to the sole fault of the Client, will result in the application of a late payment penalty of 2% (two percent) on the outstanding amounts, as well as the application of late payment interest of 1% (one percent) per month calculated on a pro rata die basis. The amounts due, interest and fines will be adjusted monthly and only in the event of a positive variation by the Brazilian IGP-M/FGV index or by any similar index, if this index ceases to be official due to changes in the relevant legislation. The Client is liable for all taxes, levies or duties imposed by applicable law and the tax authorities of its jurisdiction, and Hera.Build may invoice the Client for such taxes in accordance with applicable law. \n\n1.4.6 \t\tHERA.BUILD MAY, AT ITS SOLE DISCRETION AND AFTER 10 (TEN) CALENDAR DAYS WITHOUT IDENTIFICATION OF PAYMENT, SUSPEND THE CLIENT'S ACCESS TO THE HERA.BUILD PLATFORM UNTIL THE PAYMENT OF THE DUE AMOUNT, WITHOUT THIS ENTAILING ANY RIGHT TO REIMBURSEMENT, PRICE REDUCTION OR COMPENSATION IN ANY WAY, SUCH AS LOSS OF PROFITS, EMERGENT DAMAGES, AMONG OTHERS, EVEN IF SUCH SUSPENSION AFFECTS THIRD PARTY CLIENTS AND THEY CLAIM ANY COMPENSATION, REIMBURSEMENT OR PRICE REDUCTION AGAINST THE CLIENT. \n\n1.5\tIn order to use the Hera.Build Platform, the Client must fully agree to the latest version of these Terms and declare that it is aware of Hera.Build's Privacy Policy, both of which are made available on the Hera.Build Platform and updated from time to time by notifying the Client of the update. \n\n1.5.1\t\tWHENEVER THERE IS ANY CHANGE TO THESE TERMS OR TO THE PRIVACY POLICY, HERA.BUILD WILL NOTIFY THE CLIENT IN ADVANCE BY E-MAIL AND/OR NOTIFICATION ON THE HERA.BUILD PLATFORM. USE OF THE HERA.BUILD PLATFORM BY THE CLIENT AFTER THE PUBLICATION OF THE NEW VERSION SHALL IMPLY FULL AND EXPRESS ACCEPTANCE OF THE NEW VERSION BY THE CLIENT. IF THE CLIENT DISAGREES WITH THE NEW VERSION, THE CLIENT SHALL CEASE USING THE HERA.BUILD PLATFORM OR MAKE ITS AGENTS AVAILABLE TO THE TARGET AUDIENCE, WITHOUT THIS GIVING RISE TO ANY RIGHT TO COMPENSATION FOR THE CLIENT, EVEN IF SUCH REFUSAL AFFECTS THIRD PARTIES. \n\n1.6 \tHera.Build shall not be liable under any circumstances for the use, by the Client and/or its Third Party Users, of the Agents and chatrooms for the dissemination of advertisements and propaganda, or the promotion or facilitation of any illegal activity through the Agents. In this regard, the Client undertakes to indemnify Hera.Build for any damage, material or moral, arising from the use of the Hera.Build Platform for illicit or irregular purposes by the Client. "}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. \tCUSTOMIZATIONS AND AGENTS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1\tThe Client may change the elements of its Agents, customizable according to the target audiences and specific purposes, through the functionalities offered by the Hera.Build Platform itself, in order to obtain an Agent of its own, which may carry out certain actions based on the changes made by the Client. In this way, the Client will be able to customize: (i) the personality of the Agents; (ii) the use cases of the Agents; (iii) the response rules of the Agents (behavioral guidelines); and (iv) the data on which the Agent's responses are based (contextual understanding) - (together, “Agent Particulars”). \n\n\nPractical example (for illustration purposes, without limiting the scope of these Terms or binding the Parties to the specific examples in this table):\nHR Agent\nUse case - “providing information on employee benefits”\nPersonality - helpful and professional.\nRules - never use profanity; always answer values in reais; only transfer to human service if the question cannot be answered. \nData - file (.csv; .pdf; or .doc) describing employee benefits at the company. \n\n\n2.1.1 The Client shall not use and/or make available (a) offensive, abusive, discriminatory, defamatory, pornographic or obscene material; and (b) illegal material or material intended to promote or commit an illegal act of any kind, and shall also be liable if any Third Party User makes available one or more of the materials provided for in this item.\n\n2.1.2 The answers provided by third parties during interaction with the Agents will be collected and stored in accordance with the Privacy Policy of the Hera.Build Platform (“Hera.Build's Privacy Policy”) and item “5.” below, and may contain personal data that will be processed in accordance with the purposes indicated by the Client or as indicated in Hera.Build's Privacy Policy. In addition, functionality may be offered on the Hera.Build Platform through which the Client will define parameters, according to available settings, for collecting data of interest among the answers provided, which may be captured by Hera's AI and transferred to an external file, as indicated by the Client. \n\n2.2 \tThe Hera.Build Platform and the Customizations possible from the use of its functionalities are offered as is, and Hera.Build may, at its sole discretion, implement changes, alterations, additions, deletions and any other type of modification to the Hera. Build Platform and/or its functionalities, without giving rise to any liability to compensate, indemnify or reimburse the Client, even if such alteration compromises any Customization or Agent, and shall notify the Client whenever such modifications may result in relevant differences in the use of the Hera.Build Platform.\n\n2.2.1\t\tDepending on changes, alterations, additions, deletions and any other type of modification to the Hera.Build Platform and/or its functionalities, Hera.Build may alter the pricing model, and must observe the notification procedures set out in these Terms and in the commercial conditions agreed between the Parties.\n\n2.3 \tCLIENTS ARE SOLELY RESPONSIBLE FOR THE CREATION, PROVISION, USE AND MANAGEMENT OF THEIR AGENTS' FEATURES, INCLUDING IN RELATION TO THEIR OWN CLIENTS AND/OR THEIR TARGET GROUP, EXCEPT IN CASES OF HERA.BUILD’ SOLELY FAULT. HERA.BUILD WILL NOT OFFER ANY DIRECT SUPPORT TO THE CLIENT'S TARGET AUDIENCE FOR THE AGENT FEATURES SELECTED BY THE CLIENT.\n\n2.3.1 \t\tHera.Build also does not guarantee that the Hera.Build Platform will operate uninterruptedly or without errors. Any interruptions in access due to problems with the Internet provider, temporary suspension or server maintenance are a normal consequence. In the event of any non-functioning of the Hera.Build Platform which is not caused by or arises from an act or omission of Hera.Build, no fine, compensation or reduction in the price of the services shall be due from Hera.Build to the Client, even if the possible interruption affects the target audience.\n\n2.3.2 \tHera.Build shall also not be liable under any circumstances for the veracity of the information contained in the answers given by the Agents, nor for the commission of any illegal activity from the Customizations, including by Third Party Users and/or the target audience. This is because the Hera.Build agent is based on Generative AI algorithms (such as ChatGPT 4.0 and Gemini) that can present unexpected results or behaviors, given that the technologies they use are borderline, that is, they are constantly evolving and are based on probabilistic calculations. Therefore, it is important that the Customer is aware that (i) the results provided through Hera.Build agents will not always be accurate; (ii) it is recommended that the results are periodically verified by human beings; (iii) it is not recommended that the results be used as the sole source of sensitive decisions and/or that may affect the rights of third parties, especially in the case of topics such as human rights, credit granting, education, employment, housing, access to public services, health issues, etc. However, Hera.Build adopts commercially reasonable efforts to avoid unexpected or unwanted behaviors and results arising from the interaction with the agents provided by it.\n\n2.4 THE CLIENT WILL BE SOLELY RESPONSIBLE FOR KEEPING A COPY (“BACKUP”) OF ALL THE INFORMATION AND ACTIONS CARRIED OUT IN RELATION TO THE CUSTOMIZATION AND THE AGENTS AND THEIR PARTICULARITIES IN A SECURE ENVIRONMENT, AND WILL NOT BE ABLE TO CLAIM ANYTHING AGAINST HERA.BUILD FOR FAILURES TO RECOVER CORRUPTED FILES OR FOR NOT CARRYING OUT BACKUPS, EVEN IF THE TARGET AUDIENCE IS REACHED. "}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. \tINTELLECTUAL PROPERTY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1\tWITH THE EXCEPTION OF THE CLIENT'S OWN BRANDS, AND ANY BRANDS CREATED BY THE CLIENT FOR USE BY ONE OR MORE AGENTS, THE HERA.BUILD PLATFORM AND ALL ITS ELEMENTS, INCLUDING THE CHATROOMS THEMSELVES, HERA AGENTS AND THE HERA.BUILD BRAND, ARE THE EXCLUSIVE INTELLECTUAL PROPERTY OF HERA.BUILD.\n\n3.1.1 Consequently, no content owned by Hera.Build, including Customizations and Agent chatrooms, may be used, transferred, sublicensed, exploited or altered without the express consent of Hera.Build, with the exception of access to Agents by the target audience and the integration of Agents with third party platforms, subject to the provisions of these Terms.\n\n3.1.2 The Client may not, under any circumstances: (i) appropriate the elements owned by Hera.Build to use them outside the Hera.Build Platform, for any purpose, using any means or techniques, such as reverse engineering, cyber-attacks etc.; (ii) reproduce and/or copy, partially or totally, permanently or temporarily, the Hera.Build Platform and/or the content made available on it, except for any content owned by the Client; (iii) artificially alter data or manipulate the Hera.Build Platform by employing technical mechanisms that in any way subvert the regular use of the Hera.Build Platform, such as the use of robots (robots or bots), spiders, scripts or any other type of automated access that in any way serves to distort the purpose of the Hera.Build Platform; and (iv) use or implement malicious content, such as malware, Trojan horses or viruses, or that otherwise interferes with the operation of the Hera Build Platform.\n\n3.2 \tFor the Client's use of the Hera.Build Platform, as well as the Customizations and the Agents, Hera.Build grants the Client a temporary, revocable, onerous, limited, non-exclusive and non-transferable license of use.\n\n3.2.1\t\tIn order to make the Agents available to the target audience by the Client, Hera.Build grants the Client a temporary, revocable, onerous, limited, non-exclusive and non-transferable license to use the Agents, the corresponding chatrooms of which are accessible publicly or privately (via login), as expressly chosen by the Client when customizing its Agents on the platform. \n\n3.2.2 \tBy including elements in the Agents whose intellectual property belongs to the Client, the Client grants Hera.Build a limited, free of charge, revocable only upon termination of these Terms between the Parties, non-sublicensable, non-exclusive and temporary license to elements made available by the Client on the Hera.Build Platform and in the Agents, whose intellectual property belongs to the Client.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. \tLIABILITY, INDEMNITY AND LIMITATIONS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1 \tTHE CLIENT DECLARES THAT THE USE OF THE HERA.BUILD PLATFORM IS AT THEIR OWN RISK, AND THAT HERA.BUILD MAKES NO WARRANTY THAT THE HERA.BUILD PLATFORM OR THE AGENTS ARE FREE FROM VIRUSES OR OTHER HARMFUL CONTENT. HERA.BUILD SHALL NOT BE LIABLE FOR ANY DAMAGES, MORAL OR PATRIMONIAL, ARISING FROM THE CONTENT MADE AVAILABLE ON THE HERA.BUILD PLATFORM AND/OR THROUGH THE AGENTS, INCLUDING THIRD PARTY CONTENT AND ADVERTISING, OR THIRD PARTY USER CONTENT.\n\n4.1.1 The Parties acknowledge that Hera.Build has no obligation of result and shall not be liable for any consequential damages or loss of profits arising from the use of the Hera.Build Platform and its Agents by Clients and/or Third Party Users, including loss of profits, incidental or consequential damages, third party damages related directly or indirectly to Clients and/or Third Party Users, as well as any other types of related damages, except in cases of Hera.Build's sole fault.\n\n4.2 \tHera.Build's aggregate liability for any damages caused to the Client, regardless of the cause of such damages and the legal theories on which they are based, including any recourse actions brought by the Client, may not exceed the total amount invoiced against the Client in the 3 (three) months preceding the event or set of related events (in the latter case, after the last event pointed out) that gave rise to the claim for compensation.\n\n4.3 \tFailure by the Client and/or Third Party Users to comply with these Terms shall entitle Hera.Build to claim consequential damages, as applicable.\n\n4.4 \tTHE PARTIES UNDERTAKE TO INDEMNIFY EACH OTHER FOR ANY DAMAGES, LOSSES AND/OR COMPENSATION THEY MAY SUFFER IN ANY JUDICIAL OR EXTRAJUDICIAL PROCEEDINGS OR PROCEEDINGS ARISING FROM THE BREACH BY THE NON-COMPLIANT PARTY OF ANY OF ITS ACKNOWLEDGMENTS, REPRESENTATIONS, WARRANTIES AND OBLIGATIONS UNDER THESE TERMS, WHICH INCLUDE, WITHOUT LIMITATION, ATTORNEYS' FEES AND COURT COSTS."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. \tDATA PRIVACY AND SECURITY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1\tThe Parties undertake to fully comply with the provisions of LGPD regarding the processing of personal data of Clients and/or Third Party Clients and other rules relating to data protection, including infra-legal rules issued by the Brazilian National Data Protection Authority. In this regard, the Parties undertake to maintain, when required, an up-to-date privacy policy that provides transparency to Clients and/or Third Party Clients regarding data processing activities, purposes, rights that may be exercised, among other information required by the aforementioned Law. \n\n5.2 \tThe Parties represent and warrant that they will not process personal data in disagreement with the LGPD, its respective legal bases and principles, including, but not limited to, the principles of purpose, adequacy, necessity, data minimization and transparency. They also represent and warrant that they will not process personal data for purposes other than those indicated in these Terms, Privacy Policies or arising from legal bases such as compliance with a legal or regulatory obligation, execution of a contract or preliminary procedures, regular exercise of rights, protection of life, legitimate interest or physical safety of the subject.\n\n5.3\tIf Hera.Build is considered joint controller of the Client's data and any data entered by the Client in the Agents' Particulars, the Parties represent and warrant that they will cooperate with each other in relation to the fulfillment of their respective legal obligations, as appropriate and to the extent provided for in the LGPD and the competent regulations, for example, in relation to communications in cases of (a) personal data leakage and other occurrences that may cause damage to the subjects of said data; and (b) notifications received from data subjects with a view to exercising their rights under the LGPD.\n\n5.3.1 In the event that each Party is considered a co-controller, its liability shall correspond to the extent of its culpability for the damage caused to the data subjects, in relation to the non-compliance with the LGPD and other personal data protection regulations applicable to the case.\n\n5.4 \tIn the event of a security incident, whether or not the hypothesis indicated in Clause 5.3 is verified, which may result in a relevant risk or damage to data subjects, such as undue or unauthorized access and/or the leakage or loss of personal data processed by the Parties within the scope of these Terms, regardless of the reason that caused it, the Party that becomes aware shall send written notice to the other Party, making sure that it has received it within a reasonable time, taking into account any legal deadlines, containing at least the following information: (i) date and time of the incident; (ii) date and time of acknowledgement; (iii) list of types of data affected by the incident; (iv) number of data subjects affected; (v) list of data subjects affected by the incident; (vi) contact details of the Data Protection Officer or other person from whom further information on the incident can be obtained; (vii) description of the possible consequences of the incident; and (viii) indication of measures being taken to repair the damage and prevent further incidents, including a communication plan and conflict resolution strategy. If the Party responsible does not have all the information listed above at the time the communication is sent, it must send it gradually, in order to ensure the greatest possible speed, and it is certain that the complete communication (with all the information indicated) must be sent within the period established by the competent authority.\n\n5.5 \tWithout prejudice to the above, each Party shall be responsible for the personal data to which it has access, for any improper or unauthorized processing of such personal data, as well as for any leakage or loss of stored personal data transmitted by the other Party.\n\n5.6 \tThe Parties represent and warrant that they have adopted technical and organizational measures capable of protecting personal data, under the terms of the LGPD."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. \tGENERAL CONDITIONS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1 \tHera.Build shall not be held liable for any delays or breaches of the obligations herein arising from acts of God or force majeure, problems attributable to connection providers and telecommunications companies, illicit digital practices of hackers, phishing and similars, among other hypotheses in which there is no direct causal link between any act of Hera.Build and the damage caused, even if that damage affects Third Party Users, or the target audience.\n\n6.2\tIf any provision of these Terms is held to be invalid or void, this shall not prevent these Terms from remaining in force in relation to the other remaining clauses. \n\n6.3 \tThe eventual tolerance of the Parties to the delay, non-fulfillment or inaccurate fulfillment of any of the provisions of these Terms will not be interpreted or understood as a waiver of any right of the respective Party, will not prejudice the right to demand the fulfillment of the obligation assumed and will not constitute a novation.\n\n6.4 \tThe rights and obligations under these Terms may not be assigned or transferred by the Client without the express consent of Hera Build, which may, however, freely assign or transfer its rights and obligations without any consent.\n\n6.5 \tAll notices regarding these Terms shall be sent to Hera.Build's e-mail address made available on the Hera.Build Platform or commonly used for communication between the Parties, and to the e-mail address registered in the Client's account. \n\n6.6 \tThe rights provided for in these Terms shall be cumulative with other rights provided for by law.\n\n6.7 \tThe Parties agree that these Terms shall come into force upon the Client's registration on the Hera.Build Platform, and shall remain in force for a period of one (1) year, renewable for equal periods as agreed between the Parties, and for the duration of the Client's use of the Hera.Build Platform. These Terms may be unilaterally terminated by the Client at any time by giving at least thirty (30) days' prior written notice. \n\n6.7.1 \t\tIn the event that the Client breaches any of the provisions of these Terms and does not remedy such breach within 10 (ten) days of receiving notice from Hera.Build to this effect, Hera.Build may unilaterally and immediately terminate these Terms with respect to the Client, without the need for prior notice, which will result in the termination of the account opened by the Client on the Hera.Build Platform. \n\n6.7.2\t\tHera.Build may also unilaterally terminate these Terms with respect to the Client, with or without cause, by giving the Client at least 15 (fifteen) days' notice, without this giving rise to any right to compensation for the Client, even if such termination affects the target audience.\n\n6.8 \tTermination of these Terms for whatever reason shall not entail an obligation of portability on the part of Hera Build, unless otherwise agreed between the Parties. \n\n6.9 \tThese Terms do not create any corporate, employment or other relationship between the Parties, and there is no relationship of subordination between the Parties.\n\n6.9.1 \t\tEach of the Parties is solely responsible, under the terms of the applicable legislation, for the payment of all taxes, duties and fees, as well as social security, labor and civil charges for which it is responsible. Each Party shall also be solely responsible for all civil and criminal damages caused to any third parties.\n\n6.10 \tAll clauses which, by their nature, may subsist even after the termination of these Terms, shall remain valid after such termination, such as, but not limited to, clauses protecting Hera.Build's intellectual property, clauses indemnifying against consequential damages, etc. \n\n6.11 \tIf any provision of these Terms is deemed invalid and/or ineffective, the Parties shall use their best efforts to replace it with another of similar content and with the same effects. The possible invalidity and/or ineffectiveness of one or more clauses shall not affect the other provisions of these Terms.\n\n6.12 \tThese Terms shall be governed by Brazilian law. Any disputes arising from these Terms shall be resolved exclusively under the jurisdiction of the Courts of the Municipality of São Paulo, State of São Paulo, with express waiver of any other, however privileged.\n\n6.13\tThese Terms have been written in Portuguese. Should the Hera.Build Platform make these Terms available in any other language, or in the event of conflicts between different versions, the Portuguese version shall prevail "}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"7. \tSUPPORT & SLA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"In the event of an interruption in Hera.Build's services, the period established for service and resolution varies according to the plan chosen by the Client:\n\nStandard\no Service within 4 hours\no Resolution within 3 days\n\nBusiness\no Service within 2 hours\no Resolution within 1 day\n\nExclusive \no Immediate service\n\nService and resolution terms, in any of the plans, may vary according to the criticality of the interruption and the level of unavailability of the services, and the above deadlines are not absolute. \n\nThe classification of the type of fault/error follows three distinct types: (i) Unavailability: This occurs when part or all of the Platform becomes unavailable to all users; (ii) General Error: This occurs when a particular fault/error in one of the Platform's transactions is verified by all users; (iii) Specific Error: This occurs when a particular fault/error in one of the application's transactions is verified for a specific subset of the Platform's users.\n\nThe hours indicated above represent the period within which Hera.Build undertakes to attend to the Client and initiate improvement and/or corrective services on an urgent basis. In this regard, the Parties declare that Hera.Build cannot guarantee the solution of said services within a specified period of time, but that it will use commercially reasonable efforts, proportionate to the severity of the unavailability or error encountered, to resolve the problems in order to reduce any damage to the Client.\n"}}}],"cases":[{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUCTION"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"TERMS AND CONDITIONS – HERA.BUILD\nLast Updated: 03.04.2026 (March 4, 2026)\n\nThese Terms and Conditions (“Terms”) govern the relationship between: HERA BUILD LTDA., a private legal entity, registered with the National Registry of Legal Entities (CNPJ) under No. 54.076.038/0001-77 (“Hera.Build”) and the client (“Client”) of the platform owned by Hera.Build (“Hera.Build Platform”). Throughout these Terms, Hera.Build and the Client may be referred to jointly as “Parties” and, individually, as a “Party”."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. HERA.BUILD PLATFORM – VIRTUAL AGENTS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1 The Hera.Build Platform allows the customization by the Client of so-called “Virtual Agents” or “Hera Agents” (also referred to in these Terms as “Agents”) that provide automatic responses in different contexts (customizable by the Client), through Artificial Intelligence (“AI”). These are customizable based on the Client’s interaction with the Hera.Build Platform, its intuitive interface, and its functionalities, including through the integration of the Agents with third-party software via API (“Agent Customization” or “Customizations”).\nPractical examples (for illustration purposes, without limiting the scope of these Terms or binding the Parties to the specific examples in this box):\nA Virtual Agent can be customized to answer questions from customers of an online store regarding delivery times, order status, payment methods, delivery options, etc. It can also guide the customer through the entire product purchasing process, making recommendations, providing detailed product descriptions, and facilitating the checkout process.\nAnother Virtual Agent can be customized as a Human Resources agent for a company that can schedule employee vacations and answer questions about internal company policies, benefits, leaves, payroll, etc.\n1.1.1 Hera.Build shall not be liable under any circumstances for the integration of the Hera.Build Platform with third-party databases and software (even if used/developed by the Client), and does not guarantee that such integration will not interfere with the use of the Hera.Build Platform and/or the use of the Customizations. Furthermore, the Client declares and warrants acknowledgment that any integration may cause an increase in the flow of messages and interactions that comprise the pricing parameters (according to the agreed commercial conditions).\n1.1.2 The Client may engage Hera.Build to assist in building the model and its integration with third-party platforms (via WhatsApp API, for example). In this case, Hera.Build will be responsible for the correct integration with said platforms, according to the Client’s instructions. Unless agreed otherwise and in writing between the Parties, Hera.Build cannot be held responsible for any problems resulting from updates and/or changes to the APIs and other forms of integration with the platforms after the delivery of its services in a production environment. However, the Client may re-engage Hera.Build's services to assist with the necessary changes to the model so that the integrations function again after said updates and/or changes.\n\n1.2 To use the Hera.Build Platform, the Client may create the following users (\"Third-Party Users\"): “Billing Owner” user – management of billing; “Admin” user – management of Agent Customizations, use cases, rules, files, reports, and users; “User” user – management of Agent Customizations. The Client shall be entirely responsible for the activities carried out by their profile or by the profile of the created Third-Party Users, as well as for making the Agents available to their target audience, with or without login.\n\n1.3 The Client is solely responsible for keeping their data up to date, as well as for the confidentiality of their accounts, passwords, access keys, etc., in addition to the accounts of Third-Party Users, and assumes responsibility for any activities that occur within their account and/or Customization, which are personal and non-transferable. Hera.Build will not be responsible for any acts, facts, actions, omissions, and possible damages, direct or indirect, resulting from the unauthorized use of the account by third parties, unless it has given cause to do so.\n1.3.1 The Client grants Hera.Build the right, at its sole discretion and with justification, to: (i) delete or block the Client’s account; (ii) alter, discontinue, or pause the Hera.Build Platform and/or any functionalities. Should any of the events foreseen in this item occur, no fine or compensation of any kind shall be due to the Client, including, but not limited to, loss of profits, actual damages, among others. Without prejudice, Hera.Build agrees to keep the data of the Client and any Third-Party Users safe and secure according to the retention period it deems appropriate under Law No. 13,709/2018 (“LGPD” - Brazilian General Data Protection Law) and cooperate in good faith with the Client in acts related to the transition of data to any person indicated by the Client, a transition that will not include data that in any way replicates the Customizations.\n\n1.4 The Client hereby agrees to the pricing model of the Hera.Build Platform, according to the commercial conditions agreed upon between the Parties in a separate purchase order. This may take into account the use of the Customizations by the Client and by Third-Party Users, the number of Agents created, as well as the number of interactions and responses given by the Agents, according to Customizations created and made available on their own or third-party channels, freely chosen by the Client.\n1.4.1 At the end of each month of use of the Hera.Build Platform, Hera.Build will send the respective Invoice to the Client containing the amount due for that same month. This charge may even be calculated pro rata (prorated daily), depending on the periods of use and availability of the Customizations by the Client, and under the terms described in the purchase order with the commercial conditions. Payment of the amount due will be made according to the means defined in the commercial conditions agreed between the Parties.\n1.4.2 Observing the provisions in item “1.4.4” below, Hera.Build may change the values that comprise the pricing parameters and/or the pricing model, including due to changes in the Platform, by notifying the Client, via the Hera.Build Platform or via email, at least 30 (thirty) days in advance or in a shorter period. The continued use of the Hera.Build Platform by the Client and/or the creation of a new Agent by the Client after the period stated in said notification implies full acceptance of the new pricing. If the Client does not agree with the change in the values of the pricing parameters and/or the pricing model, they may no longer use the Hera.Build Platform or make their Agents available.\n1.4.3 Observing the provisions in item “1.4.4” below, the period referred to in item “1.4.2” above may be reduced to at least 15 (fifteen) days in advance in cases of acts of God, force majeure, or in the event of a situation that considerably alters the cost of the services and activities offered by Hera.Build, provided that Hera.Build presents a justification in its notification.\n1.4.4 Hera.Build may, upon prior notification of at least 30 (thirty) days, include prices for new products or functionalities on the Hera.Build Platform, which will be effective immediately and may be contracted by the Client.\n1.4.5 The late payment of the total or partial amount by the Client, due to the Client’s exclusive fault, will entail the application of a late fee of 2% (two percent) on the outstanding amounts, as well as the application of default interest of 1% (one percent) per month calculated on a pro rata basis. The amounts due, interest, and fines will be adjusted monthly and only in case of positive variation of the IGP-M/FGV index or by any similar index, should this index cease to exist. The Client is responsible for all taxes, duties, or fees imposed by applicable law and by the tax authorities of their jurisdiction, and Hera.Build may invoice the Client for these taxes under applicable law.\n1.4.6 HERA.BUILD MAY, AT ITS SOLE DISCRETION AND AFTER 10 (TEN) CALENDAR DAYS WITHOUT IDENTIFICATION OF PAYMENT, SUSPEND THE CLIENT'S ACCESS TO THE HERA.BUILD PLATFORM UNTIL THE EFFECTIVE PAYMENT OF THE AMOUNT DUE, WITHOUT THIS ENTAILING ANY RIGHT TO REIMBURSEMENT, PRICE REDUCTION, OR COMPENSATION OF ANY KIND, SUCH AS LOSS OF PROFITS, ACTUAL DAMAGES, AMONG OTHERS, EVEN IF SUCH SUSPENSION AFFECTS THIRD PARTIES AND THEY CLAIM ANY COMPENSATION, REIMBURSEMENT, OR PRICE REDUCTION AGAINST THE CLIENT.\n\n1.5 Hera.Build is not responsible, under any circumstances, for the use, by the Client and/or its Third-Party Users, of the Agents and chatrooms for disseminating advertising and propaganda, nor disseminating any illegal practice or activity from the content made available by the Client through the Agents. In this sense, the Client undertakes to indemnify Hera.Build for any damage, material or moral, arising from the use of the Hera.Build Platform for illegal or irregular purposes by the Client.\n\n1.6 The Client may alter the elements of their Agents, customizable according to target audiences and specific purposes, through the functionalities offered by the Hera.Build Platform itself, in order to obtain their own Agent, which can perform certain actions based on the alterations made by the Client. Thus, the Client may customize: (i) the personality of the Agents; (ii) the use cases of the Agents; (iii) the response rules of the Agents (behavioral guidelines); and (iv) the data that forms the basis for the Agent's responses (contextual understanding) – (collectively, “Agent Particularities”).\nPractical example (for illustration purposes, without limiting the scope of these Terms or binding the Parties to the specific examples in this box):\nHR Agent Use case – “providing information on employee benefits” Personality – helpful and professional. Rules – never use profanity; always answer about values in Reais (BRL); transfer to human support only if it is impossible to answer the question. Data – file (.csv; .pdf; or .doc) with a description of the company's employee benefits.\n1.6.1 The Client may not use and/or make available (a) offensive, abusive, discriminatory, defamatory, pornographic, or obscene material; and (b) illegal material or material intended to promote or commit an illegal act of any kind, bearing responsibility even if a Third-Party User eventually makes available one or more materials provided for in this item.\n1.6.2 Responses provided by third parties during interaction with the Agents will be collected and stored under the terms of the Hera.Build Platform Privacy Policy (“Hera PP”) and item “5.” below, and may contain personal data that will be processed according to the purposes indicated by the Client or as indicated in the Hera PP. Furthermore, a functionality may be offered on the Hera.Build Platform through which the Client will define parameters, according to available settings, for the collection of data of interest from the responses provided, which can be captured by the Hera AI and transferred to an external file, as indicated by the Client.\n\n1.7 The Hera.Build Platform and the Customizations possible through the use of its functionalities are offered \"as is\", and Hera.Build may, at its sole discretion, implement changes, alterations, additions, deletions, and any other types of modifications to the Hera.Build Platform and/or its functionalities, without giving rise to any responsibility to compensate, indemnify, reimburse, or refund the Client, even if such alteration compromises some Customization or Agent. Hera.Build must notify the Client whenever these modifications may result in relevant differences in the use of the Hera.Build Platform.\n1.7.1 Depending on the changes, alterations, additions, deletions, and any other types of modifications to the Hera.Build Platform and/or its functionalities, Hera.Build may alter the pricing model, observing the notification procedures set out in these Terms and in the commercial conditions agreed between the Parties.\n\n1.8 CLIENTS ARE SOLELY RESPONSIBLE FOR THE CREATION, AVAILABILITY, USE, AND MANAGEMENT OF THE PARTICULARITIES OF THEIR AGENTS, INCLUDING BEFORE THEIR OWN CLIENTS AND/OR THEIR TARGET AUDIENCE, EXCEPT IN CASES OF HERA.BUILD’S EXCLUSIVE FAULT. HERA.BUILD WILL NOT OFFER ANY DIRECT SUPPORT TO THE CLIENT'S TARGET AUDIENCE REGARDING THE AGENT PARTICULARITIES SELECTED BY THE CLIENT.\n1.8.1 Hera.Build will also not be responsible, under any circumstances, for the veracity of the information contained in the answers given by the Agents, nor for the practice of any illegal activity arising from the Customizations, including by Third-Party Users and/or the target audience. This is due to the fact that the Hera.Build Agent is based on Generative AI algorithms (such as ChatGPT 4.0 and Gemini) that may present unexpected results or behaviors, since the technologies used by them are frontier technologies, that is, they are in constant evolution and are based on probabilistic calculations. Therefore, it is important for the Client to be aware that (i) the results provided through the Hera.Build agents will not always be accurate; (ii) it is recommended that the results be periodically verified by humans; (iii) it is not recommended that the results be used as the sole source of sensitive decisions and/or decisions that may affect the rights of third parties, especially regarding topics such as human rights, credit granting, education, employment, housing, access to public services, health issues, etc. Nevertheless, Hera.Build makes commercially reasonable efforts to avoid unexpected or unwanted behaviors and results arising from interaction with the agents it provides.\n\n1.9 THE CLIENT SHALL BE EXCLUSIVELY RESPONSIBLE FOR KEEPING A COPY (“BACKUP”) OF ALL INFORMATION AND ACTIONS TAKEN REGARDING THE CUSTOMIZATION AND THE AGENTS AND THEIR PARTICULARITIES IN A SECURE ENVIRONMENT, AND CANNOT CLAIM ANYTHING AGAINST HERA.BUILD FOR FAILURES IN THE RECOVERY OF CORRUPTED FILES OR FOR NOT PERFORMING BACKUPS, EVEN IF THE TARGET AUDIENCE IS AFFECTED.\n\n1.10 The Client/Third-Party User also acknowledges that interactions with the Agents may consume Hera Credits (as defined below), becoming unavailable when the Client/Third-Party User's Hera Credits run out, until they acquire additional Hera Credits.\n\n1.11 The Hera.Build Platform integrates with the YouTube API for uploading and displaying videos, allowing the Client to search, share, and watch videos from Zoom calls. By activating the feature, the user agrees to the provisions of the YouTube API Terms of Service and the YouTube Terms of Service, as well as the Google Privacy Policy.\n\n1.12 By using the YouTube API, Hera.Build does not store the Client's search interest data and does not use this information to suggest new content. Integration with the YouTube API refers to uploading and downloading videos and making them available for viewing.\n\n1.13 Hera.Build shall not be responsible under any circumstances for the integration of the Hera.Build Platform with third-party databases and software (even if used/developed by the Client), and does not guarantee that such integration will not interfere with the use of the Hera.Build Platform and/or the use of the Customizations. Furthermore, the Client declares and warrants acknowledgment that any integration may cause an increase in the flow of messages and interactions that comprise the pricing parameters (according to agreed commercial conditions).\n\n1.14 Users are responsible for ensuring they have legal rights to upload and share content on YouTube through our application. Hera.Build will not be responsible for any acts, facts, actions, omissions, and any damages, direct or indirect, arising from any use by the Client or any violation of copyright or YouTube policies."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. HERA.BUILD PLATFORM – HERA APPS AND PLATFORM FEATURES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1 The Hera.Build Platform offers a comprehensive set of chargeable general tools and features, designed to cater to different profiles of Clients and Third-Party Users (“Hera Apps”). Among the tools/features, the following are cited as (non-exhaustive) examples:\n2.1.1 Ask a Video: This feature allows the Client/Third-Party User to extract information from YouTube videos. After inserting the video link and confirming the language, the Hera.Build Platform extracts the relevant content, allowing interaction with the extracted information.\n2.1.2 Image Generator: This feature enables the creation of custom images from text prompts. The Client/Third-Party User selects the image size and inserts the desired prompt, and can rely on the help of the Hera.Build Platform to refine it. The generated images can be downloaded or saved on the platform, creating a personal visual repository.\n2.1.3 Content Interaction: With this feature, the Client/Third-Party User can select files saved in the Library (as defined below) and interact with the Hera.Build Platform to obtain context and answers based on the file content. In addition, the Hera.Build Platform suggests related questions to delve deeper into the topic. Both the answers and the suggested questions can be added to the Library, enriching the database.\n2.1.4 Web Search: This tool searches the internet and compiles the information found, presenting organized answers and citing the sources used. Additionally, the feature suggests questions related to the researched topic.\n2.1.5 E-mail Marketing Generator: This feature facilitates the creation of email marketing campaigns. The Client/Third-Party User configures the email body and fills in specific fields so that the Hera.Build Platform generates the text automatically. After creation, it is possible to review, edit, send the email directly from the platform, or download the HTML for external use.\n2.1.6 WhatsApp Integration: The Hera.Build Platform also allows the integration of the Client/Third-Party User's WhatsApp number with the Hera.Build Platform, allowing the Client/Third-Party User to send messages to contacts, view chat history, and store all contacts and groups directly on the platform.\n2.1.7 Interaction Analysis (Hera Reveal): The Hera.Build Platform may make available to the Client the module called “Hera Reveal – Customer Intelligence” (“Hera Reveal”), consisting of an AI-based analytical intelligence functionality, aimed at reading, processing, organizing, classifying, and consolidating interactions carried out on proprietary or third-party channels indicated by the Client. Hera Reveal can generate dashboards, reports, segmentations, behavioral classifications, pattern identification, trends, commercial opportunities, and signs of dissatisfaction or churn, based on statistical and probabilistic models applied to the analyzed interactions. It is a decision-support tool, not constituting strategic, financial, or operational consulting, nor implying a guarantee of specific results, such as customer retention, revenue increase, or churn reduction.\n\n2.2 For the provision and functioning of the Hera Apps, Hera.Build may use third-party platforms, for example through the use of APIs. Consequently, the Client/Third-Party User undertakes to observe the provisions of any terms of use and privacy policies of these third-party platforms, as well as the possible need to create accounts.\n2.2.1 Since these are AI-based features, the Hera Apps may unintentionally present unexpected results or behaviors, as the technologies used by them are frontier technologies, that is, they are in constant evolution and are based on probabilistic calculations. Therefore, it is important for the Client/Third-Party User to be aware that (i) the provided results will not always be accurate; (ii) it is recommended that the results be periodically verified by humans; (iii) it is not recommended that the results be used as the sole source of sensitive decisions and/or decisions that may affect the rights of third parties. Furthermore, Hera.Build may, at any time, alter, discontinue, or pause one or more Hera Apps, without any fine or compensation of any kind being owed to the Client/Third-Party User.\n\n2.3 For the functioning/optimization of the Hera Apps and/or Agents, the Hera.Build Platform provides the Client/Third-Party User with the Library functionality, which allows the upload and storage of files used as a knowledge source to enhance the AIs underlying the operation of the Agents and/or Hera Apps. The Client/Third-Party User can send relevant documents, data, or information, which are analyzed and processed, in addition to incorporating the data and information generated from the use of the Hera Apps and/or Agents into the Library.\n2.3.1 The Client/Third-Party User acknowledges that they are entirely responsible for providing and updating the information and documents in the Library, and cannot provide illegal or inappropriate content, such as, but without any limitation, racist, homophobic, or discriminatory comments, comments that praise crimes, incite violence, unfair competition, or any other, nor content with intentionally false information, such as fake news.\n\n2.4 The use of Hera Apps and/or Agents may trigger the generation of certain parameters, such as files, data, documents, and information processed from the prompts provided by the Client/Third-Party User and files, data, documents, information, and characters generated in the results/answers of the Hera Apps and/or Agents. Such parameters will consume an amount of credits previously made available to the Client/Third-Party User (“Hera Credits”) depending on the service used.\n\n2.5 The Hera.Build Platform will make available to the Client/Third-Party User the value of each interaction/parameter in Hera Credits, as well as the amount of Hera Credits the Client/Third-Party User still possesses.\n2.5.1 Additionally, the Hera.Build Platform will offer a Control Panel, through which the Client/Third-Party User will be able to access information such as the amount of Hera Credits used, the corresponding values, and information about the accessed services.\n\n2.6 Upon consumption of the entirety of the Hera Credits, the use of the Hera Apps and/or Agents may be suspended. The Hera.Build Platform will allow the purchase of additional Hera Credits at any time, facilitating the continuity of service use without interruptions. The additional Hera Credits acquired on the Hera.Build Platform can be used according to the convenience and need of the Client/Third-Party User, without an expiration date, subject to the provisions of item “2.8” below.\n2.6.1 The values and conditions for acquiring additional Hera Credits are indicated on the Hera.Build Platform, at the following link: (https://hera.build/pricing).\n2.6.2 The values of the Hera Credits will be readjusted quarterly whenever there is a variation of at least 5% (five percent) in the exchange rate of the US dollar (USD) in relation to the Brazilian real (BRL). The readjustment will be calculated based on the commercial dollar selling rate, as disclosed by the Central Bank of Brazil, considering the last business day of the month preceding the start of each quarter. Hera.Build will inform the Client/Third-Party User about any adjustment at least 5 (five) days in advance, through the registered contact channels.\n\n2.7 THE HERA PLATFORM OFFERS DIFFERENT SUBSCRIPTION PLANS TO MEET A VARIETY OF CLIENT PROFILES, WITH THE FLEXIBILITY TO CHOOSE THE PLAN MOST SUITED TO THEIR NEEDS. THE PLANS, VALUES, AND CONDITIONS ARE INDICATED ON THE HERA.BUILD PLATFORM, AT THE FOLLOWING LINK: (https://hera.build/pricing).\n2.7.1 If the Client chooses to change their plan (whether an Upgrade or a Downgrade), such change will be carried out immediately, maintaining the Hera Credits and proportional billings conducted/due up to the date of alteration.\n2.7.2 If a prepaid plan Client chooses to cancel their plan, the cancellation may be carried out until 11:59:59 PM of the day before the next recurring charge. In this case, the Client will keep their plan active until the end of the current billing cycle. For clients with annual and customized contract plans, the cancellation must be requested at least 30 (thirty) days in advance of the renewal date.\n2.7.3 This agreement may be terminated by either party at any time, upon prior written notice given at least 30 (thirty) days in advance, during which period the services shall continue to be provided and the financial obligations shall remain due.\n\n2.8 If the Client's account remains inactive for a continuous period of 24 (twenty-four) months, all available Hera Credits (both provided by the subscription plans and the additional Hera Credits) will automatically expire. Inactivity is considered the absence of any interaction or use of the Hera.Build Platform during this period."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. INTELLECTUAL PROPERTY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1 WITH THE EXCEPTION OF THE CLIENT'S OWN TRADEMARKS, AND TRADEMARKS EVENTUALLY CREATED BY THE CLIENT TO BE USED BY ONE OR MORE AGENTS, THE HERA.BUILD PLATFORM AND ALL ITS ELEMENTS, INCLUDING THE CHATROOMS THEMSELVES, HERA AGENTS, HERA APPS, AND THE HERA.BUILD TRADEMARK, ARE THE EXCLUSIVE INTELLECTUAL PROPERTY OF HERA.BUILD.\n3.1.1 Consequently, no content owned by Hera.Build, including the Customizations and the Agent chatrooms, may be used, transferred, sublicensed, exploited, or altered without the express consent of Hera.Build, except for access to the Agents by the target audience and the integration of the Agents with third-party platforms, observing the provisions of these Terms.\n3.1.2 Under no circumstances may the Client: (i) misappropriate the proprietary elements of Hera.Build to use them outside the Hera.Build Platform, for any purpose, through the use of any means or techniques, such as reverse engineering, cyber-attacks, etc.; (ii) reproduce and/or copy, partially or totally, permanently or temporarily, the Hera.Build Platform and/or the content made available therein, except for any content owned by the Client themselves; (iii) artificially alter data or manipulate the Hera.Build Platform using technical mechanisms that, in any way, subvert the regular use of the Hera.Build Platform, such as the use of robots (bots), spiders, scripts, or any other type of automated access that in any way serves to distort the purpose of the Hera.Build Platform; and (iv) use or implement malicious content, such as malware, Trojan horses, or viruses, or that otherwise interferes with the functioning of the Hera.Build Platform.\n\n3.2 For the use of the Hera.Build Platform by the Client, as well as the Hera Apps, the Customizations, and the Agents, Hera.Build grants the Client a temporary, revocable, fee-based, limited, non-exclusive, and non-transferable use license.\n3.2.1 For the availability of the Agents to the target audience by the Client, Hera.Build grants the Client a temporary, revocable, fee-based, limited, non-exclusive, and non-transferable use license for the Agents, whose corresponding chatrooms are accessible publicly or privately (via login), as expressly chosen by the Client when customizing their Agents on the platform.\n3.2.2 By including elements in the Agents whose intellectual property belongs to the Client, the Client grants Hera.Build a limited, free license, revocable only upon the termination of these Terms between the Parties, non-sublicensable, non-exclusive, and temporary, to elements made available by the Client on the Hera.Build Platform and in the Agents, whose intellectual property belongs to the Client.\n\n3.3 The Client also acknowledges that, by using AI, the Hera.Build functionalities, especially the Hera Apps, may unintentionally rely on intellectual property belonging to the AI providers and/or third parties whose AI was based on their training models.\n3.3.1 Consequently, the Client assumes full responsibility for the use or creation of content on the Platform that is protected by copyrights or other third-party intellectual property rights. In this event, the Client will be solely responsible for any claims, lawsuits, losses, or damages arising from such acts, committing to fully indemnify Hera.Build for all losses, costs, or expenses incurred, directly or indirectly, related to possible violations."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. LIABILITY, INDEMNIFICATION, AND LIMITATIONS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1 THE CLIENT DECLARES THAT THE USE OF THE HERA.BUILD PLATFORM WILL BE AT THEIR OWN RISK, AND THAT ALL COMMUNICATIONS, MAINTENANCE, AND ACTIVITIES PERFORMED ON THE HERA.BUILD PLATFORM MAY NOT BE FREE FROM VIRUSES OR OTHER HARMFUL CONTENT FROM THE INTERNET. HERA.BUILD FURTHERMORE IS NOT RESPONSIBLE FOR ANY DAMAGES, MORAL OR PROPERTY-RELATED, ARISING FROM THE CONTENT MADE AVAILABLE ON THE HERA.BUILD PLATFORM, INCLUDING THIRD-PARTY CONTENT AND ADVERTISING, OR CONTENT FROM THIRD-PARTY USERS.\n4.1.1 The Parties acknowledge that Hera.Build has no obligation of result, not being liable for any actual damages or loss of profits arising from the use of the Hera.Build Platform, the Hera Apps, and/or its Agents by Clients and/or Third-Party Users, including damages for loss of profits, incidental or consequential damages, damages to third parties directly or indirectly related to Clients and/or Third-Party Users, as well as any other types of related damages, except in cases of Hera.Build’s exclusive fault.\n4.1.2 Hera.Build further does not guarantee that the Hera.Build Platform will operate uninterruptedly or without errors, and any interruptions in access due to problems with the Internet provider, temporary suspension, or server maintenance are a normal occurrence. Should any hypothesis of non-functioning of the Hera.Build Platform occur that is not motivated by or arises from an act or omission of Hera.Build, no fine, compensation, or price reduction for the services will be owed by Hera.Build to the Client, even if the eventual interruption affects the target audience.\n4.1.3 Regarding Hera Reveal specifically, the insights, classifications, segmentations, and analyses provided are based on statistical and probabilistic models, and may contain inaccuracies or inconsistencies resulting from the nature of the technologies used and the quality of the data provided. Hera.Build does not guarantee a minimum level of statistical accuracy, predictability of future behaviors, or any specific commercial result arising from the use of the functionality. The evaluation, validation, and decision regarding the strategic use of the generated insights are the exclusive responsibility of the Client.\n\n4.2 Hera.Build undertakes to make available on its platform (including for Clients who use the Hera.Build Platform at no cost) a portal containing posts regarding any doubts the Client may have regarding the products made available by Hera.Build.\n4.2.1 For possible support provision, Hera.Build commits to adopting commercially reasonable efforts to perform the service and resolution of problems within a reasonable time, and the response time may vary according to the criticality of the interruption and level of service unavailability. Furthermore, for Clients who use the paid version of the Hera.Build Platform, Hera.Build may offer differentiated support, providing a Customer Success Manager and minimum SLAs (although not absolute).\n4.2.2 Any and all Hera.Build support will be provided during business hours (i.e., business days in the City of São Paulo and from 9 AM to 6 PM).\n\n4.3 Hera.Build’s aggregate liability for damages possibly caused to the Client, regardless of the cause of these damages and the legal theories underlying them, including possible actions for recourse filed by the Client, may not exceed the total amount invoiced to the Client in the 3 (three) months preceding the event or set of related events (in this last case, after the last reported event) that gave rise to the claim for indemnification.\n\n4.4 Failure to comply with these Terms by the Client and/or Third-Party Users will grant Hera.Build the right to seek actual damages in court, as applicable.\n\n4.5 THE PARTIES UNDERTAKE TO INDEMNIFY EACH OTHER FOR ANY DAMAGES, LOSSES, AND/OR COMPENSATIONS THEY MAY SUFFER IN ANY PROCEDURES OR PROCESSES, JUDICIAL OR EXTRAJUDICIAL, ARISING FROM THE BREACH, BY THE INFRINGING PARTY, OF ANY OF ITS ACKNOWLEDGMENTS, DECLARATIONS, WARRANTIES, AND OBLIGATIONS PROVIDED FOR IN THESE TERMS, WHICH INCLUDE, WITHOUT LIMITATION, ATTORNEY'S FEES AND COURT COSTS."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. PRIVACY AND DATA SECURITY"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1 The Parties commit to fully complying with the provisions of the LGPD regarding the processing of personal data of Clients and/or Third-Party Users and other regulations regarding data protection, including sub-regulatory norms issued by the National Data Protection Authority. In this sense, the Parties commit to maintaining, when required, an updated privacy policy that grants transparency to Clients and/or Third-Party Users regarding data processing activities, purposes, rights that can be exercised, among other information required by said Law.\n\n5.2 The Parties declare and warrant that they will not process personal data in violation of the LGPD, their respective legal bases, and principles, including, but without limitation, the principles of purpose, adequacy, necessity, data minimization, and transparency. They also declare and warrant that they will not process personal data for purposes other than those indicated in these Terms, Privacy Policies, or resulting from legal bases such as compliance with a legal or regulatory obligation, contract execution or preliminary procedures, regular exercise of rights, protection of life, legitimate interest, or physical safety of the data subjects.\n5.2.1 Certain Platform functionalities may involve behavioral analysis, automated segmentation, and inferences based on personal data inserted or made available by the Client. The Client declares and warrants that they possess an adequate legal basis for processing and sharing this data with Hera.Build, being fully responsible for the legitimacy of the processing carried out within the scope of their operation.\n\n5.3 Should Hera.Build be considered a joint controller of the data of the Client, Third-Party Users, and/or any data inserted by the latter in the Agent Particularities, the Parties declare and warrant that they will collaborate with each other regarding compliance with their respective legal obligations, to the extent applicable and within the provisions of the LGPD and competent regulations, for example, regarding communications in cases of (a) leakage of personal data and other occurrences that may cause damage to the subjects of said data; and (b) notifications received from subjects with a view to exercising their rights established in the LGPD.\n\n5.4 The liability of each Party will correspond to the extent of its culpability for damages caused to the data subjects regarding the breach of the LGPD and other personal data protection rules applicable to the case.\n\n5.5 In the event of a security incident, whether or not the hypothesis indicated in Clause 5.3 is verified, which may cause significant risk or damage to the data subjects, such as undue, unauthorized access and/or the leak or loss of personal data processed by the Parties within the scope of these Terms, regardless of the reason causing it, the Party that becomes aware must send communication to the other Party, in writing, ensuring receipt, within a reasonable time, considering any legal deadlines, containing, at least, the following information: (i) date and time of the incident; (ii) date and time of awareness; (iii) list of the types of data affected by the incident; (iv) number of subjects affected; (v) list of subjects affected by the leak; (vi) contact information for the Data Protection Officer or another person from whom more information about the occurrence can be obtained; (vii) description of the possible consequences of the incident; and (viii) indication of measures being taken to repair the damage and avoid new incidents, including a communication plan and strategy for conflict resolution. If the responsible Party does not have all the information listed herein at the time of sending the communication, they must send it gradually, aiming to ensure the greatest possible speed, being certain that the complete communication (with all the indicated information) must be sent within the timeframe established by the competent authority.\n\n5.6 Without prejudice to the above, each Party will be responsible for the personal data to which it has access, for any improper or unauthorized processing of these personal data, as well as for any leakage or loss of stored personal data eventually transmitted by the other Party."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. GENERAL CONDITIONS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1 Hera.Build shall not be held liable for any delays or failures to perform the obligations herein due to acts of God or force majeure, problems attributed to connection providers and telecommunications companies, illegal digital practices of hackers, phishing, and similar, among other hypotheses in which there is no direct causal link between any act of Hera.Build and the damage caused, even if this damage affects Third-Party Users, or the target audience.\n\n6.2 If any provision of these Terms is deemed invalid or void, this will not prevent these Terms from remaining in force with respect to the remaining clauses.\n\n6.3 The eventual tolerance of the Parties to delay, non-compliance, or inexact compliance with any of the provisions of these Terms will not be interpreted or understood as a waiver of any right of the respective Party, will not prejudice the right to demand the fulfillment of the assumed obligation, nor will it constitute novation.\n\n6.4 The rights and obligations of these Terms may not be assigned or transferred by the Client without the express consent of Hera.Build, which, however, may freely, without any consent, assign or transfer its rights and obligations.\n\n6.5 All notifications regarding these Terms must be sent to the Hera.Build email available on the Hera.Build Platform or commonly used for communication between the Parties, and to the email registered in the Client's account.\n\n6.6 The rights set forth in these Terms shall be cumulative with other rights provided by law.\n\n6.7 The Parties agree that these Terms will enter into force upon the Client's registration on the Hera.Build Platform, and will remain in force during the Client's use of the Hera.Build Platform. These Terms may be unilaterally terminated by the Client, at any time, upon prior written notice, at least 30 (thirty) days in advance.\n6.7.1 If the Client violates any provisions of these Terms and does not cure such violation within the period indicated and counted from the receipt of the notification sent by Hera.Build to this effect, Hera.Build may unilaterally and immediately terminate these Terms with respect to the Client, without the need for prior notice, which will occur by the termination of the account opened by the Client on the Hera.Build Platform.\n6.7.2 Hera.Build may also unilaterally terminate these Terms with respect to the Client, with or without cause, notifying the Client at least 15 (fifteen) days in advance, without this generating any right to compensation for the Client, even if this termination affects the target audience.\n\n6.8 The termination of these Terms regardless of the reason, will not entail a portability obligation on the part of Hera.Build, unless otherwise agreed between the Parties.\n\n6.9 These Terms do not create between the Parties any corporate, labor, or any other type of bond, and there is no type of subordination relationship between the Parties.\n\n6.9.1 Each Party is solely responsible, under applicable legislation, for the payment of all taxes, duties, and fees levied, as well as for the social security, labor, and civil charges of its responsibility. It will also be the sole responsibility of each Party for all civil and criminal damages caused to any third parties.\n\n6.10 All clauses that, by their nature, may survive even after the termination of these Terms, will remain valid after such termination, such as, but without limitation, the clauses protecting Hera.Build’s intellectual property, indemnification clauses for damages, etc.\n\n6.11 If any provision of these Terms is considered invalid and/or ineffective, the Parties must use their best efforts to replace it with another of similar content and with the same effects. The possible invalidity and/or ineffectiveness of one or more clauses will not affect the other provisions of these Terms.\n\n6.12 To use the Hera.Build Platform, the Client must fully agree to the latest version of these Terms and declare to be aware of the Hera.Build Privacy Policy, both made available on the Hera.Build Platform and eventually updated from time to time, upon notification to the Client of the update.\n6.12.1 EVERY TIME ANY CHANGE OCCURS IN THESE TERMS OR IN THE PRIVACY POLICY, HERA.BUILD WILL PREVIOUSLY NOTIFY THE CLIENT BY EMAIL AND/OR NOTIFICATION ON THE HERA.BUILD PLATFORM. THE USE OF THE HERA.BUILD PLATFORM BY THE CLIENT AFTER THE PUBLICATION OF THE NEW VERSION WILL IMPLY FULL AND EXPRESS ACCEPTANCE OF THE NEW VERSION BY THE CLIENT. IF THE CLIENT DISAGREES WITH THE NEW VERSION, THEY MAY NO LONGER USE THE HERA.BUILD PLATFORM, WITHOUT THIS GENERATING ANY RIGHT TO COMPENSATION FOR THE CLIENT, EVEN IF SUCH REFUSAL AFFECTS THIRD PARTIES.\n\n6.13 These Terms shall be governed by Brazilian laws. Any disputes arising from these Terms must be resolved exclusively under the jurisdiction of the Courts of the City of São Paulo, State of São Paulo, with express waiver of any other, no matter how privileged it may be.\n\n6.14 These Terms were written in Portuguese. If the Hera.Build Platform makes these Terms available in any other language, or in case of conflicts between different versions, the Portuguese version shall prevail."}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"EN"}}}},{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUÇÃO"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"TERMOS E CONDIÇÕES – HERA.BUILD\nÚltima Atualização: 04.03.2026\n\nEstes Termos e Condições (“Termos”) regulam a relação entre: HERA BUILD LTDA., pessoa jurídica de direito privado, inscrita no CNPJ sob o n.º 54.076.038/0001-77 (“Hera.Build”) e o cliente (“Cliente”) da plataforma de propriedade da Hera.Build (“Plataforma Hera.Build”). Ao longo destes Termos, a Hera.Build e o Cliente poderão ser chamados conjuntamente de “Partes” e, individualmente, de “Parte”."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. PLATAFORMA HERA.BUILD – AGENTES VIRTUAIS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1\tA Plataforma Hera.Build permite a customização pelo Cliente dos chamados “Agentes Virtuais” ou “Hera Agents” (também tratados nestes termos como “Agentes”) que fornecem respostas automáticas em diferentes contextos (personalizáveis pelo Cliente), por meio de Inteligência Artificial (“IA”), customizáveis a partir da interação do Cliente com a Plataforma Hera.Build, sua interface intuitiva e suas funcionalidades, inclusive por meio da integração dos Agentes com softwares terceiros por meio de API (“Customização ou Customizações de Agentes”).\n\nExemplos práticos (para fins de ilustração, sem limitação do escopo destes Termos nem vinculação das Partes aos exemplos específicos deste quadro):\nUm Agente Virtual pode ser customizado para atender às dúvidas dos clientes de uma loja online, sobre prazo de entregas, status dos pedidos, formas de pagamento, meios de entrega etc. Pode, ainda, guiar o cliente por todo o processo de compra de um produto, fazendo recomendações, provendo descrições detalhadas dos produtos e facilitando o processo de check-out.\nUm outro Agente Virtual pode ser customizado como agente de Recursos Humanos de uma empresa que pode agendar férias de funcionários e responder dúvidas sobre políticas internas da empresa, benefícios, licenças, folha de pagamento etc.\n\n\n1.1.1 \t\tA Hera.Build não se responsabilizará sob nenhuma circunstância pela integração da Plataforma Hera.Build com bases de dados e softwares terceiros (ainda que utilizados/desenvolvidos pelo Cliente), e não garante que tal integração não irá prejudicar o uso da Plataforma Hera.Build e/ou uso das Customizações. Ainda, o Cliente declara e garante reconhecer que qualquer integração poderá causar aumento no fluxo de mensagens e interações que compõem os parâmetros de precificação (conforme condições comerciais acordadas).\n\n1.1.2 O Cliente poderá contratar a Hera.Build para auxiliar na construção do modelo e da sua integração com plataformas de terceiros (via API do WhatsApp, por exemplo). Neste caso, a Hera.Build será responsável pela correta integração com referidas plataformas, de acordo com as instruções do Cliente. Salvo se convencionado diferentemente e por escrito entre as Partes, a Hera.Build não poderá ser responsabilizada por quaisquer problemas decorrentes de atualizações e/ou alterações nas APIs e outras formas de integração com as plataformas após a entrega de seus serviços em ambiente de produção, mas o Cliente poderá contratar novamente os serviços da Hera.Build para que esta o auxilie com as mudanças necessárias no modelo para que as integrações voltem a funcionar após referidas atualizações e/ou alterações. \n\n1.2\tPara o uso da Plataforma Hera.Build pelo Cliente, poderão ser criados os seguintes usuários (\"Usuários Terceiros\"): usuário “Billing Owner” – gerência sobre faturamento; usuário “Admin” – gerência sobre Customizações de Agentes, casos de uso, regras, arquivos, relatórios e usuários; usuário “User” – gerência sobre Customizações de Agentes. O Cliente será inteiramente responsável pelas atividades feitas por seu perfil ou pelo perfil dos Usuários Terceiros criados, bem como pela disponibilização dos Agentes a seu público-alvo, com ou sem login.\n\n1.3\tO Cliente é o único responsável por manter seus dados atualizados, bem como pela confidencialidade de suas contas, senhas, chaves de acesso etc., além das contas de Usuários Terceiros, e assume a responsabilidade sobre quaisquer atividades que ocorram dentro de sua conta e/ou Customização, as quais são pessoais e intransferíveis. A Hera.Build não se responsabilizará por quaisquer atos, fatos, ações, omissões e eventuais danos, diretos ou indiretos, que decorram de eventual utilização da conta por terceiros, salvo se tiver dado causa para tanto.\n\n1.3.1 \t\tO Cliente garante à Hera.Build o direito de, a seu exclusivo critério e mediante justificativa: (i) excluir ou bloquear a conta do Cliente; (ii) alterar, descontinuar ou paralisar a Plataforma Hera.Build e/ou quaisquer funcionalidades. Em ocorrendo qualquer das hipóteses previstas neste item, não será devida ao Cliente qualquer multa ou indenização a qualquer título, incluindo, mas não se limitando a, lucros cessantes, danos emergentes, dentre outros. Sem prejuízo, a Hera.Build concorda em manter os dados do Cliente e de eventuais Usuários Terceiros salvos e seguros conforme o período de retenção que julgar adequado nos termos da Lei nº 13.709/2018 (“LGPD”) e cooperar de boa-fé com o Cliente nos atos relacionados à transição dos dados para qualquer pessoa indicada pelo Cliente, transição que não compreenderá os dados que de alguma forma repliquem as Customizações. \n\n1.4\tO Cliente, desde já, concorda com o modelo de precificação da Plataforma Hera.Build, conforme condições comerciais acordadas entre as Partes em pedido de compra apartado, que poderá levar em conta tanto o uso das Customizações pelo Cliente quanto pelos Usuários Terceiros, a quantidade de Agentes criados, além da quantidade de interações e respostas dadas pelos Agentes, conforme Customizações criadas e disponibilizadas em canais próprios ou de terceiros, de livre escolha do Cliente, pelo Cliente. \n\n1.4.1\t\tAo final de cada mês de utilização da Plataforma Hera.Build, a Hera.Build enviará a respectiva Nota Fiscal ao Cliente contendo o valor devido naquele mesmo mês, cobrança que inclusive poderá ser calculada pro rata die, a depender dos períodos de uso e disponibilização das Customizações pelo Cliente, e nos termos descritos no pedido de compra com as condições comerciais. O pagamento do valor devido será feito conforme os meios definidos nas condições comerciais acordadas entre as partes.\n\n1.4.2\t\tObservado o disposto no item “1.4.4” abaixo, a Hera.Build poderá alterar os valores que compõem os parâmetros de precificação e/ou o modelo de precificação, incluindo por mudanças na Plataforma, notificando o Cliente, via Plataforma Hera.Build ou via e-mail, com pelo menos 30 (trinta) dias de antecedência ou em prazo menor. A continuidade do uso da Plataforma Hera.Build pelo Cliente e/ou a criação de um novo Agente pelo Cliente após o prazo exposto na referida notificação implica aceitação total da nova precificação. Caso o Cliente não concorde com a alteração dos valores dos parâmetros de precificação e/ou do modelo de precificação, este não poderá mais utilizar a Plataforma Hera.Build, nem disponibilizar seus Agentes.\n\n1.4.3\t\tObservado o disposto no item “1.4.4” abaixo, o prazo de que trata o item “1.4.2” acima poderá ser reduzido para pelo menos 15 (quinze) dias de antecedência em casos fortuitos, de força maior, ou em ocorrendo situação que altere consideravelmente o custo dos serviços e atividades oferecidas pela Hera.Build, desde que a Hera.Build apresente justificativa em sua notificação.\n\n1.4.4\t\tA Hera.Build poderá, mediante notificação prévia de no mínimo 30 (trinta) dias, incluir preços para novos produtos ou funcionalidades na Plataforma Hera.Build, que terão vigência imediata e poderão ser contratados pelo Cliente.\n\n1.4.5\t\tO pagamento em atraso do valor total ou parcial pelo Cliente, por culpa exclusiva do Cliente, acarretará aplicação de uma multa moratória de 2% (dois por cento) sobre os valores em aberto, bem como a aplicação de juros moratórios de 1% (um por cento) ao mês calculados em base pro rata die. Os valores devidos, juros e multa serão corrigidos mensalmente e apenas em caso de variação positiva pelo índice IGP-M/FGV ou por qualquer índice semelhante, se este índice deixar de existir. O Cliente é responsável por todos os impostos, tributos ou taxas impostas pela legislação aplicável e pelas autoridades fiscais de sua jurisdição, e a Hera.Build poderá faturar o Cliente por esses impostos conforme legislação aplicável. \n\n1.4.6\t\tA HERA BUILD PODERÁ, A SEU EXCLUSIVO CRITÉRIO E APÓS 10 (DEZ) DIAS CORRIDOS SEM IDENTIFICAÇÃO DO PAGAMENTO, SUSPENDER O ACESSO DA PLATAFORMA HERA.BUILD PELO CLIENTE ATÉ O EFETIVO PAGAMENTO DO MONTANTE DEVIDO, SEM QUE ISSO ACARRETE QUALQUER DIREITO DE RESSARCIMENTO, ABATIMENTO DE PREÇO OU INDENIZAÇÃO A QUALQUER TÍTULO, TAIS COMO LUCROS CESSANTES, DANOS EMERGENTES, DENTRE OUTROS, AINDA QUE TAL SUSPENSÃO ATINJA TERCEIROS E ESTES RECLAMEM ALGUMA INDENIZAÇÃO, RESSARCIMENTO OU ABATIMENTO DE PREÇO CONTRA O CLIENTE. \n\n1.5\tA Hera.Build não se responsabiliza, sob nenhuma circunstância, pela utilização, pelo Cliente e/ou seus Usuários Terceiros, dos Agentes e chatrooms para divulgação de publicidades e propagandas, e divulgação de qualquer prática ou atividade ilícita a partir de conteúdo disponibilizado pelo Cliente por meio dos Agentes. Nesse sentido, o Cliente se obriga a indenizar a Hera.Build por qualquer dano, material ou moral, advindo da utilização da Plataforma Hera.Build para fins ilícitos ou irregulares pelo Cliente. \n\n1.6\tO Cliente poderá alterar os elementos de seus Agentes, personalizáveis conforme públicos-alvo e finalidades específicas, por meio das funcionalidades oferecidas pela própria Plataforma Hera.Build, de forma a obter um Agente próprio, que poderá realizar determinadas ações com base nas alterações realizadas pelo Cliente. Assim, o Cliente poderá customizar: (i) a personalidade dos Agentes; (ii) os casos de uso dos Agentes; (iii) as regras de respostas dos Agentes (diretrizes comportamentais); e (iv) os dados que baseiam as respostas do Agente (compreensão contextual) – (em conjunto, “Particularidades do Agente”). \n\nExemplo prático (para fins de ilustração, sem limitação do escopo destes Termos nem vinculação das Partes aos exemplos específicos deste quadro):\nAgente de RH\nCaso de uso – “fornecendo informações sobre benefícios dos funcionários”\nPersonalidade – solícita e profissional.\nRegras – nunca usar palavrão; responder sobre valores sempre em reais; transferir para atendimento humano apenas se não for possível responder à questão.\nDados – arquivo (.csv; .pdf; ou .doc) com descrição dos benefícios dos funcionários na empresa.\n\n\n1.6.1\t\tO Cliente não poderá utilizar e/ou disponibilizar (a) material ofensivo, abusivo, discriminatório, difamatório, pornográfico ou obsceno; e (b) material ilegal ou destinado a promover ou cometer um ato ilegal de qualquer tipo, responsabilizando-se inclusive caso algum Usuário Terceiro eventualmente disponibilize um ou mais materiais previstos neste item.\n\n1.6.2\t\tAs respostas fornecidas por terceiros durante interação com os Agentes serão coletadas e armazenadas nos termos da Política de Privacidade da Plataforma Hera.Build (“PP Hera”) e do item “5.” abaixo, podendo conter dados pessoais que serão tratados de acordo com as finalidades indicadas pelo Cliente ou conforme indicado na PP Hera. Ainda, poderá ser oferecida funcionalidade na Plataforma Hera.Build por meio da qual o Cliente definirá parâmetros, conforme configurações disponíveis, para coleta de dados de interesse dentre as respostas fornecidas, que poderão ser captados pela IA da Hera e transferidos para arquivo externo, conforme indicado pelo Cliente. \n\n1.7\tA Plataforma Hera.Build e as Customizações possíveis a partir do uso de suas funcionalidades são oferecidas tal como se encontram (“as is”), e a Hera.Build poderá, a seu exclusivo critério, implementar mudanças, alterações, adições, supressões e quaisquer outros tipos de modificação na Plataforma Hera.Build e/ou nas suas funcionalidades, sem ensejar qualquer responsabilidade de compensar, indenizar, reembolsar ou ressarcir o Cliente, ainda que tal alteração comprometa alguma Customização ou Agente, devendo notificar o Cliente sempre que essas modificações possam importar em diferenças relevantes na utilização da Plataforma Hera.Build.\n\n1.7.1\t\tA depender das mudanças, alterações, adições, supressões e quaisquer outros tipos de modificação na Plataforma Hera.Build e/ou nas suas funcionalidades, a Hera.Build poderá alterar o modelo de precificação, devendo observar os procedimentos de notificação dispostos nestes Termos e nas condições comerciais acordadas entre as Partes.\n\n1.8\tOS CLIENTES SÃO OS ÚNICOS RESPONSÁVEIS PELA CRIAÇÃO, DISPONIBILIZAÇÃO, USO E GERENCIAMENTO DAS PARTICULARIDADES DE SEUS AGENTES, INCLUSIVE PERANTE SEUS PRÓPRIOS CLIENTES E/OU SEU PÚBLICO-ALVO, SALVO NOS CASOS DE CULPA EXCLUSIVA DA HERA.BUILD. A HERA.BUILD NÃO OFERECERÁ NENHUM SUPORTE DIRETO AO PÚBLICO-ALVO DO CLIENTE EM FACE DAS PARTICULARIDADES DO AGENTE SELECIONADAS PELO CLIENTE.\n\n1.8.1\t\tA Hera.Build também não se responsabilizará, sob nenhuma hipótese, pela veracidade das informações contidas nas respostas dadas pelos Agentes, nem pela prática de qualquer atividade ilícita a partir das Customizações, inclusive por parte de Usuários Terceiros e/ou do público-alvo. Isso se deve ao fato de que o Agente da Hera.Build é baseado em algoritmos de IA Generativa (a exemplo de ChatGPT 4.0 e Gemini) que podem apresentar resultados ou comportamentos inesperados, visto que as tecnologias por eles utilizadas são fronteiriças, ou seja, estão em constante evolução e são baseadas em cálculos probabilísticos. Dessa forma, é importante que o Cliente esteja ciente de que (i) os resultados proporcionados através dos agentes da Hera.Build nem sempre serão precisos; (ii) é recomendado que os resultados sejam periodicamente verificados por seres humanos; (iii) não é recomendável que os resultados sejam utilizados como única fonte de decisões sensíveis e/ou que possam afetar direitos de terceiros, em especial no caso de tópicos como direitos humanos, concessão de crédito, educação, emprego, habitação, acesso a serviços públicos, questões de saúde etc. Não obstante, a Hera.Build adota esforços comercialmente razoáveis para evitar comportamentos e resultados inesperados ou indesejados, provenientes da interação com os agentes por ela proporcionados.\n\n1.9\tO CLIENTE SERÁ EXCLUSIVAMENTE RESPONSÁVEL POR MANTER CÓPIA (“BACKUP”) DE TODAS AS INFORMAÇÕES E AÇÕES REALIZADAS RELATIVAS À CUSTOMIZAÇÃO E AOS AGENTES E SUAS PARTICULARIDADES EM AMBIENTE SEGURO, NADA PODENDO RECLAMAR CONTRA A HERA.BUILD POR FALHAS NA RECUPERAÇÃO DE ARQUIVOS CORROMPIDOS OU PELA NÃO REALIZAÇÃO DE BACKUPS, AINDA QUE O PÚBLICO-ALVO SEJA ATINGIDO. \n\n1.10\tO Cliente/Usuário Terceiro, ainda, reconhece que as interações com os Agentes poderão consumir Hera Credits (conforme definição abaixo), ficando indisponíveis quando os Hera Credits do Cliente/Usuário Terceiro acabarem, até que este(s) adquiram Hera Credits adicionais.\n\n1.11\tA Plataforma Hera.Build se integra à API do YouTube para upload e exibição de vídeos, permitindo que o Cliente pesquise, compartilhe e assista a vídeos a partir de chamadas do Zoom. Ao ativar o recurso, o usuário concorda com as disposições dos Termos de Serviço da API do YouTube e dos Termos de Serviço do Youtube, bem como com a Política de Privacidade do Google. \n\n1.12\tAo utilizar a API do YouTube, a Hera.Build não armazena os dados de interesse de pesquisa do Cliente e não utiliza essas informações para sugestão de novos conteúdos. A integração com a API do YouTube se refere a upload e download de vídeos e sua disponibilização para visualização. \n\n1.13\tA Hera.Build não se responsabilizará sob nenhuma circunstância pela integração da Plataforma Hera.Build com bases de dados e softwares terceiros (ainda que utilizados/desenvolvidos pelo Cliente), e não garante que tal integração não irá prejudicar o uso da Plataforma Hera.Build e/ou uso das Customizações. Ainda, o Cliente declara e garante reconhecer que qualquer integração poderá causar aumento no fluxo de mensagens e interações que compõem os parâmetros de precificação (conforme condições comerciais acordadas). \n\n1.14\t Os usuários são responsáveis por garantir que têm direitos legais para fazer upload e compartilhar conteúdo no YouTube por meio do nosso aplicativo. A Hera.Build não se responsabilizará por quaisquer atos, fatos, ações, omissões e eventuais danos, diretos ou indiretos, que decorram de eventual utilização por parte do Cliente ou por qualquer violação de direitos autorais ou políticas do Youtube. \n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. PLATAFORMA HERA.BUILD – HERA APPS E FUNCIONALIDADES DA PLATAFORMA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1\tA Plataforma Hera.Build oferece um conjunto abrangente de ferramentas e funcionalidades gerais cobráveis, projetadas para atender a diferentes perfis de Clientes e Usuários Terceiros (“Hera Apps”). Dentre as ferramentas/funcionalidades, citam-se como exemplos (não exaustivos):\n\n2.1.1\t\tAsk a Video: Essa funcionalidade permite que o Cliente/Usuário Terceiro extraia informações de vídeos do YouTube. Após inserir o link do vídeo e confirmar o idioma, a Plataforma Hera.Build realiza a extração do conteúdo relevante, permitindo interação com as informações extraídas. \n\n2.1.2\t\tGerador de Imagem: Essa funcionalidade possibilita a criação de imagens personalizadas a partir de prompts de texto. O Cliente/Usuário Terceiro seleciona o tamanho da imagem e insere o prompt desejado, podendo contar com a ajuda da Plataforma Hera.Build para aprimorá-lo. As imagens geradas podem ser baixadas ou salvas na plataforma, criando um repositório visual próprio. \n\n2.1.3\t\tContent Interaction: Com essa funcionalidade, o Cliente/Usuário Terceiro pode selecionar arquivos salvos na Library (conforme definição abaixo) e interagir com a Plataforma Hera.Build para obter contextos e respostas baseadas no conteúdo do arquivo. Além disso, a Plataforma Hera.Build sugere perguntas relacionadas para aprofundar o tema. Tanto as respostas quanto às perguntas sugeridas podem ser adicionadas à Library, enriquecendo a base de dados.\n\n2.1.4\tWeb Search: Essa ferramenta realiza buscas na internet e compila as informações encontradas, apresentando respostas organizadas e citando as fontes utilizadas. Além disso, a funcionalidade sugere perguntas relacionadas ao tema pesquisado.\n\n2.1.5\t\tE-mail Marketing Generator: Essa funcionalidade facilita a criação de campanhas de e-mail marketing. O Cliente/Usuário Terceiro configura o corpo do e-mail e preenche campos específicos para que a Plataforma Hera.Build gere o texto automaticamente. Após a criação, é possível revisar, editar, enviar o e-mail diretamente pela plataforma ou baixar o HTML para uso externo.\n\n2.1.6\t\tIntegração com WhatsApp: A Plataforma Hera.Build também permite a integração do número de WhatsApp do Cliente/Usuário Terceiro com a Plataforma Hera.Build, permitindo que o Cliente/Usuário Terceiro possa enviar mensagens para contatos, visualizar o histórico de conversas e armazenar todos os contatos e grupos diretamente na plataforma.\n\n2.1.7\t\tAnálise de Interações (Hera Reveal): A Plataforma Hera.Build poderá disponibilizar ao Cliente o módulo denominado “Hera Reveal – Customer Intelligence” (“Hera Reveal”), consistente em funcionalidade de inteligência analítica baseada em IA, voltada à leitura, processamento, organização, classificação e consolidação de interações realizadas em canais próprios ou de terceiros indicados pelo Cliente. O Hera Reveal poderá gerar dashboards, relatórios, segmentações, classificações comportamentais, identificação de padrões, tendências, oportunidades comerciais e sinais de insatisfação ou churn, com base em modelos estatísticos e probabilísticos aplicados às interações analisadas. Trata-se de ferramenta de apoio à decisão, não configurando consultoria estratégica, financeira ou operacional, nem implicando garantia de resultados específicos, tais como retenção de clientes, incremento de receita ou redução de churn.\n\n2.2\tPara a disponibilização e funcionamento dos Hera Apps, a Hera.Build poderá utilizar-se de plataformas terceiras, por exemplo mediante utilização de APIs. Consequentemente, o Cliente/Usuário Terceiro compromete-se a observar disposições de eventuais termos de uso e políticas de privacidade dessas plataformas terceiras, bem como a eventual necessidade de criação de contas.\n\n2.2.1\tTratando-se de funcionalidades baseadas em IA, os Hera Apps podem não intencionalmente apresentar resultados ou comportamentos inesperados, visto que as tecnologias por eles utilizadas são fronteiriças, ou seja, estão em constante evolução e são baseadas em cálculos probabilísticos. Dessa forma, é importante que o Cliente/Usuário Terceiro esteja ciente de que (i) os resultados proporcionados nem sempre serão precisos; (ii) é recomendado que os resultados sejam periodicamente verificados por seres humanos; (iii) não é recomendável que os resultados sejam utilizados como única fonte de decisões sensíveis e/ou que possam afetar direitos de terceiros. Ainda, a Hera.Build poderá, a qualquer momento, alterar, descontinuar ou paralisar um ou mais Hera Apps, sem que seja devida ao Cliente/Usuário Terceiro qualquer multa ou indenização a qualquer título.\n\n2.3\tPara o funcionamento/otimização dos Hera Apps e/ou Agentes, a Plataforma Hera.Build disponibiliza ao Cliente/Usuário Terceiro a funcionalidade Library, que permite o upload e armazenamento de arquivos usados como fonte de conhecimento para o incremento das IAs que baseiam o funcionamento dos Agentes e/ou Hera Apps. O Cliente/Usuário Terceiro pode enviar documentos, dados ou informações relevantes, que são analisados e processados, além de incorporar os dados e informações gerados a partir do uso dos Hera Apps e/ou Agentes à Library. \n\n2.3.1\t\tO Cliente/Usuário Terceiro reconhece que é inteiramente responsável pelo fornecimento e atualização das informações e documentos da Library, não podendo fornecer conteúdo ilegal ou impróprio, tal qual, mas sem qualquer limitação, comentários de cunho racista, homofóbico, discriminatório, que façam apologia ao crime, que incitem a violência, concorrência desleal ou qualquer outro, nem conteúdo com informações intencionalmente falsas, tais como fake news.\n\n2.4\tA utilização dos Hera Apps e/ou dos Agentes poderá desencadear a geração de determinados parâmetros, tais como arquivos, dados, documentos e informações processados a partir dos prompts fornecidos pelo Cliente/Usuário Terceiro e arquivos, dados, documentos, informações e caracteres gerados nos resultados/respostas dos Hera Apps e/ou dos Agentes. Tais parâmetros consumirão uma quantidade de créditos previamente disponibilizados ao Cliente/Usuário Terceiro (“Hera Credits”) conforme o serviço utilizado.\n\n2.5 \tA Plataforma Hera.Build disponibilizará ao Cliente/Usuário Terceiro o valor de cada interação/parâmetro em Hera Credits, bem como a quantidade de Hera Credits que o Cliente/Usuário Terceiro ainda possui.\n\n2.5.1 \tAdicionalmente, a Plataforma Hera.Build oferecerá um Painel de Controle, por meio do qual o Cliente/Usuário Terceiro poderá acessar informações como quantidade de Hera Credits utilizada, os valores correspondentes e informações sobre os serviços acessados\n\n2.6 Quando do consumo da integralidade dos Hera Credits, a utilização dos Hera Apps e/ou Agentes poderá ser suspensa. A Plataforma Hera.Build permitirá a compra de Hera Credits adicionais a qualquer momento, facilitando a continuidade do uso dos serviços sem interrupções. Os Hera Credits adicionais adquiridos na Plataforma Hera.Build podem ser utilizados conforme a conveniência e necessidade do Cliente/Usuário Terceiro, sem prazo de validade, ressalvado o disposto no item “2.8” abaixo. \n\n2.6.1 \t\tOs valores e condições para aquisição dos Hera Credits adicionais estão indicados na Plataforma Hera.Build, a partir do seguinte link: (https://hera.build/pricing).\n\n2.6.2\tOs valores dos Hera Credits serão reajustados trimestralmente sempre que houver uma variação a pelo menos 5% (cinco por cento) na cotação do dólar americano (USD) em relação ao real brasileiro (BRL). O reajuste será calculado com base na taxa de venda do dólar comercial, conforme divulgado pelo Banco Central do Brasil, considerando o último dia útil do mês anterior ao início de cada trimestre. A Hera.Build informará o Cliente/Usuário Terceiro sobre qualquer ajuste com, no mínimo, 5 (cinco) dias de antecedência, por meio dos canais de contato cadastrados. \n\n2.7\tA PLATAFORMA HERA OFERECE DIFERENTES PLANOS DE ASSINATURA PARA ATENDER A UMA VARIEDADE DE PERFIS DE CLIENTES, COM FLEXIBILIDADE PARA ESCOLHER O PLANO MAIS ADEQUADO ÀS SUAS NECESSIDADES. OS PLANOS, VALORES E CONDIÇÕES ESTÃO INDICADOS NA PLATAFORMA HERA.BUILD, A PARTIR DO SEGUINTE LINK: (https://hera.build/pricing).\n\n2.7.1\t\tCaso o Cliente opte por alterar o seu plano (tanto um Upgrade quanto um Downgrade), tal alteração será realizada imediatamente, mantidos os Hera Credits e os faturamentos proporcionais realizados/devidos até a data de alteração. \n\n2.7.2\tCaso o Cliente de plano pré-pago opte por cancelar seu plano, o cancelamento poderá ser efetuado até às 23h59min59s do dia anterior à próxima cobrança recorrente. Nessa hipótese, o Cliente manterá seu plano ativo até o final do ciclo de faturamento vigente. Para clientes com planos de contratos anuais e customizados, o cancelamento deverá ser solicitado com antecedência mínima de 30 (trinta) dias em relação à data de renovação.\n\n2.7.3\tO presente contrato poderá ser rescindido por qualquer das partes, a qualquer tempo, mediante aviso prévio por escrito com antecedência mínima de 30 (trinta) dias, período durante o qual os serviços continuarão a ser prestados e as obrigações financeiras permanecem devidas.\n\n2.8\tCaso a conta do Cliente permaneça inativa por um período contínuo de 24 (vinte e quatro) meses, todos os Hera Credits disponíveis (tanto fornecidos pelos planos de assinatura quanto os Hera Credits adicionais) expirarão automaticamente. Considera-se inatividade a ausência de qualquer interação ou utilização da Plataforma Hera.Build durante esse período. "}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. PROPRIEDADE INTELECTUAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1\tCOM EXCEÇÃO DAS MARCAS PRÓPRIAS DO CLIENTE, E MARCAS EVENTUALMENTE CRIADAS PELO CLIENTE PARA SEREM USADAS POR UM OU MAIS AGENTES, A PLATAFORMA HERA.BUILD E TODOS OS SEUS ELEMENTOS, INCLUÍDOS OS PRÓPRIOS CHATROOMS, AGENTES HERA, HERA APPS E A MARCA DA HERA.BUILD, SÃO DE PROPRIEDADE INTELECTUAL EXCLUSIVA DA HERA.BUILD.\n\n3.1.1\t\tConsequentemente, nenhum conteúdo de propriedade da Hera.Build, incluídas as Customizações e os chatrooms dos Agentes, poderá ser utilizado, transferido, sublicenciado, explorado ou alterado sem o expresso consentimento da Hera.Build, ressalvado o acesso aos Agentes pelo público-alvo e a integração dos Agentes com plataformas terceiras, observado o disposto nestes Termos.\n\n3.1.2\t\tO Cliente não poderá, sob nenhuma hipótese: (i) se apropriar dos elementos de propriedade da Hera.Build para utilizá-los fora da Plataforma Hera.Build, para quaisquer fins, mediante a utilização de quaisquer meios ou técnicas, tais como engenharia reversa, cyber-attacks etc.; (ii) reproduzir e/ou copiar, parcial ou totalmente, de forma permanente ou temporária, a Plataforma Hera.Build e/ou o conteúdo nela disponibilizado, salvo eventual conteúdo de propriedade do próprio Cliente; (iii) alterar artificialmente os dados ou manipular a Plataforma Hera.Build empregando mecanismos técnicos que, de qualquer forma, subvertam a regular utilização da Plataforma Hera.Build, como a utilização de robôs (robots ou bots), spiders, scripts ou qualquer outro tipo de acesso automatizado que de alguma forma sirva para desvirtuar a finalidade da Plataforma Hera.Build; e (iv) utilizar ou implementar conteúdo malicioso, como malware, cavalos de Tróia ou vírus, ou que de outra forma interfira no funcionamento da Plataforma Hera Build.\n\n3.2\tPara o uso da Plataforma Hera.Build pelo Cliente, bem como dos Hera Apps, das Customizações e dos Agentes, a Hera.Build concede ao Cliente uma licença de uso temporária, revogável, onerosa, limitada, não exclusiva e intransferível.\n\n3.2.1\t\tPara a disponibilização dos Agentes ao público-alvo pelo Cliente, a Hera.Build concede ao Cliente uma licença de uso temporária, revogável, onerosa, limitada, não exclusiva e intransferível dos Agentes, cujos chatrooms correspondentes são acessíveis de forma pública ou privada (mediante login), conforme expressamente escolhido pelo Cliente ao customizar seus Agentes na plataforma. \n\n3.2.2\t\tAo incluir elementos nos Agentes cuja propriedade intelectual pertença ao Cliente, o Cliente concede à Hera.Build uma licença limitada, gratuita, revogável apenas com a extinção dos presentes Termos entre as Partes, não sublicenciável, não exclusiva e temporária de elementos disponibilizados pelo Cliente na Plataforma Hera.Build e nos Agentes, cuja propriedade intelectual pertença ao Cliente.\n\n3.3\tO Cliente, ainda, reconhece que, por utilizar IA, as funcionalidades da Hera.Build, em especial os Hera Apps, poderão não intencionalmente apoiar-se em propriedade intelectual de titularidade dos fornecedores da IA e/ou de terceiros cuja IA baseou-se em seus modelos de treinamento.\n\n3.3.1 \t\tConsequentemente, o Cliente assume integral responsabilidade pela utilização ou criação de conteúdos na Plataforma que estejam protegidos por direitos autorais ou outros direitos de propriedade intelectual de terceiros. Nessa hipótese, o Cliente será exclusivamente responsável por quaisquer reivindicações, ações judiciais, perdas ou danos decorrentes de tais atos, comprometendo-se a indenizar integralmente a Hera.Build por todos os prejuízos, custos ou despesas incorridos, direta ou indiretamente, relacionados a eventuais violações.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. RESPONSABILIDADE, INDENIZAÇÃO E LIMITAÇÕES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1\tO CLIENTE DECLARA QUE O USO DA PLATAFORMA HERA.BUILD SERÁ FEITO A SEU PRÓPRIO RISCO, E QUE TODAS AS COMUNICAÇÕES, MANUTENÇÕES E ATIVIDADES REALIZADAS NA PLATAFORMA HERA.BUILD PODERÃO NÃO ESTAR LIVRES DE VÍRUS OU OUTROS CONTEÚDOS DANOSOS PROVENIENTES DA INTERNET. A HERA.BUILD, AINDA, NÃO SE RESPONSABILIZA POR QUAISQUER DANOS, DE ORDEM MORAL OU PATRIMONIAL, QUE DECORRAM DO CONTEÚDO DISPONIBILIZADO NA PLATAFORMA HERA.BUILD, INCLUINDO CONTEÚDO E PUBLICIDADE DE TERCEIROS, OU CONTEÚDO DE USUÁRIOS TERCEIROS.\n\n4.1.1\t\tAs Partes reconhecem que a Hera.Build não tem qualquer obrigação de resultado, não sendo responsável por quaisquer danos emergentes ou lucros cessantes decorrentes da utilização da Plataforma Hera.Build, dos Hera Apps e/ou de seus Agentes pelos Clientes e/ou pelos Usuários Terceiros, incluindo-se danos de lucros cessantes, danos incidentes ou consequentes, prejuízos de terceiros relacionados direta ou indiretamente aos Clientes e/ou aos Usuários Terceiros, bem como quaisquer outros tipos de danos correlatos, salvo nos casos de culpa exclusiva da Hera.Build.\n\n4.1.2\t\tA Hera.Build, ainda, não garante que a Plataforma Hera.Build funcionará ininterruptamente ou sem erros, sendo uma decorrência normal eventuais interrupções no acesso em função de problemas no provedor de Internet, de suspensão temporária ou de manutenção de servidor. Em ocorrendo qualquer hipótese de não funcionamento da Plataforma Hera.Build que não seja motivada ou decorra de ato ou omissão da Hera.Build, não será devida qualquer multa, indenização ou abatimento do preço dos serviços pela Hera.Build ao Cliente, ainda que a eventual interrupção atinja o público-alvo.\n\n4.1.3\t\tNo que se refere especificamente ao Hera Reveal, os insights, classificações, segmentações e análises fornecidos são baseados em modelos estatísticos e probabilísticos, podendo conter imprecisões ou inconsistências decorrentes da natureza das tecnologias utilizadas e da qualidade dos dados fornecidos. A Hera.Build não assegura nível mínimo de acurácia estatística, previsibilidade de comportamentos futuros ou qualquer resultado comercial específico decorrente do uso da funcionalidade. A avaliação, validação e decisão quanto ao uso estratégico dos insights gerados são de responsabilidade exclusiva do Cliente.\n\n\n4.2\tA Hera.Build compromete-se a disponibilizar em sua plataforma (inclusive para os Clientes que utilizam a Plataforma Hera.Build sem custos) um portal contendo publicações de eventuais dúvidas que o Cliente possar ter com relação aos produtos disponibilizados pela Hera.Build. \n\n4.2.1\t\tPara eventual prestação de suporte, a Hera.Build compromete-se a adotar esforços comercialmente razoáveis para realizar o atendimento e a resolução dos problemas em tempo razoável, sendo que o prazo de resposta pode variar de acordo com a criticidade da interrupção e nível de indisponibilidade dos serviços. Ainda, para Clientes que utilizam a versão paga da Plataforma Hera.Build, a Hera.Build poderá oferecer suporte diferenciado, com a disponibilização de um Customer Success Manager e SLAs mínimos (ainda que não absolutos).\n\n4.2.2\t\tTodo e qualquer suporte da Hera.Build será feito na janela comercial (isto é, dias úteis no Município de São Paulo e das 9h às 18h).\n\n4.3\tA responsabilidade agregada da Hera.Build pelos danos eventualmente causados ao Cliente, independentemente da causa desses danos e das teorias legais que os embasem, incluindo-se eventuais ações de regresso movidas pelo Cliente, não poderá superar o valor total faturado contra o Cliente nos 3 (três) meses que precederem o evento ou conjunto de eventos relacionados (neste último caso, após último evento apontado) que deram causa ao pedido de indenização.\n\n4.4\tO descumprimento dos presentes Termos pelo Cliente e/ou pelos Usuários Terceiros dará à Hera.Build o direito a pleitear judicialmente danos emergentes, conforme aplicável.\n\n4.5\tAS PARTES SE OBRIGAM A INDENIZAR UMA A OUTRA POR QUAISQUER DANOS, PREJUÍZOS E/OU INDENIZAÇÕES QUE ESTAS VIEREM A SOFRER EM QUAISQUER PROCEDIMENTOS OU PROCESSOS, JUDICIAIS OU EXTRAJUDICIAIS, QUE DECORREREM DO DESCUMPRIMENTO, PELA PARTE INFRATORA, DE QUAISQUER DE SEUS RECONHECIMENTOS, DECLARAÇÕES, GARANTIAS E OBRIGAÇÕES PREVISTAS NESTES TERMOS, OS QUAIS INCLUEM, SEM LIMITAÇÕES, HONORÁRIOS ADVOCATÍCIOS E CUSTAS PROCESSUAIS.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. PRIVACIDADE E SEGURANÇA DOS DADOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1\tAs Partes se comprometem a seguir integralmente o disposto na LGPD quanto ao tratamento dos dados pessoais dos Clientes e/ou Usuários Terceiros e demais normas referentes à proteção de dados, inclusive normas infralegais editadas pela Autoridade Nacional de Proteção de Dados. Nesse sentido, as Partes se comprometem a manter, quando exigido, uma política de privacidade atualizada que confira transparência aos Clientes e/ou Usuários Terceiros, relativamente às atividades de tratamento de dados, finalidades, direitos que podem ser exercidos, dentre outras informações exigidas pela referida Lei. \n\n5.2\tAs Partes declaram e garantem que não tratarão dados pessoais em desacordo com a LGPD, suas respectivas bases legais e princípios, incluindo-se, mas sem limitações, os princípios da finalidade, adequação, necessidade, da minimização dos dados e da transparência. Também declaram e garantem que não tratarão dados pessoais para finalidades diversas daquelas indicadas nos presentes Termos, Políticas de Privacidade ou decorrentes de bases legais como o cumprimento de obrigação legal ou regulatória, execução de contrato ou procedimentos preliminares, exercício regular de direitos, proteção da vida, legítimo interesse ou incolumidade física dos titulares. \n\n\n5.2.1\t\tDeterminadas funcionalidades da Plataforma, poderão envolver análises comportamentais, segmentações automatizadas e inferências baseadas em dados pessoais inseridos ou disponibilizados pelo Cliente. O Cliente declara e garante que possui base legal adequada para o tratamento e compartilhamento desses dados com a Hera.Build, responsabilizando-se integralmente pela legitimidade do tratamento realizado no âmbito de sua operação.\n\n5.3\tCaso a Hera.Build seja considerada co-controladora (joint controller) dos dados do Cliente, Usuários Terceiros e/ou eventuais dados inseridos por este nas Particularidades dos Agentes, as Partes declaram e garantem que colaborarão uma com a outra em relação ao cumprimento de suas respectivas obrigações legais, no que for cabível e na medida do disposto na LGPD e na regulamentação competente, por exemplo, em relação às comunicações em casos (a) de vazamento de dados pessoais e de outras ocorrências que poderão acarretar danos aos titulares dos referidos dados; e de (b) notificações recebidas dos titulares com vistas ao exercício de seus direitos previstos na LGPD.\n\n5.4\tA responsabilidade de cada Parte corresponderá à medida de sua culpabilidade pelos danos causados aos titulares, relativamente ao descumprimento da LGPD e outros regramentos de proteção de dados pessoais aplicáveis ao caso.\n\n\n5.5\tEm caso de incidente de segurança, verificando-se ou não a hipótese indicada na Cláusula 5.3, que possa acarretar risco ou dano relevante aos titulares como acesso indevido, não autorizado e/ou do vazamento ou perda de dados pessoais que forem tratados pelas Partes no âmbito destes Termos, independentemente do motivo que o tenha ocasionado, deverá a Parte que tiver conhecimento enviar comunicação à outra Parte, por escrito, certificando-se do recebimento, em tempo razoável, considerados eventuais prazos legais, contendo, no mínimo, as seguintes informações: (i) data e hora do incidente; (ii) data e hora da ciência; (iii) relação dos tipos de dados afetados pelo incidente; (iv) número de titulares afetados; (v) relação de titulares afetados pelo vazamento; (vi) dados de contato do Encarregado de Proteção de Dados ou outra pessoa junto à qual seja possível obter maiores informações sobre o ocorrido; (vii) descrição das possíveis consequências do incidente; e (viii) indicação de medidas que estiverem sendo tomadas para reparar o dano e evitar novos incidentes, incluindo plano de comunicação e estratégia para resolução de conflitos. Caso a Parte responsável não disponha de todas as informações ora elencadas no momento de envio da comunicação, deverá enviá-las de forma gradual, visando garantir a maior celeridade possível, sendo certo que a comunicação completa (com todas as informações indicadas) deve ser enviada no prazo estabelecido pela autoridade competente.\n\n5.6\tSem prejuízo do disposto acima, cada Parte será responsável pelos dados pessoais aos quais tiver acesso, por eventual tratamento indevido ou não autorizado destes dados pessoais, bem como de eventual vazamento ou perda dos dados pessoais armazenados eventualmente transmitidos pela outra Parte.\n"}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. CONDIÇÕES GERAIS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1 \tA Hera.Build não deverá ser responsabilizada por quaisquer atrasos ou descumprimentos das obrigações aqui presentes decorrentes de caso fortuito ou força maior, problemas imputados aos provedores de conexão e empresas de telecomunicações, práticas digitais ilícitas de hackers, phising e similares, dentre outras hipóteses em que não haja nexo causal direto entre qualquer ato da Hera.Build e o dano causado, ainda que esse dano atinja Usuários Terceiros, ou o público-alvo.\n\n6.2\tSe qualquer disposição destes Termos for considerada inválida ou nula, isso não impedirá que esses Termos permaneçam vigentes em relação às outras cláusulas remanescentes. \n\n6.3\tA eventual tolerância das Partes ao atraso, ao não cumprimento ou ao inexato cumprimento de qualquer das disposições destes Termos não será interpretada ou entendida como renúncia a qualquer direito da respectiva Parte, não prejudicará o direito de exigir o cumprimento da obrigação assumida e nem constituirá novação.\n\n6.4\tOs direitos e obrigações destes Termos não poderão ser cedidos ou transferidos pelo Cliente sem o expresso consentimento do Hera Build que, entretanto, poderá livremente, sem qualquer consentimento, ceder ou transferir seus direitos e obrigações.\n\n6.5\tTodas as notificações referentes a estes Termos deverão ser enviadas para o e-mail da Hera.Build disponibilizado na Plataforma Hera.Build ou comumente utilizado para comunicação entre as Partes, e para o e-mail cadastrado na conta do Cliente. \n\n6.6\tOs direitos previstos nestes Termos serão cumulativos com outros direitos previstos em lei.\n\n6.7.\tAs Partes acordam que os presentes Termos entrarão em vigor a partir do cadastro do Cliente na Plataforma Hera.Build, e vigorarão durante a utilização da Plataforma Hera.Build pelo Cliente. Os presentes Termos poderão ser resilidos unilateralmente pelo Cliente, a qualquer tempo, mediante aviso prévio, por escrito, com no mínimo 30 (trinta) dias de antecedência. \n\n6.7.1\t\tCaso o Cliente descumpra quaisquer disposições desses Termos e não sane tal violação em prazo indicado e contado do recebimento de notificação enviada pela Hera.Build neste sentido, a Hera.Build poderá resilir unilateralmente e de forma imediata os presentes Termos relativamente ao Cliente, sem necessidade de prévia interpelação, o que se dará pela extinção da conta aberta pelo Cliente na Plataforma Hera.Build.\n\n6.7.2\t\tA Hera.Build também poderá resilir unilateralmente os presentes Termos relativamente ao Cliente, com ou sem motivo, notificando o Cliente com pelo menos 15 (quinze) dias de antecedência, sem que isso gere qualquer direito de indenização ao Cliente, ainda que essa resilição atinja o público-alvo.\n\n6.8\tA extinção dos presentes Termos independentemente do motivo, não acarretará a obrigação de portabilidade por parte do Hera Build, salvo se acordado de forma diferente entre as Partes. \n\n6.9\tOs presentes Termos não criam entre as Partes qualquer vínculo societário, trabalhista ou de qualquer outra ordem, não havendo entre as Partes qualquer tipo de relação de subordinação.\n\n6.9.1 \t\tCada uma das Partes é responsável isoladamente, nos termos da legislação aplicável, pelo pagamento de todos os tributos, impostos e taxas incidentes, bem como pelos encargos de natureza previdenciária, trabalhista e civil de sua responsabilidade. Serão ainda de responsabilidade isolada de cada uma das Partes todos os danos civis e penais causados a quaisquer terceiros.\n\n6.10\tTodas as cláusulas que, por sua natureza, puderem subsistir mesmo após o término dos presentes Termos, permanecerão válidas após tal término, tais como, mas sem limitações, as cláusulas protetivas da propriedade intelectual da Hera.Build, as cláusulas de indenização por danos etc. \n\n6.11\tSe qualquer disposição destes Termos for considerada inválida e/ou ineficaz, as Partes deverão envidar seus melhores esforços para substituí-la por outra de conteúdo similar e com os mesmos efeitos. A eventual invalidade e/ou ineficácia de uma ou mais cláusulas não afetará as demais disposições dos presentes Termos.\n\n6.12\tPara utilizar a Plataforma Hera.Build, o Cliente deverá concordar integralmente com a última versão desses Termos e declarar estar ciente da Política de Privacidade da Hera.Build, ambos disponibilizados na Plataforma Hera.Build e de tempos em tempos eventualmente atualizados, mediante notificação ao Cliente da atualização. \n\n6.12.1\t\tTODA VEZ QUE OCORRER QUALQUER ALTERAÇÃO NESSES TERMOS OU NA POLÍTICA DE PRIVACIDADE, A HERA.BUILD NOTIFICARÁ PREVIAMENTE O CLIENTE POR E-MAIL E/OU NOTIFICAÇÃO NA PLATAFORMA HERA.BUILD. O USO DA PLATAFORMA HERA.BUILD PELO CLIENTE APÓS A PUBLICAÇÃO DA NOVA VERSÃO IMPLICARÁ ACEITAÇÃO INTEGRAL E EXPRESSA DA NOVA VERSÃO PELO CLIENTE. SE O CLIENTE DISCORDAR DA NOVA VERSÃO, ELE NÃO PODERÁ MAIS UTILIZAR A PLATAFORMA HERA.BUILD, SEM QUE ISSO GERE QUALQUER DIREITO DE INDENIZAÇÃO AO CLIENTE, AINDA QUE TAL RECUSA ATINJA TERCEIROS. \n\n6.13\tEstes Termos serão regulados de acordo com as leis brasileiras. Quaisquer disputas decorrentes destes Termos deverão ser resolvidas exclusivamente sob a jurisdição do Foro do Município de São Paulo, Estado de São Paulo, com renúncia expressa de qualquer outro, por mais privilegiado que seja.\n\n6.14\tOs presentes Termos foram escritos em Português. Caso a Plataforma Hera.Build disponibilize os presentes Termos em algum outro idioma, ou em caso de conflitos entre diferentes versões, a versão em Português deverá prevalecer.\n"}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"PT"}}}},{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"INTRODUCCIÓN"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"TÉRMINOS Y CONDICIONES – HERA.BUILD\nÚltima actualización: 04.03.2026 (4 de marzo de 2026)\n\nEstos Términos y Condiciones (“Términos”) regulan la relación entre: HERA BUILD LTDA., una entidad jurídica de derecho privado, inscrita en el Registro Nacional de Personas Jurídicas (CNPJ) bajo el N° 54.076.038/0001-77 (“Hera.Build”) y el cliente (“Cliente”) de la plataforma propiedad de Hera.Build (“Plataforma Hera.Build”). A lo largo de estos Términos, Hera.Build y el Cliente podrán ser denominados conjuntamente como las “Partes” e, individualmente, como una “Parte”."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"1. PLATAFORMA HERA.BUILD – AGENTES VIRTUALES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"1.1 La Plataforma Hera.Build permite la personalización por parte del Cliente de los denominados “Agentes Virtuales” o “Agentes Hera” (también denominados en estos términos como “Agentes”) que proporcionan respuestas automáticas en diferentes contextos (personalizables por el Cliente), a través de Inteligencia Artificial (“IA”). Estos son personalizables con base en la interacción del Cliente con la Plataforma Hera.Build, su interfaz intuitiva y sus funcionalidades, incluso a través de la integración de los Agentes con software de terceros vía API (“Personalización o Personalizaciones del Agente”).\nEjemplos prácticos (para fines ilustrativos, sin limitar el alcance de estos Términos ni vincular a las Partes a los ejemplos específicos de este cuadro):\nUn Agente Virtual puede ser personalizado para responder preguntas de los clientes de una tienda en línea sobre tiempos de entrega, estado de pedidos, métodos de pago, medios de envío, etc. También puede guiar al cliente a través de todo el proceso de compra de productos, haciendo recomendaciones, proporcionando descripciones detalladas de los productos y facilitando el proceso de pago.\nOtro Agente Virtual puede ser personalizado como agente de Recursos Humanos para una empresa, el cual puede programar vacaciones de empleados y responder preguntas sobre políticas internas de la empresa, beneficios, licencias, nómina, etc.\n1.1.1 Hera.Build no será responsable bajo ninguna circunstancia por la integración de la Plataforma Hera.Build con bases de datos y software de terceros (incluso si son utilizados/desarrollados por el Cliente), y no garantiza que dicha integración no perjudique el uso de la Plataforma Hera.Build y/o el uso de las Personalizaciones. Además, el Cliente declara y garantiza que reconoce que cualquier integración puede causar un aumento en el flujo de mensajes e interacciones que componen los parámetros de precios (de acuerdo con las condiciones comerciales acordadas).\n1.1.2 El Cliente podrá contratar a Hera.Build para asistir en la construcción del modelo y su integración con plataformas de terceros (vía API de WhatsApp, por ejemplo). En este caso, Hera.Build será responsable de la correcta integración con dichas plataformas, de acuerdo con las instrucciones del Cliente. A menos que se acuerde lo contrario por escrito entre las Partes, Hera.Build no se hace responsable de ningún problema resultante de actualizaciones y/o cambios en las API y otras formas de integración con las plataformas después de la entrega de sus servicios en un entorno de producción. Sin embargo, el Cliente podrá volver a contratar los servicios de Hera.Build para asistir con los cambios necesarios en el modelo de modo que las integraciones vuelvan a funcionar tras dichas actualizaciones y/o cambios.\n\n1.2 Para utilizar la Plataforma Hera.Build, el Cliente podrá crear los siguientes usuarios (\"Usuarios Terceros\"): usuario “Titular de Facturación” – gestión de la facturación; usuario “Administrador” – gestión de las Personalizaciones de Agentes, casos de uso, reglas, archivos, informes y usuarios; usuario “Usuario” – gestión de las Personalizaciones de Agentes. El Cliente será enteramente responsable de las actividades realizadas por su perfil o por el perfil de los Usuarios Terceros creados, así como de poner los Agentes a disposición de su público objetivo, con o sin inicio de sesión (login).\n\n1.3 El Cliente es el único responsable de mantener sus datos actualizados, así como de la confidencialidad de sus cuentas, contraseñas, claves de acceso, etc., además de las cuentas de los Usuarios Terceros, y asume la responsabilidad por cualquier actividad que ocurra dentro de su cuenta y/o Personalización, las cuales son personales e intransferibles. Hera.Build no será responsable de ningún acto, hecho, acción, omisión ni posibles daños, directos o indirectos, resultantes del posible uso de la cuenta por parte de terceros, a menos que haya dado motivo para ello.\n1.3.1 El Cliente otorga a Hera.Build el derecho, a su exclusiva discreción y con justificación, de: (i) eliminar o bloquear la cuenta del Cliente; (ii) alterar, discontinuar o pausar la Plataforma Hera.Build y/o cualquiera de sus funcionalidades. En caso de que ocurra alguna de las hipótesis previstas en este punto, no se deberá ninguna multa o compensación de ningún tipo al Cliente, incluyendo, pero no limitado a, lucro cesante, daño emergente, entre otros. Sin perjuicio de ello, Hera.Build se compromete a mantener los datos del Cliente y de cualquier Usuario Tercero seguros y protegidos de acuerdo con el período de retención que considere apropiado bajo la Ley N° 13.709/2018 (“LGPD” - Ley General de Protección de Datos de Brasil) y a cooperar de buena fe con el Cliente en los actos relacionados con la transición de datos a cualquier persona indicada por el Cliente, transición que no incluirá datos que de alguna manera repliquen las Personalizaciones.\n\n1.4 El Cliente acepta por el presente el modelo de precios de la Plataforma Hera.Build, de acuerdo con las condiciones comerciales acordadas entre las Partes en una orden de compra separada. Esto puede tener en cuenta tanto el uso de las Personalizaciones por parte del Cliente como por los Usuarios Terceros, la cantidad de Agentes creados, así como la cantidad de interacciones y respuestas dadas por los Agentes, de acuerdo con las Personalizaciones creadas y puestas a disposición en canales propios o de terceros, elegidos libremente por el Cliente.\n1.4.1 Al final de cada mes de uso de la Plataforma Hera.Build, Hera.Build enviará la Factura respectiva al Cliente que contenga el monto adeudado por ese mismo mes. Este cargo puede incluso calcularse pro rata die (prorrateado diariamente), dependiendo de los períodos de uso y disponibilidad de las Personalizaciones por parte del Cliente, y en los términos descritos en la orden de compra con las condiciones comerciales. El pago del monto adeudado se realizará de acuerdo con los medios definidos en las condiciones comerciales acordadas entre las Partes.\n1.4.2 Observando las disposiciones del punto “1.4.4” a continuación, Hera.Build podrá cambiar los valores que componen los parámetros de precios y/o el modelo de precios, incluso debido a cambios en la Plataforma, notificando al Cliente, a través de la Plataforma Hera.Build o por correo electrónico, con al menos 30 (treinta) días de anticipación o en un período más corto. El uso continuado de la Plataforma Hera.Build por parte del Cliente y/o la creación de un nuevo Agente por parte del Cliente después del período establecido en dicha notificación implica la aceptación total de los nuevos precios. Si el Cliente no está de acuerdo con el cambio en los valores de los parámetros de precios y/o el modelo de precios, podrá dejar de usar la Plataforma Hera.Build o de poner a disposición sus Agentes.\n1.4.3 Observando las disposiciones del punto “1.4.4” a continuación, el período referido en el punto “1.4.2” anterior podrá reducirse a un mínimo de 15 (quince) días de anticipación en casos de caso fortuito, fuerza mayor, o en el evento de una situación que altere considerablemente el costo de los servicios y actividades ofrecidos por Hera.Build, siempre que Hera.Build presente una justificación en su notificación.\n1.4.4 Hera.Build podrá, previa notificación de al menos 30 (treinta) días, incluir precios para nuevos productos o funcionalidades en la Plataforma Hera.Build, los cuales entrarán en vigencia inmediatamente y podrán ser contratados por el Cliente.\n1.4.5 El retraso en el pago del monto total o parcial por parte del Cliente, por culpa exclusiva del Cliente, conllevará la aplicación de una multa por mora del 2% (dos por ciento) sobre los montos pendientes, así como la aplicación de intereses moratorios del 1% (uno por ciento) mensual calculados de forma pro rata die. Los montos adeudados, intereses y multas se ajustarán mensualmente y solo en caso de variación positiva del índice IGP-M/FGV o por cualquier índice similar, en caso de que este índice deje de existir. El Cliente es responsable de todos los impuestos, derechos o tarifas impuestos por la ley aplicable y por las autoridades fiscales de su jurisdicción, y Hera.Build podrá facturar al Cliente estos impuestos según la ley aplicable.\n1.4.6 HERA.BUILD PODRÁ, A SU EXCLUSIVA DISCRECIÓN Y DESPUÉS DE 10 (DIEZ) DÍAS NATURALES SIN IDENTIFICACIÓN DE PAGO, SUSPENDER EL ACCESO DEL CLIENTE A LA PLATAFORMA HERA.BUILD HASTA EL PAGO EFECTIVO DEL MONTO ADEUDADO, SIN QUE ESTO CONLLEVE NINGÚN DERECHO A REEMBOLSO, REDUCCIÓN DE PRECIO O COMPENSACIÓN DE NINGÚN TIPO, TALES COMO LUCRO CESANTE, DAÑO EMERGENTE, ENTRE OTROS, INCLUSO SI DICHA SUSPENSIÓN AFECTA A TERCEROS Y ESTOS RECLAMAN ALGUNA COMPENSACIÓN, REEMBOLSO O REDUCCIÓN DE PRECIO CONTRA EL CLIENTE.\n\n1.5 Hera.Build no se hace responsable, bajo ninguna circunstancia, por el uso, por parte del Cliente y/o sus Usuarios Terceros, de los Agentes y salas de chat para la difusión de publicidad y propaganda, ni por la difusión de cualquier práctica o actividad ilegal a partir del contenido puesto a disposición por el Cliente a través de los Agentes. En este sentido, el Cliente se obliga a indemnizar a Hera.Build por cualquier daño, material o moral, derivado del uso de la Plataforma Hera.Build para fines ilegales o irregulares por parte del Cliente.\n\n1.6 El Cliente puede alterar los elementos de sus Agentes, personalizables según los públicos objetivo y propósitos específicos, a través de las funcionalidades ofrecidas por la propia Plataforma Hera.Build, con el fin de obtener su propio Agente, el cual puede realizar ciertas acciones basadas en las alteraciones realizadas por el Cliente. Así, el Cliente puede personalizar: (i) la personalidad de los Agentes; (ii) los casos de uso de los Agentes; (iii) las reglas de respuesta de los Agentes (pautas de comportamiento); y (iv) los datos que fundamentan las respuestas del Agente (comprensión contextual) – (colectivamente, “Particularidades del Agente”).\nEjemplo práctico (para fines ilustrativos, sin limitar el alcance de estos Términos ni vincular a las Partes a los ejemplos específicos de este cuadro):\nAgente de RRHH Caso de uso – “proporcionar información sobre beneficios a los empleados” Personalidad – servicial y profesional. Reglas – nunca usar malas palabras; siempre responder sobre valores en Reales (BRL); transferir a soporte humano solo si es imposible responder a la pregunta. Datos – archivo (.csv; .pdf; o .doc) con una descripción de los beneficios para empleados de la empresa.\n1.6.1 El Cliente no podrá usar y/o poner a disposición (a) material ofensivo, abusivo, discriminatorio, difamatorio, pornográfico u obsceno; ni (b) material ilegal o material destinado a promover o cometer un acto ilegal de cualquier tipo, asumiendo la responsabilidad incluso si un Usuario Tercero eventualmente pone a disposición uno o más materiales previstos en este punto.\n1.6.2 Las respuestas proporcionadas por terceros durante la interacción con los Agentes serán recopiladas y almacenadas bajo los términos de la Política de Privacidad de la Plataforma Hera.Build (“Hera PP”) y el punto “5.” a continuación, y pueden contener datos personales que serán procesados de acuerdo con los fines indicados por el Cliente o como se indica en la Hera PP. Además, se podrá ofrecer una funcionalidad en la Plataforma Hera.Build a través de la cual el Cliente definirá parámetros, según la configuración disponible, para la recopilación de datos de interés a partir de las respuestas proporcionadas, que pueden ser capturados por la IA de Hera y transferidos a un archivo externo, según lo indicado por el Cliente.\n\n1.7 La Plataforma Hera.Build y las Personalizaciones posibles a partir del uso de sus funcionalidades se ofrecen \"tal cual\", y Hera.Build podrá, a su exclusiva discreción, implementar cambios, alteraciones, adiciones, eliminaciones y cualquier otro tipo de modificaciones a la Plataforma Hera.Build y/o sus funcionalidades, sin dar lugar a ninguna responsabilidad de compensar, indemnizar, reembolsar o restituir al Cliente, incluso si dicha alteración compromete alguna Personalización o Agente. Hera.Build debe notificar al Cliente siempre que estas modificaciones puedan suponer diferencias relevantes en el uso de la Plataforma Hera.Build.\n1.7.1 Dependiendo de los cambios, alteraciones, adiciones, eliminaciones y cualquier otro tipo de modificaciones a la Plataforma Hera.Build y/o sus funcionalidades, Hera.Build podrá alterar el modelo de precios, observando los procedimientos de notificación establecidos en estos Términos y en las condiciones comerciales acordadas entre las Partes.\n\n1.8 LOS CLIENTES SON EXCLUSIVAMENTE RESPONSABLES DE LA CREACIÓN, DISPONIBILIDAD, USO Y GESTIÓN DE LAS PARTICULARIDADES DE SUS AGENTES, INCLUSO ANTE SUS PROPIOS CLIENTES Y/O SU PÚBLICO OBJETIVO, EXCEPTO EN CASOS DE CULPA EXCLUSIVA DE HERA.BUILD. HERA.BUILD NO OFRECERÁ NINGÚN SOPORTE DIRECTO AL PÚBLICO OBJETIVO DEL CLIENTE CON RESPECTO A LAS PARTICULARIDADES DEL AGENTE SELECCIONADAS POR EL CLIENTE.\n1.8.1 Hera.Build tampoco será responsable, bajo ninguna circunstancia, por la veracidad de la información contenida en las respuestas dadas por los Agentes, ni por la práctica de ninguna actividad ilegal a partir de las Personalizaciones, incluyendo a los Usuarios Terceros y/o el público objetivo. Esto se debe al hecho de que el Agente Hera.Build se basa en algoritmos de IA Generativa (como ChatGPT 4.0 y Gemini) que pueden presentar resultados o comportamientos inesperados, ya que las tecnologías utilizadas por ellos son tecnologías de frontera, es decir, están en constante evolución y se basan en cálculos probabilísticos. Por lo tanto, es importante que el Cliente sea consciente de que (i) los resultados proporcionados a través de los agentes de Hera.Build no siempre serán precisos; (ii) se recomienda que los resultados sean verificados periódicamente por humanos; (iii) no se recomienda que los resultados se utilicen como la única fuente de decisiones sensibles y/o decisiones que puedan afectar los derechos de terceros, especialmente en temas como derechos humanos, concesión de créditos, educación, empleo, vivienda, acceso a servicios públicos, temas de salud, etc. No obstante, Hera.Build realiza esfuerzos comercialmente razonables para evitar comportamientos y resultados inesperados o no deseados derivados de la interacción con los agentes que proporciona.\n\n1.9 EL CLIENTE SERÁ EXCLUSIVAMENTE RESPONSABLE DE MANTENER UNA COPIA (“COPIA DE SEGURIDAD” O “BACKUP”) DE TODA LA INFORMACIÓN Y ACCIONES REALIZADAS CON RESPECTO A LA PERSONALIZACIÓN Y LOS AGENTES Y SUS PARTICULARIDADES EN UN ENTORNO SEGURO, Y NO PODRÁ RECLAMAR NADA CONTRA HERA.BUILD POR FALLAS EN LA RECUPERACIÓN DE ARCHIVOS DAÑADOS O POR NO REALIZAR COPIAS DE SEGURIDAD, INCLUSO SI EL PÚBLICO OBJETIVO SE VE AFECTADO.\n\n1.10 El Cliente/Usuario Tercero también reconoce que las interacciones con los Agentes pueden consumir Créditos Hera (como se define a continuación), volviéndose indisponibles cuando se agoten los Créditos Hera del Cliente/Usuario Tercero, hasta que adquieran Créditos Hera adicionales.\n\n1.11 La Plataforma Hera.Build se integra con la API de YouTube para subir y mostrar videos, lo que permite al Cliente buscar, compartir y ver videos de llamadas de Zoom. Al activar la función, el usuario acepta las disposiciones de los Términos de Servicio de la API de YouTube y los Términos de Servicio de YouTube, así como la Política de Privacidad de Google.\n\n1.12 Al utilizar la API de YouTube, Hera.Build no almacena los datos de interés de búsqueda del Cliente y no utiliza esta información para sugerir contenido nuevo. La integración con la API de YouTube se refiere a la subida y descarga de videos y su disponibilidad para la visualización.\n\n1.13 Hera.Build no será responsable bajo ninguna circunstancia por la integración de la Plataforma Hera.Build con bases de datos y software de terceros (incluso si son utilizados/desarrollados por el Cliente), y no garantiza que dicha integración no perjudique el uso de la Plataforma Hera.Build y/o el uso de las Personalizaciones. Además, el Cliente declara y garantiza que reconoce que cualquier integración puede causar un aumento en el flujo de mensajes e interacciones que componen los parámetros de precios (de acuerdo con las condiciones comerciales acordadas).\n\n1.14 Los usuarios son responsables de garantizar que tienen derechos legales para subir y compartir contenido en YouTube a través de nuestra aplicación. Hera.Build no será responsable de ningún acto, hecho, acción, omisión ni cualquier daño, directo o indirecto, derivado de cualquier uso por parte del Cliente o de cualquier violación de derechos de autor o de las políticas de YouTube."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"2. PLATAFORMA HERA.BUILD – HERA APPS Y FUNCIONES DE LA PLATAFORMA"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"2.1 La Plataforma Hera.Build ofrece un conjunto integral de herramientas y funciones generales de pago, diseñadas para atender a diferentes perfiles de Clientes y Usuarios Terceros (“Hera Apps”). Entre las herramientas/funciones, se citan los siguientes ejemplos (no exhaustivos):\n2.1.1 Preguntar a un Video (Ask a Video): Esta función permite al Cliente/Usuario Tercero extraer información de videos de YouTube. Después de insertar el enlace del video y confirmar el idioma, la Plataforma Hera.Build extrae el contenido relevante, permitiendo la interacción con la información extraída.\n2.1.2 Generador de Imágenes: Esta función permite la creación de imágenes personalizadas a partir de indicaciones de texto (prompts). El Cliente/Usuario Tercero selecciona el tamaño de la imagen e inserta la indicación deseada, y puede contar con la ayuda de la Plataforma Hera.Build para refinarla. Las imágenes generadas se pueden descargar o guardar en la plataforma, creando un repositorio visual personal.\n2.1.3 Interacción con Contenido: Con esta función, el Cliente/Usuario Tercero puede seleccionar archivos guardados en la Biblioteca (como se define a continuación) e interactuar con la Plataforma Hera.Build para obtener contexto y respuestas basadas en el contenido del archivo. Además, la Plataforma Hera.Build sugiere preguntas relacionadas para profundizar en el tema. Tanto las respuestas como las preguntas sugeridas se pueden agregar a la Biblioteca, enriqueciendo la base de datos.\n2.1.4 Búsqueda Web: Esta herramienta busca en internet y compila la información encontrada, presentando respuestas organizadas y citando las fuentes utilizadas. Además, la función sugiere preguntas relacionadas con el tema investigado.\n2.1.5 Generador de E-mail Marketing: Esta función facilita la creación de campañas de marketing por correo electrónico. El Cliente/Usuario Tercero configura el cuerpo del correo electrónico y completa campos específicos para que la Plataforma Hera.Build genere el texto automáticamente. Después de la creación, es posible revisar, editar, enviar el correo electrónico directamente desde la plataforma, o descargar el HTML para uso externo.\n2.1.6 Integración con WhatsApp: La Plataforma Hera.Build también permite la integración del número de WhatsApp del Cliente/Usuario Tercero con la Plataforma Hera.Build, permitiendo al Cliente/Usuario Tercero enviar mensajes a contactos, ver el historial de chat y almacenar todos los contactos y grupos directamente en la plataforma.\n2.1.7 Análisis de Interacción (Hera Reveal): La Plataforma Hera.Build podrá poner a disposición del Cliente el módulo denominado “Hera Reveal – Inteligencia del Cliente” (“Hera Reveal”), que consiste en una funcionalidad de inteligencia analítica basada en IA, orientada a la lectura, procesamiento, organización, clasificación y consolidación de interacciones realizadas en canales propios o de terceros indicados por el Cliente. Hera Reveal puede generar paneles (dashboards), informes, segmentaciones, clasificaciones de comportamiento, identificación de patrones, tendencias, oportunidades comerciales y signos de insatisfacción o abandono (churn), con base en modelos estadísticos y probabilísticos aplicados a las interacciones analizadas. Es una herramienta de apoyo a la toma de decisiones, no constituyendo consultoría estratégica, financiera u operativa, ni implicando una garantía de resultados específicos, tales como retención de clientes, incremento de ingresos o reducción de la tasa de abandono.\n\n2.2 Para la provisión y el funcionamiento de las Hera Apps, Hera.Build podrá utilizar plataformas de terceros, por ejemplo, mediante el uso de APIs. En consecuencia, el Cliente/Usuario Tercero se compromete a observar las disposiciones de cualquier término de uso y políticas de privacidad de estas plataformas de terceros, así como la posible necesidad de crear cuentas.\n2.2.1 Dado que se trata de funciones basadas en IA, las Hera Apps pueden presentar involuntariamente resultados o comportamientos inesperados, ya que las tecnologías que utilizan son tecnologías de frontera, es decir, están en constante evolución y se basan en cálculos probabilísticos. Por lo tanto, es importante que el Cliente/Usuario Tercero sea consciente de que (i) los resultados proporcionados no siempre serán precisos; (ii) se recomienda que los resultados sean verificados periódicamente por humanos; (iii) no se recomienda que los resultados se utilicen como la única fuente de decisiones sensibles y/o decisiones que puedan afectar los derechos de terceros. Además, Hera.Build podrá, en cualquier momento, alterar, discontinuar o pausar una o más Hera Apps, sin que se deba ninguna multa o compensación de ningún tipo al Cliente/Usuario Tercero.\n\n2.3 Para el funcionamiento/optimización de las Hera Apps y/o Agentes, la Plataforma Hera.Build proporciona al Cliente/Usuario Tercero la funcionalidad de Biblioteca, que permite la carga y almacenamiento de archivos utilizados como fuente de conocimiento para mejorar las IA subyacentes al funcionamiento de los Agentes y/o Hera Apps. El Cliente/Usuario Tercero puede enviar documentos, datos o información relevante, los cuales son analizados y procesados, además de incorporar los datos y la información generada por el uso de las Hera Apps y/o Agentes a la Biblioteca.\n2.3.1 El Cliente/Usuario Tercero reconoce que es enteramente responsable de proporcionar y actualizar la información y los documentos en la Biblioteca, y no puede proporcionar contenido ilegal o inapropiado, tal como, pero sin limitación, comentarios racistas, homofóbicos o discriminatorios, comentarios que hagan apología de delitos, inciten a la violencia, competencia desleal, o cualquier otro, ni contenido con información intencionalmente falsa, como noticias falsas (fake news).\n\n2.4 El uso de las Hera Apps y/o Agentes puede desencadenar la generación de ciertos parámetros, como archivos, datos, documentos e información procesada a partir de las indicaciones (prompts) proporcionadas por el Cliente/Usuario Tercero y archivos, datos, documentos, información y caracteres generados en los resultados/respuestas de las Hera Apps y/o Agentes. Dichos parámetros consumirán una cantidad de créditos previamente puestos a disposición del Cliente/Usuario Tercero (“Créditos Hera”) dependiendo del servicio utilizado.\n\n2.5 La Plataforma Hera.Build pondrá a disposición del Cliente/Usuario Tercero el valor de cada interacción/parámetro en Créditos Hera, así como la cantidad de Créditos Hera que el Cliente/Usuario Tercero aún posee.\n2.5.1 Adicionalmente, la Plataforma Hera.Build ofrecerá un Panel de Control, a través del cual el Cliente/Usuario Tercero podrá acceder a información como la cantidad de Créditos Hera utilizados, los valores correspondientes y la información sobre los servicios accedidos.\n\n2.6 Al consumirse la totalidad de los Créditos Hera, el uso de las Hera Apps y/o Agentes puede ser suspendido. La Plataforma Hera.Build permitirá la compra de Créditos Hera adicionales en cualquier momento, facilitando la continuidad del uso del servicio sin interrupciones. Los Créditos Hera adicionales adquiridos en la Plataforma Hera.Build pueden utilizarse de acuerdo con la conveniencia y necesidad del Cliente/Usuario Tercero, sin fecha de vencimiento, sujeto a las disposiciones del punto “2.8” a continuación.\n2.6.1 Los valores y condiciones para adquirir Créditos Hera adicionales se indican en la Plataforma Hera.Build, en el siguiente enlace: (https://hera.build/pricing).\n2.6.2 Los valores de los Créditos Hera se reajustarán trimestralmente siempre que exista una variación de al menos 5% (cinco por ciento) en el tipo de cambio del dólar estadounidense (USD) en relación al real brasileño (BRL). El reajuste se calculará con base en el tipo de cambio de venta del dólar comercial, tal como lo divulgue el Banco Central de Brasil, considerando el último día hábil del mes anterior al inicio de cada trimestre. Hera.Build informará al Cliente/Usuario Tercero sobre cualquier ajuste con al menos 5 (cinco) días de anticipación, a través de los canales de contacto registrados.\n\n2.7 LA PLATAFORMA HERA OFRECE DIFERENTES PLANES DE SUSCRIPCIÓN PARA ATENDER UNA VARIEDAD DE PERFILES DE CLIENTES, CON LA FLEXIBILIDAD DE ELEGIR EL PLAN MÁS ADECUADO A SUS NECESIDADES. LOS PLANES, VALORES Y CONDICIONES SE INDICAN EN LA PLATAFORMA HERA.BUILD, EN EL SIGUIENTE ENLACE: (https://hera.build/pricing).\n2.7.1 Si el Cliente elige cambiar su plan (ya sea una mejora - Upgrade o una reducción - Downgrade), dicho cambio se llevará a cabo de inmediato, manteniendo los Créditos Hera y las facturaciones proporcionales realizadas/adeudadas hasta la fecha de alteración.\n2.7.2 Si un Cliente de un plan prepago elige cancelar su plan, la cancelación podrá llevarse a cabo hasta las 11:59:59 PM del día anterior al siguiente cargo recurrente. En este caso, el Cliente mantendrá su plan activo hasta el final del ciclo de facturación actual. Para los clientes con planes anuales y contratos personalizados, la cancelación debe solicitarse con al menos 30 (treinta) días de anticipación a la fecha de renovación.\n2.7.3 El presente contrato podrá ser rescindido por cualquiera de las partes, en cualquier momento, mediante un aviso previo por escrito con una antelación mínima de 30 (treinta) días, período durante el cual los servicios se seguirán prestando y las obligaciones financieras permanecerán vigentes.\n\n2.8 Si la cuenta del Cliente permanece inactiva por un período continuo de 24 (veinticuatro) meses, todos los Créditos Hera disponibles (tanto los proporcionados por los planes de suscripción como los Créditos Hera adicionales) expirarán automáticamente. Se considera inactividad la ausencia de cualquier interacción o uso de la Plataforma Hera.Build durante este período."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"3. PROPIEDAD INTELECTUAL"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"3.1 A EXCEPCIÓN DE LAS MARCAS PROPIAS DEL CLIENTE Y LAS MARCAS EVENTUALMENTE CREADAS POR EL CLIENTE PARA SER UTILIZADAS POR UNO O MÁS AGENTES, LA PLATAFORMA HERA.BUILD Y TODOS SUS ELEMENTOS, INCLUYENDO LAS PROPIAS SALAS DE CHAT, LOS AGENTES HERA, LAS HERA APPS Y LA MARCA HERA.BUILD, SON PROPIEDAD INTELECTUAL EXCLUSIVA DE HERA.BUILD.\n3.1.1 En consecuencia, ningún contenido propiedad de Hera.Build, incluyendo las Personalizaciones y las salas de chat de los Agentes, podrá ser utilizado, transferido, sublicenciado, explotado o alterado sin el consentimiento expreso de Hera.Build, a excepción del acceso a los Agentes por parte del público objetivo y la integración de los Agentes con plataformas de terceros, observando las disposiciones de estos Términos.\n3.1.2 Bajo ninguna circunstancia podrá el Cliente: (i) apropiarse indebidamente de los elementos de propiedad de Hera.Build para utilizarlos fuera de la Plataforma Hera.Build, para cualquier fin, mediante el uso de cualquier medio o técnica, como ingeniería inversa, ataques cibernéticos, etc.; (ii) reproducir y/o copiar, parcial o totalmente, de forma permanente o temporal, la Plataforma Hera.Build y/o el contenido puesto a disposición en ella, a excepción de cualquier contenido propiedad del propio Cliente; (iii) alterar artificialmente datos o manipular la Plataforma Hera.Build mediante mecanismos técnicos que, de cualquier forma, subviertan el uso regular de la Plataforma Hera.Build, como el uso de robots (bots), arañas (spiders), scripts o cualquier otro tipo de acceso automatizado que sirva de alguna manera para distorsionar el propósito de la Plataforma Hera.Build; o (iv) utilizar o implementar contenido malicioso, como malware, caballos de Troya o virus, o que de otra manera interfiera con el funcionamiento de la Plataforma Hera.Build.\n\n3.2 Para el uso de la Plataforma Hera.Build por parte del Cliente, así como de las Hera Apps, las Personalizaciones y los Agentes, Hera.Build otorga al Cliente una licencia de uso temporal, revocable, onerosa, limitada, no exclusiva e intransferible.\n3.2.1 Para la puesta a disposición de los Agentes al público objetivo por parte del Cliente, Hera.Build otorga al Cliente una licencia de uso temporal, revocable, onerosa, limitada, no exclusiva e intransferible para los Agentes, cuyas salas de chat correspondientes sean accesibles pública o privadamente (mediante inicio de sesión), según lo elegido expresamente por el Cliente al personalizar sus Agentes en la plataforma.\n3.2.2 Al incluir elementos en los Agentes cuya propiedad intelectual pertenece al Cliente, el Cliente otorga a Hera.Build una licencia limitada, gratuita, revocable únicamente a la terminación de estos Términos entre las Partes, no sublicenciable, no exclusiva y temporal, sobre los elementos puestos a disposición por el Cliente en la Plataforma Hera.Build y en los Agentes, cuya propiedad intelectual pertenece al Cliente.\n\n3.3 El Cliente también reconoce que, al utilizar IA, las funcionalidades de Hera.Build, especialmente las Hera Apps, pueden depender involuntariamente de la propiedad intelectual perteneciente a los proveedores de IA y/o a terceros cuya IA se basó en sus modelos de entrenamiento.\n3.3.1 En consecuencia, el Cliente asume toda la responsabilidad por el uso o la creación de contenido en la Plataforma que esté protegido por derechos de autor u otros derechos de propiedad intelectual de terceros. En este evento, el Cliente será el único responsable de cualquier reclamación, demanda, pérdida o daño derivado de tales actos, comprometiéndose a indemnizar plenamente a Hera.Build por todas las pérdidas, costos o gastos incurridos, directa o indirectamente, relacionados con posibles violaciones."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"4. RESPONSABILIDAD, INDEMNIZACIÓN Y LIMITACIONES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"4.1 EL CLIENTE DECLARA QUE EL USO DE LA PLATAFORMA HERA.BUILD SERÁ BAJO SU PROPIO RIESGO, Y QUE TODAS LAS COMUNICACIONES, MANTENIMIENTO Y ACTIVIDADES REALIZADAS EN LA PLATAFORMA HERA.BUILD PUEDEN NO ESTAR LIBRES DE VIRUS U OTRO CONTENIDO DAÑINO DE INTERNET. HERA.BUILD ADEMÁS NO ES RESPONSABLE POR NINGÚN DAÑO, MORAL O PATRIMONIAL, DERIVADO DEL CONTENIDO PUESTO A DISPOSICIÓN EN LA PLATAFORMA HERA.BUILD, INCLUIDO EL CONTENIDO Y LA PUBLICIDAD DE TERCEROS, O EL CONTENIDO DE USUARIOS TERCEROS.\n4.1.1 Las Partes reconocen que Hera.Build no tiene ninguna obligación de resultado, no siendo responsable de ningún daño real o lucro cesante derivado del uso de la Plataforma Hera.Build, las Hera Apps y/o sus Agentes por parte de Clientes y/o Usuarios Terceros, incluyendo daños por lucro cesante, daños incidentales o consecuentes, daños a terceros directa o indirectamente relacionados con los Clientes y/o Usuarios Terceros, así como cualquier otro tipo de daños relacionados, excepto en casos de culpa exclusiva de Hera.Build.\n4.1.2 Hera.Build además no garantiza que la Plataforma Hera.Build funcionará de manera ininterrumpida o sin errores, y cualquier interrupción en el acceso debido a problemas con el proveedor de Internet, suspensión temporal o mantenimiento de servidores es una ocurrencia normal. En caso de que ocurra alguna hipótesis de no funcionamiento de la Plataforma Hera.Build que no esté motivada por o no se derive de un acto u omisión de Hera.Build, no se deberá ninguna multa, compensación o reducción de precio por los servicios por parte de Hera.Build al Cliente, incluso si la eventual interrupción afecta al público objetivo.\n4.1.3 Con respecto a Hera Reveal específicamente, las percepciones (insights), clasificaciones, segmentaciones y análisis proporcionados se basan en modelos estadísticos y probabilísticos, y pueden contener inexactitudes o inconsistencias resultantes de la naturaleza de las tecnologías utilizadas y de la calidad de los datos proporcionados. Hera.Build no garantiza un nivel mínimo de precisión estadística, previsibilidad de comportamientos futuros ni ningún resultado comercial específico derivado del uso de la funcionalidad. La evaluación, validación y decisión respecto al uso estratégico de los insights generados son responsabilidad exclusiva del Cliente.\n\n4.2 Hera.Build se compromete a poner a disposición en su plataforma (incluso para los Clientes que utilicen la Plataforma Hera.Build sin costo) un portal que contenga publicaciones sobre cualquier duda que el Cliente pueda tener respecto a los productos puestos a disposición por Hera.Build.\n4.2.1 Para la posible prestación de soporte, Hera.Build se compromete a adoptar esfuerzos comercialmente razonables para realizar el servicio y la resolución de problemas en un tiempo razonable, y el tiempo de respuesta puede variar de acuerdo con la criticidad de la interrupción y al nivel de indisponibilidad del servicio. Además, para los Clientes que utilicen la versión de pago de la Plataforma Hera.Build, Hera.Build podrá ofrecer un soporte diferenciado, proporcionando un Gerente de Éxito del Cliente (Customer Success Manager) y SLA mínimos (aunque no absolutos).\n4.2.2 Todo el soporte de Hera.Build se proporcionará durante el horario comercial (es decir, días hábiles en la Ciudad de São Paulo y de 9 a.m. a 6 p.m.).\n\n4.3 La responsabilidad agregada de Hera.Build por daños posiblemente causados al Cliente, independientemente de la causa de estos daños y de las teorías legales que los sustenten, incluyendo posibles acciones de repetición presentadas por el Cliente, no podrá exceder el monto total facturado al Cliente en los 3 (tres) meses anteriores al evento o conjunto de eventos relacionados (en este último caso, tras el último evento señalado) que dieron origen a la reclamación de indemnización.\n\n4.4 El incumplimiento de estos Términos por parte del Cliente y/o Usuarios Terceros otorgará a Hera.Build el derecho a reclamar daños y perjuicios reales en los tribunales, según corresponda.\n\n4.5 LAS PARTES SE OBLIGAN MUTUAMENTE A INDEMNIZARSE POR CUALQUIER DAÑO, PÉRDIDA Y/O COMPENSACIÓN QUE PUEDAN SUFRIR EN CUALQUIER PROCEDIMIENTO O PROCESO, JUDICIAL O EXTRAJUDICIAL, DERIVADO DEL INCUMPLIMIENTO, POR PARTE DE LA PARTE INFRACTORA, DE CUALQUIERA DE SUS RECONOCIMIENTOS, DECLARACIONES, GARANTÍAS Y OBLIGACIONES PREVISTAS EN ESTOS TÉRMINOS, LO CUAL INCLUYE, SIN LIMITACIÓN, HONORARIOS DE ABOGADOS Y COSTAS JUDICIALES."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"5. PRIVACIDAD Y SEGURIDAD DE DATOS"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"5.1 Las Partes se comprometen a cumplir íntegramente con las disposiciones de la LGPD respecto al procesamiento de datos personales de Clientes y/o Usuarios Terceros y otras normativas relativas a la protección de datos, incluyendo normas infralegales emitidas por la Autoridad Nacional de Protección de Datos. En este sentido, las Partes se comprometen a mantener, cuando sea requerido, una política de privacidad actualizada que otorgue transparencia a los Clientes y/o Usuarios Terceros respecto de las actividades de procesamiento de datos, propósitos, derechos que se pueden ejercer, entre otra información exigida por dicha Ley.\n\n5.2 Las Partes declaran y garantizan que no procesarán datos personales en violación de la LGPD, sus respectivas bases legales y principios, incluyendo, pero sin limitación, los principios de finalidad, adecuación, necesidad, minimización de datos y transparencia. También declaran y garantizan que no procesarán datos personales para fines distintos de los indicados en estos Términos, Políticas de Privacidad, o que resulten de bases legales como el cumplimiento de una obligación legal o regulatoria, la ejecución de contratos o procedimientos preliminares, el ejercicio regular de derechos, la protección de la vida, el interés legítimo o la seguridad física de los titulares de los datos.\n5.2.1 Ciertas funcionalidades de la Plataforma pueden involucrar análisis de comportamiento, segmentación automatizada e inferencias basadas en datos personales insertados o puestos a disposición por el Cliente. El Cliente declara y garantiza que posee una base legal adecuada para procesar y compartir estos datos con Hera.Build, siendo plenamente responsable de la legitimidad del procesamiento llevado a cabo en el ámbito de su operación.\n\n5.3 En caso de que Hera.Build sea considerada corresponsable del tratamiento de los datos del Cliente, Usuarios Terceros y/o cualquier dato insertado por este último en las Particularidades del Agente, las Partes declaran y garantizan que colaborarán entre sí con respecto al cumplimiento de sus respectivas obligaciones legales, en la medida en que sea aplicable y dentro de lo dispuesto en la LGPD y normativas competentes, por ejemplo, en materia de comunicaciones en casos de (a) fuga de datos personales y otras ocurrencias que puedan causar daños a los titulares de dichos datos; y (b) notificaciones recibidas de los titulares con miras a ejercer sus derechos establecidos en la LGPD.\n\n5.4 La responsabilidad de cada Parte corresponderá al grado de su culpabilidad por los daños causados a los titulares de los datos con respecto al incumplimiento de la LGPD y otras normas de protección de datos personales aplicables al caso.\n\n5.5 En el caso de un incidente de seguridad, se verifique o no la hipótesis indicada en la Cláusula 5.3, que pueda causar un riesgo o daño significativo a los titulares de los datos, tal como el acceso indebido y no autorizado y/o la fuga o pérdida de datos personales procesados por las Partes en el ámbito de estos Términos, independientemente del motivo que lo cause, la Parte que tome conocimiento deberá enviar una comunicación a la otra Parte, por escrito, asegurando la recepción, dentro de un tiempo razonable, considerando los plazos legales, que contenga, al menos, la siguiente información: (i) fecha y hora del incidente; (ii) fecha y hora del conocimiento; (iii) lista de los tipos de datos afectados por el incidente; (iv) número de titulares afectados; (v) lista de titulares afectados por la fuga; (vi) información de contacto del Oficial de Protección de Datos u otra persona de quien se pueda obtener más información sobre la ocurrencia; (vii) descripción de las posibles consecuencias del incidente; y (viii) indicación de las medidas que se están tomando para reparar el daño y evitar nuevos incidentes, incluido un plan de comunicación y una estrategia para la resolución de conflictos. Si la Parte responsable no tiene toda la información aquí enumerada en el momento de enviar la comunicación, deberá enviarla de manera gradual, con el objetivo de garantizar la mayor celeridad posible, teniendo la certeza de que la comunicación completa (con toda la información indicada) debe enviarse dentro del plazo establecido por la autoridad competente.\n\n5.6 Sin perjuicio de lo anterior, cada Parte será responsable de los datos personales a los que tenga acceso, de cualquier procesamiento inadecuado o no autorizado de estos datos personales, así como de cualquier fuga o pérdida de datos personales almacenados eventualmente transmitidos por la otra Parte."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"6. CONDICIONES GENERALES"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"6.1 Hera.Build no se hará responsable por retrasos o fallas en el cumplimiento de las obligaciones aquí descritas debido a caso fortuito o fuerza mayor, problemas atribuidos a proveedores de conexión y empresas de telecomunicaciones, prácticas digitales ilegal de hackers, phishing y similares, entre otras hipótesis en las que no exista un vínculo causal directo entre un acto de Hera.Build y el daño causado, incluso si este daño afecta a Usuarios Terceros o al público objetivo.\n\n6.2 Si alguna disposición de estos Términos se considera inválida o nula, esto no impedirá que estos Términos permanezcan en vigor con respecto a las demás cláusulas restantes.\n\n6.3 La eventual tolerancia de las Partes ante la demora, incumplimiento o cumplimiento inexacto de cualquiera de las disposiciones de estos Términos no se interpretará ni se entenderá como una renuncia a ningún derecho de la Parte respectiva, no perjudicará el derecho de exigir el cumplimiento de la obligación asumida, ni constituirá novación.\n\n6.4 Los derechos y obligaciones de estos Términos no podrán ser cedidos o transferidos por el Cliente sin el consentimiento expreso de Hera.Build, quien, sin embargo, podrá ceder o transferir libremente y sin ningún consentimiento sus derechos y obligaciones.\n\n6.5 Todas las notificaciones relativas a estos Términos deben enviarse al correo electrónico de Hera.Build disponible en la Plataforma Hera.Build o utilizado comúnmente para la comunicación entre las Partes, y al correo electrónico registrado en la cuenta del Cliente.\n\n6.6 Los derechos establecidos en estos Términos serán acumulativos con otros derechos previstos por la ley.\n\n6.7 Las Partes acuerdan que estos Términos entrarán en vigor a partir del registro del Cliente en la Plataforma Hera.Build, y permanecerán en vigor durante el uso de la Plataforma Hera.Build por parte del Cliente. Estos Términos pueden ser rescindidos unilateralmente por el Cliente, en cualquier momento, mediante notificación previa por escrito, con al menos 30 (treinta) días de anticipación.\n6.7.1 Si el Cliente viola alguna de las disposiciones de estos Términos y no subsana dicha violación dentro del período indicado y contado a partir de la recepción de la notificación enviada por Hera.Build a tal efecto, Hera.Build podrá rescindir unilateral e inmediatamente estos Términos con respecto al Cliente, sin necesidad de interpelación previa, lo cual ocurrirá mediante la extinción de la cuenta abierta por el Cliente en la Plataforma Hera.Build.\n6.7.2 Hera.Build también podrá rescindir unilateralmente estos Términos con respecto al Cliente, con o sin causa justificada, notificando al Cliente con al menos 15 (quince) días de anticipación, sin que esto genere ningún derecho a compensación para el Cliente, incluso si esta rescisión afecta al público objetivo.\n\n6.8 La terminación de estos Términos, independientemente del motivo, no conllevará una obligación de portabilidad por parte de Hera.Build, a menos que se acuerde lo contrario entre las Partes.\n\n6.9 Estos Términos no crean entre las Partes ningún vínculo corporativo, laboral o de ningún otro tipo, y no existe ningún tipo de relación de subordinación entre las Partes.\n6.9.1 Cada Parte es la única responsable, según la legislación aplicable, del pago de todos los impuestos, derechos y tarifas aplicados, así como de las cargas de seguridad social, laborales y civiles bajo su responsabilidad. También será responsabilidad exclusiva de cada Parte todos los daños civiles y penales causados a cualquier tercero.\n\n6.10 Todas las cláusulas que, por su naturaleza, deban sobrevivir incluso después de la terminación de estos Términos, seguirán siendo válidas tras dicha terminación, como, pero sin limitarse a, las cláusulas que protegen la propiedad intelectual de Hera.Build, las cláusulas de indemnización por daños y perjuicios, etc.\n\n6.11 Si alguna disposición de estos Términos se considera inválida y/o ineficaz, las Partes deberán hacer sus mejores esfuerzos para reemplazarla por otra de contenido similar y con los mismos efectos. La posible invalidez y/o ineficacia de una o más cláusulas no afectará las demás disposiciones de estos Términos.\n\n6.12 Para usar la Plataforma Hera.Build, el Cliente debe aceptar en su totalidad la última versión de estos Términos y declarar tener conocimiento de la Política de Privacidad de Hera.Build, ambas puestas a disposición en la Plataforma Hera.Build y eventualmente actualizadas de vez en cuando, previa notificación al Cliente sobre la actualización.\n6.12.1 CADA VEZ QUE OCURRA ALGÚN CAMBIO EN ESTOS TÉRMINOS O EN LA POLÍTICA DE PRIVACIDAD, HERA.BUILD NOTIFICARÁ PREVIAMENTE AL CLIENTE POR CORREO ELECTRÓNICO Y/O NOTIFICACIÓN EN LA PLATAFORMA HERA.BUILD. EL USO DE LA PLATAFORMA HERA.BUILD POR PARTE DEL CLIENTE DESPUÉS DE LA PUBLICACIÓN DE LA NUEVA VERSIÓN IMPLICARÁ LA ACEPTACIÓN TOTAL Y EXPRESA DE LA NUEVA VERSIÓN POR PARTE DEL CLIENTE. SI EL CLIENTE NO ESTÁ DE ACUERDO CON LA NUEVA VERSIÓN, PODRÁ DEJAR DE USAR LA PLATAFORMA HERA.BUILD, SIN QUE ESTO GENERE NINGÚN DERECHO A COMPENSACIÓN PARA EL CLIENTE, INCLUSO SI DICHA NEGATIVA AFECTA A TERCEROS.\n\n6.13 Estos Términos se regirán de acuerdo con las leyes brasileñas. Cualquier disputa derivada de estos Términos deberá resolverse exclusivamente bajo la jurisdicción de los Tribunales de la Ciudad de São Paulo, Estado de São Paulo, con renuncia expresa a cualquier otro fuero, por más privilegiado que este pudiera ser.\n\n6.14 Estos Términos fueron redactados en portugués. Si la Plataforma Hera.Build pone a disposición estos Términos en cualquier otro idioma, o en caso de conflictos entre diferentes versiones, prevalecerá la versión en portugués."}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"ES"}}}}],"expression":{"component":"data2-core-types@Getter","params":{"module":{"disabled":false,"component":"data2-core-types@InteractiveModuleReference","params":{"reference":"8Kr8vbEVncUXGgBfTo32N"}},"prop":{"component":"data2-core-primitives@String","params":{"content":"data.language"}}}}},"component":"data2-core-flow@Switch"},"repeatReference":{"component":"data2-core-primitives@String","params":{"content":"item"}},"stateDefinitions":[{"component":"data2-core-user-interface@StateDefinition","params":{"key":{"component":"data2-core-primitives@String","params":{"content":"itemAberto"}},"component":"data2-core-primitives@Number"}}]}},{"_id":"697a4c8cabb338d12027ed45","parent":"697a4c8cabb338d12027ed43","component":"data2-core-primitives@Block","system":"65901b6eeafc5e0931497047","params":{"border":{"component":"data2-core-types@Border","params":{"color":"#808080","radius":{},"width":{"left":"0","top":"0","right":"0","bottom":"0"}}},"fill":{"params":{"backgrounds":[{"params":{"color":{"component":"data2-core-types@Color","params":{"rgba":"rgba(0,120,220,0.3)"},"disabled":true},"gradient":{"disabled":true,"component":"data2-core-types@ColorGradient","params":{}},"image":{"disabled":true,"component":"data2-core-types@String","params":{}}},"component":"data2-core-types@Background"}]},"component":"data2-core-types@Fill"},"dimensions":{"component":"data2-core-types@Dimensions","params":{"width":360,"height":139,"exactHeight":138.79,"exactWidth":360}},"position":{"component":"data2-core-types@Position","params":{"freeTransform":false,"x":20,"y":5,"exactY":false,"exactX":false,"fixed":false,"left":true,"right":true,"growH":false,"top":true}},"text":{"params":{"defaultCase":{"component":"data2-core-primitives@String","params":{"content":"We are here around the clock to assist you with your questions"}},"expression":{"component":"data2-core-types@Getter","params":{"module":{"disabled":false,"component":"data2-core-types@InteractiveModuleReference","params":{"reference":"8Kr8vbEVncUXGgBfTo32N"}},"prop":{"component":"data2-core-primitives@String","params":{"content":"data.language"}}}},"cases":[{"component":"data2-core-flow@Case","params":{"expression":{"component":"data2-core-primitives@String","params":{"content":"EN"}},"value":{"component":"data2-core-primitives@String","params":{"content":"We are here around the clock to assist you with your questions"}}}},{"component":"data2-core-flow@Case","params":{"expression":{"component":"data2-core-primitives@String","params":{"content":"PT"}},"value":{"component":"data2-core-primitives@String","params":{"content":"Estamos aqui 24 horas por dia para ajudá-lo com suas 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are Hera Agents and how they can help my business?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Imagine having a digital workforce at your fingertips that's there 24/7 to assist both your customers and employees in a highly personalized way. \nHera Agents are super intelligent virtual helpers created by Hera.Build to be helpful, harmless, and honest. As AI assistants for your company, Hera Agents can handle a wide variety of tasks to boost customer engagement and operational efficiency. \n\nCustomers will enjoy having a friendly AI agent available anytime to answer questions and fulfill requests. And your employees will benefit from AI partners that take over routine jobs so they can focus on more engaging work.\nWith the power of AI and the compassion of human-level conversation, Hera Agents act as dedicated digital colleagues that will help move your organization confidently into your strategy execution."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"How long it takes to create a Hera Agent?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Creating powerful AI agents has never been easier with the Hera.Build platform. Whether you're a technical or non-technical user, Hera.Build gives everyone the ability to quickly and intuitively generate helpful Hera Agents. \n\nThrough a simple yet robust visual interface, you can build a Hera Agent in just minutes by describing its use cases, rules and personality using everyday language. Advanced technical knowledge isn't required - Hera.Build has developed an innovative framework that translates natural language into sophisticated generative AI under the hood.\n\nOnce a Hera Agent is created, you can further refine its skills and knowledge by selecting from a wide array of preferences and configurations. And with a single click, your new AI agent is ready to start assisting customers, coworkers or other users right away. "}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"Is Hera.Build safe and secure?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera.Build prioritizes trust, security, and compliance above all else. Hera Agents are designed with transparency and honesty at their core.\n\nThrough our intuitive interface, customers can set clear guardrails to ensure each Hera Agent represents their values and expected behaviors. Advanced safeguards prevent agents from providing misleading responses or pretending to have capabilities they do not.\n\nWe understand the weighty responsibility of generating artificial intelligence. That's why Hera.Build carefully crafts every agent interaction to follow all applicable laws, promote ethics, and exemplify principles of diversity, inclusion and anti-racism. \n\nWhile Hera.Build strives to ensure Hera Agents act ethically and within legal boundaries, customers are responsible for how their customized agents are ultimately designed and applied. The Hera.Build platform provides the tools to sculpt helpful AI, but misuse of agents for anything dangerous, harmful or illegal rests solely with our users. We encourage all customers to thoughtfully apply guardrails reflecting their values and compliance needs. With open communication and a shared commitment to responsible innovation, together we can realize the promise of artificial intelligence to benefit individuals and society."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"How data governance works at Hera.Build?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"At Hera.Build, customer data security and privacy are top priorities. Your company's information and configurations stored within the platform will never be shared with or accessed by outside parties without your explicit permission. \n\nYou maintain complete control over how data is utilized between your customized Hera Agents. Whether it's sharing select information to improve collaboration, or siloing sensitive data between agents, the choice is yours.\n\nLeveraging your unique business knowledge is a powerful way to empower your Hera Agents. The Hera.Build interface allows importing company data to enrich each agent's understanding of your operations. This customized knowledge is what drives agents to fulfill their roles with an expertise tailored exactly to your organization's needs. \n\nBy giving you total governance over your information and how it flows within the Hera.Build ecosystem, we ensure your digital workforce only ever acts in a manner that protects your brand and respects your privacy."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"Does Hera.build offer training or support to help set up and manage virtual agents?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Deploying your first Hera Agent is an exciting milestone, and Hera.Build is committed to making it a seamless experience. Our experts will partner closely with you from start to finish during your first project with us as part of the implementation phase. During onboarding, it will be provided personalized guidance on crafting an effective agent strategy aligned with your goals. You can expect us sharing best practices for scoping your first use cases and designing a Hera Agent with your brand's voice and values in mind. \n\nThe implementation process is straightforward, but our support team is there every step of the way if you have any questions. Once your agent is ready, they'll ensure a smooth launch and provide post-deployment support to maximize success."}}}],"cases":[{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"What is Hera, and how does it impact my customer relationships?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera is a Customer Intelligence platform built to end data silos and provide a unified customer view. We integrate information from different sources, turning it into strategic intelligence and a communication tool that enables personalized, contextual engagement throughout the customer journey. We empower brands to understand their customers deeply, make sharper decisions, and deliver seamless experiences that drive business results."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"How does Hera deliver value in practice? "}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera does more than just organize data; it turns information into action. Our platform enables you to identify behavioral patterns, pinpoint the perfect timing for communication, personalize interactions, and steer strategies based on real-world data. This results in direct gains in operational efficiency, an enhanced customer experience, and more consistent performance across all departments."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"I’m not sure where to start. Can Hera help?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Absolutely. Hera goes beyond providing technology; we act as a strategic partner for our clients. One of our key differentiators is our customer journey mapping workshop, which helps companies visualize every touchpoint and identify bottlenecks, opportunities, and points of friction in the customer experience. These workshops bridge the gap between data intelligence and business strategy, ensuring that every action has a real impact and accelerates your return on investment (ROI)."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"Which teams benefit from Hera?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera is designed to deliver value across the entire company. Marketing, CX, Operations, Sales, Product, and HR teams all gain from a 360-degree customer view and actionable insights. By simplifying tailored communication, Hera makes it easier for every department to connect with customers in a meaningful and efficient way."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"Is Hera secure for handling corporate data?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Absolutely. Data security and governance are foundational to Hera. The platform implements best practices for access control, organization, and the responsible use of information, enabling companies to centralize sensitive data with total confidence. We ensure you can unlock strategic value from your data without ever compromising compliance, security, or control."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"How long does it take to implement the solution?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera can be implemented in weeks, not months. The process begins with a diagnostic and strategic definition phase, where we understand your business context, available data, and corporate goals. From there, the implementation is tailored to each client’s specific reality, ensuring a faster, more efficient delivery that is perfectly aligned with the team’s realneeds."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"Can I cancel at any time?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Yes. Cancellation can be requested at any time, provided the notice period specified in ourTerms of Use is respected. At Hera, we value transparency and flexibility."}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"EN"}}}},{"component":"data2-core-flow@Case","params":{"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"O que é a Hera e como ela pode transformar o relacionamento com meus clientes?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera é uma plataforma de Inteligência do Cliente criada para resolver um dos principais desafios das empresas hoje: dados espalhados e decisões sem visão completa do cliente. Conectamos informações de diferentes fontes, transformamos tudo em inteligência estratégica e entregamos uma camada de comunicação que permite falar com cada cliente de forma personalizada e contextual, em qualquer momento da sua jornada. Assim, ajudamos empresas a entender melhor seus clientes, tomar decisões mais assertivas e criar experiências mais eficientes e alinhadas aos objetivos do negócio."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"De que forma a Hera entrega valor na prática?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Mais do que organizar dados, a Hera transforma informação em ação. Nossa plataforma permite identificar padrões de comportamento, entender o momento certo de se comunicar, personalizar interações e orientar estratégias com base em dados reais. Isso gera ganhos diretos em eficiência operacional, melhora da experiência do cliente e resultados mais consistentes para todas as áreas."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"Não sei por onde começar, a Hera pode me ajudar?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Sim. A Hera vai além da tecnologia e atua de forma estratégica junto aos clientes. Um dos nossos diferenciais são os workshops de mapeamento da jornada do cliente, que ajudam as empresas a visualizar todos os pontos de contato, identificar gargalos, oportunidades e onde há fricção na experiência do cliente. Esses workshops conectam a inteligência dos dados à estratégia do negócio, garantindo que as ações geradas tenham impacto real e acelerem o retorno sobre o investimento."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"Quem dentro da empresa se beneficia da solução?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A Hera beneficia times de Marketing, Customer Experience, Operações, Vendas, Produto e RH ao entregar uma visão unificada do cliente e insights claros para tomada de decisão, facilitando também, a comunicação com o cliente de maneira personalizada."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"A Hera é segura para lidar com dados corporativos?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Sim. A segurança e a governança de dados fazem parte da base da Hera. A plataforma adota boas práticas de controle de acesso, organização e uso responsável das informações, permitindo que empresas centralizem dados sensíveis com confiança. Assim, é possível extrair valor estratégico dos dados sem abrir mão de conformidade, segurança e controle."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"Quanto tempo leva para implementação da solução?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"A implementação da Hera acontece em semanas, não em meses. O processo começa com um diagnóstico e uma definição estratégica, onde entendemos o contexto do negócio, os dados disponíveis e os objetivos da empresa. A partir disso, a implementação é customizada de acordo com a realidade de cada cliente, garantindo uma entrega mais rápida, eficiente e alinhada às necessidades reais do time."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"Posso cancelar a qualquer momento?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Sim. O cancelamento pode ser solicitado a qualquer momento, desde que respeitado o prazo de aviso previsto nos termos de uso. Na Hera, trabalhamos com transparência e flexibilidade."}}}],"expression":{"component":"data2-core-primitives@String","params":{"content":"PT"}}}},{"component":"data2-core-flow@Case","params":{"expression":{"component":"data2-core-primitives@String","params":{"content":"ES"}},"value":[{"titulo":{"component":"data2-core-primitives@String","params":{"content":"¿Qué es Hera y cómo puede transformar la relación con mis clientes? "}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera es una plataforma de Inteligencia de Cliente creada para resolver uno de los principales retos de las empresas actuales: los datos fragmentados y las decisiones sin una visión completa del cliente. Conectamos información de diferentes fuentes, la transformamos en inteligencia estratégica y ofrecemos una capa de comunicación que permite hablar con cada cliente de forma personalizada y contextual en cualquier momento de su recorrido. Así, ayudamos a las empresas a entender mejor a su público, tomar decisiones más acertadas y crear experiencias más eficientes y alineadas con los objetivos del negocio."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"¿De qué manera Hera entrega valor en la práctica?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Más que organizar datos, Hera transforma la información en acción. Nuestra plataforma permite identificar patrones de comportamiento, entender el momento adecuado para comunicarse, personalizar interacciones y orientar estrategias basadas en datos reales. Esto genera beneficios directos en la eficiencia operativa, mejora la experiencia del cliente y brinda resultados más consistentes para todas las áreas."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"No sé por dónde empezar, ¿Hera puede ayudarme?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Sí. Hera va más allá de la tecnología; actuamos como un socio estratégico para nuestros clientes. Uno de nuestros diferenciales son los workshops de mapeo del recorrido del cliente (customer journey), que ayudan a las empresas a visualizar todos los puntos de contacto eidentificar cuellos de botella, oportunidades y puntos de fricción en la experiencia del usuario. Estos workshops conectan la inteligencia de datos con la estrategia de negocio, garantizando que las acciones generadas tengan un impacto real y aceleren el retorno de la inversión (ROI)."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"¿Quiénes se benefician de la solución dentro de la empresa?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Hera beneficia a los equipos de Marketing, Customer Experience (CX), Operaciones, Ventas, Producto y RR. HH. al ofrecer una visión unificada del cliente e insights claros para la toma de decisiones. Además, facilita la comunicación con el cliente de manera personalizada y eficiente."}},"Link":{"params":{"content":true},"component":"data2-core-primitives@Boolean"}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"¿Es Hera segura para manejar datos corporativos?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Sí. La seguridad y la gobernanza de datos son parte fundamental de Hera. La plataforma adopta las mejores prácticas de control de acceso, organización y uso responsable de la información, permitiendo que las empresas centralicen datos sensibles con total confianza. De este modo, es posible extraer valor estratégico de los datos sin renunciar al cumplimiento, la seguridad y el control."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"¿Cuánto tiempo toma la implementación de la solución?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"La implementación de Hera ocurre en semanas, no meses. El proceso comienza con un diagnóstico y una definición estratégica, donde entendemos el contexto del negocio, los datos disponibles y los objetivos de la empresa. A partir de ahí, la implementación se realiza a medida, según la realidad de cada cliente, garantizando una entrega más rápida, eficiente y alineada con las necesidades reales del equipo."}}},{"titulo":{"component":"data2-core-primitives@String","params":{"content":"¿Puedo cancelar en cualquier momento?"}},"descricao":{"component":"data2-core-primitives@String","params":{"content":"Sí. La cancelación puede solicitarse en cualquier momento, siempre que se respete el plazo de preaviso establecido en los términos de uso. En Hera, trabajamos con transparencia y 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